It's obvious, any it? No celebratory moods, no excitement, why?

I wrote once about Apple and its innovative power or lack of. I was expecting something innovative this time. 

Satellite communications, better digital payment innovation，better value for money. Alas, it was not to be, yet again.

Who cares about more colours, slight incremental 'improvements' that's no longer new to the competition, boasting about 20W charging capability and USB_C charging which is joke really.  And $100 more for a half hearted new product, not for me definitely.

So, are you surprised that the share price plunged further during the grandeur event? Nope, I'm not. I regret not selling more of my holdings earlier to take profits instead of holding on for the good news. 

Now, what can we do about it? For me, I'll not buy any more until it bottoms. Apple ihas good fundamentals but this is already priced into the stock price and intact it's not cheap today even with the falling price.

Regarding the balance of my holdings I may sell some more to fund other potential.

Sad, but it's the reality that Apple is no longer as innovative as it used to be. Instead its relies more on advertising and 'gimmicks' which can hold if the innovative power remains. Good luck!

etit' that  are nanihon