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2021-04-25

Really useful read for someone new like me

4 Signs You're About to Invest in the Wrong Stock

2021-04-26

Nice

Here’s Elon Musk’s ‘SNL’ opening monologue (as redacted by the SEC)

2021-04-25

Anyone else is hoping they don’t put ads? It’s theonly place you don’t have ads

3 Reasons Netflix Should Get Into Advertising

Go to Tiger App to see more news

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Here's how to know when you're headed for disaster.","content":"<p>Your goal in buying stocks should be to assemble a diverse investment mix that leads to long-term wealth. But if you buy the wrong stocks, you'll only set yourself back on reaching your goals. With that in mind, here are a few warning signs that you may be about to invest in a stock that's not a good fit for you.</p>\n<h2>1. You haven't done your research</h2>\n<p>It's sometimes OK to buy a new gadget on a whim. But with stocks, not so much.</p>\n<p>Rather, it's important to research each stock you buy to make sure the company behind it is not only financially sound, but also that it has decent growth potential. If you jump on a stock without looking into it at all, you may end up regretting that decision.</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/6ac797d9ed29804f7fea3e96212d91a6\" tg-width=\"700\" tg-height=\"466\"><span>Image source: Getty Images.</span></p>\n<h2>2. You're following media hype</h2>\n<p>Meme stocks have been popular this year, but many of the companies behind them are rather speculative, which could translate into a poor investment for you. Rather than buy the stocks that everyone keeps talking about and the internet seems to be all over, aim to find solid companies with strong earnings and an established record of managing their cash well.</p>\n<h2>3. You're acting on emotion instead of logic</h2>\n<p>If you're a big fan of a certain company's product, you may be inclined to buy its stock. Investing in companies that have business models you understand is a good idea. But that's not the same thing as buying a stock simply because you like or use a specific product.</p>\n<p>While you can use your knowledge of a certain product as a starting point, you should also thoroughly research the company in question to make sure it does a good job of preserving cash flow and keeping debt to a manageable level, among other things.</p>\n<h2>4. You're focusing on price more than value</h2>\n<p>Many investors are drawn to inexpensive stocks -- including penny stocks -- because they feel that, by virtue of that low price point, they're getting a bargain. But a cheap stock doesn't imply that you're getting a good deal. In fact, think about electronics -- you may like the idea of buying a $300 laptop instead of spending $1,200, but chances are that a $300 purchase won't last nearly as long or offer nearly as much value.</p>\n<p>The same holds true for stocks. Though expensive stocks aren't automatically a good deal, stocks are often priced low for a reason. So rather than focus on price alone, you should aim to figure out what sort of value you're getting.</p>\n<p>Buying stocks isn't something you should do lightly. As such, make sure to approach your investments methodically. Establish an overall investing strategy and take the time to vet stocks individually to make sure they're a good fit for your portfolio. Going this route could spell the difference between accumulating a lot of wealth in your lifetime and losing money in the stock market -- in the near term, as well as the long run.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>4 Signs You're About to Invest in the Wrong Stock</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n4 Signs You're About to Invest in the Wrong Stock\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-23 22:16 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/04/23/4-signs-youre-about-to-invest-in-the-wrong-stock/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Your goal in buying stocks should be to assemble a diverse investment mix that leads to long-term wealth. But if you buy the wrong stocks, you'll only set yourself back on reaching your goals. With ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/04/23/4-signs-youre-about-to-invest-in-the-wrong-stock/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".DJI":"道琼斯",".IXIC":"NASDAQ Composite",".SPX":"S&P 500 Index"},"source_url":"https://www.fool.com/investing/2021/04/23/4-signs-youre-about-to-invest-in-the-wrong-stock/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2129359569","content_text":"Your goal in buying stocks should be to assemble a diverse investment mix that leads to long-term wealth. But if you buy the wrong stocks, you'll only set yourself back on reaching your goals. With that in mind, here are a few warning signs that you may be about to invest in a stock that's not a good fit for you.\n1. You haven't done your research\nIt's sometimes OK to buy a new gadget on a whim. But with stocks, not so much.\nRather, it's important to research each stock you buy to make sure the company behind it is not only financially sound, but also that it has decent growth potential. If you jump on a stock without looking into it at all, you may end up regretting that decision.\nImage source: Getty Images.\n2. You're following media hype\nMeme stocks have been popular this year, but many of the companies behind them are rather speculative, which could translate into a poor investment for you. Rather than buy the stocks that everyone keeps talking about and the internet seems to be all over, aim to find solid companies with strong earnings and an established record of managing their cash well.\n3. You're acting on emotion instead of logic\nIf you're a big fan of a certain company's product, you may be inclined to buy its stock. Investing in companies that have business models you understand is a good idea. But that's not the same thing as buying a stock simply because you like or use a specific product.\nWhile you can use your knowledge of a certain product as a starting point, you should also thoroughly research the company in question to make sure it does a good job of preserving cash flow and keeping debt to a manageable level, among other things.