$Alphabet(GOOG)$ The issue of

The issue of Google's monopoly requires urgent reform. The key to addressing this problem lies in ensuring complete transparency for advertisers. If Google were to provide clear and detailed data to advertisers, it could effectively resolve the issue of fraudulent and irrelevant clicks. However, Google is unwilling to share this data because it would significantly diminish their revenue from such practices. The moment Google shifted its focus to prioritize advertising revenue over its role as a search engine is the moment they set themselves up for this dilemma. This conflict of interest has led to a system where transparency is sacrificed for profit, exacerbating the monopoly problem.

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