What Does Nielson told us in April's Media Market?

TV usage is always a key metric to streaming media, as investors cares most.

The gauge, from Nielson, has released the April's data, with another record share of the usage going to streaming media, but the whole usage has dipped 2.1%.

For streaming competitors, on the the more fierce field is sure.

Leader $Netflix(NFLX)$ stayed flat at a 6.6% share QOQ, making room for some rivals to move up, $Alphabet(GOOGL)$ YouTube gained a tick to 6.1% share from a previous 6%; Hulu $Walt Disney(DIS)$ $Comcast(CMCSA)$ was flat at 3.3%; $Amazon.com(AMZN)$ Prime Video moved up to 2.5% share from 2.3%; Disney+ (DIS) shed a bit, to 1.7% from 1.8%; and $Warner Bros. Discovery(WBD)$ HBO Max makes the chart on its own for the first time, with a 1% share of total TV use.

It's just the statistic of time spending, not the subscriptions. In fact, one excellent TV Series or Movie is enough for audiance to join the club.

In April, Netflix took dominant 9 out of Top 10 popular TV Series, with Disney+'s MoonKnight the left. Besides, HBO Max's Superman and Lois Season 2 drew much attentions.

But still, it's a controversial investment, since NFLX has tumbles twice after weak earnings, and continues to record lows.