$Krispy Kreme, Inc.(DNUT)$ $Kohl's(KSS)$ $Opendoor Technologies Inc(OPEN)$ 🍩📈🔥 I believe $DNUT is emerging as the meme stock of the moment, with more than just sugar fueling this rally 🔥📈🍩

I’m extremely confident Krispy Kreme ($DNUT) is undergoing a structural momentum shift that’s catching the market off guard. This isn’t just a retail bounce or a one-day wonder; it’s a technically sound setup backed by record-breaking options flow, high short interest, and meme-driven acceleration. When speculative fervor meets legitimate market signals, the results can be explosive.

The fireworks didn’t happen during regular hours. It was after the close on Wednesday that $DNUT erupted, spiking more than 60% in after-hours trading to reach a high of $5.97. That sudden move rocketed the stock straight into the 2.0 standard deviation barrier and a long-standing weekly resistance zone between $5.74 and $6.22. The reaction? A sharp rejection right on cue, followed by a controlled pullback into key demand.

Right now, price is sitting at $4.60, and I picked up 10 shares at $4.56, not as a size bet, but a symbolic signal. I’m acknowledging that we’ve entered what I see as a discount zone, bracketed between $4.56 and $4.18, with deeper support down to $3.67. I’m watching the gap fill at $4.18 as a make-or-break level that could determine the tempo of the next leg.

I’m convinced this isn’t just about price; it’s about positioning. $DNUT is now ranked among the Top 3 most discussed stocks on WallStreetBets and Stocktwits. Mentions exploded +45,000% in 24 hours, sentiment sits at 67% bullish, and Reddit is saturated with YOLO trades, call spreads, and meme fuel. This is the same speculative ignition we saw in $OPEN, $KSS, and $BBBY before their respective gamma legs took off.

Options activity validates the narrative: 100,000+ calls traded Wednesday, 71x the four-year average. That’s not random; it’s the kind of flow that precedes dislocations. I’m seeing leveraged intent behind this order flow, and in a low-float, $763M market cap setup like this, that kind of activity rewrites price structure.

Technically, the structure holds up. Weekly MACD just turned bullish for the first time since 2022, RSI is resetting just above 50, and momentum is consolidating rather than collapsing. I’m targeting a reclaim of $4.95; above that, $6.20 and $7.28 come into play. I’m even open to the idea that a full round-trip to the $12.68 IPO high could unfold if retail momentum sustains into August.

I’m not ignoring the fundamentals, they’re weak, and that’s the point. With 0.48x P/S, 0.69x P/B, and negative EPS, this isn’t about valuation compression; it’s about meme expansion. Bloomberg nailed it: “There was no significant news to justify the rally, just sheer retail momentum.” That’s precisely the DNA of meme cycles, and $DNUT fits it perfectly.

I’m not in this for a fundamental rerating. I’m here for the crowd psychology, the technical tailwinds, and the option-fueled volatility that defines these setups. If $4.18 holds, I’ll add with size on a reclaim and use the lower support band to define risk. If it breaks, I’ll let it base and re-evaluate.

This isn’t just a bounce; it’s the start of a structural repricing.

Are you playing this one tactically, or letting the donuts roll without you?

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Trade like a boss! Happy trading ahead, Cheers, BC 📈🚀🍀🍀🍀

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