I have only been with tiger for, hmmm maybe 3 months now, so can't really comment on the past of tiger. But i can comment on how much brokerage firms have changed in the last 25 years, and perhaps how that mite inform what tiger will look like in 10 years. 

So in 1987, when i started investing, computers didn't exist really, other than the zx81, comadore 64, and very early versions of apple and ibm computers. But none were hooked into the financial markets, because the internet didn't exist. Nore did cell phones. 

To make a trade, you had to be registered with a broker and you rang them on a land line to make a trade. In New Zealand back then you could only invest in stocks in your own country, brokers charged a flat fee, around $100 per trade for trades under $1000 if i recall correctly ( sorry its a long time ago) odd lot fees on top of that, if you didn't buy whole shares. Oh and back then you actually got a share certificate. It looked like a university degree, or a bank note, thats how you proved you owned the stock. 

So trades were based on paper trails, and an order placed over a land line, an then over a fax as we became sophisticated. How many people have i lost already... land line, fax what are they?

Doesn't matter really, by today's standards it was slow, exceedingly expensive, very limited in choice. not only that but information for investors came in the form of a Companies glossy annual report, yes once a year, posted to you and to find out the stock price for moves, you read a news paper to find out what happened yesterday. do i miss that... hell no,almost impossible to make a buck back then as a retail investor. 

In contrast, 2024 brings, well a totally different experience, no point in me explaining it because we are all living it.

So let's get to the real question asked. What will tiger trade look like 10 years on. We will have too much information to process because we will not be just trading HK, usa, and Australian markets, but all markets. And all markets will be 24/7. Information on everything will be beyond the ability of a single human to absorb, and by this i mean not just the amount of information, but the ability to identify fact from fiction. ya so the best brokerage will be the one with the best AI. There services will fundamentally change. Back in 1987 it was about commissions, brokers got paid for selling a product, telling their customers it was a winner.

Today thats not the case, then it was buy and hold, now its buy and sell, $100 a trade then is now $1 a trade so if you are on commission you get less you need more (yes im way over simplifying) 10 years from now it will be... hmmm, well I already see it Happening. The tickets won't be clipped on the trade, they will be clipped on the successful trades of clients.

Best brokers will be those that help their clients win, and only clip the winning tickets. Good advice from a broker and solid action of a client. Win win, that's the way of the future of tiger@TigerWire