$Apple(AAPL)$ I care the most who is the company that charges the higher prices. Apple concentrates 80% of the operating earnings of the whole smartphone industry. $XIAOMI-W(01810)$ $Xiaomi Corp.(XIACY)$ wants to compete in a sector where the brand is not relevant, only the technology and innovation at lower prices.
Well, I do not like those kind of companies, I like companies with a powerful brand which gives the company a strong power pricing and loyalty to the brand. In Apple, customers are emotionally attached to the brand, any other company can not compete in that field with Apple, so their only choice is to offer more innovation at lower prices, which is a bad long term strategy and a very risky one in the end.
I have a lot of certainties about Apple in the long term; I can picture its business model in 2030; I can not do the same with the other competitors. In the last 40 years, most people made a mistake of not understanding this critical factor, so most of them thought that Apple was dead and would be dead in the future.
In the end, all of them were wrong. And I am sure they will be wrong in the next decade.
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