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2021-12-27

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10:36","market":"hk","language":"zh","title":"2022年，互联网10大关键词","url":"https://stock-news.laohu8.com/highlight/detail?id=2194170018","media":"深燃","summary":"2021年，互联网行业经历了一场耐力大考验。\n这一年，政策监管席卷了诸多行业，互联网行业身处风暴眼。从反垄断超200亿元巨额罚款，到平台之间“拆墙”势在必行，数据合规已经上升至国家安全的战略高度，一项","content":"<p>2021年，互联网行业经历了一场耐力大考验。</p>\n<p>这一年，政策监管席卷了诸多行业，互联网行业身处风暴眼。从反垄断超200亿元巨额罚款，到平台之间“拆墙”势在必行，数据合规已经上升至国家安全的战略高度，一项又一项新政，让互联网行业告别野蛮扩张。</p>\n<p>互联网大厂内部的日子也不好过。2021年三季度，互联网大厂们均不同程度地遭遇营收增长乏力、净利润增速下滑的问题，纷纷裁员过冬、节衣缩食。</p>\n<p>内外环境的变化都昭示着，消费互联网的时代渐行渐远，互联网行业正处在转型的重大拐点。身处其中的玩家们，只有两条路，要么抓住新机会、去新的战场掘金，要么让科技创新成为发展的底层<a href=\"https://laohu8.com/S/838275\">驱动力</a>。</p>\n<p>即将过去的2021年有着诸多关键词，反垄断大年、互联互通元年、数据安全元年、碳中和元年、元宇宙元年……在2022年即将开启之际，深燃从宏观环境、长期主题、确定性机会三个方面，盘点了十大关键词，分别是反垄断、互联互通、数据安全、拥抱变化、碳中和、硬科技、元宇宙、产业互联网、出海、助农，以期呈现互联网行业的未来趋势。</p>\n<p><b>宏观环境</b></p>\n<p>1、反垄断：资本不再万能</p>\n<p>2021年，被称为“反垄断大年”。</p>\n<p>尤其是互联网领域，利剑频繁落下。上半年，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>因实施“二选一”垄断行为被罚182.28亿元，这是我国至今开出的最大反垄断罚单。下半年，美团因同样的原因，被罚34.42亿元。单是这两家大厂，因垄断行为被罚金额，就超过200亿元。</p>\n<p>过去二十余年，互联网巨头渗进各行各业，靠着一套“烧钱、合并、垄断”的打法，疯狂扩张，加剧了收入分配不公和社会不稳定。因此，“强化反垄断和防止资本无序扩张”在去年的中央经济会议上，被列为2021年八项重点任务之一。据统计，2021年以来，国家市场监管总局共发布反垄断处罚案例上百起，其中七成以上案例涉及互联网企业。而针对“二选一”、“大数据杀熟”等行为的反垄断细则也在出台。</p>\n<p>监管趋严之下，互联网巨头们开始有所行动。12月，<a href=\"https://laohu8.com/S/00700\">腾讯</a>以中期派息方式，将所持有约4.6亿股<a href=\"https://laohu8.com/S/JD\">京东</a>股权发放给腾讯股东，对京东持股比例将由17%降至2.3%，被外界猜测为降低自身反垄断监管的风险。腾讯持股的美团、<a href=\"https://laohu8.com/S/PDD\">拼多多</a>、<a href=\"https://laohu8.com/S/ZH\">知乎</a>等大公司或将面临同样境况。</p>\n<p>互联网领域反垄断的大旗，今年只是刚刚扬起。</p>\n<p>11月18日，国家反垄断局正式挂牌，被视为我国反垄断体制机制进一步完善的体现。而且，“强化反垄断和反不正当竞争”在2022年中央经济工作会议中再次被强调。这意味着，接下来，反垄断在执法层面将常态化、系统化地铺开，打破原有的市场壁垒。</p>\n<p>2、互联互通：“拆墙”是大势所趋</p>\n<p>过去，互联网公司们越来越壮大，逐步形成了平台生态的闭环，圈流量池的“城墙”越筑越高，最典型的便是腾讯系、阿里系、字节系产品，分别以微信、淘宝、<a href=\"https://laohu8.com/S/DYIN\">抖音</a>为代表，互相屏蔽链接访问，如微信不能直接访问来自淘宝抖音的链接，淘宝购物不能使用微信支付，抖音针对第三方来源的产品、不支持进直播间购物车……</p>\n<p>随着互联网流量红利逐渐消失，存量时期，互联网企业们竞争的重点依然还放在如何加深流量池的壁垒，陷入了残酷的恶性竞争。