A large part of consumers in China can see a shop named "MINISO" in every shopping mall, and one comment about this brand is widely spread and recognized in Chinese social media — "Every time I walk by the MINISO, I can't restrain the urge to go inside and browse." So what magic does this brand aimed to sell high price-performance ratio goods have?In simple words, MINISO has some growth engines:💡 Growth Engines Powering the BrandDiverse, ever-refreshing assortment: MINISO rolls out over 1,180 new SKUs monthly across lifestyle categories—home goods, textiles, electronics, beauty tools, toys, snacks, stationery and more—with an average price of just ¥14.30 in China. This ultra‑affordable positioning has solidified its consumer appeal.Global expansion gaining traction: As of March 31, 2025, M