kptham personal page - To The Moon

kptham

kptham

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2021-06-22

Waiting for it

2021-07-04

Ha

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2021-06-29

Hi

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2021-06-30

Still a powerful stock is tech

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2021-06-30

Good

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2021-06-22

Nice

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2021-06-28

$Palantir Technologies Inc.(PLTR)$just start

2021-06-10

$Tiger Brokers(TIGR)$take small profit

2021-06-09

$Clover Health Corp(CLOV)$up

2021-06-15

$JMIA 20210618 29.0 PUT(JMIA)$haha.,power or option

2021-06-10

$Clover Health Corp(CLOV)$take some profit

2021-06-30

Good to see JD start go up

2021-06-23

Noted

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2021-06-23

Still waiting for it

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2021-06-22

$Tesla Motors(TSLA)$still no moving up

2021-06-22

Good

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2021-06-22

Wow

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2021-06-22

Wow

Evergrande Fights Short Sellers With $400 Million Asset Sale

2021-06-18

$JMIA 20210618 29.0 PUT(JMIA)$ooption power

2021-06-16

$Tesla Motors(TSLA)$haha still on small loss

Go to Tiger App to see more news

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Anta is the largest sports brand in China, ranking second in the world, second only to","images":[{"img":"https://static.tigerbbs.com/693960bc2d3f33fe7cda8773c90ebd9e","width":"-1","height":"-1"},{"img":"https://static.tigerbbs.com/4afbc14c5dad5d1c6bb70a8166a35a5f","width":"-1","height":"-1"},{"img":"https://static.tigerbbs.com/248cf4e2e0fb5c0f360700f8f88000fc","width":"-1","height":"-1"}],"top":1,"highlighted":2,"essential":2,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9096210611","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"subType":2,"comments":[],"imageCount":3,"langContent":"EN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1978,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":155347939,"gmtCreate":1625380744521,"gmtModify":1703741088018,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Ha","listText":"Ha","text":"Ha","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":3,"repostSize":0,"link":"https://ttm.financial/post/155347939","repostId":"1160702483","repostType":4,"isVote":1,"tweetType":1,"viewCount":2042,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":153803019,"gmtCreate":1625015736231,"gmtModify":1703850122009,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Still a powerful stock is tech","listText":"Still a powerful stock is tech","text":"Still a powerful stock is tech","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/153803019","repostId":"2147789315","repostType":4,"isVote":1,"tweetType":1,"viewCount":2402,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":153174668,"gmtCreate":1625015627854,"gmtModify":1703850117427,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Good to see JD start go up","listText":"Good to see JD start go up","text":"Good to see JD start go 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14:02","market":"us","language":"zh","title":"抖音大片扎堆声量分流，微博快手如何抢食？","url":"https://stock-news.laohu8.com/highlight/detail?id=1116088575","media":"数娱STUDIO","summary":"和今年的春节档、五一档相比，前不久的端午档有点不温不火。十几部影片轮番上映，最终档期内无一破亿。\n这也让接下来的暑期档成为国产大片的必争之地。预算有限，档期不保真，片方营销要优先哪家平台？\n微博起家早","content":"<p>和今年的春节档、五一档相比，前不久的端午档有点不温不火。十几部影片轮番上映，最终档期内无一破亿。</p>\n<p>这也让接下来的暑期档成为国产大片的必争之地。预算有限，档期不保真，片方营销要优先哪家平台？</p>\n<p><a href=\"https://laohu8.com/S/WB\">微博</a>起家早，<a href=\"https://laohu8.com/S/DYIN\">抖音</a>增量快、快手也在加码，三大平台已经成为各路片方营销时非常看重的流量池。</p>\n<p>从平台的角度来看，前有微博、抖音围绕大热档期争抢头部大片，特别是春节档多部影片疑似签署了抖音独家营销协议，更是在业内引起了争议，后有快手去年开始也明显发力，今年上半年参与了《我的姐姐》《寂静之地2》等片。</p>\n<p>在线上，以大数据推送、触及更多兴趣人群是几家平台的标配，预告片铺陈、站内热点、主创直播、独家访谈等策略也大同小异。</p>\n<p>在线下，抖音、快手、微博牵头组织的大V观影团定期活跃于一二线城市，首映场和主创见面会的加持更是影片口碑发酵的重要环节。其中，微博去年开始联手品牌营销，与一些汽车品牌合作了专场活动。</p>\n<p>协助片方营销的同时，向电影行业上游布局也成为几大平台的共同操作。</p>\n<p>微博早在2016年就启动了“微博电影之夜”，而抖音、快手最近几年也积极携手国内外重要电影节、影展，以“独家合作短视频”的身份亮相，极力在片方面前刷够存在感。</p>\n<p>与此同时，平台也越来越频繁地出现出品方甚至投资方名单中。<b>数娱君注意到，尤其是抖音，近两年参与出品及联合出品的影片累计已有15部</b>，这当中不乏《我和我的祖国》《我和我的家乡》《唐人街探案3》等高票房作品。</p>\n<p>如今，电影营销环节俨然成为片方和平台各取所需的阵地，而平台掌握着流量密码，对电影行业的认知也不再是初涉猎时的空白。不论是各大平台之间，还是平台与片方之间，为了维护各自的利益，新的博弈已经展开。</p>\n<p><b>抖快微分食电影营销</b></p>\n<p><b>玩法趋同，竞争激烈</b></p>\n<p>“未来所有电影公司都将为BAT打工。”</p>\n<p>距离2014年<a href=\"https://laohu8.com/S/BONA\">博纳影业</a>创始人于冬的观点一石激起千层浪过去了7年，随着这几年电影营销对短视频社交平台的倚重，在“BAT”之外，抖快微对电影行业的影响已不容小觑。</p>\n<p>从用户感知程度来看，<b>今年上半年，各个节假日档期的影片，采用抖音、微博双平台同步营销的最为常见</b>。基本打法是影片官方入驻、主创直播、KOL推广或卖票，有时会辅之以滤镜特效、专访/花絮等独家物料，如遇重要档期，线下组织观影和主创见面会也一应俱全。</p>\n<p><img src=\"https://static.tigerbbs.com/f94786532d062d6516740052185b79aa\" tg-width=\"1000\" tg-height=\"2249\" referrerpolicy=\"no-referrer\"></p>\n<p>在短视频营销兴起之前，电影宣发通常采用媒体报道、电视广告、线下地推等传统形式，抖音的成功是验证电影短视频营销可行的起点。</p>\n<p>2017年底，宣发及制作仅8000万的贺岁档影片《前任3：再见前任》选择在抖音营销，其主题曲《说散就散》、插曲《体面》很快实现病毒式传播，影片上映一周后还出现单日票房飙升过2亿的景象，最终以大幅超预期的19.42亿票房收官。</p>\n<p>此后，《超时空同居》《地球最后的夜晚》等中等体量影片的抖音营销也获得了成功。到了2019年春节档，八部影片中有五部均在抖音平台开通了官抖。《唐人街探案2》的角色唐仁、秦风还在抖音还开设了“个人账号”，让抖音彻底坐稳了电影营销一线。</p>\n<p><img src=\"https://static.tigerbbs.com/acd4d06a01b0f2e1fc62c7a72040d7dd\" tg-width=\"554\" tg-height=\"393\" referrerpolicy=\"no-referrer\"></p>\n<p>抖音在电影营销领域的迅猛上升势头，对比出快手的有失先机。</p>\n<p>2018年年中之前，快手的月活是高过抖音的。当年暑期档，快手也与暑期档电影《一出好戏》开展了深度宣发合作，这部影片后来票房也突破了10亿。但这一成绩，声量上显然不足以抵消抖音的多部辉煌战绩。</p>\n<p><b>根据数娱君上文给出的统计，今年快手似乎很少在春节档和五一档院线营销战场正面竞争，而是另辟营销形式</b>，比如今年5月快手曾联合淘票票发起“五一免费电影票”活动。不过，抖音和猫眼、<a href=\"https://laohu8.com/S/SINA\">新浪</a>观影团也有同质化的补贴活动。</p>\n<p>梳理快手近两年的电影营销动作不难发现，<b>虽然起步较晚，但打法集中</b>，主要负责《猫和老鼠》《寻龙传说》《哥斯拉大战金刚》《寂静之地2》《速度与激情9》等海外影片，以及《沐浴之王》《我的姐姐》等中小体量影片，同时兼顾网络电影的宣发，例如春节档《发财日记》，还有此前快手独家的《空巢》。</p>\n<p><img src=\"https://static.tigerbbs.com/03fc8a5db741de54ec2ae9957c07a4c2\" tg-width=\"828\" tg-height=\"1412\" referrerpolicy=\"no-referrer\"></p>\n<p>（我的姐姐在快手的话题播放近40亿次）</p>\n<p><b>不过抖音单方面领先的地位，正在逐渐受到影片营销同质化的影响。</b></p>\n<p>今年春节档7部影片，传闻有6部都选择了抖音独家宣发，但最终效果差异巨大：以官方抖音号为例，《你好，李焕英》官抖306.2万粉丝，《侍神令》仅4.2万粉丝，两者票房分别位于春节档首位和末位。</p>\n<p>同样是短视频营销，同样是面对抖音用户，同档期正面竞争的片方如何保证用户注意力不被分流？</p>\n<p>更早布局电影营销的微博，过去几年也在努力适应短视频营销时代的变化。</p>\n<p>和抖快短视频基因不太一样的是，微博的电影营销起源于图文时代，热门话题、关注列表、明星微博、媒体报道、大V影评仍然是促进用户“想看”的重要动力，尤其热搜话题的模式被抖音和快手等各平台广泛借鉴。但同时，微博近两年也在有意发力兴趣领域的视频号、运用电影垂直领域信息流推广。</p>\n<p><img src=\"https://static.tigerbbs.com/7eb67a8b57629ba169706eb9f25ee4fe\" tg-width=\"554\" tg-height=\"197\" referrerpolicy=\"no-referrer\"></p>\n<p>（微博兴趣用户洞察，来自《2020微博娱乐白皮书》）</p>\n<p>总体而言，在电影营销领域，抖音、快手、微博面临的蛋糕有限，势必不甘心放弃任何一次成就爆款的机会，但现阶段三家平台的营销玩法已经高度趋同，并且无法保证宣传效果；对片方来说，随着流量逐渐向兴趣社区、分众人群倾斜，选择合作什么样的平台也值得进一步推敲。</p>\n<p><b>平台“参与出品”成常态</b></p>\n<p>2019年4月，抖音与安乐影片、万达影视、光线影业、<a href=\"https://laohu8.com/S/01060\">阿里影业</a>、新丽电影、英皇电影6家影视公司达成战略合作，共同推出“视界计划”。</p>\n<p>由此，抖音不再满足于简单的策划执行，而是将电影从前期筹备、内容植入、数据分析、热点营销等多方进行整合，试图在电影营销中扮演更重要的角色。</p>\n<p>当抖音在新的领域开疆拓土，快手也不敢懈怠。</p>\n<p>2019年9月，北京快手科技有限公司的经营范围新增了电影发行、电影制作、票务销售代理。年底，北京微播视界科技有限公司（字节跳动主体公司）经营范围新增票务代理，一来一回，火药味渐浓。