</p>\n<p>互联互通，是反垄断的举措之一，更是为了能够降低交易成本、促进创新创业，推进平台之间的长远良性发展。</p>\n<p>9月13日，针对屏蔽链接网址这一问题，工信部相关部门提出有关即时通信软件的合规标准，要求9月17日前各平台按标准解除屏蔽。然而，这天之后，平台之间的互联互通不及理想效果。有网友投诉微信并未开放，例如淘宝购物车一键分享功能在上线第2天就在微信失效。</p>\n<p>腾讯总裁刘炽平在财报会议上曾表示，平台之间的互通是“非常复杂的问题”。从商业角度而言，以腾讯为例，互联互通意味着腾讯系企业独享微信生态的优势将失去。单从技术层面分析，平台打通之后，用户体验、用户隐私都是需要考虑的问题。</p>\n<p>但从根本上来说，“拆墙”是大势所趋。到11月29日，微信已经开始松绑外链，用户发现已经可以在微信上直接打开淘宝以及抖音等链接。</p>\n<p>一位行业观察者对深燃分析称，2021年，在有关部门的推动下，互联网平台间的互联互通已经完成了从0到1，也就意味着更多的互联网企业至少不会在新的领域设置限制，而过去旧有的关卡，也会循序渐进地逐步拆除。</p>\n<p><img src=\"https://static.tigerbbs.com/e98c5933eedadc4a7770491271ad29ae\" tg-width=\"550\" tg-height=\"413\" referrerpolicy=\"no-referrer\">来源 / <a href=\"https://laohu8.com/S/000681\">视觉中国</a></p>\n<p>3、数据安全：加速度发展</p>\n<p>2021年6月，<a href=\"https://laohu8.com/S/DIDI\">滴滴</a>在美股递交招股书，紧接着7月，“滴滴出行”因APP存在严重违法违规收集使用个人信息问题，被依据《中华人民共和国网络安全法》相关规定下架。在滴滴之后，运满满、货车帮、<a href=\"https://laohu8.com/S/BZ\">BOSS直聘</a>也被启动网络安全审查，2021年数据安全审查的大幕拉开。</p>\n<p>滴滴事件背后，是互联网产品的相关数据和技术应用不但涉及个人权利、隐私，还关系着公共安全乃至国家安全的议题。2021年，被称为数据安全元年。继《数据安全法》、《个人信息保护法》施行之后，有关部门还发布了《数据出境安全评估办法(征求意见稿)》。</p>\n<p>一位数据安全领域从业者对深燃表示，今年很多大公司的重心是实施数据安全相关的法律法规，接下来，互联网选手们的重心就会放在，如何更进一步在数据安全方面规避风险，提高效率。</p>\n<p>与此同时，数据安全的市场快速崛起。其中的隐私计算异军突起，成为数据安全领域最炙手可热的赛道。据统计，隐私计算领域2021年融资额已超50亿元。</p>\n<p>中国信息通信研究院云计算与大数据研究所发布的《2021数据安全行业调研报告》显示，我国数据安全已经到了发展的关键期，未来对于数据安全的需求将越来越大，同时对于服务能力和产品能力的要求也越来越高。</p>\n<p>4、拥抱变化：合规是未来几年的大趋势</p>\n<p>这一年，高密度、强力度的监管持续，让所有互联网从业者都无法忽视。</p>\n<p>从整治币圈乱象、教培领域的“双减”、房地产行业的大震荡，到监管风暴刮到短视频、直播电商、游戏领域，面临反垄断、互联互通、数据安全监管的互联网行业必须求变。</p>\n<p>监管趋严的背后，是互联网原有的打法已经不适合新时代的要求，有关部门正引导着整个互联网企业，从以往的无序扩张、野蛮生长，向精耕细作的新时代转型，从以前的消费互联网模式，向由科技主导的互联网时代发展。</p>\n<p>2021年三季度期间，阿里、腾讯两大头部，营收增速、净利润双双下滑，除此之外，多家大厂都面临类似情况。互联网企业纷纷裁员“过冬”，节衣缩食。</p>\n<p>展望2022年，合规一样是大势所趋，在未来几年也还将持续。互联网正在进入一个新时代，企业们需要构筑新的增长引擎。而身处其中的个体，也都要做好拥抱变化的准备。“唯一永恒不变的东西就是‘变化’”，将无比适用。