$Amazon.com(AMZN)$ $Apple(AAPL)$ Amazon's latest earnings crushed forecasts, with total sales climbing 13% to a whopping $180.2 billion, fueled by explosive growth in its powerhouse AWS division. AWS revenue hit $33 billion, marking a 20.2% acceleration that's the strongest since 2022, as CEO Andy Jassy highlighted surging demand for cloud services amid AI boom. This performance sent shares rocketing over 13% in after-hours trading, pushing the stock to new heights and signaling robust momentum for investors eyeing long-term plays in e-commerce and tech infrastructure. Analysts are bullish, with an average target price sitting at $271.06, well above the current $222.86 close, backed by strong buy ratings from firms like UBS. On the flip side, pre-tax gains of $9.5 billion from investments padded net income, raising questions about core operational strength without those one-offs, but the cloud unit's revival steals the show for growth hunters.
Apple isn't far behind, delivering an upbeat holiday quarter outlook that topped Wall Street's bets, driven by sizzling pre-orders for the iPhone 17 lineup despite supply hiccups. CEO Tim Cook emphasized racing to meet demand, with projections for double-digit iPhone revenue growth in the coming period, potentially lifting overall sales by mid-single digits. This comes as the company's market cap breached $4 trillion on iPhone 17 hype, with shipments forecasted at 236 million units for fiscal 2026. Shares closed at $271.40, near the 52-week high of $274.14, and analysts like JP Morgan and Bank of America are raising targets to $290 and $320 respectively, citing solid upgrade cycles and AI integrations. However, some voices warn of no true supercycle, with upgrade intentions expected to cool next year and potential margin squeezes from higher production costs, making it a calculated bet for those banking on consumer tech loyalty.
Weighing the chase: Amazon offers immediate upside from AWS dominance in a cloud-hungry market, ideal for diversified tech exposure, while Apple hinges on gadget innovation and ecosystem lock-in, but both face macro risks like tariffs and economic slowdowns. If you're chasing, Amazon's post-earnings pop suggests catching the tailwind now, whereas Apple's forecast teases holiday fireworks—pick based on your risk appetite for cloud stability versus device frenzy.
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