\n4. You're focusing on price more than value\nMany investors are drawn to inexpensive stocks -- including penny stocks -- because they feel that, by virtue of that low price point, they're getting a bargain. But a cheap stock doesn't imply that you're getting a good deal. In fact, think about electronics -- you may like the idea of buying a $300 laptop instead of spending $1,200, but chances are that a $300 purchase won't last nearly as long or offer nearly as much value.\nThe same holds true for stocks. Though expensive stocks aren't automatically a good deal, stocks are often priced low for a reason. So rather than focus on price alone, you should aim to figure out what sort of value you're getting.\nBuying stocks isn't something you should do lightly. As such, make sure to approach your investments methodically. Establish an overall investing strategy and take the time to vet stocks individually to make sure they're a good fit for your portfolio. Going this route could spell the difference between accumulating a lot of wealth in your lifetime and losing money in the stock market -- in the near term, as well as the long run.","news_type":1},"isVote":1,"tweetType":1,"viewCount":419,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":375311728,"gmtCreate":1619307473864,"gmtModify":1704722167920,"author":{"id":"3580468771873740","authorId":"3580468771873740","name":"Crystle","avatar":"https://static.tigerbbs.com/ddbc34b7ca9204632e2dc75882107c32","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3580468771873740","authorIdStr":"3580468771873740"},"themes":[],"htmlText":"Anyone else is hoping they don’t put ads? It’s theonly place you don’t have ads","listText":"Anyone else is hoping they don’t put ads? It’s theonly place you don’t have ads","text":"Anyone else is hoping they don’t put ads? It’s theonly place you don’t have ads","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/375311728","repostId":"2129350497","repostType":4,"repost":{"id":"2129350497","kind":"highlight","pubTimestamp":1619188302,"share":"https://ttm.financial/m/news/2129350497?lang=&edition=fundamental","pubTime":"2021-04-23 22:31","market":"us","language":"en","title":"3 Reasons Netflix Should Get Into Advertising","url":"https://stock-news.laohu8.com/highlight/detail?id=2129350497","media":"Motley Fool","summary":"As subscriber growth slows, a new revenue stream becomes more appealing.","content":"<p>For almost as long as <b>Netflix </b>(NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same answer: hard pass.</p>\n<p>Netflix CEO Reed Hastings appreciates the simplicity of the streamer's business model, seeing its simple value proposition as a strength. From a consumer perspective, it's very easy to understand how Netflix works. You pay a monthly fee, and you get all the entertainment you want with no ads. He also seems to think advertising would distract from the company's focus on pleasing customers, and potentially attract controversy over data collection, as he said in the earnings call in January 2020. He also believes that competing with ad heavyweights like <b>Alphabet</b>'s Google and <b><a href=\"https://laohu8.com/S/FB\">Facebook</a> </b>would be difficult, as Netflix would have to essentially take market share from them.</p>\n<p>However, the streaming universe has evolved considerably since then, and Netflix needs to be open to updating its business. It faces new competition from a wide range of legacy media companies and others, including <b>Walt Disney</b>'s Disney+, <b>Apple</b>'s Apple TV+, <b>Comcast's </b>Peacock, HBOMax from <b>AT&amp;T</b>, Paramount+ from <b>ViacomCBS</b>, and <b><a href=\"https://laohu8.com/S/DISCB\">Discovery Communications</a></b>' Discovery+.</p>\n<p class=\"t-img-caption\"><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F622221%2Fnetflix-hollywood-mural.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"467\"><span>Image source: Netflix.</span></p>\n<p>As Netflix seeks new ways to stay ahead of the competition and deliver value for investors, advertising is starting to look like an appealing option. Here's why.</p>\n<h2>1. The domestic market is maturing</h2>\n<p>For Netflix, 2020 was a banner year. The company added 32.6 million new subscribers globally, just 6.3 million of whom came from North America, even with the lockdowns and social distancing policies in effect during the pandemic. In the first quarter of 2021, it added just 450,000 net new members in North America, its weakest first quarter in the region since it launched streaming.</p>\n<p>Netflix is maturing in its home market, and it could approach a saturation point soon, as it already claims half of the households in the U.S. and Canada as customers. The company has also reached its target of 60 million to 90 million households in the U.S., as it finished last year with 74.4 million members in North America.</p>\n<p>However, Netflix still needs to find ways to grow its North American business, and increasing its subscriber base by less than 10% annually isn't going to be enough. That helps explain why Netflix raised prices in the U.S. earlier this year, increasing the fee on its standard package from $12.99/month to $13.99/month. But raising prices every year isn't sustainable, especially with mounting competition.</p>\n<p>That makes an ad-based tier an excellent option for Americans who may not want to pay full price for Netflix. If the streamer had a lower-priced ad-supported tier, it would also be easier for it to raise prices on its ad-free service, as it would still offer something for price-sensitive customers. Netflix has also said it would crack down on password sharing, and offering an ad-based option would be another way to appeal to customers who might otherwise just use a friend's account.</p>\n<h2>2. Connected TV is booming</h2>\n<p>The market for ad-driven streaming, or Connected TV (CTV), has surged during the pandemic, as have stocks with exposure to the category like <b>Roku</b>, <b>The Trade Desk</b>, and <b>Magnite</b>. A number of ad tech stocks have reported high double-digit percentage -- or even triple-digit -- growth in the category as the massive linear TV ad market begins to shift over to CTV. At Roku, the leading streaming device maker, platform revenue, which advertising is a significant component of, rose 71% last year to $1.27 billion.