</p>\n<p><b>长期主题</b></p>\n<p>5、碳中和：未来十年的热门主题</p>\n<p>在2020年中国提出“2030年前碳达峰、2060年前碳中和”的“双碳”目标之后，2021年初，“碳中和”被第一次写入政府工作报告，成为国家战略，2021年也被视为是“碳中和元年”。</p>\n<p>碳中和，本质就是让二氧化碳排放量“收支相抵”，减缓全球变暖。在“双碳”目标提出之后，今年，互联网大厂们都加速跟进“碳中和”，制定碳中和目标及规划，动作贯彻全年。</p>\n<p>从1月腾讯打响头炮，启动碳中和目标规划；3月，<a href=\"https://laohu8.com/S/06688\">蚂蚁集团</a>承诺从今年起实现运营排放的碳中和，并在2030年实现净零排放；到年中6月，<a href=\"https://laohu8.com/S/BIDU\">百度</a>发布“碳中和全景图”，公布在2030年实现集团运营层面的碳中和目标；年底，阿里也明确提出了碳中和三大目标，要在2030年之前，实现自身运营碳中和、上下游价值链碳排放强度减半，用15年时间以平台之力带动生态减碳15亿吨。</p>\n<p>对于这些互联网科技企业而言，碳中和既是企业社会责任的一部分，也和自身商业模式相关。</p>\n<p>碳中和背景下，ESG投资火了。这种将企业在环境保护（Environment）、社会责任（Social Responsibility）以及公司治理（Corporate Governance）三方面非财务指标的表现纳入投资决策的投资理念，在一二级市场都备受关注。</p>\n<p>红杉资本、高瓴资本等头部投资机构纷纷宣布将ESG纳入投资决策，碳管理SaaS企业碳阻迹披露A轮融资后，据报道，创始人一天收到了1000多通来自投资人的电话。二级市场，证监会已经将ESG信息列为上市公司与投资者沟通的主要内容之一。</p>\n<p>波士顿咨询公司发布的报告预测，为实现碳中和目标，从2020年到2050年我国需要累计投资90万亿-100万亿元资金。现如今，互联网大厂们已经以10年为周期进行碳中和目标的规划，碳中和这个关键词至少在未来十年内都将是热点主题。</p>\n<p>6、硬科技：迎来最好的时代</p>\n<p>“硬科技和科技创业是中国未来三十年发展的主旋律，是中国强大起来的必经之路。”提出了硬科技理念的中科创星创始合伙人米磊曾提到，这一结论背后，是中国正处于从模式创新到科技创新转型的拐点，中国政策正在从投资驱动、要素驱动到创新驱动转型。</p>\n<p>硬科技强调将核心技术牢牢掌握在自己手中，代表性领域包括光电芯片、人工<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>、航空航天、生物技术、信息技术、新材料、新能源、智能制造等。</p>\n<p>资本早已经押注硬科技。在高瓴资本和红杉资本2021年的投资中，硬科技成为了投资最多的方向。红杉中国创始及执行合伙人沈南鹏曾对媒体表示，硬科技领域投资，已经超过红杉中国投资组合的80%，“一个科技主导的创业新时代已经到来”。</p>\n<p>北交所11月15日开市当天，78家上市企业当中，有16家是硬科技企业。</p>\n<p>互联网巨头们也都将硬科技布局至于重要地位，内部下场自研，对外投资收购，双管齐下。12月，腾讯减持京东背后也是投资逻辑的改变，相较消费类投资，腾讯转而更关注硬科技领域，包括芯片公司燧原科技等；阿里内有达摩院和半导体公司平头哥，对外投资有<a href=\"https://laohu8.com/S/000938\">紫光股份</a>、<a href=\"https://laohu8.com/S/688608\">恒玄科技</a>等；美团的策略从“Food+Platform”转变为“零售+科技”，深耕无人配送领域，还在自动驾驶、<a href=\"https://laohu8.com/S/300024\">机器人</a>、激光雷达、芯片等领域加强投资。</p>\n<p>硬科技产业是新一轮产业革命的动力引擎，已经成为了业界共识。人才、热钱都在涌向硬科技这个会影响一个时代的领域，但硬科技发展门槛高、前期投入大、技术迭代周期长，投资者更需要熬得住。</p>\n<p>7、元宇宙：未来的星辰大海？</p>\n<p>元宇宙，这个连定义都尚未明晰的概念，在2021年火遍全球。</p>\n<p>上半年，元宇宙第一股Roblox上市，就引起了市场对于这个新鲜事物的关注。下半年元宇宙突然爆火，离不开全球互联网巨头Facebook浇上的一把油。Facebook宣布改名为Meta，以更名表明进军元宇宙（MetaVerse）的决心。</p>\n<p>这之后，虚拟人“柳夜熙”大火，短短几天就圈粉500多万。