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2022-01-15

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2021-06-23

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The brokerage firm behind China's live broadcast cargo net red Wei Ya and Li Jiaqi intends to go public

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00:53","market":"us","language":"zh","title":"The brokerage firm behind China's live broadcast cargo net red Wei Ya and Li Jiaqi intends to go public","url":"https://stock-news.laohu8.com/highlight/detail?id=2145406315","media":"新浪财经","summary":"知情人士透露，“口红一哥”李佳琦背后的上海经纪公司美腕正在招聘一位首席财务官，为可能的美国上市做准备。其中一位知情人士说，合鲸资本和德同资本投资的这家公司考虑上市融资3亿美元。另据知情人士透露，中国第一网红薇娅所在的杭州谦寻文化也在计划IPO。截至2020年底，中国约有28，000家此类经纪公司，而2015年仅为160家。中国直播电商的增长也在放缓。","content":"<p>The incubator behind two of China's hottest influencers is gearing up for an initial public offering as competition in the live e-commerce market intensifies.</p><p>Beauty Wrist, the Shanghai brokerage firm behind \"lipstick brother\" Li Jiaqi, is hiring a chief financial officer to prepare for a possible US listing, people familiar with the matter said. One of the people familiar with the matter said that the company invested by Hewale Capital and Detong Capital is considering going public to raise $300 million.</p><p>According to people familiar with the matter, Hangzhou Qianxun Culture, where China's first online celebrity Wei Ya is located, is also planning an IPO. Qianxun Culture, which is backed by Yunfeng Fund in Jack Ma, may be listed overseas, the person said, speaking on condition of anonymity.</p><p>Live e-commerce is one of the largest and most dynamic internet sectors in China, and these two IPOs are expected to further stimulate the industry's blowout.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Pioneered as a marketing tool in 2016, live e-commerce has evolved from the online version of TV shopping to a 24-hour mash-up of high-quality entertainment, hilarious funnies and promotional gimmicks that are highly Chinese and generate $149 billion in annual sales. Top online celebrities with goods like Wei Ya and Li Jiaqi have become celebrities with hundreds of millions of fans, but the financial and business structure of the industry is still in its infancy.</p><p>Both companies are in the early stages of listing considerations, and there is no guarantee that Qianxun and Meizhi will continue their listing plans. The reporter repeatedly asked the American wrist for comment, but there was no response; Qianxun declined to comment.</p><p>Wei Ya and Li Jiaqi belong to China's most successful e-commerce online celebrities. According to iiMedia Consulting, their total sales last year were as high as 53 billion yuan. Li Jiaqi is said to have sold 15,000 lipsticks in just five minutes, and Wei Ya helped<a href=\"https://laohu8.com/S/PG\">P&G</a>、<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Wait for multinational companies to bring their goods to Chinese consumers. She even launched a small rocket into space, which she helped produce and sell in a live broadcast last year by Aerospace Science and Technology Rocket Technology Co., Ltd. in Wuhan.</p><p>The companies are looking to top up their financial resources as competition intensifies. As of the end of 2020, there were approximately 28,000 such brokerage firms in China, compared to just 160 in 2015. With Aauto Quicker,<a href=\"https://laohu8.com/S/DYIN\">TikTok</a>With the rise of short video platforms, new online celebrities emerge one after another. Even corporate executives like Fan Bingbing, a once-popular movie star, and Lei Jun of Xiaomi Company, have turned to live streaming to sell their products.</p><p>The growth of live e-commerce in China is also slowing down. According to iiMedia Consulting, the industry grew 122% year-over-year in 2020, but may only grow 25% this year, both well below the 600% in 2018.