</p>\n<p>EMarketer expects the U.S. CTV market to grow 38% this year to $11.4 billion, and to more than double from 2020 to reach $18.3 billion in 2024.</p>\n<p>Advertisers love CTV for a number of reasons. Video ads convert better than ads on other formats. Streaming also offers a captive audience with ads that are difficult to skip, and it offers a level of granular data that linear TV can't compete with. CTV is also the only way for brands to do targeted advertising on television, giving them a much larger screen than they get with a mobile device.</p>\n<p>As CTV streaming options and audience sizes grow, its appeal to advertisers will only increase.</p>\n<h2>3. Advertising is a high-margin business</h2>\n<p>Hastings dismissed the potential for Netflix in advertising because it would be too difficult to compete with digital ad powerhouses like Google and Facebook, but the fast-growing CTV market shows that's not really accurate. As the streaming leader, Netflix can offer something that search-based and social media ads can't -- and as the streaming leader, Netflix would likely be the CTV leader if it wanted to be.</p>\n<p>Not surprisingly, brands would love the opportunity to advertise on Netflix. One media consultant told <i>Ad Week </i>early last year, \"It's such an opportunity for them (Netflix), not just to offer something ad-supported, but to put their own spin on it. There's such a need and a hunger, from an advertising point of view, for brand-safe premium video, and there are so many advertisers that would love to creatively work with them and do it in a tasteful way.\"</p>\n<p>The experience of other digital ad companies shows that it would almost certainly be a lucrative business for Netflix. The content is already in place, and the company has 75 million subscribers in North America happy to pay for it, many of whom watch hours of content each day. At Disney-owned Hulu, the ad business actually brings in more revenue than ad-free subscribers. In its most recent quarter, average revenue per Hulu streaming subscriber was $13.51 per month, compared to just $11.99 for an ad-free subscription.</p>\n<p>Building an ad business from scratch isn't easy, but Netflix already has relationships with brands through creative partnerships. That includes product placements and tie-ins through Netflix's social media accounts, including partner products like Subway sandwiches. <i>Stranger Things</i>, the hit '80s-based sci-fi show, had deals with 75 companies.</p>\n<p>Hastings has made his feelings on advertising clear, and Netflix will likely avoid it for the foreseeable future. But as domestic subscriber growth slows and CTV ramps up, calls for an ad-based option could get louder. Over the long term as Netflix matures, an ad-based tier seems almost inevitable.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>3 Reasons Netflix Should Get Into Advertising</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n3 Reasons Netflix Should Get Into Advertising\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-23 22:31 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>For almost as long as Netflix (NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2129350497","content_text":"For almost as long as Netflix (NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same answer: hard pass.\nNetflix CEO Reed Hastings appreciates the simplicity of the streamer's business model, seeing its simple value proposition as a strength. From a consumer perspective, it's very easy to understand how Netflix works. You pay a monthly fee, and you get all the entertainment you want with no ads. He also seems to think advertising would distract from the company's focus on pleasing customers, and potentially attract controversy over data collection, as he said in the earnings call in January 2020. He also believes that competing with ad heavyweights like Alphabet's Google and Facebook would be difficult, as Netflix would have to essentially take market share from them.\nHowever, the streaming universe has evolved considerably since then, and Netflix needs to be open to updating its business. It faces new competition from a wide range of legacy media companies and others, including Walt Disney's Disney+, Apple's Apple TV+, Comcast's Peacock, HBOMax from AT&T, Paramount+ from ViacomCBS, and Discovery Communications' Discovery+.\nImage source: Netflix.\nAs Netflix seeks new ways to stay ahead of the competition and deliver value for investors, advertising is starting to look like an appealing option. Here's why.\n1. The domestic market is maturing\nFor Netflix, 2020 was a banner year. The company added 32.6 million new subscribers globally, just 6.3 million of whom came from North America, even with the lockdowns and social distancing policies in effect during the pandemic. In the first quarter of 2021, it added just 450,000 net new members in North America, its weakest first quarter in the region since it launched streaming.\nNetflix is maturing in its home market, and it could approach a saturation point soon, as it already claims half of the households in the U.S. and Canada as customers. The company has also reached its target of 60 million to 90 million households in the U.S., as it finished last year with 74.4 million members in North America.\nHowever, Netflix still needs to find ways to grow its North American business, and increasing its subscriber base by less than 10% annually isn't going to be enough. That helps explain why Netflix raised prices in the U.S. earlier this year, increasing the fee on its standard package from $12.99/month to $13.99/month. But raising prices every year isn't sustainable, especially with mounting competition.\nThat makes an ad-based tier an excellent option for Americans who may not want to pay full price for Netflix. If the streamer had a lower-priced ad-supported tier, it would also be easier for it to raise prices on its ad-free service, as it would still offer something for price-sensitive customers. Netflix has also said it would crack down on password sharing, and offering an ad-based option would be another way to appeal to customers who might otherwise just use a friend's account.