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Evelyn7
2021-04-29
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2021-04-29
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2021-04-29
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Will HBO Max's $9.99 Ad-Supported Streaming Service Present A Threat To Netflix?
Go to Tiger App to see more news
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charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Facebook revenue rises 48%, driven by higher-priced ads</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFacebook revenue rises 48%, driven by higher-priced ads\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-29 06:17 GMT+8 <a href=https://www.cnbc.com/2021/04/28/facebook-fb-earnings-q1-2021.html><strong>CNBC</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Facebook beat on both earnings and revenue in Q1, and the stock rose as much as 6% after hours.\nThe company attributed its massive revenue growth to a 30% increase in the average price per ad, as well...</p>\n\n<a href=\"https://www.cnbc.com/2021/04/28/facebook-fb-earnings-q1-2021.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.cnbc.com/2021/04/28/facebook-fb-earnings-q1-2021.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1132578048","content_text":"Facebook beat on both earnings and revenue in Q1, and the stock rose as much as 6% after hours.\nThe company attributed its massive revenue growth to a 30% increase in the average price per ad, as well as a 12% increase in number of ads shown.\nIt also reduced its forecast for capital expenditures for the year to between $19 billion and $21 billion.\n\nFacebook stock price was up more than 6% in after-hours trading on Wednesday after the company released its first-quarter earnings, beating Wall Street’s expectations for earnings and revenue.\n\nHere’s how the social media giant fared in the quarter, relative to estimates compiled by Refinitiv:\n\nEarnings:$3.30 per share vs. $2.37 per share forecast\nRevenue: $26.17 billion vs. $23.67 billion expected\nDaily active users (DAUs): 1.88 billion vs. 1.89 billion forecast by FactSet\nMonthly active users (MAUs): 2.85 billion vs. 2.86 billion forecast by FactSet\nAverage revenue per user (ARPU):$9.27 vs. $8.40 forecast by FactSet\n\n\nThe company reported revenue of $26.17 billion for the quarter, which was up 48% compared with a year prior. Facebook’s net income grew 94% to $9.5 billion, from $4.9 billion a year prior.\nFacebook attributed the significant increase in revenue to a 30% year-over-year increase in the average price per ad and a 12% increase in the number of ads delivered.\nFacebook said it expects its revenue growth to remain stable or accelerate modestly in the second quarter compared with slower growth a year prior due to the pandemic. The company, however, expects revenue growth in the third and fourth quarters to significantly decelerate sequentially compared with fast growth experienced during those periods a year prior as a result of the pandemic.\nAdditionally, the company is bracing for “ad targeting headwinds” as a result of regulatory and platform challenges. Most notably, this includes Apple’s recent privacy changes in iOS 14 that may make it more difficult for the company to personalize ads for iPhone and iPad users. This iOS 14 change will begin having an impact on Facebook’s ad targeting in the second quarter.\nFacebook CEO Mark Zuckerberg talked about the company’sfocus on building e-commerce featuresas a key part of deliveringa “personalized” experienceto users. Zuckerberg also announced that the company now counts more than 1 billion monthly active users who visit Facebook’s Marketplace service, where users can buy and sell goods.\n“Commerce have been growing in our services for a while, but it has become a lot more important as the pandemic has accelerated a broader shift towards businesses moving online,” Zuckerberg said.\nZuckerberg also reiterated a number of new features the company is building forInstagram creators to make money. He said those features will incentivize creators to post more content on Instagram.\n“If we become the best place for creators to make a living that’s going to mean that there’s better content across the services and better opportunities for community building and engaging people,” Zuckerberg said. “And that’s what we care about.”\nFacebook’s stock rose slightly following Zuckerberg’s remarks on these upcoming creator features.\nFacebook said it counts 3.45 billion monthly users across its family of apps, compared with 3.30 billion in the previous quarter. This metric is used to measure Facebook’s total user base across its main app, Instagram, Messenger and WhatsApp.