https://kr-asia.com/black-myth-wukong-stirs-chinas-gaming-industry-as-a-fierce-arms-race-looms

Black Myth: Wukong’s success has triggered a new era of competition in China’s gaming industry, leaving game companies scrambling for strategy.

The summer game season came and went, but the buzz around Black Myth: Wukong lingers, prompting gamers and industry insiders alike to rethink what’s next in the evolving world of video games.

As the first Chinese-developed AAA game to take the spotlight, Black Myth: Wukong reshaped the summer landscape. But for the country’s major game studios, the season played out differently. Some of the biggest names, anticipating the game’s monumental influence, chose caution. Major releases and marketing plans were shelved to avoid clashing with the surge in traffic and attention that the game commands.

While some saw this as studios trying to steer clear of the game’s overwhelming impact, others say it speaks to a deeper issue: the need for more time to polish and optimize in an increasingly competitive space. One thing’s clear—a new arms race has begun in the gaming world, and the players are gearing up for what comes next.