\n2. Connected TV is booming\nThe market for ad-driven streaming, or Connected TV (CTV), has surged during the pandemic, as have stocks with exposure to the category like Roku, The Trade Desk, and Magnite. A number of ad tech stocks have reported high double-digit percentage -- or even triple-digit -- growth in the category as the massive linear TV ad market begins to shift over to CTV. At Roku, the leading streaming device maker, platform revenue, which advertising is a significant component of, rose 71% last year to $1.27 billion.\nEMarketer expects the U.S. CTV market to grow 38% this year to $11.4 billion, and to more than double from 2020 to reach $18.3 billion in 2024.\nAdvertisers love CTV for a number of reasons. Video ads convert better than ads on other formats. Streaming also offers a captive audience with ads that are difficult to skip, and it offers a level of granular data that linear TV can't compete with. CTV is also the only way for brands to do targeted advertising on television, giving them a much larger screen than they get with a mobile device.\nAs CTV streaming options and audience sizes grow, its appeal to advertisers will only increase.\n3. Advertising is a high-margin business\nHastings dismissed the potential for Netflix in advertising because it would be too difficult to compete with digital ad powerhouses like Google and Facebook, but the fast-growing CTV market shows that's not really accurate. As the streaming leader, Netflix can offer something that search-based and social media ads can't -- and as the streaming leader, Netflix would likely be the CTV leader if it wanted to be.\nNot surprisingly, brands would love the opportunity to advertise on Netflix. One media consultant told Ad Week early last year, \"It's such an opportunity for them (Netflix), not just to offer something ad-supported, but to put their own spin on it. There's such a need and a hunger, from an advertising point of view, for brand-safe premium video, and there are so many advertisers that would love to creatively work with them and do it in a tasteful way.\"\nThe experience of other digital ad companies shows that it would almost certainly be a lucrative business for Netflix. The content is already in place, and the company has 75 million subscribers in North America happy to pay for it, many of whom watch hours of content each day. At Disney-owned Hulu, the ad business actually brings in more revenue than ad-free subscribers. In its most recent quarter, average revenue per Hulu streaming subscriber was $13.51 per month, compared to just $11.99 for an ad-free subscription.\nBuilding an ad business from scratch isn't easy, but Netflix already has relationships with brands through creative partnerships. That includes product placements and tie-ins through Netflix's social media accounts, including partner products like Subway sandwiches. Stranger Things, the hit '80s-based sci-fi show, had deals with 75 companies.\nHastings has made his feelings on advertising clear, and Netflix will likely avoid it for the foreseeable future. But as domestic subscriber growth slows and CTV ramps up, calls for an ad-based option could get louder. Over the long term as Netflix matures, an ad-based tier seems almost inevitable.","news_type":1},"isVote":1,"tweetType":1,"viewCount":483,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":375316170,"gmtCreate":1619307646890,"gmtModify":1704722170190,"author":{"id":"3580468771873740","authorId":"3580468771873740","name":"Crystle","avatar":"https://static.tigerbbs.com/ddbc34b7ca9204632e2dc75882107c32","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3580468771873740","authorIdStr":"3580468771873740"},"themes":[],"htmlText":"Really useful read for someone new like me","listText":"Really useful read for someone new like me","text":"Really useful read for someone new like me","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/375316170","repostId":"2129359569","repostType":4,"repost":{"id":"2129359569","kind":"highlight","pubTimestamp":1619187404,"share":"https://ttm.financial/m/news/2129359569?lang=&edition=fundamental","pubTime":"2021-04-23 22:16","market":"us","language":"en","title":"4 Signs You're About to Invest in the Wrong Stock","url":"https://stock-news.laohu8.com/highlight/detail?id=2129359569","media":"Motley Fool","summary":"Buying the wrong stocks could result in serious losses. Here's how to know when you're headed for disaster.","content":"<p>Your goal in buying stocks should be to assemble a diverse investment mix that leads to long-term wealth. But if you buy the wrong stocks, you'll only set yourself back on reaching your goals. With that in mind, here are a few warning signs that you may be about to invest in a stock that's not a good fit for you.</p>\n<h2>1. You haven't done your research</h2>\n<p>It's sometimes OK to buy a new gadget on a whim. But with stocks, not so much.</p>\n<p>Rather, it's important to research each stock you buy to make sure the company behind it is not only financially sound, but also that it has decent growth potential. If you jump on a stock without looking into it at all, you may end up regretting that decision.</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/6ac797d9ed29804f7fea3e96212d91a6\" tg-width=\"700\" tg-height=\"466\"><span>Image source: Getty Images.</span></p>\n<h2>2. You're following media hype</h2>\n<p>Meme stocks have been popular this year, but many of the companies behind them are rather speculative, which could translate into a poor investment for you. Rather than buy the stocks that everyone keeps talking about and the internet seems to be all over, aim to find solid companies with strong earnings and an established record of managing their cash well.</p>\n<h2>3. You're acting on emotion instead of logic</h2>\n<p>If you're a big fan of a certain company's product, you may be inclined to buy its stock. Investing in companies that have business models you understand is a good idea. But that's not the same thing as buying a stock simply because you like or use a specific product.</p>\n<p>While you can use your knowledge of a certain product as a starting point, you should also thoroughly research the company in question to make sure it does a good job of preserving cash flow and keeping debt to a manageable level, among other things.