\nIn the U.S. and Canada, Facebook’s user base remained flat at 195 million daily active users for the second consecutive quarter. Its user base in Europe increased to 309 million daily active users, up from 308 million in the fourth quarter.\n\nFacebook’s “Other” revenue came in at $732 million for the quarter, up 146% compared with last year. That accounted for nearly 3% of Facebook’s revenue in the quarter. This includes sales of Oculus virtual reality headsets and Portal video-chatting devices.\nThe company also said it expects its 2021 capital expenditures to be in the range of $19 billion to $21 billion, which is down from the prior estimate of between $21 billion and $23 billion that it had provided.","news_type":1},"isVote":1,"tweetType":1,"viewCount":317,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":109895509,"gmtCreate":1619681128701,"gmtModify":1704727897138,"author":{"id":"3573701613289740","authorId":"3573701613289740","name":"Evelyn7","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573701613289740","authorIdStr":"3573701613289740"},"themes":[],"htmlText":"Good","listText":"Good","text":"Good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/109895509","repostId":"1170934368","repostType":4,"isVote":1,"tweetType":1,"viewCount":184,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":109895614,"gmtCreate":1619681090638,"gmtModify":1704727896975,"author":{"id":"3573701613289740","authorId":"3573701613289740","name":"Evelyn7","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573701613289740","authorIdStr":"3573701613289740"},"themes":[],"htmlText":"Fantastic","listText":"Fantastic","text":"Fantastic","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/109895614","repostId":"1194487054","repostType":4,"repost":{"id":"1194487054","kind":"news","pubTimestamp":1619678645,"share":"https://ttm.financial/m/news/1194487054?lang=&edition=fundamental","pubTime":"2021-04-29 14:44","market":"us","language":"en","title":"Stock exchange group Euronext acquires Borsa Italiana in a deal worth over $5 billion","url":"https://stock-news.laohu8.com/highlight/detail?id=1194487054","media":"CNBC","summary":"LONDON — Euronext on Thursday completed its acquisition of Borsa Italiana from the London Stock Exch","content":"<div>\n<p>LONDON — Euronext on Thursday completed its acquisition of Borsa Italiana from the London Stock Exchange Group in a deal worth 4.4 billion euros (5.34 billion).The move was first announced in October ...</p>\n\n<a href=\"https://www.cnbc.com/2021/04/29/ma-deal-euronext-buys-borsa-italiana-from-london-stock-exchange-group.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Stock exchange group Euronext acquires Borsa Italiana in a deal worth over $5 billion</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nStock exchange group Euronext acquires Borsa Italiana in a deal worth over $5 billion\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-29 14:44 GMT+8 <a href=https://www.cnbc.com/2021/04/29/ma-deal-euronext-buys-borsa-italiana-from-london-stock-exchange-group.html><strong>CNBC</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>LONDON — Euronext on Thursday completed its acquisition of Borsa Italiana from the London Stock Exchange Group in a deal worth 4.4 billion euros (5.34 billion).The move was first announced in October ...</p>\n\n<a href=\"https://www.cnbc.com/2021/04/29/ma-deal-euronext-buys-borsa-italiana-from-london-stock-exchange-group.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LSE.UK":"伦敦证券交易所","LSEG.UK":"伦敦证券交易所","0QVJ.UK":"EURONEXT ORD","LNSTY":"London Stock Exchange Ltd.","LDNXF":"London Stock Exchange Ltd.","EUXTF":"Euronext NV","ERNXY":"Euronext NV"},"source_url":"https://www.cnbc.com/2021/04/29/ma-deal-euronext-buys-borsa-italiana-from-london-stock-exchange-group.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1194487054","content_text":"LONDON — Euronext on Thursday completed its acquisition of Borsa Italiana from the London Stock Exchange Group in a deal worth 4.4 billion euros (5.34 billion).The move was first announced in October and received the greenlight from European regulators in March.Euronext, a European exchange operator, reshuffled its leadership in January to prepare for the takeover of the Italian group. Delphine d’Amarzit replaced Anthony Attia as head of Euronext Paris.","news_type":1},"isVote":1,"tweetType":1,"viewCount":238,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":109894273,"gmtCreate":1619681263492,"gmtModify":1704727898432,"author":{"id":"3573701613289740","authorId":"3573701613289740","name":"Evelyn7","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573701613289740","authorIdStr":"3573701613289740"},"themes":[],"htmlText":"Amazing