Although it has been on the market for a while, the performance of the et5 and es6 series is actually no worse than all competing products in this price range, and the atmosphere and configuration are not inferior at all. If you choose to rent a battery, you can do it even if it does not support air suspension. Achieving a good driving experience, even from a design perspective, subjectively I think they are the best-looking electric vehicles you can buy in the same price range, bar none.

But Weilai's narrative logic does not start from emotions. You can detect the strict and mechanical marketing techniques in every step of the announcement: if it can be made popular, it will not be popular, and if it is not necessary to report numbers, it will not be reported. , expensive options must look casual, and the presentation of the website must be modern.

This is precisely a very important reason why I think this brand cannot take root in the Chinese market. You can understand their stories, but you won't be disturbed by them.

If you are a family lover, you will be deeply touched by the story of the whale in the Ideal advertisement, and you will have infinite longing for the always clear day and the always starry night in the distance; if you are interested in Huawei's smart driving If you are interested, you will definitely watch again and again those bravely running into the city without human intervention and shouting about the awesomeness of automatic parking. Even having the word "happy" on the taillight of the car is a kind of silly romance.

I don’t see these characteristics that are unique to a certain brand on Weilai. It's precise, rational, and elegant.

But it can’t hit your nerves directly, and it can’t make you marvel at a certain point. In the end, you can only do it accurately, rationally, and elegantly...

Choose the opponent that sells better, choose the opponent that excites you more.

Pity.

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