</p><p>For brokerages seeking to go public, success depends on the popularity of online celebrities. China's online celebrity incubated the first share, supported by Alibaba<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Since the listing, the market value has dropped by about 70%. The stock was delisted in April.</p>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The brokerage firm behind China's live broadcast cargo net red Wei Ya and Li Jiaqi intends to go public</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe brokerage firm behind China's live broadcast cargo net red Wei Ya and Li Jiaqi intends to go public\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">新浪财经</strong><span class=\"h-time small\">2021-06-23 00:53</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The incubator behind two of China's hottest influencers is gearing up for an initial public offering as competition in the live e-commerce market intensifies.</p><p>Beauty Wrist, the Shanghai brokerage firm behind \"lipstick brother\" Li Jiaqi, is hiring a chief financial officer to prepare for a possible US listing, people familiar with the matter said. One of the people familiar with the matter said that the company invested by Hewale Capital and Detong Capital is considering going public to raise $300 million.</p><p>According to people familiar with the matter, Hangzhou Qianxun Culture, where China's first online celebrity Wei Ya is located, is also planning an IPO. Qianxun Culture, which is backed by Yunfeng Fund in Jack Ma, may be listed overseas, the person said, speaking on condition of anonymity.</p><p>Live e-commerce is one of the largest and most dynamic internet sectors in China, and these two IPOs are expected to further stimulate the industry's blowout.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Pioneered as a marketing tool in 2016, live e-commerce has evolved from the online version of TV shopping to a 24-hour mash-up of high-quality entertainment, hilarious funnies and promotional gimmicks that are highly Chinese and generate $149 billion in annual sales. Top online celebrities with goods like Wei Ya and Li Jiaqi have become celebrities with hundreds of millions of fans, but the financial and business structure of the industry is still in its infancy.</p><p>Both companies are in the early stages of listing considerations, and there is no guarantee that Qianxun and Meizhi will continue their listing plans. The reporter repeatedly asked the American wrist for comment, but there was no response; Qianxun declined to comment.</p><p>Wei Ya and Li Jiaqi belong to China's most successful e-commerce online celebrities. According to iiMedia Consulting, their total sales last year were as high as 53 billion yuan. Li Jiaqi is said to have sold 15,000 lipsticks in just five minutes, and Wei Ya helped<a href=\"https://laohu8.com/S/PG\">P&G</a>、<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Wait for multinational companies to bring their goods to Chinese consumers. She even launched a small rocket into space, which she helped produce and sell in a live broadcast last year by Aerospace Science and Technology Rocket Technology Co., Ltd. in Wuhan.</p><p>The companies are looking to top up their financial resources as competition intensifies. As of the end of 2020, there were approximately 28,000 such brokerage firms in China, compared to just 160 in 2015. With Aauto Quicker,<a href=\"https://laohu8.com/S/DYIN\">TikTok</a>With the rise of short video platforms, new online celebrities emerge one after another. Even corporate executives like Fan Bingbing, a once-popular movie star, and Lei Jun of Xiaomi Company, have turned to live streaming to sell their products.</p><p>The growth of live e-commerce in China is also slowing down. According to iiMedia Consulting, the industry grew 122% year-over-year in 2020, but may only grow 25% this year, both well below the 600% in 2018.</p><p>For brokerages seeking to go public, success depends on the popularity of online celebrities. China's online celebrity incubated the first share, supported by Alibaba<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Since the listing, the market value has dropped by about 70%. The stock was delisted in April.