and like","listText":"Amazing and like","text":"Amazing and like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/109894273","repostId":"1132578048","repostType":4,"isVote":1,"tweetType":1,"viewCount":317,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":109895614,"gmtCreate":1619681090638,"gmtModify":1704727896975,"author":{"id":"3573701613289740","authorId":"3573701613289740","name":"Evelyn7","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573701613289740","authorIdStr":"3573701613289740"},"themes":[],"htmlText":"Fantastic","listText":"Fantastic","text":"Fantastic","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/109895614","repostId":"1194487054","repostType":4,"isVote":1,"tweetType":1,"viewCount":238,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":109895509,"gmtCreate":1619681128701,"gmtModify":1704727897138,"author":{"id":"3573701613289740","authorId":"3573701613289740","name":"Evelyn7","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573701613289740","authorIdStr":"3573701613289740"},"themes":[],"htmlText":"Good","listText":"Good","text":"Good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/109895509","repostId":"1170934368","repostType":4,"repost":{"id":"1170934368","kind":"news","pubTimestamp":1619678596,"share":"https://ttm.financial/m/news/1170934368?lang=&edition=fundamental","pubTime":"2021-04-29 14:43","market":"us","language":"en","title":"Will HBO Max's $9.99 Ad-Supported Streaming Service Present A Threat To Netflix?","url":"https://stock-news.laohu8.com/highlight/detail?id=1170934368","media":"benzinga","summary":"AT&T Inc subsidiary WarnerMedia — which in turn owns HBO Max — is planning to charge $9.99 per month","content":"<p><b>AT&T Inc</b> subsidiary WarnerMedia — which in turn owns HBO Max — is planning to charge $9.99 per month for an advertisement-supported version of its streaming service, CNBCreportedWednesday.</p><p><b>What Happened:</b>HBO Max without advertising costs $14.99 per month, which is equivalent to what the subscribers of the company’s pay-TV subscribers with premium bundles pay.</p><p>AT&T CEO John Stankey said that the HBO Max’s ad-supported version will expand the service’s reach to include those who are more cost-conscious, as per CNBC.</p><p>“Whether a customer chooses to buy the ad-supported product or buy the straight subscription product, it’s accretive in the same ways to our business,” said the executive.</p><p>Stankey said the rollout of the ad-supported model is “by no means an admission of something didn’t work out the right way. It’s always been the plan.”</p><p>People familiar with the matter told CNBC that most distributors are willing to accept the ad-supported service at its $9.99 price and market it to both non-HBO subscribers and broadband-only customers.</p><p>AT&T has reached carriage deals for HBO Max with both<b>Amazon.com, Inc</b> and<b>Roku Inc</b>, and as such has no need to return back to the duo to guarantee distribution, as per CNBC’s sources.</p><p><b>Why It Matters:</b>An advertisement-backed HBO Max might prove to be a threat to subscriber video-on-demand arena's dominant player<b>Netflix Inc</b>.</p><p>An advertising-supported version of HBO Max will be priced significantly cheaper than Netflix’s service, which costs $13.99 per month.</p><p>In Deloitte's 15th edition of the “Digital Media Trends Survey,” only 40% of those polled were willing to pay a $12 subscription fee for watching video entertainment without advertisements.</p><p>The survey tracked five generations from Gen Z to Matures, aged between 14 to over 75 years.</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0be003d7fe03b97e10e1f1346beaadfa\" tg-width=\"622\" tg-height=\"401\" referrerpolicy=\"no-referrer\"><span>Generational Preferences Regarding Advertising On Streaming Video, Source Deloitte's Digital Media Trends, 15th edition.</span></p><p>Fifty-five percent of those polled said they carry an ad-supported video service.</p><p>Asurveyby The Trade Desk indicated that TV consumers in America favor ad-supported streaming over subscription-based streaming.</p><p>“Overall, 35 percent of these consumers would rather watch a free streaming service with advertising or some ads for a cheaper subscription, versus 31 percent who would prefer to pay for a subscription with no ads,” noted the survey.</p><p>As of the end of March, HBO/HBO Max had combined 44.2 million U.S. customers, an increase of 2.7 million year-over-year, according to the company’sfirst-quarter results.