The global luxury industry has had a good run over much of the past decade and signs are pointing to continued strength despite a difficult stretch during the pandemic.  Companies behind high-end, aspirational fashion brands or premium drinks brands are typically blessed with pricing power and high margins, enabling them to generate oodles of cash which can be used to fund acquisitions or progressive dividends. The sector ‘is not cheap, but luxury never is’. Investors have to pay up to access its attractive growth prospects, high barriers to entry, robust pricing power, strong cash generation and superior profitability compared to other consumer discretionary sectors, such as general retailers.

Personally, I do own few luxury items, but do not own luxury stocks.  If I were to choose one luxurystock to invest,  my pick will be $LVMH-Moet Hennessy Louis Vuitton(LVMHF)$ . LVMH owns many of the world's leading luxury brands, including LV and Dior. LVMH has performed extremely well during the last few years on the back of effective marketing.

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