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-06-23/doc-ikqcfnca2616671.shtml\">新浪财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/95a52bac654e212de5e6a737e01fc5ff","relate_stocks":{"09988":"阿里巴巴-W","QNETCN":"纳斯达克中美互联网老虎指数"},"source_url":"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-06-23/doc-ikqcfnca2616671.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2145406315","content_text":"随着直播电商市场竞争加剧，中国两位最热门网红背后的孵化器正在为首次公开募股做准备。\n知情人士透露，“口红一哥”李佳琦背后的上海经纪公司美腕正在招聘一位首席财务官，为可能的美国上市做准备。其中一位知情人士说，合鲸资本和德同资本投资的这家公司考虑上市融资3亿美元。\n另据知情人士透露，中国第一网红薇娅所在的杭州谦寻文化也在计划IPO。这位不愿具名的知情人士说，得到马云的云峰基金支持的谦寻文化可能会在海外上市。\n直播电商是中国最大、最具活力的互联网领域之一，这两个IPO有望进一步刺激这个行业的井喷。阿里巴巴2016年作为营销工具而开创的直播电商，已经从电视购物的在线版本演变成一个24小时高质量娱乐、滑稽搞笑和促销噱头组成的混搭，极具中国特色，每年产生1，490亿美元的销售额。像薇娅和李佳琦这样的顶级带货网红已经成为名人，拥有数亿粉丝，但该行业的财务和业务结构仍处于起步阶段。\n两家公司的上市考虑都处于早期阶段，并不保证谦寻和美腕会继续其上市计划。记者多次向美腕寻求置评，均没有回应；谦寻则拒绝置评。\n薇娅和李佳琦属于中国最成功的电商网红，根据艾媒咨询的数据，他们两人去年的总销售额高达530亿元人民币。据说李佳琦曾在短短五分钟内售出15，000支口红，而薇娅则帮助宝洁、特斯拉等跨国公司将他们的商品带到中国消费者面前。她甚至向太空发射了一枚小型火箭——在去年的一次直播中，她帮武汉的航天科工火箭技术有限公司生产卖出了这枚火箭。\n随着竞争加剧，这些公司正在寻求充实资金资源。截至2020年底，中国约有28，000家此类经纪公司，而2015年仅为160家。随着快手、抖音等短视频平台崛起，新的网红层出不穷。甚至像范冰冰这样曾经红极一时的影星和小米公司的雷军这样的企业高管也转向直播带货方式销售他们的产品。\n中国直播电商的增长也在放缓。根据艾媒咨询的数据，该行业2020年同比增长 122%，但今年可能仅增长25%，都远远低于2018年的600%。\n对于寻求上市的经纪公司来说，成功取决于网红的人气。中国网红孵化第一股、阿里巴巴支持的如涵控股自上市之后，市值累计跌去约70%。该股已在4月退市。","news_type":1,"symbols_score_info":{"QNETCN":0.9,"09988":0.9}},"isVote":1,"tweetType":1,"viewCount":3248,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":9005132185,"gmtCreate":1642205474216,"gmtModify":1676533691582,"author":{"id":"3577190350066570","authorId":"3577190350066570","name":"blueline","avatar":"https://static.tigerbbs.com/4fc6cf22d30c6e8d194acfa93802ff23","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3577190350066570","idStr":"3577190350066570"},"themes":[],"title":"","htmlText":"ok","listText":"ok","text":"ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9005132185","repostId":"2203116749","repostType":2,"isVote":1,"tweetType":1,"viewCount":3083,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123113484,"gmtCreate":1624411836248,"gmtModify":1703835848401,"author":{"id":"3577190350066570","authorId":"3577190350066570","name":"blueline","avatar":"https://static.tigerbbs.com/4fc6cf22d30c6e8d194acfa93802ff23","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3577190350066570","idStr":"3577190350066570"},"themes":[],"title":"","htmlText":"OK","listText":"OK","text":"OK","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/123113484","repostId":"2145406315","repostType":4,"repost":{"id":"2145406315","kind":"news","pubTimestamp":1624380820,"share":"https://ttm.financial/m/news/2145406315?lang=en_US&edition=fundamental","pubTime":"2021-06-23 00:53","market":"us","language":"zh","title":"The brokerage firm behind China's live broadcast cargo net red Wei Ya and Li Jiaqi intends to go public","url":"https://stock-news.laohu8.com/highlight/detail?id=2145406315","media":"新浪财经","summary":"知情人士透露，“口红一哥”李佳琦背后的上海经纪公司美腕正在招聘一位首席财务官，为可能的美国上市做准备。其中一位知情人士说，合鲸资本和德同资本投资的这家公司考虑上市融资3亿美元。另据知情人士透露，中国第一网红薇娅所在的杭州谦寻文化也在计划IPO。截至2020年底，中国约有28，000家此类经纪公司，而2015年仅为160家。中国直播电商的增长也在放缓。","content":"<p>The incubator behind two of China's hottest influencers is gearing up for an initial public offering as competition in the live e-commerce market intensifies.</p><p>Beauty Wrist, the Shanghai brokerage firm behind \"lipstick brother\" Li Jiaqi, is hiring a chief financial officer to prepare for a possible US listing, people familiar with the matter said. One of the people familiar with the matter said that the company invested by Hewale Capital and Detong Capital is considering going public to raise $300 million.</p><p>According to people familiar with the matter, Hangzhou Qianxun Culture, where China's first online celebrity Wei Ya is located, is also planning an IPO. Qianxun Culture, which is backed by Yunfeng Fund in Jack Ma, may be listed overseas, the person said, speaking on condition of anonymity.