He Took on Apple, Samsung: 10 Things About Creative CEO Sim Wong Hoo, Singapore’s First Technopreneur

The Straits Times2023-01-06

SINGAPORE - Starting as a small computer repair shop in Chinatown, Creative Technology was a pioneer in the personal computer audio sector and eventually grew into a multibillion-dollar tech giant.Its...

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Comments

chaicka
2023-01-06
chaicka
RIP. Mr Sim will always be in the mind of every Singaporean who is in IT or owns a PC in the 1990s to 2000s.
- breAkdaWn:
  yes. RIP
Goldox
2023-01-06
Goldox
RIP Mr SWH. May your successor continue your work to bring more successful products to the world stage.
rL
2023-01-06
rL
RIP. Last time creative mp3 and Apple iPod got fight one u know.
Padres
2023-01-06
Padres
Our very first tech entrepreneur who put Singapore on the world map. A true legend. RIP!
kong1509
2023-01-06
kong1509
RIP
Luckygim74
2023-01-06
Luckygim74
Our Singapore Pride

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Here are 10 facts about Mr Sim, who died on Wednesday at the age of 67.1. He and his siblings were raised by his enterprising motherMr Sim was the 10th child out of five boys and seven girls in his Zhao’an Hokkien family, and was raised in a kampung in Bukit Panjang. His father died in 1969, when Mr Sim was 12 years old.He inherited his entrepreneurial spirit and grit from his mother, Mrs Sim-Tan Siok Kee, who raised the family single-handedly by rearing animals, farming produce and going door to door to sell eggs.2. He graduated with a diploma in electrical and electronics engineeringMr Sim completed secondary school at Bukit Panjang Government High, and studied the electrical and electronics engineering at Ngee Ann Polytechnic.Remote video URL3. He founded Creative Technology with a childhood friendMr Sim started Creative Technology with his Ngee Ann Polytechnic schoolmate and childhood friend, Mr Ng Wai Kai, in 1981. The company began as a humble computer repair shop at Pearl’s Centre in Chinatown.4. Creative’s Sound Blaster was the world’s top-selling PC add-on product in 1990The Sound Blaster audio cards, developed by Mr Sim Wong Hoo’s Creative Technology, helped put Singapore on the world map. PHOTO: ST FILEIn 1989, Creative unveiled Sound Blaster, a novel sound card that allowed computers to generate music and reproduce human voice, revolutionising the PC audio scene.By the end of 1990, Sound Blaster became the top-selling PC add-on product in the world, sending Creative’s revenue skyrocketing from US$5.4 million in 1989 to US$658 million in 1994.5.  The Nomad MP3 player was the iPod before Apple’s iPodBefore Apple’s iPod, Creative rolled out the world’s first digital audio players. The Nomad MP3 player, which was released in 1999, revolutionised the multimedia industry by offering consumers a new way to download, transport and play back digital audio.Its technology paved the way for the iPod and a generation of multimedia players. But Nomad players eventually fell to the iPod as Apple’s gadget rapidly gained popularity after its release in 2001.6. His was the first Singaporean company to list shares on NasdaqIn 1992, Creative became the first company in Singapore to list its stock on the US Nasdaq stock market. In 1994, it listed its stock on Singapore’s stock exchange, and its revenue rocketed to more than US$1.2 billion a year later.Mr Sim also became the youngest Singaporean billionaire at 45 years old in 2002.More On This TopicCreative Technology founder Sim Wong Hoo dies at age 67‘I think I’ve done my job’: Creative Technology’s Sim Wong Hoo a generous, feisty, passionate man7. Creative made a comeback from obscurity with relentless innovationCreative Technology slowly fell into obscurity with the advent of touchscreen smartphones and better motherboard technology.But Mr Sim was undeterred and set out to break new boundaries in the audio industry, launching Creative’s Super X-Fi series in 2019 after 20 years of relentless research and development.The “holographic” headphones pushed the frontiers of 3D audio technology, winning 15 awards at the 2019 Consumer Electronics Show.Mr Sim Wong Hoo with trophies from CES 2019. PHOTO: CREATIVE LABS8. He won several patent disputes against Apple and SamsungCreative Technology sued tech giant Apple in 2006 for patent infringement with its iPods, which used the technology in Creative’s Nomad players. Mr Sim walked away with US$100 million in compensation.In 2014, he sued Samsung and Apple again, alleging that several of their devices, such as iPhones and tablets, infringed 10 of his patents. Mr Sim won both lawsuits.9. He coined NUTS, the ‘No U-Turn Syndrome’The phrase, which describes the social behaviour of Singaporeans, comes from his book, Chaotic Thoughts From the Old Millennium, which was published in December 1999. Mr Sim observed that unlike overseas car drivers, those in Singapore U-turned only where there is a U-turn sign.He explained that this was symptomatic of the “no-rule, no-do” mindset of Singaporeans, which inhibited their creativity and initiative. The book features a collection of personal short stories, whose timeless lessons on street smarts, resilience and entrepreneurship echo are still relevant today.The likeable, personable founder, chairman and CEO of Creative Technology has had a couple of bad years but things have been looking bright since the launch of his Super X-Fi technology, which brings a surround experience to headsets.10. He was charitableMr Sim set up the Sim Foundation in 2006, which focuses on charitable work in education and the arts, and to help the poor and the elderly. It was later renamed the Sim-Tan Siok Kee Foundation in memory of his late mother, who died in 2006 at the age of 94.He also set up the Kuo Pao Kun Foundation