</p>\n<p><img src=\"https://static.tigerbbs.com/c8de691809d5638d92abfa4e650ba4eb\" tg-width=\"1080\" tg-height=\"219\" referrerpolicy=\"no-referrer\"></p>\n<p>（快手变更经营范围，来自天眼查）</p>\n<p>在电影营销的转化部分，猫眼购票小程序早已于2018年贺岁档入驻抖音。去年4月，猫眼APP接入抖音数据，发布抖音热度榜，为前期宣发决策补充参考信息。同年，快手也上线了淘票票、猫眼等小程序，但尚未和这些票务平台共享营销数据。</p>\n<p>至于微博，虽然早早将营销事件、数据等指标与灯塔、猫眼各平台打通，但站内目前仍保持H5页面购票的习惯，用户体验相对没有那么顺畅。</p>\n<p>除了院线电影之外，合作电影节、影展，举办行业盛典等活动，也是抖快微各平台强调自身“电影圈内人”标签的方式。</p>\n<p>去年7月影院复工至今，抖音先后成为了第十届北京国际电影节独家合作短视频平台、第33届<a href=\"https://laohu8.com/S/600977\">中国电影</a>金鸡奖独家合作伙伴，并和片方发起2021年春节档电影“抖音云路演”；快手合作了2020年第二十三届上海国际电影节；微博则全程直播了西宁First影展，“微博电影之夜”时隔两年也正式回归。</p>\n<p>更能说明营销介入度的是，抖音、快手、微博都在积极参与影片出品。</p>\n<p>去年年底，抖音发起了#赤狐书生游园会#活动，合作了多余和毛毛姐、疯产姐妹、维维啊、小霸王、井胧等头部达人，相关推广视频触及粉丝量达到2.66亿。<b>而这场声势浩大、联动<a href=\"https://laohu8.com/S/300959\">线上线下</a>的宣传活动，与抖音是《赤狐书生》出品方之一的身份不无关系</b>。</p>\n<p><img src=\"https://static.tigerbbs.com/a066e4e5e9865f0ef0a67b85491719f3\" tg-width=\"1000\" tg-height=\"965\" referrerpolicy=\"no-referrer\"></p>\n<p>今年4月初，《我的姐姐》讨论原生家庭问题，微博作为发行方之一，连续发起“我的姐姐背后的女性困境”、“我的姐姐不是鼓励扶弟魔”、“做姐姐的代价”多个社会向话题，吸引平台用户关注讨论，推动该片在冷档期成为一匹黑马。</p>\n<p><b>接下来的暑期档，目前已能看到抖音参与出品了《俑之城》和《中国医生》，前者是备受年轻人群关注的国漫题材，后者则是爆款前作《中国机长》的姊妹篇。</b></p>\n<p>在不断地参与到影片中上游环节中，抖快微正试图挖掘电影营销之外的更多业务，通过合作优质、有爆款潜质的影片，提升平台在电影行业中的话语权。</p>\n<p><b>独家协议未必最优解</b></p>\n<p><b>目标人群才是重点</b></p>\n<p>今年3月以来，不止一次传出“抖音独家”的排他性宣发协议，但数娱君就此事求证片方宣发人员和一些票务平台工作人员时，多位从业者往往讳莫如深。</p>\n<p>对片方而言，面对当前月活最高的短视频社交平台，同时具备高效的运营团队、强大的信息流，选择抖音独家无可厚非。</p>\n<p>比如张艺谋的《一秒钟》去年合作抖音宣发，带动票务平台想看人数增加6551人，该数值相当于票务平台单片想看总数的12%，而“想看”是映前预测影片票房潜力的重要标准。</p>\n<p>但与此同时，宣发平台的流量也非万能。仍以《赤狐书生》为例，出品方抖音为影片提供的流量可谓顶级，但该片最终仅有1.85亿票房。</p>\n<p><img src=\"https://static.tigerbbs.com/06f8b09306344581e30d9025dab57c36\" tg-width=\"426\" tg-height=\"570\" referrerpolicy=\"no-referrer\"></p>\n<p>相反，B站作为《新神榜：哪吒重生》的出品方之一，虽未作为独家宣发平台，但在电影宣传期也通过站内热搜榜、影视混剪等位置提供了不少流量。</p>\n<p><img src=\"https://static.tigerbbs.com/d32b4e5263ebec4a2f54de2d325316d8\" tg-width=\"554\" tg-height=\"312\" referrerpolicy=\"no-referrer\"></p>\n<p>用户选择观影通常以兴趣优先，宣发平台提供的官方/明星/红人推荐、购票优惠等都是加分项。<b>因此，片方不仅要了解自己影片的目标人群，还要结合平台用户特征，慎重选择合作方</b>。</p>\n<p>例如，据巨量算数统计，截至2020年6月底，抖音电影兴趣用户规模达3.1亿，其中女性用户和18-23岁的年轻用户占比更高，这也就从侧面解释了，相比《你的姐姐》这类话题沉重的作品，抖音承接《你的婚礼》等内容更“轻”、两性情感导向的影片宣传效果更明显。</p>\n<p><img src=\"https://static.tigerbbs.com/6d0b044b07286ee7031ec58330dea68e\" tg-width=\"554\" tg-height=\"373\" referrerpolicy=\"no-referrer\"></p>\n<p>（抖音电影兴趣人群画像，来自《电影短视频营销白皮书》）</p>\n<p>春节档《刺杀小说家》除了在抖音、微博重点营销，在预热期也曾合作了<a href=\"https://laohu8.com/S/ZH\">知乎</a>，导演路阳、原著作者双雪涛等人与知乎大V张小北直播分享电影的幕后故事，而影片有关悬念、人性等问题的探讨，也多次登上知乎热榜。</p>\n<p>巨量和猫眼发布的《电影短视频营销白皮书》显示，从《西虹市首富》插曲《卡路里》作为短视频创作BGM，到《流浪地球》“手推地球挑战赛”，再到《我和我的祖国》“歌唱我的祖国”挑战赛，可以直观地看到：<b>影片营销主题和用户产生更多共鸣、操作门槛更低的互动效果更显著</b>。</p>\n<p>对片方来讲，即使签署了独家营销的排他协议，平台方也不能保证电影营销的效果和最终票房。<b>而随着平台对热门档期影片的参与度越来越高，重要档期出现平台参与出品和独家营销的影片“撞车”事件将不会是少数，这时，排他协议反而会成为影片宣发时的隐患</b>。</p>\n<p>因此，盲目迷信短视频营销和流量并不可取，掌握影片内容特点、有侧重地选择兴趣人群，效果可能来得更为直接。</p>\n<p>当前，片方合作抖快微等平台营销，一方面是通过物料的释放、社交互动等行为刺激“想看”人数增长，另一方面也包括直接转化。也许，除了适应短视频营销之外，完善平台站内电影购票基础设施、进一步缩短用户决策链路，同样是值得考虑的环节。</p>","source":"lsy1624500551363","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>抖音大片扎堆声量分流，微博快手如何抢食？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n抖音大片扎堆声量分流，微博快手如何抢食？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-29 14:02 北京时间&nbsp;&nbsp;&nbsp;<a href=https://mp.weixin.qq.com/s/C_0PitSIf7aTDjYojQ0KFQ><strong>数娱STUDIO</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>和今年的春节档、五一档相比，前不久的端午档有点不温不火。十几部影片轮番上映，最终档期内无一破亿。\n这也让接下来的暑期档成为国产大片的必争之地。预算有限，档期不保真，片方营销要优先哪家平台？\n微博起家早，抖音增量快、快手也在加码，三大平台已经成为各路片方营销时非常看重的流量池。\n从平台的角度来看，前有微博、抖音围绕大热档期争抢头部大片，特别是春节档多部影片疑似签署了抖音独家营销协议，更是在业内引起了...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/C_0PitSIf7aTDjYojQ0KFQ\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/83c96a071b225e670f1b11b79c4a3e91","relate_stocks":{"01024":"快手-W","WB":"微博"},"source_url":"https://mp.weixin.qq.com/s/C_0PitSIf7aTDjYojQ0KFQ","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1116088575","content_text":"和今年的春节档、五一档相比，前不久的端午档有点不温不火。十几部影片轮番上映，最终档期内无一破亿。\n这也让接下来的暑期档成为国产大片的必争之地。预算有限，档期不保真，片方营销要优先哪家平台？\n微博起家早，抖音增量快、快手也在加码，三大平台已经成为各路片方营销时非常看重的流量池。\n从平台的角度来看，前有微博、抖音围绕大热档期争抢头部大片，特别是春节档多部影片疑似签署了抖音独家营销协议，更是在业内引起了争议，后有快手去年开始也明显发力，今年上半年参与了《我的姐姐》《寂静之地2》等片。\n在线上，以大数据推送、触及更多兴趣人群是几家平台的标配，预告片铺陈、站内热点、主创直播、独家访谈等策略也大同小异。\n在线下，抖音、快手、微博牵头组织的大V观影团定期活跃于一二线城市，首映场和主创见面会的加持更是影片口碑发酵的重要环节。其中，微博去年开始联手品牌营销，与一些汽车品牌合作了专场活动。\n协助片方营销的同时，向电影行业上游布局也成为几大平台的共同操作。\n微博早在2016年就启动了“微博电影之夜”，而抖音、快手最近几年也积极携手国内外重要电影节、影展，以“独家合作短视频”的身份亮相，极力在片方面前刷够存在感。\n与此同时，平台也越来越频繁地出现出品方甚至投资方名单中。数娱君注意到，尤其是抖音，近两年参与出品及联合出品的影片累计已有15部，这当中不乏《我和我的祖国》《我和我的家乡》《唐人街探案3》等高票房作品。\n如今，电影营销环节俨然成为片方和平台各取所需的阵地，而平台掌握着流量密码，对电影行业的认知也不再是初涉猎时的空白。不论是各大平台之间，还是平台与片方之间，为了维护各自的利益，新的博弈已经展开。\n抖快微分食电影营销\n玩法趋同，竞争激烈\n“未来所有电影公司都将为BAT打工。”\n距离2014年博纳影业创始人于冬的观点一石激起千层浪过去了7年，随着这几年电影营销对短视频社交平台的倚重，在“BAT”之外，抖快微对电影行业的影响已不容小觑。\n从用户感知程度来看，今年上半年，各个节假日档期的影片，采用抖音、微博双平台同步营销的最为常见。基本打法是影片官方入驻、主创直播、KOL推广或卖票，有时会辅之以滤镜特效、专访/花絮等独家物料，如遇重要档期，线下组织观影和主创见面会也一应俱全。\n\n在短视频营销兴起之前，电影宣发通常采用媒体报道、电视广告、线下地推等传统形式，抖音的成功是验证电影短视频营销可行的起点。\n2017年底，宣发及制作仅8000万的贺岁档影片《前任3：再见前任》选择在抖音营销，其主题曲《说散就散》、插曲《体面》很快实现病毒式传播，影片上映一周后还出现单日票房飙升过2亿的景象，最终以大幅超预期的19.42亿票房收官。\n此后，《超时空同居》《地球最后的夜晚》等中等体量影片的抖音营销也获得了成功。到了2019年春节档，八部影片中有五部均在抖音平台开通了官抖。《唐人街探案2》的角色唐仁、秦风还在抖音还开设了“个人账号”，让抖音彻底坐稳了电影营销一线。\n\n抖音在电影营销领域的迅猛上升势头，对比出快手的有失先机。\n2018年年中之前，快手的月活是高过抖音的。当年暑期档，快手也与暑期档电影《一出好戏》开展了深度宣发合作，这部影片后来票房也突破了10亿。但这一成绩，声量上显然不足以抵消抖音的多部辉煌战绩。\n根据数娱君上文给出的统计，今年快手似乎很少在春节档和五一档院线营销战场正面竞争，而是另辟营销形式，比如今年5月快手曾联合淘票票发起“五一免费电影票”活动。不过，抖音和猫眼、新浪观影团也有同质化的补贴活动。\n梳理快手近两年的电影营销动作不难发现，虽然起步较晚，但打法集中，主要负责《猫和老鼠》《寻龙传说》《哥斯拉大战金刚》《寂静之地2》《速度与激情9》等海外影片，以及《沐浴之王》《我的姐姐》等中小体量影片，同时兼顾网络电影的宣发，例如春节档《发财日记》，还有此前快手独家的《空巢》。\n\n（我的姐姐在快手的话题播放近40亿次）\n不过抖音单方面领先的地位，正在逐渐受到影片营销同质化的影响。\n今年春节档7部影片，传闻有6部都选择了抖音独家宣发，但最终效果差异巨大：以官方抖音号为例，《你好，李焕英》官抖306.2万粉丝，《侍神令》仅4.2万粉丝，两者票房分别位于春节档首位和末位。\n同样是短视频营销，同样是面对抖音用户，同档期正面竞争的片方如何保证用户注意力不被分流？\n更早布局电影营销的微博，过去几年也在努力适应短视频营销时代的变化。\n和抖快短视频基因不太一样的是，微博的电影营销起源于图文时代，热门话题、关注列表、明星微博、媒体报道、大V影评仍然是促进用户“想看”的重要动力，尤其热搜话题的模式被抖音和快手等各平台广泛借鉴。但同时，微博近两年也在有意发力兴趣领域的视频号、运用电影垂直领域信息流推广。\n\n（微博兴趣用户洞察，来自《2020微博娱乐白皮书》）\n总体而言，在电影营销领域，抖音、快手、微博面临的蛋糕有限，势必不甘心放弃任何一次成就爆款的机会，但现阶段三家平台的营销玩法已经高度趋同，并且无法保证宣传效果；对片方来说，随着流量逐渐向兴趣社区、分众人群倾斜，选择合作什么样的平台也值得进一步推敲。\n平台“参与出品”成常态\n2019年4月，抖音与安乐影片、万达影视、光线影业、阿里影业、新丽电影、英皇电影6家影视公司达成战略合作，共同推出“视界计划”。\n由此，抖音不再满足于简单的策划执行，而是将电影从前期筹备、内容植入、数据分析、热点营销等多方进行整合，试图在电影营销中扮演更重要的角色。\n当抖音在新的领域开疆拓土，快手也不敢懈怠。\n2019年9月，北京快手科技有限公司的经营范围新增了电影发行、电影制作、票务销售代理。年底，北京微播视界科技有限公司（字节跳动主体公司）经营范围新增票务代理，一来一回，火药味渐浓。\n\n（快手变更经营范围，来自天眼查）\n在电影营销的转化部分，猫眼购票小程序早已于2018年贺岁档入驻抖音。去年4月，猫眼APP接入抖音数据，发布抖音热度榜，为前期宣发决策补充参考信息。同年，快手也上线了淘票票、猫眼等小程序，但尚未和这些票务平台共享营销数据。\n至于微博，虽然早早将营销事件、数据等指标与灯塔、猫眼各平台打通，但站内目前仍保持H5页面购票的习惯，用户体验相对没有那么顺畅。\n除了院线电影之外，合作电影节、影展，举办行业盛典等活动，也是抖快微各平台强调自身“电影圈内人”标签的方式。\n去年7月影院复工至今，抖音先后成为了第十届北京国际电影节独家合作短视频平台、第33届中国电影金鸡奖独家合作伙伴，并和片方发起2021年春节档电影“抖音云路演”；快手合作了2020年第二十三届上海国际电影节；微博则全程直播了西宁First影展，“微博电影之夜”时隔两年也正式回归。\n更能说明营销介入度的是，抖音、快手、微博都在积极参与影片出品。\n去年年底，抖音发起了#赤狐书生游园会#活动，合作了多余和毛毛姐、疯产姐妹、维维啊、小霸王、井胧等头部达人，相关推广视频触及粉丝量达到2.66亿。而这场声势浩大、联动线上线下的宣传活动，与抖音是《赤狐书生》出品方之一的身份不无关系。\n\n今年4月初，《我的姐姐》讨论原生家庭问题，微博作为发行方之一，连续发起“我的姐姐背后的女性困境”、“我的姐姐不是鼓励扶弟魔”、“做姐姐的代价”多个社会向话题，吸引平台用户关注讨论，推动该片在冷档期成为一匹黑马。\n接下来的暑期档，目前已能看到抖音参与出品了《俑之城》和《中国医生》，前者是备受年轻人群关注的国漫题材，后者则是爆款前作《中国机长》的姊妹篇。\n在不断地参与到影片中上游环节中，抖快微正试图挖掘电影营销之外的更多业务，通过合作优质、有爆款潜质的影片，提升平台在电影行业中的话语权。