</p>\n<h2>4. You're focusing on price more than value</h2>\n<p>Many investors are drawn to inexpensive stocks -- including penny stocks -- because they feel that, by virtue of that low price point, they're getting a bargain. But a cheap stock doesn't imply that you're getting a good deal. In fact, think about electronics -- you may like the idea of buying a $300 laptop instead of spending $1,200, but chances are that a $300 purchase won't last nearly as long or offer nearly as much value.</p>\n<p>The same holds true for stocks. Though expensive stocks aren't automatically a good deal, stocks are often priced low for a reason. So rather than focus on price alone, you should aim to figure out what sort of value you're getting.</p>\n<p>Buying stocks isn't something you should do lightly. As such, make sure to approach your investments methodically. Establish an overall investing strategy and take the time to vet stocks individually to make sure they're a good fit for your portfolio. Going this route could spell the difference between accumulating a lot of wealth in your lifetime and losing money in the stock market -- in the near term, as well as the long run.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>4 Signs You're About to Invest in the Wrong Stock</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n4 Signs You're About to Invest in the Wrong Stock\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-23 22:16 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/04/23/4-signs-youre-about-to-invest-in-the-wrong-stock/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Your goal in buying stocks should be to assemble a diverse investment mix that leads to long-term wealth. But if you buy the wrong stocks, you'll only set yourself back on reaching your goals. With ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/04/23/4-signs-youre-about-to-invest-in-the-wrong-stock/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".DJI":"道琼斯",".IXIC":"NASDAQ Composite",".SPX":"S&P 500 Index"},"source_url":"https://www.fool.com/investing/2021/04/23/4-signs-youre-about-to-invest-in-the-wrong-stock/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2129359569","content_text":"Your goal in buying stocks should be to assemble a diverse investment mix that leads to long-term wealth. But if you buy the wrong stocks, you'll only set yourself back on reaching your goals. With that in mind, here are a few warning signs that you may be about to invest in a stock that's not a good fit for you.\n1. You haven't done your research\nIt's sometimes OK to buy a new gadget on a whim. But with stocks, not so much.\nRather, it's important to research each stock you buy to make sure the company behind it is not only financially sound, but also that it has decent growth potential. If you jump on a stock without looking into it at all, you may end up regretting that decision.\nImage source: Getty Images.\n2. You're following media hype\nMeme stocks have been popular this year, but many of the companies behind them are rather speculative, which could translate into a poor investment for you. Rather than buy the stocks that everyone keeps talking about and the internet seems to be all over, aim to find solid companies with strong earnings and an established record of managing their cash well.\n3. You're acting on emotion instead of logic\nIf you're a big fan of a certain company's product, you may be inclined to buy its stock. Investing in companies that have business models you understand is a good idea. But that's not the same thing as buying a stock simply because you like or use a specific product.\nWhile you can use your knowledge of a certain product as a starting point, you should also thoroughly research the company in question to make sure it does a good job of preserving cash flow and keeping debt to a manageable level, among other things.\n4. You're focusing on price more than value\nMany investors are drawn to inexpensive stocks -- including penny stocks -- because they feel that, by virtue of that low price point, they're getting a bargain. But a cheap stock doesn't imply that you're getting a good deal. In fact, think about electronics -- you may like the idea of buying a $300 laptop instead of spending $1,200, but chances are that a $300 purchase won't last nearly as long or offer nearly as much value.\nThe same holds true for stocks. Though expensive stocks aren't automatically a good deal, stocks are often priced low for a reason. So rather than focus on price alone, you should aim to figure out what sort of value you're getting.\nBuying stocks isn't something you should do lightly. As such, make sure to approach your investments methodically. Establish an overall investing strategy and take the time to vet stocks individually to make sure they're a good fit for your portfolio. Going this route could spell the difference between accumulating a lot of wealth in your lifetime and losing money in the stock market -- in the near term, as well as the long run.","news_type":1},"isVote":1,"tweetType":1,"viewCount":419,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":374935901,"gmtCreate":1619407743503,"gmtModify":1704723383985,"author":{"id":"3580468771873740","authorId":"3580468771873740","name":"Crystle","avatar":"https://static.tigerbbs.com/ddbc34b7ca9204632e2dc75882107c32","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3580468771873740","authorIdStr":"3580468771873740"},"themes":[],"htmlText":"Nice","listText":"Nice","text":"Nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/374935901","repostId":"1174093804","repostType":4,"repost":{"id":"1174093804","kind":"news","pubTimestamp":1619403797,"share":"https://ttm.financial/m/news/1174093804?lang=&edition=fundamental","pubTime":"2021-04-26 10:23","market":"us","language":"en","title":"Here’s Elon Musk’s ‘SNL’ opening monologue (as redacted by the SEC)","url":"https://stock-news.laohu8.com/highlight/detail?id=1174093804","media":"MarketWatch ","summary":"\"Live, from New York...\" MarketWatch photo illustration/Getty Images\nUnlike most celebrities tapped ","content":"<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b2582c630b7e2c7e5efd868a22506b53\" tg-width=\"1320\" tg-height=\"742\"><span>\"Live, from New York...\" MarketWatch photo illustration/Getty Images</span></p>\n<p>Unlike most celebrities tapped&nbsp;to host “Saturday Night Live,” Elon Musk won’t just phone it in. He’ll Autopilot it in.