Tech Stocks Roundup: What Will Apple Announce at its First Big Event of 2022?

EugeneRodriguez
2022-03-08

Tech giant Apple (AAPL) -Get Apple Inc. Report said this past week that it will halt all sales of its product in Russia as the country's invasion of Ukraine continues.

The American company site shows delivery dates as "currently unavailable" onits Russian siteand Apple said it hadstopped all exports into Russia.

On Friday,Ukrainian Vice Prime Minister Mykhailo Fedorov publicly asked Apple to stop selling its products and services in Russia. "I've contacted @tim_cook, Apple's CEO, to block the Apple Store for citizens of the Russian Federation, and to support the package of US government sanctions! If you agree to have the president-killer, then you will have to be satisfied with the only available site Russia 24," Fedorov posted on his Twitter account. He also posted a letter he wrote to Cook.

Four days later, the company said in a statement that it had also removed Sputnik News and RT News from its App Store because of their connection as state-run media to the Putin administration.

The company said that Apple Pay and other services have been limited and that it has "disabled both traffic and live incidents in Apple Maps in Ukraine" in order to keep people in the area safe.

The company joins Nike (NKE) -Get NIKE, Inc. Class B Report, Warner Bros., and Disney (DIS) -Get Walt Disney Company Report in limiting the business it does in Russia beyond what official sanctions have required. Facebook (MVRS) -Get Meta Report, Google (GOOGL) -Get Alphabet Inc. Class A Report, and Youtubehave also already takenanti-Russian measures.

Apple Makes a Big Announcement

It's just an image and a short tagline but when it comes from Apple, that's all it takes. The computer giant sent out an invitation to "Peek Performance," its first special event of the year, which isscheduled to take place on March 8 at 10 a.m. Pacific.

The invitation comes with a multicolored image of the Apple logo in a receding style. Clicking on the "Learn More" button brings viewers to a review of several past Apple events and what the tech company announced at each one.

Greg Joswiak, Apple's senior vice president of Worldwide Marketing,tweeted a brief video clipof the image complete with a soundtrack and a glowing image of its famous logo with the message "Wonder Ahead."

"Peek performance," he wrote. "March 8th. See you there."

There are no details, but there is plenty of speculation about what the company might unleash upon the world.

What to Expect From Apple's First Big Event of The Year

A new entry-level iPhone? A new iPad? New services?Speculation is rife on the eve of Apple's first event of the year. Analysts and tech enthusiasts have been wondering what Apple will come up with and they have a few theories.

The highlight of the virtual event will be the iPhone SE starting likely at $399 price points with a new A15 Bionic chip and 5G capability, said Wedbush analyst Daniel Ives and John Katsingris.

Ives and Katsingris said that they estimate the new iPhone SE "can translate into 30 million+ incremental units over the next year as globally there is pent up demand for this next SE based on recent supply chain checks."

"We also expect a new iPad Air 5 to be announced with the proprietary A15 chip and expect at least one new Mac release which likely will be a refreshed 13-inch MacBook Pro with an updated M2 chip (although a handful of Mac upgrades are likely coming in the next 3-5 months)," the analysts said.

Thewebsite MacRumors saida new iPad air is expected with key new features rumored to include an A15 chip, an upgraded 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash.

The two analysts noted that Apple is unveiling more new products to hit the shelves at a time when technology and automotive companies around the world are cutting production and new product launches.

This speaks to the "nearly Teflon-like" ability of CEO Tim Cook & Co. "to navigate this unprecedented supply chain shortage globally," they said.

CFRA Research analyst Angelo Zino said Apple could attract more price-sensitive consumers if the price of the iPhone SE remains the same for the new version, accordingto Reuters.$Apple(AAPL)$

source:The Street

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Comments

  • ZYWEE
    2022-03-09
    ZYWEE
    Is the flipphone rlly coming? I dont quite like the crease though. And not sure why need to fold my phone…. If i need a bigger screen i get my ipad. But maybe apple can do it well
  • ctk
    2022-03-08
    ctk
    good info. thanks
  • Samlunch
    2022-03-08
    Samlunch
    Once apple tanks, the market is going to implode :(
  • Cartoon98
    2022-03-10
    Cartoon98
    I would said not a surprising event but did impressed
  • RedDragon777
    2022-03-09
    RedDragon777
  • Ghuna
    2022-03-09
    Ghuna
    1 market down...
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