\n独家协议未必最优解\n目标人群才是重点\n今年3月以来，不止一次传出“抖音独家”的排他性宣发协议，但数娱君就此事求证片方宣发人员和一些票务平台工作人员时，多位从业者往往讳莫如深。\n对片方而言，面对当前月活最高的短视频社交平台，同时具备高效的运营团队、强大的信息流，选择抖音独家无可厚非。\n比如张艺谋的《一秒钟》去年合作抖音宣发，带动票务平台想看人数增加6551人，该数值相当于票务平台单片想看总数的12%，而“想看”是映前预测影片票房潜力的重要标准。\n但与此同时，宣发平台的流量也非万能。仍以《赤狐书生》为例，出品方抖音为影片提供的流量可谓顶级，但该片最终仅有1.85亿票房。\n\n相反，B站作为《新神榜：哪吒重生》的出品方之一，虽未作为独家宣发平台，但在电影宣传期也通过站内热搜榜、影视混剪等位置提供了不少流量。\n\n用户选择观影通常以兴趣优先，宣发平台提供的官方/明星/红人推荐、购票优惠等都是加分项。因此，片方不仅要了解自己影片的目标人群，还要结合平台用户特征，慎重选择合作方。\n例如，据巨量算数统计，截至2020年6月底，抖音电影兴趣用户规模达3.1亿，其中女性用户和18-23岁的年轻用户占比更高，这也就从侧面解释了，相比《你的姐姐》这类话题沉重的作品，抖音承接《你的婚礼》等内容更“轻”、两性情感导向的影片宣传效果更明显。\n\n（抖音电影兴趣人群画像，来自《电影短视频营销白皮书》）\n春节档《刺杀小说家》除了在抖音、微博重点营销，在预热期也曾合作了知乎，导演路阳、原著作者双雪涛等人与知乎大V张小北直播分享电影的幕后故事，而影片有关悬念、人性等问题的探讨，也多次登上知乎热榜。\n巨量和猫眼发布的《电影短视频营销白皮书》显示，从《西虹市首富》插曲《卡路里》作为短视频创作BGM，到《流浪地球》“手推地球挑战赛”，再到《我和我的祖国》“歌唱我的祖国”挑战赛，可以直观地看到：影片营销主题和用户产生更多共鸣、操作门槛更低的互动效果更显著。\n对片方来讲，即使签署了独家营销的排他协议，平台方也不能保证电影营销的效果和最终票房。而随着平台对热门档期影片的参与度越来越高，重要档期出现平台参与出品和独家营销的影片“撞车”事件将不会是少数，这时，排他协议反而会成为影片宣发时的隐患。\n因此，盲目迷信短视频营销和流量并不可取，掌握影片内容特点、有侧重地选择兴趣人群，效果可能来得更为直接。\n当前，片方合作抖快微等平台营销，一方面是通过物料的释放、社交互动等行为刺激“想看”人数增长，另一方面也包括直接转化。也许，除了适应短视频营销之外，完善平台站内电影购票基础设施、进一步缩短用户决策链路，同样是值得考虑的环节。","news_type":1,"symbols_score_info":{"90022":0.9,"WB":0.9,"DYIN":0.9,"01024":0.9}},"isVote":1,"tweetType":1,"viewCount":2499,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3582761146933339","authorId":"3582761146933339","name":"是龙不是虫","avatar":"https://community-s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22:31","market":"fut","language":"zh","title":"美国页岩油企无意增产，油价可能还要涨？","url":"https://stock-news.laohu8.com/highlight/detail?id=2146983660","media":"智通财经网","summary":"即使油价朝着每桶75美元大幅攀升，美国页岩油生产商仍坚守暂停支出的承诺，维持产量不变，有异于先前几波景气循环荣景时的做法。\n从以往的经验来看，今年原油价格上涨以及OPEC+产油国组织采取的减产举措，本","content":"<p>即使油价朝着每桶75美元大幅攀升，美国页岩油生产商仍坚守暂停支出的承诺，维持产量不变，有异于先前几波景气循环荣景时的做法。</p>\n<p><b>从以往的经验来看，今年原油价格上涨以及OPEC+产油国组织采取的减产举措，本应引发一波钻油盛况。但投资者对利润的要求高于增产，能源业金主转而青睐可再生能源，因此页岩油企决心维持纪律。</b></p>\n<p><b>Pioneer Natural Resources高管Scott Sheffield表示：“我仍然相信油企不会回应”油价上涨。</b>该公司为二叠纪盆地页岩油田的最大油企。他在接受访问时表示，关注股东的回报使得支出持续偏低。</p>\n<p>布伦特原油期货上周一度涨至76.02美元/桶，为2018年10月来最高。根据<a href=\"https://laohu8.com/S/BHI\">贝克休斯</a>(Baker Hughes) 数据，当时美国有1052部活跃钻机，但如今只剩不到一半，仅有470部左右。</p>\n<p><img src=\"https://static.tigerbbs.com/b592a7ecbb84b837290c35271611b20c\" tg-width=\"752\" tg-height=\"443\" referrerpolicy=\"no-referrer\"></p>\n<p>根据美国政府数据，页岩油产量仍远低于2020年1月触及的918万桶/日高点，本月最大七个油田产量为777万桶/日，较该水平低了15.4%。第一季美国石油整体平均产量为去年高点的83%。美国最近将其2021年平均产量前景调高至1108万桶/日，因原油价格上升，但这仍比去年水准低了约20万桶/日。</p>\n<p>Sheffield表示，“这里的油价可能很快就会突破每桶80美元，而我不认为钻机数会有任何增加，”油田活动激增可能推升服务价格，这方面价格已上涨约6%。他表示，Pioneer公司可能削减活跃钻机数，因其运营已变得更有效率。</p>\n<p>页岩油业者自我节制，对于OPEC的下一步而言相当关键。OPEC已经逐渐增产，他们相信美国页岩油将不会回到爆炸式增长的时代。OPEC周四将召开会议，考虑从8月起进一步缩小减产幅度。</p>\n<p>数据供应商Enverus高级合伙人Jonathan Godwin表示，“目前为止，活动水平仍支持节制资本的作法，水力压裂活动年初跳增20%以来就一直持稳。”</p>\n<p>在美国，今年钻机数增加主要来自于未公开发行公司，但Sheffield指出，这些规模较小业者的增产数量不足以干扰OPEC+产油国。</p>\n<p>“未公开发行公司开采地点的质量不及公开发行公司，”Sheffield说道，估计未公开发行公司占美国钻机数约40%至50%。</p>\n<p><b>探钻业者Scandrill总裁暨运营长Paul Mosvold表示，“我们没有看到油价升至每桶73美元通常会出现的扩产压力。”Scandrill经营的是超级规格钻机，这类设备自油市复苏以来需求热络。</b></p>\n<p>Mosvold表示随着油价上涨，来电洽询的数量略微增加，但称规模“不是很大”。</p>\n<p><b>整理来看，伊朗和美国的谈判短期难以有结果，伊朗的供给压力暂时消退，而美国方面页岩油短期增幅有限，再加上全球经济仍处于复苏阶段，原油需求有望进一步增加，这仍给油价中长线上涨提供机会。当然，短线美元受到美联储转鹰的支撑，投资者也需要提防美元反弹对油价的压制情况。</b></p>","source":"highlight_zhitongcaijin","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美国页岩油企无意增产，油价可能还要涨？</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美国页岩油企无意增产，油价可能还要涨？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-28 22:31 北京时间&nbsp;&nbsp;&nbsp;<a href=http://www.zhitongcaijing.com/content/detail/502901.html><strong>智通财经网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>即使油价朝着每桶75美元大幅攀升，美国页岩油生产商仍坚守暂停支出的承诺，维持产量不变，有异于先前几波景气循环荣景时的做法。\n从以往的经验来看，今年原油价格上涨以及OPEC+产油国组织采取的减产举措，本应引发一波钻油盛况。但投资者对利润的要求高于增产，能源业金主转而青睐可再生能源，因此页岩油企决心维持纪律。\nPioneer Natural Resources高管Scott Sheffield表示：“...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/502901.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/deac59695e7e136d6f26157ffc9ecdaf","relate_stocks":{"DUG":"二倍做空石油与天然气ETF(ProShares)","UCO":"二倍做多彭博原油ETF","SCO":"二倍做空彭博原油指数ETF","DDG":"ProShares做空石油与天然气ETF","DWT":"三倍做空原油ETN","USO":"美国原油ETF"},"source_url":"http://www.zhitongcaijing.com/content/detail/502901.html","is_english":false,"share_image_url":"https://static.laohu8.com/6ca2dcdccfa2217fb20a0351f4efe814","article_id":"2146983660","content_text":"即使油价朝着每桶75美元大幅攀升，美国页岩油生产商仍坚守暂停支出的承诺，维持产量不变，有异于先前几波景气循环荣景时的做法。\n从以往的经验来看，今年原油价格上涨以及OPEC+产油国组织采取的减产举措，本应引发一波钻油盛况。但投资者对利润的要求高于增产，能源业金主转而青睐可再生能源，因此页岩油企决心维持纪律。\nPioneer Natural Resources高管Scott Sheffield表示：“我仍然相信油企不会回应”油价上涨。该公司为二叠纪盆地页岩油田的最大油企。他在接受访问时表示，关注股东的回报使得支出持续偏低。\n布伦特原油期货上周一度涨至76.02美元/桶，为2018年10月来最高。根据贝克休斯(Baker Hughes) 数据，当时美国有1052部活跃钻机，但如今只剩不到一半，仅有470部左右。\n\n根据美国政府数据，页岩油产量仍远低于2020年1月触及的918万桶/日高点，本月最大七个油田产量为777万桶/日，较该水平低了15.4%。第一季美国石油整体平均产量为去年高点的83%。美国最近将其2021年平均产量前景调高至1108万桶/日，因原油价格上升，但这仍比去年水准低了约20万桶/日。\nSheffield表示，“这里的油价可能很快就会突破每桶80美元，而我不认为钻机数会有任何增加，”油田活动激增可能推升服务价格，这方面价格已上涨约6%。他表示，Pioneer公司可能削减活跃钻机数，因其运营已变得更有效率。\n页岩油业者自我节制，对于OPEC的下一步而言相当关键。OPEC已经逐渐增产，他们相信美国页岩油将不会回到爆炸式增长的时代。OPEC周四将召开会议，考虑从8月起进一步缩小减产幅度。\n数据供应商Enverus高级合伙人Jonathan Godwin表示，“目前为止，活动水平仍支持节制资本的作法，水力压裂活动年初跳增20%以来就一直持稳。”\n在美国，今年钻机数增加主要来自于未公开发行公司，但Sheffield指出，这些规模较小业者的增产数量不足以干扰OPEC+产油国。\n“未公开发行公司开采地点的质量不及公开发行公司，”Sheffield说道，估计未公开发行公司占美国钻机数约40%至50%。\n探钻业者Scandrill总裁暨运营长Paul Mosvold表示，“我们没有看到油价升至每桶73美元通常会出现的扩产压力。”Scandrill经营的是超级规格钻机，这类设备自油市复苏以来需求热络。\nMosvold表示随着油价上涨，来电洽询的数量略微增加，但称规模“不是很大”。\n整理来看，伊朗和美国的谈判短期难以有结果，伊朗的供给压力暂时消退，而美国方面页岩油短期增幅有限，再加上全球经济仍处于复苏阶段，原油需求有望进一步增加，这仍给油价中长线上涨提供机会。当然，短线美元受到美联储转鹰的支撑，投资者也需要提防美元反弹对油价的压制情况。","news_type":1,"symbols_score_info":{"BZmain":0.9,"USO":0.9,"CLmain":0.9,"DUG":0.9,"DDG":0.9,"QMmain":0.9,"UWTIF":0.9,"DWTIF":0.9,"SCO":0.9,"DWT":0.9,"UCO":0.9}},"isVote":1,"tweetType":1,"viewCount":1861,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":126477870,"gmtCreate":1624583421090,"gmtModify":1703840890916,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/126477870","repostId":"1160571601","repostType":4,"isVote":1,"tweetType":1,"viewCount":1787,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123730829,"gmtCreate":1624438046661,"gmtModify":1703836680101,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Noted","listText":"Noted","text":"Noted","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/123730829","repostId":"1112493847","repostType":4,"isVote":1,"tweetType":1,"viewCount":2583,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123648049,"gmtCreate":1624422459281,"gmtModify":1703836202743,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Still 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it","images":[{"img":"https://static.tigerbbs.com/2e5bedd312a7bba389ad00c884db38e8","width":"1080","height":"2545"}],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":1,"commentSize":14,"repostSize":0,"link":"https://ttm.financial/post/120218192","isVote":1,"tweetType":1,"viewCount":1129,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3571829172898870","authorId":"3571829172898870","name":"Miaka","avatar":"https://static.tigerbbs.com/a12ca8f946949499400ef1b9182e2a97","crmLevel":11,"crmLevelSwitch":0,"idStr":"3571829172898870","authorIdStr":"3571829172898870"},"content":"7. When