</p>\n<p>The bar may not be very high for a show that quarter after quarter fails to beat even its low analyst expectations, but showrunner Lorne Michaels is betting that Musk, whose ego and ambitions cannot be contained by the Earth’s gravitational pull, can supercharge the storied variety’s show’s ratings to the moon.</p>\n<p>When the billionaire Tesla&nbsp;and SpaceX CEO takes to the 30 Rock stage on May 8, the live studio audience is likely to be made up of more than the usual number of SEC lawyers. Musk proved himself unable to doge the dogged regulators in 2018, when he tweeted he had “funding secured” to take Tesla private. He paid a fine of $20 million and had to step down as chairman.</p>\n<p>That may be little more than a&nbsp; parking ticket to the richest man in the world, but the SEC seems poised to have the last laugh.</p>\n<p>In addition to an early draft of a “Flamethrowers, flamethrowers, flamethrowers!” sketch, MarketWatch somehow obtained Musk’s prepared opening monologue, after it has been redacted by the SEC. Michaels might want to put the SEC’s lawyers on the payroll, as the edited opening looks to be the funniest the show has had in years.</p>\n<p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/50826b4894b683f5e80b4c95c0b0f2ac\" tg-width=\"1260\" tg-height=\"1713\"><span>MarketWatch</span></p>","source":"market_watch","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Here’s Elon Musk’s ‘SNL’ opening monologue (as redacted by the SEC) </title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHere’s Elon Musk’s ‘SNL’ opening monologue (as redacted by the SEC) \n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-26 10:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.marketwatch.com/story/heres-what-elon-musks-snl-opening-monologue-might-look-like-as-redacted-by-the-sec-11619385013?mod=home-page><strong>MarketWatch </strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>\"Live, from New York...\" MarketWatch photo illustration/Getty Images\nUnlike most celebrities tapped to host “Saturday Night Live,” Elon Musk won’t just phone it in. He’ll Autopilot it in.\nThe bar may ...</p>\n\n<a href=\"https://www.marketwatch.com/story/heres-what-elon-musks-snl-opening-monologue-might-look-like-as-redacted-by-the-sec-11619385013?mod=home-page\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://www.marketwatch.com/story/heres-what-elon-musks-snl-opening-monologue-might-look-like-as-redacted-by-the-sec-11619385013?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/599a65733b8245fcf7868668ef9ad712","article_id":"1174093804","content_text":"\"Live, from New York...\" MarketWatch photo illustration/Getty Images\nUnlike most celebrities tapped to host “Saturday Night Live,” Elon Musk won’t just phone it in. He’ll Autopilot it in.\nThe bar may not be very high for a show that quarter after quarter fails to beat even its low analyst expectations, but showrunner Lorne Michaels is betting that Musk, whose ego and ambitions cannot be contained by the Earth’s gravitational pull, can supercharge the storied variety’s show’s ratings to the moon.\nWhen the billionaire Tesla and SpaceX CEO takes to the 30 Rock stage on May 8, the live studio audience is likely to be made up of more than the usual number of SEC lawyers. Musk proved himself unable to doge the dogged regulators in 2018, when he tweeted he had “funding secured” to take Tesla private. He paid a fine of $20 million and had to step down as chairman.\nThat may be little more than a  parking ticket to the richest man in the world, but the SEC seems poised to have the last laugh.\nIn addition to an early draft of a “Flamethrowers, flamethrowers, flamethrowers!” sketch, MarketWatch somehow obtained Musk’s prepared opening monologue, after it has been redacted by the SEC. Michaels might want to put the SEC’s lawyers on the payroll, as the edited opening looks to be the funniest the show has had in years.\nMarketWatch","news_type":1},"isVote":1,"tweetType":1,"viewCount":197,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":375311728,"gmtCreate":1619307473864,"gmtModify":1704722167920,"author":{"id":"3580468771873740","authorId":"3580468771873740","name":"Crystle","avatar":"https://static.tigerbbs.com/ddbc34b7ca9204632e2dc75882107c32","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3580468771873740","authorIdStr":"3580468771873740"},"themes":[],"htmlText":"Anyone else is hoping they don’t put ads? It’s theonly place you don’t have ads","listText":"Anyone else is hoping they don’t put ads? It’s theonly place you don’t have ads","text":"Anyone else is hoping they don’t put ads? It’s theonly place you don’t have ads","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/375311728","repostId":"2129350497","repostType":4,"repost":{"id":"2129350497","kind":"highlight","pubTimestamp":1619188302,"share":"https://ttm.financial/m/news/2129350497?lang=&edition=fundamental","pubTime":"2021-04-23 22:31","market":"us","language":"en","title":"3 Reasons Netflix Should Get Into Advertising","url":"https://stock-news.laohu8.com/highlight/detail?id=2129350497","media":"Motley Fool","summary":"As subscriber growth slows, a new revenue stream becomes more appealing.","content":"<p>For almost as long as <b>Netflix </b>(NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same answer: hard pass.</p>\n<p>Netflix CEO Reed Hastings appreciates the simplicity of the streamer's business model, seeing its simple value proposition as a strength. From a consumer perspective, it's very easy to understand how Netflix works. You pay a monthly fee, and you get all the entertainment you want with no ads. He also seems to think advertising would distract from the company's focus on pleasing customers, and potentially attract controversy over data collection, as he said in the earnings call in January 2020. He also believes that competing with ad heavyweights like <b>Alphabet</b>'s Google and <b><a href=\"https://laohu8.com/S/FB\">Facebook</a> </b>would be difficult, as Netflix would have to essentially take market share from them.