There are levels to quality investing.
Level 1: Profitability - e.g. $Coca-Cola(KO)$
Level 2: Strong band - e.g. Hermes
Level 3: Mission-critical product + high switching costs - e.g. $Microsoft(MSFT)$
Level 4: High returns on capital - e.g. $Fair Isaac(FICO)$ $Costco(COST)$
Level 5: Strong pricing power - e.g. $Apple(AAPL)$
Level 6: High barriers to entry - e.g. $Alphabet(GOOG)$ $Alphabet(GOOGL)$
Level 7: Network effects - e.g. $Visa(V)$ $MasterCard(MA)$ $Intercontinental Exchange(ICE)$
Level 8: Systemic infrastructure with no viable alternative
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