</p><p>Live e-commerce is one of the largest and most dynamic internet sectors in China, and these two IPOs are expected to further stimulate the industry's blowout.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Pioneered as a marketing tool in 2016, live e-commerce has evolved from the online version of TV shopping to a 24-hour mash-up of high-quality entertainment, hilarious funnies and promotional gimmicks that are highly Chinese and generate $149 billion in annual sales. Top online celebrities with goods like Wei Ya and Li Jiaqi have become celebrities with hundreds of millions of fans, but the financial and business structure of the industry is still in its infancy.</p><p>Both companies are in the early stages of listing considerations, and there is no guarantee that Qianxun and Meizhi will continue their listing plans. The reporter repeatedly asked the American wrist for comment, but there was no response; Qianxun declined to comment.</p><p>Wei Ya and Li Jiaqi belong to China's most successful e-commerce online celebrities. According to iiMedia Consulting, their total sales last year were as high as 53 billion yuan. Li Jiaqi is said to have sold 15,000 lipsticks in just five minutes, and Wei Ya helped<a href=\"https://laohu8.com/S/PG\">P&G</a>、<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Wait for multinational companies to bring their goods to Chinese consumers. She even launched a small rocket into space, which she helped produce and sell in a live broadcast last year by Aerospace Science and Technology Rocket Technology Co., Ltd. in Wuhan.</p><p>The companies are looking to top up their financial resources as competition intensifies. As of the end of 2020, there were approximately 28,000 such brokerage firms in China, compared to just 160 in 2015. With Aauto Quicker,<a href=\"https://laohu8.com/S/DYIN\">TikTok</a>With the rise of short video platforms, new online celebrities emerge one after another. Even corporate executives like Fan Bingbing, a once-popular movie star, and Lei Jun of Xiaomi Company, have turned to live streaming to sell their products.</p><p>The growth of live e-commerce in China is also slowing down. According to iiMedia Consulting, the industry grew 122% year-over-year in 2020, but may only grow 25% this year, both well below the 600% in 2018.</p><p>For brokerages seeking to go public, success depends on the popularity of online celebrities. China's online celebrity incubated the first share, supported by Alibaba<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Since the listing, the market value has dropped by about 70%. The stock was delisted in April.</p>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The brokerage firm behind China's live broadcast cargo net red Wei Ya and Li Jiaqi intends to go public</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe brokerage firm behind China's live broadcast cargo net red Wei Ya and Li Jiaqi intends to go public\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">新浪财经</strong><span class=\"h-time small\">2021-06-23 00:53</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The incubator behind two of China's hottest influencers is gearing up for an initial public offering as competition in the live e-commerce market intensifies.</p><p>Beauty Wrist, the Shanghai brokerage firm behind \"lipstick brother\" Li Jiaqi, is hiring a chief financial officer to prepare for a possible US listing, people familiar with the matter said. One of the people familiar with the matter said that the company invested by Hewale Capital and Detong Capital is considering going public to raise $300 million.</p><p>According to people familiar with the matter, Hangzhou Qianxun Culture, where China's first online celebrity Wei Ya is located, is also planning an IPO. Qianxun Culture, which is backed by Yunfeng Fund in Jack Ma, may be listed overseas, the person said, speaking on condition of anonymity.