</p><p>In Q1, HBO Max had 9.69 million retail subscribers, an increase of 2.8 million from 6.88 million compared to the previous quarter.</p><p>Wholesale HBO Max and HBO customers through<b>Comcast Corporation</b> and other distributors amounted to 30.94 million, an increase of 150,000. However, Legacy HBO subscribers fell by 308,000.</p><p><b>Price Action:</b>AT&T shares closed nearly 0.6% higher at $30.96 in Wednesday's regular session.</p>","source":"lsy1606299360108","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Will HBO Max's $9.99 Ad-Supported Streaming Service Present A Threat To Netflix?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWill HBO Max's $9.99 Ad-Supported Streaming Service Present A Threat To Netflix?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-29 14:43 GMT+8 <a href=https://www.benzinga.com/news/21/04/20854004/will-hbo-maxs-9-99-ad-supported-streaming-service-present-a-threat-to-netflix><strong>benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>AT&T Inc subsidiary WarnerMedia — which in turn owns HBO Max — is planning to charge $9.99 per month for an advertisement-supported version of its streaming service, CNBCreportedWednesday.What ...</p>\n\n<a href=\"https://www.benzinga.com/news/21/04/20854004/will-hbo-maxs-9-99-ad-supported-streaming-service-present-a-threat-to-netflix\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"T":"美国电话电报","NFLX":"奈飞"},"source_url":"https://www.benzinga.com/news/21/04/20854004/will-hbo-maxs-9-99-ad-supported-streaming-service-present-a-threat-to-netflix","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1170934368","content_text":"AT&T Inc subsidiary WarnerMedia — which in turn owns HBO Max — is planning to charge $9.99 per month for an advertisement-supported version of its streaming service, CNBCreportedWednesday.What Happened:HBO Max without advertising costs $14.99 per month, which is equivalent to what the subscribers of the company’s pay-TV subscribers with premium bundles pay.AT&T CEO John Stankey said that the HBO Max’s ad-supported version will expand the service’s reach to include those who are more cost-conscious, as per CNBC.“Whether a customer chooses to buy the ad-supported product or buy the straight subscription product, it’s accretive in the same ways to our business,” said the executive.Stankey said the rollout of the ad-supported model is “by no means an admission of something didn’t work out the right way. It’s always been the plan.”People familiar with the matter told CNBC that most distributors are willing to accept the ad-supported service at its $9.99 price and market it to both non-HBO subscribers and broadband-only customers.AT&T has reached carriage deals for HBO Max with bothAmazon.com, Inc andRoku Inc, and as such has no need to return back to the duo to guarantee distribution, as per CNBC’s sources.Why It Matters:An advertisement-backed HBO Max might prove to be a threat to subscriber video-on-demand arena's dominant playerNetflix Inc.An advertising-supported version of HBO Max will be priced significantly cheaper than Netflix’s service, which costs $13.99 per month.In Deloitte's 15th edition of the “Digital Media Trends Survey,” only 40% of those polled were willing to pay a $12 subscription fee for watching video entertainment without advertisements.The survey tracked five generations from Gen Z to Matures, aged between 14 to over 75 years.Generational Preferences Regarding Advertising On Streaming Video, Source Deloitte's Digital Media Trends, 15th edition.Fifty-five percent of those polled said they carry an ad-supported video service.Asurveyby The Trade Desk indicated that TV consumers in America favor ad-supported streaming over subscription-based streaming.“Overall, 35 percent of these consumers would rather watch a free streaming service with advertising or some ads for a cheaper subscription, versus 31 percent who would prefer to pay for a subscription with no ads,” noted the survey.As of the end of March, HBO/HBO Max had combined 44.2 million U.S. customers, an increase of 2.7 million year-over-year, according to the company’sfirst-quarter results.In Q1, HBO Max had 9.69 million retail subscribers, an increase of 2.8 million from 6.88 million compared to the previous quarter.Wholesale HBO Max and HBO customers throughComcast Corporation and other distributors amounted to 30.94 million, an increase of 150,000. However, Legacy HBO subscribers fell by 308,000.Price Action:AT&T shares closed nearly 0.6% higher at $30.96 in Wednesday's regular session.","news_type":1},"isVote":1,"tweetType":1,"viewCount":184,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}
