To me, sell low hurts more than buy high. In fact, it is not unusual for the stock price to drop further after I have bought.
If it is a fundamentally strong company with growth potential suffering from temporary setback or poor market sentiments, I would gladly take the opportunity to accumulate more shares as the price falls.
I seldom buy all the shares I want of a company at one go, as I prefer to split my purchases into tranches and dollar-cost average over time, regardless of the stock price movements. Hence, I’ll have to pay more if the stock price rises sharply after my initial order.
I ensure that I have holding power by not going all-in in my investments. Hence, I would not be forced to sell low or liquidate my holdings at an unfavourable price. My holding period is forever for good companies, unless the company’s fundamentals have turned for worse and it is no longer worth holding for the long-term.
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