</p><p>Live e-commerce is one of the largest and most dynamic internet sectors in China, and these two IPOs are expected to further stimulate the industry's blowout.<a href=\"https://laohu8.com/S/BABA\">Alibaba</a>Pioneered as a marketing tool in 2016, live e-commerce has evolved from the online version of TV shopping to a 24-hour mash-up of high-quality entertainment, hilarious funnies and promotional gimmicks that are highly Chinese and generate $149 billion in annual sales. Top online celebrities with goods like Wei Ya and Li Jiaqi have become celebrities with hundreds of millions of fans, but the financial and business structure of the industry is still in its infancy.</p><p>Both companies are in the early stages of listing considerations, and there is no guarantee that Qianxun and Meizhi will continue their listing plans. The reporter repeatedly asked the American wrist for comment, but there was no response; Qianxun declined to comment.</p><p>Wei Ya and Li Jiaqi belong to China's most successful e-commerce online celebrities. According to iiMedia Consulting, their total sales last year were as high as 53 billion yuan. Li Jiaqi is said to have sold 15,000 lipsticks in just five minutes, and Wei Ya helped<a href=\"https://laohu8.com/S/PG\">P&G</a>、<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>Wait for multinational companies to bring their goods to Chinese consumers. She even launched a small rocket into space, which she helped produce and sell in a live broadcast last year by Aerospace Science and Technology Rocket Technology Co., Ltd. in Wuhan.</p><p>The companies are looking to top up their financial resources as competition intensifies. As of the end of 2020, there were approximately 28,000 such brokerage firms in China, compared to just 160 in 2015. With Aauto Quicker,<a href=\"https://laohu8.com/S/DYIN\">TikTok</a>With the rise of short video platforms, new online celebrities emerge one after another. Even corporate executives like Fan Bingbing, a once-popular movie star, and Lei Jun of Xiaomi Company, have turned to live streaming to sell their products.</p><p>The growth of live e-commerce in China is also slowing down. According to iiMedia Consulting, the industry grew 122% year-over-year in 2020, but may only grow 25% this year, both well below the 600% in 2018.</p><p>For brokerages seeking to go public, success depends on the popularity of online celebrities. China's online celebrity incubated the first share, supported by Alibaba<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Since the listing, the market value has dropped by about 70%. The stock was delisted in April.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-06-23/doc-ikqcfnca2616671.shtml\">新浪财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/95a52bac654e212de5e6a737e01fc5ff","relate_stocks":{"09988":"阿里巴巴-W","QNETCN":"纳斯达克中美互联网老虎指数"},"source_url":"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-06-23/doc-ikqcfnca2616671.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2145406315","content_text":"随着直播电商市场竞争加剧，中国两位最热门网红背后的孵化器正在为首次公开募股做准备。\n知情人士透露，“口红一哥”李佳琦背后的上海经纪公司美腕正在招聘一位首席财务官，为可能的美国上市做准备。其中一位知情人士说，合鲸资本和德同资本投资的这家公司考虑上市融资3亿美元。\n另据知情人士透露，中国第一网红薇娅所在的杭州谦寻文化也在计划IPO。这位不愿具名的知情人士说，得到马云的云峰基金支持的谦寻文化可能会在海外上市。\n直播电商是中国最大、最具活力的互联网领域之一，这两个IPO有望进一步刺激这个行业的井喷。阿里巴巴2016年作为营销工具而开创的直播电商，已经从电视购物的在线版本演变成一个24小时高质量娱乐、滑稽搞笑和促销噱头组成的混搭，极具中国特色，每年产生1，490亿美元的销售额。像薇娅和李佳琦这样的顶级带货网红已经成为名人，拥有数亿粉丝，但该行业的财务和业务结构仍处于起步阶段。\n两家公司的上市考虑都处于早期阶段，并不保证谦寻和美腕会继续其上市计划。记者多次向美腕寻求置评，均没有回应；谦寻则拒绝置评。\n薇娅和李佳琦属于中国最成功的电商网红，根据艾媒咨询的数据，他们两人去年的总销售额高达530亿元人民币。据说李佳琦曾在短短五分钟内售出15，000支口红，而薇娅则帮助宝洁、特斯拉等跨国公司将他们的商品带到中国消费者面前。她甚至向太空发射了一枚小型火箭——在去年的一次直播中，她帮武汉的航天科工火箭技术有限公司生产卖出了这枚火箭。\n随着竞争加剧，这些公司正在寻求充实资金资源。截至2020年底，中国约有28，000家此类经纪公司，而2015年仅为160家。随着快手、抖音等短视频平台崛起，新的网红层出不穷。甚至像范冰冰这样曾经红极一时的影星和小米公司的雷军这样的企业高管也转向直播带货方式销售他们的产品。\n中国直播电商的增长也在放缓。根据艾媒咨询的数据，该行业2020年同比增长 122%，但今年可能仅增长25%，都远远低于2018年的600%。\n对于寻求上市的经纪公司来说，成功取决于网红的人气。中国网红孵化第一股、阿里巴巴支持的如涵控股自上市之后，市值累计跌去约70%。该股已在4月退市。","news_type":1,"symbols_score_info":{"QNETCN":0.9,"09988":0.9}},"isVote":1,"tweetType":1,"viewCount":3248,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}