it comes to trading, the decision of when to buy a stock can sometimes be easier than knowing when is the appropriate time to sell a stock. Due diligence and quality research ????????8","text":"7. When it comes to trading, the decision of when to buy a stock can sometimes be easier than knowing when is the appropriate time to sell a stock. Due diligence and quality research ????????8","html":"7. When it comes to trading, the decision of when to buy a stock can sometimes be easier than knowing when is the appropriate time to sell a stock. Due diligence and quality research ????????8"},{"author":{"id":"3571829172898870","authorId":"3571829172898870","name":"Miaka","avatar":"https://static.tigerbbs.com/a12ca8f946949499400ef1b9182e2a97","crmLevel":11,"crmLevelSwitch":0,"idStr":"3571829172898870","authorIdStr":"3571829172898870"},"content":"1. Due diligence and quality research should inform your decisions about when to get in and out of trades, and allowing the price to catch up with the fundamentals can take some time.????????8","text":"1. Due diligence and quality research should inform your decisions about when to get in and out of trades, and allowing the price to catch up with the fundamentals can take some time.????????8","html":"1. Due diligence and quality research should inform your decisions about when to get in and out of trades, and allowing the price to catch up with the fundamentals can take some time.????????8"}],"imageCount":1,"langContent":"EN","totalScore":0},{"id":120213026,"gmtCreate":1624324387065,"gmtModify":1703833444903,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/TSLA\">$Tesla Motors(TSLA)$</a>still no moving up","listText":"<a href=\"https://laohu8.com/S/TSLA\">$Tesla Motors(TSLA)$</a>still no moving up","text":"$Tesla Motors(TSLA)$still no moving up","images":[{"img":"https://static.tigerbbs.com/f80f8f364776d03c382ed0a0716764e0","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/120213026","isVote":1,"tweetType":1,"viewCount":589,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":120235402,"gmtCreate":1624324267806,"gmtModify":1703833438913,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Good","listText":"Good","text":"Good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/120235402","repostId":"1197896360","repostType":4,"isVote":1,"tweetType":1,"viewCount":696,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":120232488,"gmtCreate":1624324230344,"gmtModify":1703833437784,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/120232488","repostId":"2145352630","repostType":4,"isVote":1,"tweetType":1,"viewCount":444,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":120236263,"gmtCreate":1624324200652,"gmtModify":1703833435964,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/120236263","repostId":"1165462665","repostType":4,"repost":{"id":"1165462665","kind":"news","pubTimestamp":1624322927,"share":"https://ttm.financial/m/news/1165462665?lang=&edition=fundamental","pubTime":"2021-06-22 08:48","market":"us","language":"en","title":"Evergrande Fights Short Sellers With $400 Million Asset Sale","url":"https://stock-news.laohu8.com/highlight/detail?id=1165462665","media":"Bloomberg","summary":"(Bloomberg) -- China Evergrande Group is giving short sellers a run for their money.\nOn a day when t","content":"<p>(Bloomberg) -- China Evergrande Group is giving short sellers a run for their money.</p>\n<p>On a day when the developer sank to a four-year low, a long-standing supporter of billionaire founder Hui Ka Yan swooped in to buy a stake in one of his property units that could release almost $400 million for the debt-ridden conglomerate.</p>\n<p>Shares in the world’s most indebted property developer surged 9% on Monday, the most since January, from the day’s low, squeezing investors who have heaped on bets against the firm.</p>\n<p>The move to sell shares in a Hangzhou unit to a company controlled by Wang Zhongming, a repeated investor in Hui’s operations, is Evergrande’s latest effort to tap deep-pocketed friends for financial support. The firm might need to dispose of more assets to raise funds and meet so-called three red lines -- regulations to curb developers’ debt, Bloomberg Intelligence analysts led by Daniel Fan wrote in a note.</p>\n<p>Key major assets that could be monetized include Evergrande’s tourism property, new electric vehicle, property services and the Fangchebao online sales platform, said Fan, adding that they could be worth more than 700 billion yuan ($108 billion).</p>\n<p>“This once again shows the paramount important role Evergrande’s friends play in its business operations,” said Maggie Hu, assistant professor of real estate and finance at Chinese University of Hong Kong. “Evergrande always count on them for fighting against this kind of liquidity crisis.”</p>\n<p>Evergrande shares closed at HK$10.80 in Hong Kong, after earlier falling as much as 1.8% to the lowest since May 2017.</p>\n<p>It plans to sell 29.9% of its stake in China Calxon Group Co. to a company controlled by Wang. The shares were valued at 2.5 billion yuan at the most recent close, according to data compiled by Bloomberg. Evergrande’s wholly owned unit Kailong Real Estate will hold 27.85% of the Hangzhou developer upon finalizing the deal, and will give up its voting rights in the remaining shares.</p>\n<p>Multiple calls to Shenzhen Huajian went unanswered.</p>\n<p>Wang, whose businesses span from real estate to agriculture and finance, has long been an investor in Evergrande businesses. The Calxon stake buyer, Shenzhen Huajian Holdings, was also a strategic investor of Evergrande’s onshore division known as Hengda Real Estate. The unit had planned to go public in China and later triggered a liquidity scare when it failed to do so.</p>\n<p>Huajian put 5 billion yuan into Hengda in December 2016 as a first-round investor. Another firm backed by Wang invested 3.5 billion yuan in May 2017 as a second-round investor for the failed listing.</p>\n<p>Wang’s Shenzhen Greenwoods Investment Group has 80 billion yuan in assets that include the mineral water, grain and oil businesses that were sold by Evergrande, its website shows. Greenwoods also invested 5 billion yuan in Evergrande’s electric-vehicle maker.</p>\n<p>Evergrande’s liabilities including dollar bonds, bank loans and down payments from homebuyers swelled to 1.95 trillion yuan at the end of last year, about 77% of which were due within 12 months, according to its annual report. The firm plans to repay its $1.47 billion offshore bond maturing next Monday this week, Reuters reported Monday, citing an unidentified person.</p>\n<p>Most of the property firm’s long-dated dollar bonds were slightly higher Tuesday morning. Its 10.5% dollar bond due April 2024 rose 0.1 cent to 79.3 cents after climbing 1.4 cents on Monday, the biggest gain in six months.</p>\n<p>Evergrande’s affiliates also rallied Monday. Real estate management unit Evergrande Property Services Group Ltd. closed 7.3% higher, the biggest gain in a month. Internet unit HengTen Networks Group Ltd. gained 11%, the most in more than five weeks.