腾讯、阿里、字节跳动都纷纷表示，正在布局元宇宙，就连网易<a href=\"https://laohu8.com/S/09899\">云音乐</a>，也要打造音乐元宇宙。</p>\n<p>一级市场上，创业者早已扎堆涌入。据企查查显示，仅带有元宇宙名字的公司就近千家，元宇宙相关领域的抢人大战抢先打响。与之相关的<a href=\"https://laohu8.com/S/835670\">数字人</a>、VR/AR、游戏、社交领域的产品，都引发了投资人的关注。</p>\n<p>二级市场上，元宇宙概念股更是狂飙突进。股票只要蹭上元宇宙就暴涨，居高不下的涨幅，甚至惊动监管部门要求说明公司与元宇宙的关系。</p>\n<p>有机构以知识付费项目把元宇宙包装成一夜暴富的机会，声称“未来只有元宇宙这一条路”，以贩卖焦虑的方式借机敛财，有元宇宙培训课程10天收入160万。</p>\n<p>元宇宙里的炒房热、炒地热，也完全不输现实世界。下半年，全球虚拟土地的单笔最高成交纪录接连被打破，不到一个月时间，从243万美元、430万美元提升至约500万美元。就连国内尚在内测期的元宇宙社交产品，其虚拟房产在二手市场的交易都异常火热。</p>\n<p>与现实世界平行，能通过“化身”在三维空间交流娱乐的元宇宙，距离真正实现，在技术层面还有很长的路要走。单从被视为元宇宙入口的VR/AR设备层面而言，一年出货量在千万级别，距离普及还很远。</p>\n<p>但关注者们都认为，近几年内，忽视元宇宙的发展和进化，一定会错过大机会。</p>\n<p><b>确定性机会</b></p>\n<p>8、产业互联网：数字化转型大势不可逆</p>\n<p>产业互联网不算是新话题。早在2019年，腾讯创始人马化腾就曾表示，互联网的上半场是消费互联网，下半场是产业互联网。到2021年，在国家宏观政策导向中，数字经济、数字化已经成为相关政策文件中多次提及的关键词。</p>\n<p>消费互联网时代的商业模式能够带来的增长和创新日趋窘迫，下一个时代，以互联网技术对各个垂直产业链进行数字化重塑和改造，将互联网与实体经济进行融合，加速产业的数字化转型，即产业互联网，是政策支持的方向。</p>\n<p>现如今，云计算、人工智能、5G等技术正在向金融、医疗、教育等行业渗透，技术的发展也正掀起新一轮的产业革命。</p>\n<p>互联网头部大厂们都在朝着这个通往未来的方向行进。腾讯自2018年“930”变革起，就全面发力产业互联网，在智慧零售、智慧医疗、智慧金融、智慧教育等多个领域垂直布局；阿里巴巴集团董事会主席兼CEO张勇提及，希望能成为一家消费互联网和产业互联网结合得更好的公司，协助企业数字化转型的阿里云，2020财年营收已经超过了200亿元。此外，百度、京东、字节、美团都在布局产业互联网。</p>\n<p>中信联产业互联网工作委员会秘书长张健在一次公开分享中提到，近几年产业互联网的发展，可以发现其服务体系正在呈现螺旋式的迭代升级，同时它本身的服务在进行一体化、集成化的创新。产业互联网平台的发展，一方面不断地丰富和拓展各类服务，另一方面，不断地推动各类服务，进行数字化、网络化、智能化的迭代升级。</p>\n<p>9、出海：去新的战场掘金</p>\n<p>12月，阿里进行了近五年以来最重要的一次组织调整，沿用多年的To C（面向消费者）业务和To B（面向企业）业务架构被拆分，重组为国内业务和全球化业务两大板块。阿里海外新兴业务的重要性显而易见，这部分业务的增速，远高于国内市场。全球化成为与内需、云计算并列的阿里三大战略之一。</p>\n<p>随着国内市场战局已定，主流的互联网公司早已打起了出海的主意。现如今电商、游戏、娱乐社交产品、内容文创是出海的几大领域。</p>\n<p>电商领域，自2020年疫情以来，我国跨境电商呈现爆发式增长。天眼查显示，2021年我国有超60万家跨境电商相关企业。在<a href=\"https://laohu8.com/S/AMZN\">亚马逊</a>“封号潮”在跨境电商圈持续引起震动后，TikTok就成了卖家们主要关注的另一个平台。</p>\n<p>在游戏出海中，据央视新闻，近年来，国产游戏出海已成为中国游戏产业重要的增长来源，数据显示，2021年中国自主研发游戏海外市场实际销售收入达180.13亿美元，比2020年增加了25.63亿美元，同比增长16.59%。</p>\n<p>娱乐社交方向，以Bigo Live、Likee、Hago多款产品分别发力直播、短视频、游戏领域的<a href=\"https://laohu8.com/S/YY\">欢聚集团</a>，拥有MICO、Yumy等社交产品并在游戏领域布局的赤子城，以及主攻中东市场社交和游戏的Yalla，都已经在海外市场打开了局面。