$Amazon.com(AMZN)$ has had an incredible run.
Since 2013, Amazon has posted positive returns in 12 of the 14 periods listed.
Here’s the breakdown:
🟢 2013 +58.96%
🔴 2014 -22.18%
🟢 2015 +117.78%
🟢 2016 +10.95%
🟢 2017 +55.96%
🟢 2018 +28.43%
🟢 2019 +23.03%
🟢 2020 +76.26%
🟢 2021 +2.38%
🔴 2022 -49.62%
🟢 2023 +80.88%
🟢 2024 +44.39%
🟢 2025 +5.21%
🟢 2026 +15.43% YTD
And here's what really stands out 👀
The two red years weren't small pullbacks.
2014: -22.18%
2022: -49.62%
Yet both were followed by powerful recoveries.
After the 2014 decline:
🚀 2015 +117.78%
After the 2022 collapse:
🚀 2023 +80.88%
🚀 2024 +44.39%
That's the part I think investors often underestimate.
A great compounder doesn't have to avoid brutal drawdowns.
It has to keep finding new growth engines after them.
Amazon has evolved from an e-commerce story into something much bigger:
🛒 E-commerce
☁️ AWS
📢 Advertising
🤖 AI infrastructure
💻 Custom silicon
📦 Logistics
Amazon's custom-chip business alone recently surpassed a $25B annual revenue run rate, with triple-digit growth, while AWS remains one of the company's biggest AI infrastructure bets.
So the historical lesson from $AMZN isn't simply:
“Amazon goes up.”
It's:
Amazon has repeatedly survived major resets and come out of them with a larger business.
That's a much more interesting investment characteristic.
The question now isn't whether $AMZN can repeat the past.
It's whether AWS, advertising, AI infrastructure and the retail machine can create the next earnings cycle strong enough to justify another major re-rating. 👀
$AMZN has already shown what it can do after a 50% drawdown.
Now we watch what the next cycle looks like. 🚀
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