to support the arts in Singapore, dedicating it to his late mentor, theatre doyen Kuo Pao Kun.Mr was an active donor, donating a total of more than $49 million to funds and charities in his lifetime.","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9959297606,"gmtCreate":1672989179805,"gmtModify":1676538766947,"author":{"id":"4090019857770890","authorId":"4090019857770890","name":"chaicka","avatar":"https://static.tigerbbs.com/c0c291a2a7983f128cf68e5b01fedd73","vip":1,"crmLevel":6,"crmLevelSwitch":0,"authorIdStr":"4090019857770890","idStr":"4090019857770890"},"htmlText":"RIP. Mr Sim will always be in the mind of every Singaporean who is in IT or owns a PC in the 1990s to 2000s.","listText":"RIP. Mr Sim will always be in the mind of every Singaporean who is in IT or owns a PC in the 1990s to 2000s.","text":"RIP. Mr Sim will always be in the mind of every Singaporean who is in IT or owns a PC in the 1990s to 2000s.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9959297606","repostId":2301026964,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":105605785,"gmtCreate":1674109644569,"gmtModify":1674109657103,"authorId":3569809505691000,"author":{"id":3569809505691000,"idStr":"3569809505691000","authorId":3569809505691000,"name":"breAkdaWn","avatar":"https://community-static.tradeup.com/news/4c3676c14de9bfcd6f45bcf7ba4ddb6c","vip":1,"currentWearingBadge":{"badgeId":"44212b71d0be4ec88898348dbe882e03-2","templateUuid":"44212b71d0be4ec88898348dbe882e03","name":"Executive Tiger","description":"The transaction amount of the securities account reaches $300,000","bigImgUrl":"https://static.tigerbbs.com/9d20b23f1b6335407f882bc5c2ad12c0","smallImgUrl":"https://static.tigerbbs.com/ada3b4533518ace8404a3f6dd192bd29","grayImgUrl":"https://static.tigerbbs.com/177f283ba21d1c077054dac07f88f3bd","redirectLinkEnabled":0,"hasAllocated":1,"isWearing":1,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2022.01.11","exceedPercentage":"80.64%","individualDisplayEnabled":0,"individualDisplaySort":0,"categoryType":1101},"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":9959297606,"type":1,"supId":0,"prevId":0,"content":"yes. <u>RIP</u>","text":"yes. <u>RIP</u>","html":"yes. <u>RIP</u>"}],"langContent":"EN"},{"id":9959299096,"gmtCreate":1672985904015,"gmtModify":1676538766648,"author":{"id":"3574248655626938","authorId":"3574248655626938","name":"Goldox","avatar":"https://static.tigerbbs.com/863110a9408a00f21e04f570ea1c03f2","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3574248655626938","idStr":"3574248655626938"},"htmlText":"RIP Mr SWH. May your successor continue your work to bring more successful products to the world stage.&nbsp;","listText":"RIP Mr SWH. May your successor continue your work to bring more successful products to the world stage.&nbsp;","text":"RIP Mr SWH. May your successor continue your work to bring more successful products to the world stage.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9959299096","repostId":2301026964,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9959207165,"gmtCreate":1672985143357,"gmtModify":1676538766608,"author":{"id":"4100927749199030","authorId":"4100927749199030","name":"rL","avatar":"https://static.itradeup.com/news/c384e401e7f8351ebcacd05560f0845f","vip":1,"hat":"https://static.tigerbbs.com/4c5ceab71416b120bab4604c0754b52a","crmLevel":6,"crmLevelSwitch":0,"authorIdStr":"4100927749199030","idStr":"4100927749199030"},"htmlText":"RIP. Last time creative mp3 and Apple iPod got fight one u know.","listText":"RIP. Last time creative mp3 and Apple iPod got fight one u know.","text":"RIP. Last time creative mp3 and Apple iPod got fight one u know.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9959207165","repostId":2301026964,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9959203516,"gmtCreate":1672983089735,"gmtModify":1676538766438,"author":{"id":"3445936570018431","authorId":"3445936570018431","name":"Padres","avatar":"https://community-static.tradeup.com/news/83f4b81c46bd56a26bf789422e68f1be","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3445936570018431","idStr":"3445936570018431"},"htmlText":"Our very first tech entrepreneur who put Singapore on the world map. A true legend. RIP!","listText":"Our very first tech entrepreneur who put Singapore on the world map. A true legend. RIP!","text":"Our very first tech entrepreneur who put Singapore on the world map. A true legend. RIP!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9959203516","repostId":2301026964,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9959203280,"gmtCreate":1672983053940,"gmtModify":1676538766430,"author":{"id":"4112855949003692","authorId":"4112855949003692","name":"kong1509","avatar":"https://community-static.tradeup.com/news/5c7779ca51cd488037d326183dfd5994","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"4112855949003692","idStr":"4112855949003692"},"htmlText":"RIP","listText":"RIP","text":"RIP","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9959203280","repostId":2301026964,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9959674136,"gmtCreate":1672982103525,"gmtModify":1676538766322,"author":{"id":"3581908489262448","authorId":"3581908489262448","name":"Luckygim74","avatar":"https://static.tigerbbs.com/a36e4f5f4b26c960aaf94fe58352d058","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3581908489262448","idStr":"3581908489262448"},"htmlText":"Our Singapore Pride","listText":"Our Singapore Pride","text":"Our Singapore Pride","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9959674136","repostId":2301026964,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":94,"commentSize":7,"repostSize":0,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.1","shortVersion":"4.29.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2301026964"}