TikTok的发展更是备受关注，9月，其月活用户量已经突破了10亿，有数据显示，其成为2021年全球访问量最大的互联网网站。</p>\n<p>出海往往面临着产品服务水土不服、政策管控等风险，但也挡不住互联网公司们出海找增量。时至今日，互联网选手们出海的阵地从东南亚、印度到中东、非洲、拉美，如今已经席卷全球。</p>\n<p>10、助农：助推乡村振兴</p>\n<p>岁至年末，抖音“张同学”一夜蹿红。不到三个月涨粉1760万，平均每天涨粉超20万。</p>\n<p>随着张同学被关注，外界逐渐意识到，这个现象级网红引领的农村题材短视频成为焦点，离不开抖音对新农人的流量扶持。这被认为，既为寻找新的场景增量、向曾经的老对家快手的腹地深入，也抓住了乡村振兴的主旋律。</p>\n<p>盯着农村市场的大有人在。电商平台早就讲起了助农故事。拼多多以<a href=\"https://laohu8.com/S/000061\">农产品</a>起家，从基因上就有扶农助农的优势；阿里淘特、京东京喜2021年也都将生鲜农产品的销售当作重点发力方向之一；社区团购的选手们更是没有放过“助农”，橙心优选、十荟团都在今年提出了助农计划。不止如此，互联网企业们也从数字化升级的角度助农。</p>\n<p>乡村振兴，助农先行。这些互联网企业们如此看重助农，离不开国家对于乡村振兴的重视。2021年，中央一号文件正式提出全面推进乡村振兴，加快农业农村现代化，凸显了新发展阶段党中央对农村工作的高度重视。</p>\n<p>农村市场潜力有多大？有关部门公布的数据显示，我国每年果蔬产量、消费量高达7亿吨，约占世界的40%。我国乡村消费品零售额增长连续8年快于城镇。</p>\n<p>一面是政策的扶持，另一面是农村市场的巨大潜力。“助农”既意味着乡村振兴，更意味着新的增长潜力。</p>\n<p>中国乡村振兴建设委员会副秘书长袁帅对深燃表示，互联网企业们的“农业梦”早已表露无疑，如今争先入局，是因为全球疫情影响下经济内循环是关键，只有盘活“三农”资源，才能实现对下沉市场的挖掘。</p>","source":"lsy1598506047654","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>2022年，互联网10大关键词</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n2022年，互联网10大关键词\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-12-27 10:36 北京时间&nbsp;&nbsp;&nbsp;<a href=http://tech.sina.cn/csj/2021-12-27/doc-ikyakumx6608692.d.html?vt=4><strong>深燃</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2021年，互联网行业经历了一场耐力大考验。\n这一年，政策监管席卷了诸多行业，互联网行业身处风暴眼。从反垄断超200亿元巨额罚款，到平台之间“拆墙”势在必行，数据合规已经上升至国家安全的战略高度，一项又一项新政，让互联网行业告别野蛮扩张。\n互联网大厂内部的日子也不好过。2021年三季度，互联网大厂们均不同程度地遭遇营收增长乏力、净利润增速下滑的问题，纷纷裁员过冬、节衣缩食。\n内外环境的变化都昭示着...</p>\n\n<a href=\"http://tech.sina.cn/csj/2021-12-27/doc-ikyakumx6608692.d.html?vt=4\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/956eb15c1f839e3d8f1702c15c89319a","relate_stocks":{"688608":"恒玄科技","00700":"腾讯控股"},"source_url":"http://tech.sina.cn/csj/2021-12-27/doc-ikyakumx6608692.d.html?vt=4","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2194170018","content_text":"2021年，互联网行业经历了一场耐力大考验。\n这一年，政策监管席卷了诸多行业，互联网行业身处风暴眼。