Nearing prior highs—can Apple still be chased higher?

OptionsBB
09-23

Recent Apple summary:

  • Apple’s iPhone 17 lineup opened for pre-orders on September 12.

  • iPhone 17 lead times have stretched to 19 days, notably higher than last year’s iPhone 16 at 10 days, the longest since iPhone 11.

  • China shows the longest wait times with strong demand; government subsidies may be one driver.

  • Goldman Sachs forecasts 8% iPhone revenue growth in Apple’s fiscal Q4 2025.

  • FY2026 iPhone shipments raised from 221M to 236M units, implying ~2% YoY growth.

How to assess the recent move:

  • Apple has been in a strong uptrend.

  • Preorder lead times exceed last year’s, indicating robust demand for the iPhone 17 family.

  • Forward revenue outlook is constructive; Apple is entering a multi-year, innovation-led growth cycle.

  • Applying ~29x to the 2027 calendar-year EPS estimate yields a $280 price target.

Options analysis:

  • Based on Apple’s October options, the implied trading range is $230–$260.

  • There’s strong support below $230 where put open interest clusters.

  • There’s strong resistance above $260 where call open interest clusters.

  • Implied volatility is about 23%–24%, a neutral level, suggesting relatively contained moves and a high likelihood of trading within the range above.

  • Note: as October earnings season approaches, the range may shift.

Trading strategies:

  • Price is in a technical resistance zone, but there’s still some room to the upside; consider selling out-of-the-money puts.

  • If you hold Apple shares, consider selling out-of-the-money covered calls to harvest near-term carry.

Strike/expiration references:

Strategy details:

  • If you hold 100 shares of Apple, sell 1 call expiring September 26 with a $265 strike; you collect the option premium at sale. If Apple is below $265 on September 26, the option expires worthless and the entire premium is your profit. If Apple is above $265, you still keep the premium, and your 100 shares are called away at $265 per share.

  • To sell the $250 strike put expiring September 26, you need a minimum margin requirement of $5,905 (varies with the stock price). You collect the option premium at sale. If Apple is above $250 on September 26, the option expires worthless and the premium is your full profit. If Apple is below $250, you keep the premium but are assigned 100 shares; your effective cost basis equals 250 minus the premium received.

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Comments

  • JuliusGoldsmith
    09-23
    JuliusGoldsmith
    With strong demand and bullish forecasts, now may be a great time to capitalize on Apple's momentum.
  • Merle Ted
    09-24
    Merle Ted
    Apple at 253 , but target is 290-315 -- we have a lot more room to go!
  • Enid Bertha
    09-24
    Enid Bertha
    260 -265 by. Fri Apple will show how powerful there are won’t drop rest of week

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