Monopoly GO! -- has become one of the top mobile games of all time and grossed billions in revenue since it launched last year. Hasbro has also acquired Wizards of the Coast, the makers of Magic: The Gathering, and they own the best-selling video game Baldur's Gate 3. So why is gaming such a big growth market for a traditional toymaker? Where's the market heading? And how does a big company judge the success of freemium apps like Monopoly GO!?
https://www.bloomberg.com/news/articles/2024-08-09/hasbro-ceo-on-the-toymaker-s-digital-gaming-push
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