从反垄断超200亿元巨额罚款，到平台之间“拆墙”势在必行，数据合规已经上升至国家安全的战略高度，一项又一项新政，让互联网行业告别野蛮扩张。\n互联网大厂内部的日子也不好过。2021年三季度，互联网大厂们均不同程度地遭遇营收增长乏力、净利润增速下滑的问题，纷纷裁员过冬、节衣缩食。\n内外环境的变化都昭示着，消费互联网的时代渐行渐远，互联网行业正处在转型的重大拐点。身处其中的玩家们，只有两条路，要么抓住新机会、去新的战场掘金，要么让科技创新成为发展的底层驱动力。\n即将过去的2021年有着诸多关键词，反垄断大年、互联互通元年、数据安全元年、碳中和元年、元宇宙元年……在2022年即将开启之际，深燃从宏观环境、长期主题、确定性机会三个方面，盘点了十大关键词，分别是反垄断、互联互通、数据安全、拥抱变化、碳中和、硬科技、元宇宙、产业互联网、出海、助农，以期呈现互联网行业的未来趋势。\n宏观环境\n1、反垄断：资本不再万能\n2021年，被称为“反垄断大年”。\n尤其是互联网领域，利剑频繁落下。上半年，阿里巴巴因实施“二选一”垄断行为被罚182.28亿元，这是我国至今开出的最大反垄断罚单。下半年，美团因同样的原因，被罚34.42亿元。单是这两家大厂，因垄断行为被罚金额，就超过200亿元。\n过去二十余年，互联网巨头渗进各行各业，靠着一套“烧钱、合并、垄断”的打法，疯狂扩张，加剧了收入分配不公和社会不稳定。因此，“强化反垄断和防止资本无序扩张”在去年的中央经济会议上，被列为2021年八项重点任务之一。据统计，2021年以来，国家市场监管总局共发布反垄断处罚案例上百起，其中七成以上案例涉及互联网企业。而针对“二选一”、“大数据杀熟”等行为的反垄断细则也在出台。\n监管趋严之下，互联网巨头们开始有所行动。12月，腾讯以中期派息方式，将所持有约4.6亿股京东股权发放给腾讯股东，对京东持股比例将由17%降至2.3%，被外界猜测为降低自身反垄断监管的风险。腾讯持股的美团、拼多多、知乎等大公司或将面临同样境况。\n互联网领域反垄断的大旗，今年只是刚刚扬起。\n11月18日，国家反垄断局正式挂牌，被视为我国反垄断体制机制进一步完善的体现。而且，“强化反垄断和反不正当竞争”在2022年中央经济工作会议中再次被强调。这意味着，接下来，反垄断在执法层面将常态化、系统化地铺开，打破原有的市场壁垒。\n2、互联互通：“拆墙”是大势所趋\n过去，互联网公司们越来越壮大，逐步形成了平台生态的闭环，圈流量池的“城墙”越筑越高，最典型的便是腾讯系、阿里系、字节系产品，分别以微信、淘宝、抖音为代表，互相屏蔽链接访问，如微信不能直接访问来自淘宝抖音的链接，淘宝购物不能使用微信支付，抖音针对第三方来源的产品、不支持进直播间购物车……\n随着互联网流量红利逐渐消失，存量时期，互联网企业们竞争的重点依然还放在如何加深流量池的壁垒，陷入了残酷的恶性竞争。\n互联互通，是反垄断的举措之一，更是为了能够降低交易成本、促进创新创业，推进平台之间的长远良性发展。\n9月13日，针对屏蔽链接网址这一问题，工信部相关部门提出有关即时通信软件的合规标准，要求9月17日前各平台按标准解除屏蔽。然而，这天之后，平台之间的互联互通不及理想效果。有网友投诉微信并未开放，例如淘宝购物车一键分享功能在上线第2天就在微信失效。\n腾讯总裁刘炽平在财报会议上曾表示，平台之间的互通是“非常复杂的问题”。从商业角度而言，以腾讯为例，互联互通意味着腾讯系企业独享微信生态的优势将失去。单从技术层面分析，平台打通之后，用户体验、用户隐私都是需要考虑的问题。\n但从根本上来说，“拆墙”是大势所趋。到11月29日，微信已经开始松绑外链，用户发现已经可以在微信上直接打开淘宝以及抖音等链接。\n一位行业观察者对深燃分析称，2021年，在有关部门的推动下，互联网平台间的互联互通已经完成了从0到1，也就意味着更多的互联网企业至少不会在新的领域设置限制，而过去旧有的关卡，也会循序渐进地逐步拆除。\n来源 / 视觉中国\n3、数据安全：加速度发展\n2021年6月，滴滴在美股递交招股书，紧接着7月，“滴滴出行”因APP存在严重违法违规收集使用个人信息问题，被依据《中华人民共和国网络安全法》相关规定下架。在滴滴之后，运满满、货车帮、BOSS直聘也被启动网络安全审查，2021年数据安全审查的大幕拉开。\n滴滴事件背后，是互联网产品的相关数据和技术应用不但涉及个人权利、隐私，还关系着公共安全乃至国家安全的议题。2021年，被称为数据安全元年。继《数据安全法》、《个人信息保护法》施行之后，有关部门还发布了《数据出境安全评估办法(征求意见稿)》。