How to qualify a business? Here's a framework for evaluating a company's financial performance: Income Statement Revenue (or Sales): Evaluation: Look for trends in revenue growth or decline over time. Consistent growth can indicate market demand and business expansion, while erratic or declining revenue might signal market or operational issues. Metric: Year-over-year growth rate. Gross Margin (Gross Profit / Revenue): Evaluation: This shows how much money is left after covering the cost of goods sold (COGS). A stable or increasing gross margin suggests good cost control or pricing power. Metric: Percentage change in gross margin. Net Income: Evaluation: The bottom line shows overall profitability. It's important to understand what drives changes in net income, whether it's operational eff
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