</p>\n<p>Some investors are betting on a short-term rebound in Evergrande shares after they lost more than 40% from their January high, Castor Pang, head of research at Core Pacific Yamaichi, said by phone.</p>\n<p>Short Interest</p>\n<p>Short interest in Evergrande has surged threefold in three weeks. It reached 22.8% of the company’s free float as of Thursday, the highest level since September 2018, data compiled by IHS Markit and Bloomberg show.</p>\n<p>There are so few Evergrande shares readily available that traders would need about 22 days to cover their bearish bets -- or buy back borrowed stock to close out an open short position. That increases the risk of a short squeeze, when hedge funds are forced to liquidate their positions at increasingly higher prices.</p>\n<p>The developer has also resumed its favored tactic of repurchasing shares to force bearish speculators out of their positions. It spent about HK$529 million on buybacks since June 7, according to Bloomberg calculations.</p>\n<p>Worries over Evergrande’s future have grown in recent weeks after affiliates missed payments and Caixin Media’s WeNews reported that regulators are looking into Evergrande’s ties to Shengjing Bank Co. in northern China.</p>\n<p>The selloff worsened after WeNews reported last week that a local government discussed with Evergrande about paring its stake in Shengjing Bank, and the banking watchdog said it would curb a key source of financing for developers to control risk.</p>\n<p>“Evergrande may buy time with a combination of rollover, new investment, and capital market access,” said Brock Silvers, chief investment officer at Kaiyuan Capital in Hong Kong. “Friendly investment from white knight pals of the chairman have helped in the past, but ultimately won’t save the company.”</p>","source":"lsy1612507957220","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Evergrande Fights Short Sellers With $400 Million Asset Sale</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nEvergrande Fights Short Sellers With $400 Million Asset Sale\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-22 08:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/evergrande-bounces-hitting-four-low-025344866.html><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(Bloomberg) -- China Evergrande Group is giving short sellers a run for their money.\nOn a day when the developer sank to a four-year low, a long-standing supporter of billionaire founder Hui Ka Yan ...</p>\n\n<a href=\"https://finance.yahoo.com/news/evergrande-bounces-hitting-four-low-025344866.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"03333":"中国恒大"},"source_url":"https://finance.yahoo.com/news/evergrande-bounces-hitting-four-low-025344866.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1165462665","content_text":"(Bloomberg) -- China Evergrande Group is giving short sellers a run for their money.\nOn a day when the developer sank to a four-year low, a long-standing supporter of billionaire founder Hui Ka Yan swooped in to buy a stake in one of his property units that could release almost $400 million for the debt-ridden conglomerate.\nShares in the world’s most indebted property developer surged 9% on Monday, the most since January, from the day’s low, squeezing investors who have heaped on bets against the firm.\nThe move to sell shares in a Hangzhou unit to a company controlled by Wang Zhongming, a repeated investor in Hui’s operations, is Evergrande’s latest effort to tap deep-pocketed friends for financial support. The firm might need to dispose of more assets to raise funds and meet so-called three red lines -- regulations to curb developers’ debt, Bloomberg Intelligence analysts led by Daniel Fan wrote in a note.\nKey major assets that could be monetized include Evergrande’s tourism property, new electric vehicle, property services and the Fangchebao online sales platform, said Fan, adding that they could be worth more than 700 billion yuan ($108 billion).\n“This once again shows the paramount important role Evergrande’s friends play in its business operations,” said Maggie Hu, assistant professor of real estate and finance at Chinese University of Hong Kong. “Evergrande always count on them for fighting against this kind of liquidity crisis.”\nEvergrande shares closed at HK$10.80 in Hong Kong, after earlier falling as much as 1.8% to the lowest since May 2017.\nIt plans to sell 29.9% of its stake in China Calxon Group Co. to a company controlled by Wang. The shares were valued at 2.5 billion yuan at the most recent close, according to data compiled by Bloomberg. Evergrande’s wholly owned unit Kailong Real Estate will hold 27.85% of the Hangzhou developer upon finalizing the deal, and will give up its voting rights in the remaining shares.\nMultiple calls to Shenzhen Huajian went unanswered.\nWang, whose businesses span from real estate to agriculture and finance, has long been an investor in Evergrande businesses. The Calxon stake buyer, Shenzhen Huajian Holdings, was also a strategic investor of Evergrande’s onshore division known as Hengda Real Estate. The unit had planned to go public in China and later triggered a liquidity scare when it failed to do so.\nHuajian put 5 billion yuan into Hengda in December 2016 as a first-round investor. Another firm backed by Wang invested 3.5 billion yuan in May 2017 as a second-round investor for the failed listing.\nWang’s Shenzhen Greenwoods Investment Group has 80 billion yuan in assets that include the mineral water, grain and oil businesses that were sold by Evergrande, its website shows. Greenwoods also invested 5 billion yuan in Evergrande’s electric-vehicle maker.\nEvergrande’s liabilities including dollar bonds, bank loans and down payments from homebuyers swelled to 1.95 trillion yuan at the end of last year, about 77% of which were due within 12 months, according to its annual report. The firm plans to repay its $1.47 billion offshore bond maturing next Monday this week, Reuters reported Monday, citing an unidentified person.\nMost of the property firm’s long-dated dollar bonds were slightly higher Tuesday morning. Its 10.5% dollar bond due April 2024 rose 0.1 cent to 79.3 cents after climbing 1.4 cents on Monday, the biggest gain in six months.\nEvergrande’s affiliates also rallied Monday. Real estate management unit Evergrande Property Services Group Ltd. closed 7.3% higher, the biggest gain in a month. Internet unit HengTen Networks Group Ltd. gained 11%, the most in more than five weeks.\nSome investors are betting on a short-term rebound in Evergrande shares after they lost more than 40% from their January high, Castor Pang, head of research at Core Pacific Yamaichi, said by phone.\nShort Interest\nShort interest in Evergrande has surged threefold in three weeks. It reached 22.8% of the company’s free float as of Thursday, the highest level since September 2018, data compiled by IHS Markit and Bloomberg show.