\n一位数据安全领域从业者对深燃表示，今年很多大公司的重心是实施数据安全相关的法律法规，接下来，互联网选手们的重心就会放在，如何更进一步在数据安全方面规避风险，提高效率。\n与此同时，数据安全的市场快速崛起。其中的隐私计算异军突起，成为数据安全领域最炙手可热的赛道。据统计，隐私计算领域2021年融资额已超50亿元。\n中国信息通信研究院云计算与大数据研究所发布的《2021数据安全行业调研报告》显示，我国数据安全已经到了发展的关键期，未来对于数据安全的需求将越来越大，同时对于服务能力和产品能力的要求也越来越高。\n4、拥抱变化：合规是未来几年的大趋势\n这一年，高密度、强力度的监管持续，让所有互联网从业者都无法忽视。\n从整治币圈乱象、教培领域的“双减”、房地产行业的大震荡，到监管风暴刮到短视频、直播电商、游戏领域，面临反垄断、互联互通、数据安全监管的互联网行业必须求变。\n监管趋严的背后，是互联网原有的打法已经不适合新时代的要求，有关部门正引导着整个互联网企业，从以往的无序扩张、野蛮生长，向精耕细作的新时代转型，从以前的消费互联网模式，向由科技主导的互联网时代发展。\n2021年三季度期间，阿里、腾讯两大头部，营收增速、净利润双双下滑，除此之外，多家大厂都面临类似情况。互联网企业纷纷裁员“过冬”，节衣缩食。\n展望2022年，合规一样是大势所趋，在未来几年也还将持续。互联网正在进入一个新时代，企业们需要构筑新的增长引擎。而身处其中的个体，也都要做好拥抱变化的准备。“唯一永恒不变的东西就是‘变化’”，将无比适用。\n长期主题\n5、碳中和：未来十年的热门主题\n在2020年中国提出“2030年前碳达峰、2060年前碳中和”的“双碳”目标之后，2021年初，“碳中和”被第一次写入政府工作报告，成为国家战略，2021年也被视为是“碳中和元年”。\n碳中和，本质就是让二氧化碳排放量“收支相抵”，减缓全球变暖。在“双碳”目标提出之后，今年，互联网大厂们都加速跟进“碳中和”，制定碳中和目标及规划，动作贯彻全年。\n从1月腾讯打响头炮，启动碳中和目标规划；3月，蚂蚁集团承诺从今年起实现运营排放的碳中和，并在2030年实现净零排放；到年中6月，百度发布“碳中和全景图”，公布在2030年实现集团运营层面的碳中和目标；年底，阿里也明确提出了碳中和三大目标，要在2030年之前，实现自身运营碳中和、上下游价值链碳排放强度减半，用15年时间以平台之力带动生态减碳15亿吨。\n对于这些互联网科技企业而言，碳中和既是企业社会责任的一部分，也和自身商业模式相关。\n碳中和背景下，ESG投资火了。这种将企业在环境保护（Environment）、社会责任（Social Responsibility）以及公司治理（Corporate Governance）三方面非财务指标的表现纳入投资决策的投资理念，在一二级市场都备受关注。\n红杉资本、高瓴资本等头部投资机构纷纷宣布将ESG纳入投资决策，碳管理SaaS企业碳阻迹披露A轮融资后，据报道，创始人一天收到了1000多通来自投资人的电话。二级市场，证监会已经将ESG信息列为上市公司与投资者沟通的主要内容之一。\n波士顿咨询公司发布的报告预测，为实现碳中和目标，从2020年到2050年我国需要累计投资90万亿-100万亿元资金。现如今，互联网大厂们已经以10年为周期进行碳中和目标的规划，碳中和这个关键词至少在未来十年内都将是热点主题。\n6、硬科技：迎来最好的时代\n“硬科技和科技创业是中国未来三十年发展的主旋律，是中国强大起来的必经之路。”提出了硬科技理念的中科创星创始合伙人米磊曾提到，这一结论背后，是中国正处于从模式创新到科技创新转型的拐点，中国政策正在从投资驱动、要素驱动到创新驱动转型。\n硬科技强调将核心技术牢牢掌握在自己手中，代表性领域包括光电芯片、人工智能、航空航天、生物技术、信息技术、新材料、新能源、智能制造等。\n资本早已经押注硬科技。在高瓴资本和红杉资本2021年的投资中，硬科技成为了投资最多的方向。红杉中国创始及执行合伙人沈南鹏曾对媒体表示，硬科技领域投资，已经超过红杉中国投资组合的80%，“一个科技主导的创业新时代已经到来”。\n北交所11月15日开市当天，78家上市企业当中，有16家是硬科技企业。\n互联网巨头们也都将硬科技布局至于重要地位，内部下场自研，对外投资收购，双管齐下。12月，腾讯减持京东背后也是投资逻辑的改变，相较消费类投资，腾讯转而更关注硬科技领域，包括芯片公司燧原科技等；阿里内有达摩院和半导体公司平头哥，对外投资有紫光股份、恒玄科技等；美团的策略从“Food+Platform”转变为“零售+科技”，深耕无人配送领域，还在自动驾驶、机器人、激光雷达、芯片等领域加强投资。