$(AAPL)$ I think that AAPL has been "chosen" by this market as the safe haven asset to own in the face of rising prices and a potentially softening consumer. Apple hasn't fired employees and they are virtually the only ones in big tech that keep talking about robust demand. Maybe investors also see more hidden long-term growth potential with mixed reality and autonomous vehicles than they see, for example, with Meta and their underwhelming metaverse pivot.
This is whyI said that Apple's discount rate could or should be lower than the WACC calculation suggests.
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