\nThere are so few Evergrande shares readily available that traders would need about 22 days to cover their bearish bets -- or buy back borrowed stock to close out an open short position. That increases the risk of a short squeeze, when hedge funds are forced to liquidate their positions at increasingly higher prices.\nThe developer has also resumed its favored tactic of repurchasing shares to force bearish speculators out of their positions. It spent about HK$529 million on buybacks since June 7, according to Bloomberg calculations.\nWorries over Evergrande’s future have grown in recent weeks after affiliates missed payments and Caixin Media’s WeNews reported that regulators are looking into Evergrande’s ties to Shengjing Bank Co. in northern China.\nThe selloff worsened after WeNews reported last week that a local government discussed with Evergrande about paring its stake in Shengjing Bank, and the banking watchdog said it would curb a key source of financing for developers to control risk.\n“Evergrande may buy time with a combination of rollover, new investment, and capital market access,” said Brock Silvers, chief investment officer at Kaiyuan Capital in Hong Kong. “Friendly investment from white knight pals of the chairman have helped in the past, but ultimately won’t save the company.”","news_type":1,"symbols_score_info":{"03333":0.9}},"isVote":1,"tweetType":1,"viewCount":669,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":120238105,"gmtCreate":1624324149007,"gmtModify":1703833434184,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Nice","listText":"Nice","text":"Nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/120238105","repostId":"1139073949","repostType":4,"isVote":1,"tweetType":1,"viewCount":697,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3581507913921607","authorId":"3581507913921607","name":"WuM","avatar":"https://static.tigerbbs.com/95d411ee34efb9c1c7d37e68493e105c","crmLevel":11,"crmLevelSwitch":0,"idStr":"3581507913921607","authorIdStr":"3581507913921607"},"content":"done! pls reply this comment too!","text":"done! pls reply this comment too!","html":"done! pls reply this comment too!"}],"imageCount":0,"langContent":"EN","totalScore":0},{"id":168522315,"gmtCreate":1623979068737,"gmtModify":1703825282609,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"Time to have this stock&nbsp;","listText":"Time to have this stock&nbsp;","text":"Time to have this stock","images":[{"img":"https://static.tigerbbs.com/6314a154db08011ded2175fdca543986","width":"1080","height":"2636"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/168522315","isVote":1,"tweetType":1,"viewCount":484,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":168565385,"gmtCreate":1623978931347,"gmtModify":1703825269804,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3564567842547839","authorIdStr":"3564567842547839"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/JD\">$JD.com(JD)$</a>still on loss","listText":"<a href=\"https://laohu8.com/S/JD\">$JD.com(JD)$</a>still on loss","text":"$JD.com(JD)$still on loss","images":[{"img":"https://static.tigerbbs.com/6176f00803635119376692f319bfb97f","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/168565385","isVote":1,"tweetType":1,"viewCount":636,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0}],"hots":[{"id":120218192,"gmtCreate":1624324464316,"gmtModify":1703833447974,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3564567842547839","idStr":"3564567842547839"},"themes":[],"htmlText":"Waiting for it","listText":"Waiting for it","text":"Waiting for it","images":[{"img":"https://static.tigerbbs.com/2e5bedd312a7bba389ad00c884db38e8","width":"1080","height":"2545"}],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":1,"commentSize":14,"repostSize":0,"link":"https://ttm.financial/post/120218192","isVote":1,"tweetType":1,"viewCount":1129,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3571829172898870","authorId":"3571829172898870","name":"Miaka","avatar":"https://static.tigerbbs.com/a12ca8f946949499400ef1b9182e2a97","crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3571829172898870","idStr":"3571829172898870"},"content":"7. When it comes to trading, the decision of when to buy a stock can sometimes be easier than knowing when is the appropriate time to sell a stock. Due diligence and quality research ????????8","text":"7. When it comes to trading, the decision of when to buy a stock can sometimes be easier than knowing when is the appropriate time to sell a stock. Due diligence and quality research ????????8","html":"7. When it comes to trading, the decision of when to buy a stock can sometimes be easier than knowing when is the appropriate time to sell a stock. Due diligence and quality research ????????8"},{"author":{"id":"3571829172898870","authorId":"3571829172898870","name":"Miaka","avatar":"https://static.tigerbbs.com/a12ca8f946949499400ef1b9182e2a97","crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3571829172898870","idStr":"3571829172898870"},"content":"1. Due diligence and quality research should inform your decisions about when to get in and out of trades, and allowing the price to catch up with the fundamentals can take some time.????????8","text":"1. Due diligence and quality research should inform your decisions about when to get in and out of trades, and allowing the price to catch up with the fundamentals can take some time.????????8","html":"1. Due diligence and quality research should inform your decisions about when to get in and out of trades, and allowing the price to catch up with the fundamentals can take some time.????????8"}],"imageCount":1,"langContent":"EN","totalScore":0},{"id":155347939,"gmtCreate":1625380744521,"gmtModify":1703741088018,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3564567842547839","idStr":"3564567842547839"},"themes":[],"htmlText":"Ha","listText":"Ha","text":"Ha","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":3,"repostSize":0,"link":"https://ttm.financial/post/155347939","repostId":"1160702483","repostType":4,"isVote":1,"tweetType":1,"viewCount":2042,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":159111184,"gmtCreate":1624947479448,"gmtModify":1703848612019,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3564567842547839","idStr":"3564567842547839"},"themes":[],"htmlText":"Hi","listText":"Hi","text":"Hi","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":3,"repostSize":1,"link":"https://ttm.financial/post/159111184","repostId":"1116088575","repostType":4,"isVote":1,"tweetType":1,"viewCount":2499,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3582761146933339","authorId":"3582761146933339","name":"是龙不是虫","avatar":"https://community-static.tradeup.com/news/88c6c9008bca5a73fbaab442050a9ab3","crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3582761146933339","idStr":"3582761146933339"},"content":"Hello, can you give me a compliment?","text":"Hello, can you give me a compliment?","html":"Hello, can you give me a compliment?"