\n硬科技产业是新一轮产业革命的动力引擎，已经成为了业界共识。人才、热钱都在涌向硬科技这个会影响一个时代的领域，但硬科技发展门槛高、前期投入大、技术迭代周期长，投资者更需要熬得住。\n7、元宇宙：未来的星辰大海？\n元宇宙，这个连定义都尚未明晰的概念，在2021年火遍全球。\n上半年，元宇宙第一股Roblox上市，就引起了市场对于这个新鲜事物的关注。下半年元宇宙突然爆火，离不开全球互联网巨头Facebook浇上的一把油。Facebook宣布改名为Meta，以更名表明进军元宇宙（MetaVerse）的决心。\n这之后，虚拟人“柳夜熙”大火，短短几天就圈粉500多万。腾讯、阿里、字节跳动都纷纷表示，正在布局元宇宙，就连网易云音乐，也要打造音乐元宇宙。\n一级市场上，创业者早已扎堆涌入。据企查查显示，仅带有元宇宙名字的公司就近千家，元宇宙相关领域的抢人大战抢先打响。与之相关的数字人、VR/AR、游戏、社交领域的产品，都引发了投资人的关注。\n二级市场上，元宇宙概念股更是狂飙突进。股票只要蹭上元宇宙就暴涨，居高不下的涨幅，甚至惊动监管部门要求说明公司与元宇宙的关系。\n有机构以知识付费项目把元宇宙包装成一夜暴富的机会，声称“未来只有元宇宙这一条路”，以贩卖焦虑的方式借机敛财，有元宇宙培训课程10天收入160万。\n元宇宙里的炒房热、炒地热，也完全不输现实世界。下半年，全球虚拟土地的单笔最高成交纪录接连被打破，不到一个月时间，从243万美元、430万美元提升至约500万美元。就连国内尚在内测期的元宇宙社交产品，其虚拟房产在二手市场的交易都异常火热。\n与现实世界平行，能通过“化身”在三维空间交流娱乐的元宇宙，距离真正实现，在技术层面还有很长的路要走。单从被视为元宇宙入口的VR/AR设备层面而言，一年出货量在千万级别，距离普及还很远。\n但关注者们都认为，近几年内，忽视元宇宙的发展和进化，一定会错过大机会。\n确定性机会\n8、产业互联网：数字化转型大势不可逆\n产业互联网不算是新话题。早在2019年，腾讯创始人马化腾就曾表示，互联网的上半场是消费互联网，下半场是产业互联网。到2021年，在国家宏观政策导向中，数字经济、数字化已经成为相关政策文件中多次提及的关键词。\n消费互联网时代的商业模式能够带来的增长和创新日趋窘迫，下一个时代，以互联网技术对各个垂直产业链进行数字化重塑和改造，将互联网与实体经济进行融合，加速产业的数字化转型，即产业互联网，是政策支持的方向。\n现如今，云计算、人工智能、5G等技术正在向金融、医疗、教育等行业渗透，技术的发展也正掀起新一轮的产业革命。\n互联网头部大厂们都在朝着这个通往未来的方向行进。腾讯自2018年“930”变革起，就全面发力产业互联网，在智慧零售、智慧医疗、智慧金融、智慧教育等多个领域垂直布局；阿里巴巴集团董事会主席兼CEO张勇提及，希望能成为一家消费互联网和产业互联网结合得更好的公司，协助企业数字化转型的阿里云，2020财年营收已经超过了200亿元。此外，百度、京东、字节、美团都在布局产业互联网。\n中信联产业互联网工作委员会秘书长张健在一次公开分享中提到，近几年产业互联网的发展，可以发现其服务体系正在呈现螺旋式的迭代升级，同时它本身的服务在进行一体化、集成化的创新。产业互联网平台的发展，一方面不断地丰富和拓展各类服务，另一方面，不断地推动各类服务，进行数字化、网络化、智能化的迭代升级。\n9、出海：去新的战场掘金\n12月，阿里进行了近五年以来最重要的一次组织调整，沿用多年的To C（面向消费者）业务和To B（面向企业）业务架构被拆分，重组为国内业务和全球化业务两大板块。阿里海外新兴业务的重要性显而易见，这部分业务的增速，远高于国内市场。全球化成为与内需、云计算并列的阿里三大战略之一。\n随着国内市场战局已定，主流的互联网公司早已打起了出海的主意。现如今电商、游戏、娱乐社交产品、内容文创是出海的几大领域。\n电商领域，自2020年疫情以来，我国跨境电商呈现爆发式增长。天眼查显示，2021年我国有超60万家跨境电商相关企业。在亚马逊“封号潮”在跨境电商圈持续引起震动后，TikTok就成了卖家们主要关注的另一个平台。\n在游戏出海中，据央视新闻，近年来，国产游戏出海已成为中国游戏产业重要的增长来源，数据显示，2021年中国自主研发游戏海外市场实际销售收入达180.13亿美元，比2020年增加了25.63亿美元，同比增长16.59%。\n娱乐社交方向，以Bigo 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