</p>\n<p>However, the streaming universe has evolved considerably since then, and Netflix needs to be open to updating its business. It faces new competition from a wide range of legacy media companies and others, including <b>Walt Disney</b>'s Disney+, <b>Apple</b>'s Apple TV+, <b>Comcast's </b>Peacock, HBOMax from <b>AT&amp;T</b>, Paramount+ from <b>ViacomCBS</b>, and <b><a href=\"https://laohu8.com/S/DISCB\">Discovery Communications</a></b>' Discovery+.</p>\n<p class=\"t-img-caption\"><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F622221%2Fnetflix-hollywood-mural.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"467\"><span>Image source: Netflix.</span></p>\n<p>As Netflix seeks new ways to stay ahead of the competition and deliver value for investors, advertising is starting to look like an appealing option. Here's why.</p>\n<h2>1. The domestic market is maturing</h2>\n<p>For Netflix, 2020 was a banner year. The company added 32.6 million new subscribers globally, just 6.3 million of whom came from North America, even with the lockdowns and social distancing policies in effect during the pandemic. In the first quarter of 2021, it added just 450,000 net new members in North America, its weakest first quarter in the region since it launched streaming.</p>\n<p>Netflix is maturing in its home market, and it could approach a saturation point soon, as it already claims half of the households in the U.S. and Canada as customers. The company has also reached its target of 60 million to 90 million households in the U.S., as it finished last year with 74.4 million members in North America.</p>\n<p>However, Netflix still needs to find ways to grow its North American business, and increasing its subscriber base by less than 10% annually isn't going to be enough. That helps explain why Netflix raised prices in the U.S. earlier this year, increasing the fee on its standard package from $12.99/month to $13.99/month. But raising prices every year isn't sustainable, especially with mounting competition.</p>\n<p>That makes an ad-based tier an excellent option for Americans who may not want to pay full price for Netflix. If the streamer had a lower-priced ad-supported tier, it would also be easier for it to raise prices on its ad-free service, as it would still offer something for price-sensitive customers. Netflix has also said it would crack down on password sharing, and offering an ad-based option would be another way to appeal to customers who might otherwise just use a friend's account.</p>\n<h2>2. Connected TV is booming</h2>\n<p>The market for ad-driven streaming, or Connected TV (CTV), has surged during the pandemic, as have stocks with exposure to the category like <b>Roku</b>, <b>The Trade Desk</b>, and <b>Magnite</b>. A number of ad tech stocks have reported high double-digit percentage -- or even triple-digit -- growth in the category as the massive linear TV ad market begins to shift over to CTV. At Roku, the leading streaming device maker, platform revenue, which advertising is a significant component of, rose 71% last year to $1.27 billion.</p>\n<p>EMarketer expects the U.S. CTV market to grow 38% this year to $11.4 billion, and to more than double from 2020 to reach $18.3 billion in 2024.</p>\n<p>Advertisers love CTV for a number of reasons. Video ads convert better than ads on other formats. Streaming also offers a captive audience with ads that are difficult to skip, and it offers a level of granular data that linear TV can't compete with. CTV is also the only way for brands to do targeted advertising on television, giving them a much larger screen than they get with a mobile device.</p>\n<p>As CTV streaming options and audience sizes grow, its appeal to advertisers will only increase.</p>\n<h2>3. Advertising is a high-margin business</h2>\n<p>Hastings dismissed the potential for Netflix in advertising because it would be too difficult to compete with digital ad powerhouses like Google and Facebook, but the fast-growing CTV market shows that's not really accurate. As the streaming leader, Netflix can offer something that search-based and social media ads can't -- and as the streaming leader, Netflix would likely be the CTV leader if it wanted to be.</p>\n<p>Not surprisingly, brands would love the opportunity to advertise on Netflix. One media consultant told <i>Ad Week </i>early last year, \"It's such an opportunity for them (Netflix), not just to offer something ad-supported, but to put their own spin on it. There's such a need and a hunger, from an advertising point of view, for brand-safe premium video, and there are so many advertisers that would love to creatively work with them and do it in a tasteful way.\"</p>\n<p>The experience of other digital ad companies shows that it would almost certainly be a lucrative business for Netflix. The content is already in place, and the company has 75 million subscribers in North America happy to pay for it, many of whom watch hours of content each day. At Disney-owned Hulu, the ad business actually brings in more revenue than ad-free subscribers. In its most recent quarter, average revenue per Hulu streaming subscriber was $13.51 per month, compared to just $11.99 for an ad-free subscription.</p>\n<p>Building an ad business from scratch isn't easy, but Netflix already has relationships with brands through creative partnerships. That includes product placements and tie-ins through Netflix's social media accounts, including partner products like Subway sandwiches. <i>Stranger Things</i>, the hit '80s-based sci-fi show, had deals with 75 companies.</p>\n<p>Hastings has made his feelings on advertising clear, and Netflix will likely avoid it for the foreseeable future. But as domestic subscriber growth slows and CTV ramps up, calls for an ad-based option could get louder. Over the long term as Netflix matures, an ad-based tier seems almost inevitable.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>3 Reasons Netflix Should Get Into Advertising</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n3 Reasons Netflix Should Get Into Advertising\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-23 22:31 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>For almost as long as Netflix (NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/04/23/3-reasons-netflix-should-get-into-advertising/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2129350497","content_text":"For almost as long as Netflix (NASDAQ:NFLX) has had a streaming service, investors and analysts have asked if the company will get into advertising. Every time, Netflix has always given the same answer: hard pass.