apple has not grown consistently in the last 12 years, there were years when Apple had negative growth. What matters is how much FCF generates Apple year by year; more than 100 billion which is around 22% FCF margins year by year. Nike $Nike(NKE)$ only generates 9% of FCF margins, which shows that Apple has a way stronger competitive advantages. LULU $Lululemon Athletica(LULU)$ is totally out of the picture here. Those margins are linked to the emotions of its users, as they pay higher prices for the Apple's products. The "cool thing" about Apple is the not the products, but the brand itself!. I explained many times these factors; as along as you do not understand it, you will keep giving a bad advice related to Apple in the future. It's not about the revenue growth, it's about consistent and growing free cash flow generation!
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