}],"imageCount":0,"langContent":"EN","totalScore":0},{"id":153803019,"gmtCreate":1625015736231,"gmtModify":1703850122009,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3564567842547839","idStr":"3564567842547839"},"themes":[],"htmlText":"Still a powerful stock is tech","listText":"Still a powerful stock is tech","text":"Still a powerful stock is 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08:48","market":"us","language":"en","title":"Evergrande Fights Short Sellers With $400 Million Asset Sale","url":"https://stock-news.laohu8.com/highlight/detail?id=1165462665","media":"Bloomberg","summary":"(Bloomberg) -- China Evergrande Group is giving short sellers a run for their money.\nOn a day when t","content":"<p>(Bloomberg) -- China Evergrande Group is giving short sellers a run for their money.</p>\n<p>On a day when the developer sank to a four-year low, a long-standing supporter of billionaire founder Hui Ka Yan swooped in to buy a stake in one of his property units that could release almost $400 million for the debt-ridden conglomerate.</p>\n<p>Shares in the world’s most indebted property developer surged 9% on Monday, the most since January, from the day’s low, squeezing investors who have heaped on bets against the firm.</p>\n<p>The move to sell shares in a Hangzhou unit to a company controlled by Wang Zhongming, a repeated investor in Hui’s operations, is Evergrande’s latest effort to tap deep-pocketed friends for financial support. The firm might need to dispose of more assets to raise funds and meet so-called three red lines -- regulations to curb developers’ debt, Bloomberg Intelligence analysts led by Daniel Fan wrote in a note.</p>\n<p>Key major assets that could be monetized include Evergrande’s tourism property, new electric vehicle, property services and the Fangchebao online sales platform, said Fan, adding that they could be worth more than 700 billion yuan ($108 billion).</p>\n<p>“This once again shows the paramount important role Evergrande’s friends play in its business operations,” said Maggie Hu, assistant professor of real estate and finance at Chinese University of Hong Kong. “Evergrande always count on them for fighting against this kind of liquidity crisis.”</p>\n<p>Evergrande shares closed at HK$10.80 in Hong Kong, after earlier falling as much as 1.8% to the lowest since May 2017.</p>\n<p>It plans to sell 29.9% of its stake in China Calxon Group Co. to a company controlled by Wang. The shares were valued at 2.5 billion yuan at the most recent close, according to data compiled by Bloomberg. Evergrande’s wholly owned unit Kailong Real Estate will hold 27.85% of the Hangzhou developer upon finalizing the deal, and will give up its voting rights in the remaining shares.</p>\n<p>Multiple calls to Shenzhen Huajian went unanswered.</p>\n<p>Wang, whose businesses span from real estate to agriculture and finance, has long been an investor in Evergrande businesses. The Calxon stake buyer, Shenzhen Huajian Holdings, was also a strategic investor of Evergrande’s onshore division known as Hengda Real Estate. The unit had planned to go public in China and later triggered a liquidity scare when it failed to do so.</p>\n<p>Huajian put 5 billion yuan into Hengda in December 2016 as a first-round investor. Another firm backed by Wang invested 3.5 billion yuan in May 2017 as a second-round investor for the failed listing.</p>\n<p>Wang’s Shenzhen Greenwoods Investment Group has 80 billion yuan in assets that include the mineral water, grain and oil businesses that were sold by Evergrande, its website shows. Greenwoods also invested 5 billion yuan in Evergrande’s electric-vehicle maker.</p>\n<p>Evergrande’s liabilities including dollar bonds, bank loans and down payments from homebuyers swelled to 1.95 trillion yuan at the end of last year, about 77% of which were due within 12 months, according to its annual report. The firm plans to repay its $1.47 billion offshore bond maturing next Monday this week, Reuters reported Monday, citing an unidentified person.</p>\n<p>Most of the property firm’s long-dated dollar bonds were slightly higher Tuesday morning. Its 10.5% dollar bond due April 2024 rose 0.1 cent to 79.3 cents after climbing 1.4 cents on Monday, the biggest gain in six months.</p>\n<p>Evergrande’s affiliates also rallied Monday. Real estate management unit Evergrande Property Services Group Ltd. closed 7.3% higher, the biggest gain in a month. Internet unit HengTen Networks Group Ltd. gained 11%, the most in more than five weeks.</p>\n<p>Some investors are betting on a short-term rebound in Evergrande shares after they lost more than 40% from their January high, Castor Pang, head of research at Core Pacific Yamaichi, said by phone.</p>\n<p>Short Interest</p>\n<p>Short interest in Evergrande has surged threefold in three weeks. It reached 22.8% of the company’s free float as of Thursday, the highest level since September 2018, data compiled by IHS Markit and Bloomberg show.</p>\n<p>There are so few Evergrande shares readily available that traders would need about 22 days to cover their bearish bets -- or buy back borrowed stock to close out an open short position. That increases the risk of a short squeeze, when hedge funds are forced to liquidate their positions at increasingly higher prices.</p>\n<p>The developer has also resumed its favored tactic of repurchasing shares to force bearish speculators out of their positions. It spent about HK$529 million on buybacks since June 7, according to Bloomberg calculations.</p>\n<p>Worries over Evergrande’s future have grown in recent weeks after affiliates missed payments and Caixin Media’s WeNews reported that regulators are looking into Evergrande’s ties to Shengjing Bank Co. in northern China.</p>\n<p>The selloff worsened after WeNews reported last week that a local government discussed with Evergrande about paring its stake in Shengjing Bank, and the banking watchdog said it would curb a key source of financing for developers to control risk.</p>\n<p>“Evergrande may buy time with a combination of rollover, new investment, and capital market access,” said Brock Silvers, chief investment officer at Kaiyuan Capital in Hong Kong. “Friendly investment from white knight pals of the chairman have helped in the past, but ultimately won’t save the company.”</p>","source":"lsy1612507957220","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Evergrande Fights Short Sellers With $400 Million Asset Sale</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nEvergrande Fights Short Sellers With $400 Million Asset Sale\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-22 08:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://finance.yahoo.com/news/evergrande-bounces-hitting-four-low-025344866.html><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>(Bloomberg) -- China Evergrande Group is giving short sellers a run for their money.\nOn a day when the developer sank to a four-year low, a long-standing supporter of billionaire founder Hui Ka Yan ...</p>\n\n<a href=\"https://finance.yahoo.com/news/evergrande-bounces-hitting-four-low-025344866.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"03333":"中国恒大"},"source_url":"https://finance.yahoo.com/news/evergrande-bounces-hitting-four-low-025344866.