Many investors pay attention to the wrong variables.
Here’s a list of what doesn’t matter, what matters somewhat, and what actually drives returns:
Doesn’t really matter:
•Market cap
•Country company is listed
•Share price
•Dividend yield
Matters somewhat:
•Sector
•FCF yield
•Revenue growth
•Insider ownership / owner operator
Matters the most:
•Return on capital
•Margin expansion
•Pricing power
•Reinvestment runway
What would you add?
For examples:
1. $Qualys(QLYS)$
Qualys is just one of a number of companies now seeing an all time high FCF yield.
The market is pricing in less future growth and a lot of uncertainty. But are they mistaken?
2. $Adobe(ADBE)$
Adobe's free cash flow yield is significantly above it's long-term average.
The market is clearly pricing in business deteroriation - the question for investors is whether that's justified?
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