\nNetflix CEO Reed Hastings appreciates the simplicity of the streamer's business model, seeing its simple value proposition as a strength. From a consumer perspective, it's very easy to understand how Netflix works. You pay a monthly fee, and you get all the entertainment you want with no ads. He also seems to think advertising would distract from the company's focus on pleasing customers, and potentially attract controversy over data collection, as he said in the earnings call in January 2020. He also believes that competing with ad heavyweights like Alphabet's Google and Facebook would be difficult, as Netflix would have to essentially take market share from them.\nHowever, the streaming universe has evolved considerably since then, and Netflix needs to be open to updating its business. It faces new competition from a wide range of legacy media companies and others, including Walt Disney's Disney+, Apple's Apple TV+, Comcast's Peacock, HBOMax from AT&T, Paramount+ from ViacomCBS, and Discovery Communications' Discovery+.\nImage source: Netflix.\nAs Netflix seeks new ways to stay ahead of the competition and deliver value for investors, advertising is starting to look like an appealing option. Here's why.\n1. The domestic market is maturing\nFor Netflix, 2020 was a banner year. The company added 32.6 million new subscribers globally, just 6.3 million of whom came from North America, even with the lockdowns and social distancing policies in effect during the pandemic. In the first quarter of 2021, it added just 450,000 net new members in North America, its weakest first quarter in the region since it launched streaming.\nNetflix is maturing in its home market, and it could approach a saturation point soon, as it already claims half of the households in the U.S. and Canada as customers. The company has also reached its target of 60 million to 90 million households in the U.S., as it finished last year with 74.4 million members in North America.\nHowever, Netflix still needs to find ways to grow its North American business, and increasing its subscriber base by less than 10% annually isn't going to be enough. That helps explain why Netflix raised prices in the U.S. earlier this year, increasing the fee on its standard package from $12.99/month to $13.99/month. But raising prices every year isn't sustainable, especially with mounting competition.\nThat makes an ad-based tier an excellent option for Americans who may not want to pay full price for Netflix. If the streamer had a lower-priced ad-supported tier, it would also be easier for it to raise prices on its ad-free service, as it would still offer something for price-sensitive customers. Netflix has also said it would crack down on password sharing, and offering an ad-based option would be another way to appeal to customers who might otherwise just use a friend's account.\n2. Connected TV is booming\nThe market for ad-driven streaming, or Connected TV (CTV), has surged during the pandemic, as have stocks with exposure to the category like Roku, The Trade Desk, and Magnite. A number of ad tech stocks have reported high double-digit percentage -- or even triple-digit -- growth in the category as the massive linear TV ad market begins to shift over to CTV. At Roku, the leading streaming device maker, platform revenue, which advertising is a significant component of, rose 71% last year to $1.27 billion.\nEMarketer expects the U.S. CTV market to grow 38% this year to $11.4 billion, and to more than double from 2020 to reach $18.3 billion in 2024.\nAdvertisers love CTV for a number of reasons. Video ads convert better than ads on other formats. Streaming also offers a captive audience with ads that are difficult to skip, and it offers a level of granular data that linear TV can't compete with. CTV is also the only way for brands to do targeted advertising on television, giving them a much larger screen than they get with a mobile device.\nAs CTV streaming options and audience sizes grow, its appeal to advertisers will only increase.\n3. Advertising is a high-margin business\nHastings dismissed the potential for Netflix in advertising because it would be too difficult to compete with digital ad powerhouses like Google and Facebook, but the fast-growing CTV market shows that's not really accurate. As the streaming leader, Netflix can offer something that search-based and social media ads can't -- and as the streaming leader, Netflix would likely be the CTV leader if it wanted to be.\nNot surprisingly, brands would love the opportunity to advertise on Netflix. One media consultant told Ad Week early last year, \"It's such an opportunity for them (Netflix), not just to offer something ad-supported, but to put their own spin on it. There's such a need and a hunger, from an advertising point of view, for brand-safe premium video, and there are so many advertisers that would love to creatively work with them and do it in a tasteful way.\"\nThe experience of other digital ad companies shows that it would almost certainly be a lucrative business for Netflix. The content is already in place, and the company has 75 million subscribers in North America happy to pay for it, many of whom watch hours of content each day. At Disney-owned Hulu, the ad business actually brings in more revenue than ad-free subscribers. In its most recent quarter, average revenue per Hulu streaming subscriber was $13.51 per month, compared to just $11.99 for an ad-free subscription.\nBuilding an ad business from scratch isn't easy, but Netflix already has relationships with brands through creative partnerships. That includes product placements and tie-ins through Netflix's social media accounts, including partner products like Subway sandwiches. Stranger Things, the hit '80s-based sci-fi show, had deals with 75 companies.\nHastings has made his feelings on advertising clear, and Netflix will likely avoid it for the foreseeable future. But as domestic subscriber growth slows and CTV ramps up, calls for an ad-based option could get louder. Over the long term as Netflix matures, an ad-based tier seems almost inevitable.","news_type":1},"isVote":1,"tweetType":1,"viewCount":483,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}