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1165462665","content_text":"(Bloomberg) -- China Evergrande Group is giving short sellers a run for their money.\nOn a day when the developer sank to a four-year low, a long-standing supporter of billionaire founder Hui Ka Yan swooped in to buy a stake in one of his property units that could release almost $400 million for the debt-ridden conglomerate.\nShares in the world’s most indebted property developer surged 9% on Monday, the most since January, from the day’s low, squeezing investors who have heaped on bets against the firm.\nThe move to sell shares in a Hangzhou unit to a company controlled by Wang Zhongming, a repeated investor in Hui’s operations, is Evergrande’s latest effort to tap deep-pocketed friends for financial support. The firm might need to dispose of more assets to raise funds and meet so-called three red lines -- regulations to curb developers’ debt, Bloomberg Intelligence analysts led by Daniel Fan wrote in a note.\nKey major assets that could be monetized include Evergrande’s tourism property, new electric vehicle, property services and the Fangchebao online sales platform, said Fan, adding that they could be worth more than 700 billion yuan ($108 billion).\n“This once again shows the paramount important role Evergrande’s friends play in its business operations,” said Maggie Hu, assistant professor of real estate and finance at Chinese University of Hong Kong. “Evergrande always count on them for fighting against this kind of liquidity crisis.”\nEvergrande shares closed at HK$10.80 in Hong Kong, after earlier falling as much as 1.8% to the lowest since May 2017.\nIt plans to sell 29.9% of its stake in China Calxon Group Co. to a company controlled by Wang. The shares were valued at 2.5 billion yuan at the most recent close, according to data compiled by Bloomberg. Evergrande’s wholly owned unit Kailong Real Estate will hold 27.85% of the Hangzhou developer upon finalizing the deal, and will give up its voting rights in the remaining shares.\nMultiple calls to Shenzhen Huajian went unanswered.\nWang, whose businesses span from real estate to agriculture and finance, has long been an investor in Evergrande businesses. The Calxon stake buyer, Shenzhen Huajian Holdings, was also a strategic investor of Evergrande’s onshore division known as Hengda Real Estate. The unit had planned to go public in China and later triggered a liquidity scare when it failed to do so.\nHuajian put 5 billion yuan into Hengda in December 2016 as a first-round investor. Another firm backed by Wang invested 3.5 billion yuan in May 2017 as a second-round investor for the failed listing.\nWang’s Shenzhen Greenwoods Investment Group has 80 billion yuan in assets that include the mineral water, grain and oil businesses that were sold by Evergrande, its website shows. Greenwoods also invested 5 billion yuan in Evergrande’s electric-vehicle maker.\nEvergrande’s liabilities including dollar bonds, bank loans and down payments from homebuyers swelled to 1.95 trillion yuan at the end of last year, about 77% of which were due within 12 months, according to its annual report. The firm plans to repay its $1.47 billion offshore bond maturing next Monday this week, Reuters reported Monday, citing an unidentified person.\nMost of the property firm’s long-dated dollar bonds were slightly higher Tuesday morning. Its 10.5% dollar bond due April 2024 rose 0.1 cent to 79.3 cents after climbing 1.4 cents on Monday, the biggest gain in six months.\nEvergrande’s affiliates also rallied Monday. Real estate management unit Evergrande Property Services Group Ltd. closed 7.3% higher, the biggest gain in a month. Internet unit HengTen Networks Group Ltd. gained 11%, the most in more than five weeks.\nSome investors are betting on a short-term rebound in Evergrande shares after they lost more than 40% from their January high, Castor Pang, head of research at Core Pacific Yamaichi, said by phone.\nShort Interest\nShort interest in Evergrande has surged threefold in three weeks. It reached 22.8% of the company’s free float as of Thursday, the highest level since September 2018, data compiled by IHS Markit and Bloomberg show.\nThere are so few Evergrande shares readily available that traders would need about 22 days to cover their bearish bets -- or buy back borrowed stock to close out an open short position. That increases the risk of a short squeeze, when hedge funds are forced to liquidate their positions at increasingly higher prices.\nThe developer has also resumed its favored tactic of repurchasing shares to force bearish speculators out of their positions. It spent about HK$529 million on buybacks since June 7, according to Bloomberg calculations.\nWorries over Evergrande’s future have grown in recent weeks after affiliates missed payments and Caixin Media’s WeNews reported that regulators are looking into Evergrande’s ties to Shengjing Bank Co. in northern China.\nThe selloff worsened after WeNews reported last week that a local government discussed with Evergrande about paring its stake in Shengjing Bank, and the banking watchdog said it would curb a key source of financing for developers to control risk.\n“Evergrande may buy time with a combination of rollover, new investment, and capital market access,” said Brock Silvers, chief investment officer at Kaiyuan Capital in Hong Kong. “Friendly investment from white knight pals of the chairman have helped in the past, but ultimately won’t save the company.”","news_type":1,"symbols_score_info":{"03333":0.9}},"isVote":1,"tweetType":1,"viewCount":669,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":168078118,"gmtCreate":1623945788334,"gmtModify":1703824355506,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3564567842547839","idStr":"3564567842547839"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/JMIA\">$JMIA 20210618 29.0 PUT(JMIA)$</a>ooption power","listText":"<a href=\"https://laohu8.com/S/JMIA\">$JMIA 20210618 29.0 PUT(JMIA)$</a>ooption power","text":"$JMIA 20210618 29.0 PUT(JMIA)$ooption power","images":[{"img":"https://static.tigerbbs.com/254458a02bb806db77d805861dba3213","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/168078118","isVote":1,"tweetType":1,"viewCount":499,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":169161166,"gmtCreate":1623822158855,"gmtModify":1703820546407,"author":{"id":"3564567842547839","authorId":"3564567842547839","name":"kptham","avatar":"https://static.tigerbbs.com/6195fb3a972d1812591fda2eee241d90","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3564567842547839","idStr":"3564567842547839"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/TSLA\">$Tesla Motors(TSLA)$</a>haha still on small loss","listText":"<a href=\"https://laohu8.com/S/TSLA\">$Tesla Motors(TSLA)$</a>haha still on small loss","text":"$Tesla Motors(TSLA)$haha still on small loss","images":[{"img":"https://static.tigerbbs.com/d1db4320b2ec2b2205052fc514d49898","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/169161166","isVote":1,"tweetType":1,"viewCount":700,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0}],"lives":[]}