The luxury sector is one of the sectors of activity in which it is possible to invest in the stock market and that many investors appreciate. While luxury stocks, like many pockets of the retail sector, have seen some challenges due to COVID-19 headwinds, they've also shown resilience. In the context of a pandemic, luxury goods companies have demonstrated their strengths such as pricing power, high profitability, cash-rich balance sheets and the benefits of digital, all leading to record sales and profit levels.
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