Thailand is currently debating significant changes to its alcohol control laws, which could have a profound impact on the country's alcohol beverage industry, particularly for major players like Thai Beverage. The Thai Cabinet has recently approved five draft bills aimed at amending the existing Alcoholic Beverage Control Act. These proposed changes include extending the hours during which alcohol can be sold, specifically from 2 PM to 6 PM, and allowing greater flexibility in alcohol advertising.

The government's initiative is part of a broader effort to boost the economy and stimulate tourism. Prime Minister Srettha Thavisin's administration has put forth an eight-point recommendation to ease alcohol control, which has sparked a lively debate among various stakeholders. There are four competing drafts, with some advocating for stricter controls to protect public health, while others propose more liberal approaches to foster business growth.

The easing of alcohol regulations is expected to benefit the alcohol beverage industry significantly. Extending selling hours during the afternoon will likely lead to increased sales and revenue for businesses, particularly large companies like Thai Beverage, which dominates the market. This move is seen as a way to attract more tourists and encourage higher consumer spending. @TigerEvents @MillionaireTiger @TigerClub @TigerStars @Tiger_comments Tourism Sector