How do you know if a company is actually high quality? 🤔 You don’t look at it in isolation. You compare it. Against its peers. Against competitors. Against suppliers and customers. And even against businesses that have almost nothing to do with it. Comparison is what separates the companies that look good from the companies that actually stand out. 📊 For me, one of the biggest things I look for is what happens to free cash flow as a business grows. Can revenue growth turn into faster FCF growth? 💰 Can FCF growth turn into faster FCF per share growth? 📈 That’s where things get really interesting. Margin expansion can increase FCF. Buybacks can reduce the share count and push FCF per share even higher. And if the market eventually assigns a higher multiple, shareholders can benefit again. So