A large part of consumers in China can see a shop named "MINISO" in every shopping mall, and one comment about this brand is widely spread and recognized in Chinese social media ā "Every time I walk by the MINISO, I can't restrain the urge to go inside and browse." So what magic does this brand aimed to sell high price-performance ratio goods have?In simple words, MINISO has some growth engines:š” Growth Engines Powering the BrandDiverse, ever-refreshing assortment: MINISO rolls out over 1,180 new SKUs monthly across lifestyle categoriesāhome goods, textiles, electronics, beauty tools, toys, snacks, stationery and moreāwith an average price of just Ā„14.30 in China. This ultraāaffordable positioning has solidified its consumer appeal.Global expansion gaining traction: As of March 31, 2025, M
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Is MINISO the King of Small Commodity Retailers?š
Is MINISO the King of Small Commodity Retailers?š
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