$SOFI Built a Lending Machine While Student Loans Were Frozen

While student loans were largely frozen, $SoFi Technologies Inc.(SOFI)$ was quietly building a much bigger lending business.

📈 Personal loans: +669% to $34B
🏠 Home loans: +510% to $4.7B
💰 Lending net interest income: +656% to $1.95B

That’s the part I think the bears underestimate.

Calling $SOFI “just a bank” misses how much the business has expanded in just three years.

Student lending slowed, so the team pushed harder into other lending categories and built scale where the opportunity was available.

Anthony Noto and the team deserve real credit for the execution.

The bigger question now is whether $SOFI can keep compounding this lending engine while expanding the rest of the platform. 👀

When markets keep you watching, knowing when to switch off matters too.

A strong U.S. jobs report has put rates back in focus, with this week’s CPI data set to be another key market mover — keeping overnight trading firmly on investors’ radar. But investing is a long game, and you don’t have to watch every move. The new Night Trading Dollar Eye Mask is soft, lightweight and comfortable, made for quick breaks between market moves, power naps or long-haul travel — so you can switch off, recharge and come back ready for what’s next.

Redeem the new Night Trading Dollar Eye Mask in Tiger Coin Mall. Keep an eye on the market — and give your eyes a break.

https://laohu8.com/J/redeemGift?goodID=100557&type=delivery

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But investing is a long game, and you don’t have to watch every move. The new <strong>Night Trading Dollar Eye Mask</strong> is soft, lightweight and comfortable, made for quick breaks between market moves, power naps or long-haul travel — so you can switch off, recharge and come back ready for what’s next.</p>\n<p style=\"text-align: left;\">Redeem the new <strong>Night Trading Dollar Eye Mask</strong> in Tiger Coin Mall. <strong>Keep an eye on the market — and give your eyes a break.</strong></p>\n<p style=\"text-align: left;\"><a href=\"https://laohu8.com/J/redeemGift?goodID=100557&amp;type=delivery\" title=\"https://laohu8.com/J/redeemGift?goodID=100557&amp;type=delivery\" target=\"_blank\" class=\"\">https://laohu8.com/J/redeemGift?goodID=100557&amp;type=delivery</a></p>\n<p class=\"t-img-caption\"><img src=\"https://community-static.tradeup.com/news/e98702f08c1d5e2cd6d57445fd1bdec7\" tg-width=\"1035\" tg-height=\"250\"></p></body></html>","htmlText":"<html><head></head><body><p style=\"text-align: left;\">While student loans were largely frozen, <a data-mention-id=\"SOFI\" class=\"teditor-mention\" data-mention-name=\"SoFi Technologies Inc.\" href=\"https://ttm.financial/S/SOFI\">$SoFi Technologies Inc.(SOFI)$</a> was quietly building a much bigger lending business.</p>\n<p>📈 <strong>Personal loans:</strong> +669% to <strong>$34B</strong><br>\n 🏠 <strong>Home loans:</strong> +510% to <strong>$4.7B</strong><br>\n 💰 <strong>Lending net interest income:</strong> +656% to <strong>$1.95B</strong></p>\n<p>That’s the part I think the bears underestimate.</p>\n<p>Calling $SOFI “just a bank” misses how much the business has expanded in just three years.</p>\n<p>Student lending slowed, so the team pushed harder into other lending categories and built scale where the opportunity was available.</p>\n<p>Anthony Noto and the team deserve real credit for the execution.</p>\n<p>The bigger question now is whether $SOFI can keep compounding this lending engine while expanding the rest of the platform. 👀</p>\n<p class=\"t-img-caption\"><img alt=\" \" title=\" \" src=\"https://community-static.tradeup.com/news/a23e8eccb79e197d9de6989e8e05997a\" tg-width=\"1456\" tg-height=\"1031\"><span> </span></p>\n<hr>\n<p style=\"text-align: left;\"><strong>When markets keep you watching, knowing when to switch off matters too.</strong></p>\n<p style=\"text-align: left;\">A strong U.S. jobs report has put rates back in focus, with this week’s CPI data set to be another key market mover — keeping overnight trading firmly on investors’ radar. But investing is a long game, and you don’t have to watch every move. The new <strong>Night Trading Dollar Eye Mask</strong> is soft, lightweight and comfortable, made for quick breaks between market moves, power naps or long-haul travel — so you can switch off, recharge and come back ready for what’s next.</p>\n<p style=\"text-align: left;\">Redeem the new <strong>Night Trading Dollar Eye Mask</strong> in Tiger Coin Mall. <strong>Keep an eye on the market — and give your eyes a break.</strong></p>\n<p style=\"text-align: left;\"><a href=\"https://laohu8.com/J/redeemGift?goodID=100557&amp;type=delivery\" title=\"https://laohu8.com/J/redeemGift?goodID=100557&amp;type=delivery\" target=\"_blank\" class=\"\">https://laohu8.com/J/redeemGift?goodID=100557&amp;type=delivery</a></p>\n<p class=\"t-img-caption\"><img src=\"https://community-static.tradeup.com/news/e98702f08c1d5e2cd6d57445fd1bdec7\" tg-width=\"1035\" tg-height=\"250\"></p></body></html>","text":"While student loans were largely frozen, $SoFi Technologies Inc.(SOFI)$ was quietly building a much bigger lending business. 📈 Personal loans: +669% to $34B 🏠 Home loans: +510% to $4.7B 💰 Lending net interest income: +656% to $1.95B That’s the part I think the bears underestimate. 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