$Goldman Sachs(GS)$ is at it again, and while it's not common to directly advise people to buy options, the timing of the appearance is common, with its analysts recommending buying calls ahead of $Tesla Motors(TSLA)$ Q3 earnings report and the Oct. 10 Robotaxi Event.

It even mentions specific options:Buy TSLA Oct-24 $255 calls

Reasons are clear

1. Q3 results will be heavy on growth, with revenues expected to be up 4% sequentially and 6% year-on-year, driven by strength in China;

2. The event on October 10 is expected to showcase its fully autonomous driving technology and business prospects at the event;

3. Tesla may have a cost advantage in scale over other self-driving car competitors, given its volume in the consumer business, vertical integration, and narrower sensor suite

4. Tesla options are actively traded and now account for 17% of all options volume in $S&P 500(.SPX)$ once again outpacing $NVIDIA Corp(NVDA)$ (14%), which is also currently on the rise in expectations.

Of course, Goldman Sachs has a dark history that many investors scoff at, and there are a number of messages that are just plain bearish.

• No-fence neural network technology won't solve the problem of fully automated driving in the large, chaotic cities where the cab business predominantly exists

• Even if FSD is clearly viable in suburban and rural areas, Tesla is still a long way from getting regulatory approval

• Robotaxi will have to charge a lot less than $UBER$ in order to get business, and profits may be negligible or even negative, while insurance costs will be prohibitively high.

• The fact that Goldman Sachs is recommending it means that they themselves are Sell Calls.

• Goldman Sachs itself was a victim of TSLA's fall from 420 to 100