$Apple(AAPL)$ Buffett was selling but still Apple represents 30% of his total stock portfolio!. Apple, for $Berkshire Hathaway(BRK.B)$ $Berkshire Hathaway(BRK.A)$ , is a better stock than $American Express(AXP)$ $Coca-Cola(KO)$, etc, I mean is a business that will stay forever in Berkshire. It's the best stock that Buffett holds in his portfolio, according to him, so if that is the best business most likely the stock will be a core position in Berkshire forever. Real "Longs" have very low average costs, $20, $30, $80 per share, etc, why should they sell?