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2023-06-06
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Apple Just Got a Downgrade. Here's Why
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The stock closed down 0.8% on Monday as the headset announcement led to questions over its $3,499 price tag and how customers are likely to use it. </p><p>“The hype leading into the event felt well overdone, setting up for a prime sell-the-news event in trading,” wrote analysts at KeyBanc Capital Markets led by Brandon Nispel, in a research note. </p><p>Nispel said Apple’s revenue benefit from the Vision Pro headset is likely to be “immaterial” in the short term and the technology is unlikely to do anything to disrupt the iPhone, but that it could eventually become a replacement for TVs and monitors. </p><p>While KeyBanc didn’t make any change to its view on Apple –which it last rated as Overweight with an $180 target price– other analysts saw the company’s conference event as a moment to curb expectations for the stock, which hit an all-time intraday high ahead of the event. </p><p>D.A. Davidson’s Tom Forte lowered his rating on Apple to Neutral from Buy, and his target price to price target to $185 from $193. Forte argued the headset only offers a modest increase in near-term sales and profit outlook due to its high price and relative lack of content to attract consumers. </p><p>“We are downgrading [Apple] shares on our belief that any good news from the AR/VR product launch is already reflected in the share price” Forte wrote.</p><p>Forte said that while Apple argues the Vision Pro combines the qualities of top-of-the-line TVs and computer monitors with a surround-sound system and high-end camera, it’s hard to see customers paying up for the headset as an effective replacement of those products.</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Just Got a Downgrade. 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Here's Why\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2023-06-06 19:22</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p style=\"text-align: start;\">Apple’s augmented-reality headset announcement hasn’t exactly met ‘new iPhone’ levels of excitement among Wall Street analysts or investors.</p><p style=\"text-align: start;\">Apple (ticker: AAPL) shares were down 0.4% in premarket trading Tuesday at $178.83. The stock closed down 0.8% on Monday as the headset announcement led to questions over its $3,499 price tag and how customers are likely to use it. </p><p>“The hype leading into the event felt well overdone, setting up for a prime sell-the-news event in trading,” wrote analysts at KeyBanc Capital Markets led by Brandon Nispel, in a research note. </p><p>Nispel said Apple’s revenue benefit from the Vision Pro headset is likely to be “immaterial” in the short term and the technology is unlikely to do anything to disrupt the iPhone, but that it could eventually become a replacement for TVs and monitors. </p><p>While KeyBanc didn’t make any change to its view on Apple –which it last rated as Overweight with an $180 target price– other analysts saw the company’s conference event as a moment to curb expectations for the stock, which hit an all-time intraday high ahead of the event. </p><p>D.A. Davidson’s Tom Forte lowered his rating on Apple to Neutral from Buy, and his target price to price target to $185 from $193. Forte argued the headset only offers a modest increase in near-term sales and profit outlook due to its high price and relative lack of content to attract consumers. </p><p>“We are downgrading [Apple] shares on our belief that any good news from the AR/VR product launch is already reflected in the share price” Forte wrote.</p><p>Forte said that while Apple argues the Vision Pro combines the qualities of top-of-the-line TVs and computer monitors with a surround-sound system and high-end camera, it’s hard to see customers paying up for the headset as an effective replacement of those products.</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0149725797.USD":"汇丰美国股市经济规模基金","BK4581":"高盛持仓","IE00BKVL7J92.USD":"Legg Mason ClearBridge - US Equity Sustainability Leaders A Acc USD","LU0127658192.USD":"EASTSPRING INVESTMENTS GLOBAL TECHNOLOGY \"A\" (USD) ACC","IE0009356076.USD":"JANUS HENDERSON GLOBAL TECHNOLOGY AND INNOVATION \"A2\" (USD) ACC","IE00BJTD4N35.SGD":"Neuberger Berman US Long Short Equity A1 Acc SGD-H","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","IE00B7KXQ091.USD":"Janus Henderson Balanced A Inc USD","LU0348723411.USD":"ALLIANZ GLOBAL HI-TECH GROWTH \"A\" (USD) INC","IE00BLSP4239.USD":"Legg Mason ClearBridge - Tactical Dividend Income A Mdis USD Plus","BK4111":"出版","BK4170":"电脑硬件、储存设备及电脑周边","IE00B3S45H60.SGD":"Neuberger Berman US Multicap Opportunities A Acc SGD-H","LU0234570918.USD":"高盛全球核心股票组合Acc Close","LU0238689110.USD":"贝莱德环球动力股票基金","LU0170899867.USD":"EASTSPRING INVESTMENTS WORLD VALUE EQUITY \"A\" (USD) ACC","IE0004445239.USD":"JANUS HENDERSON US FORTY \"A2\" (USD) ACC","LU0417517546.SGD":"Allianz US Equity Cl AT Acc SGD","IE00BJJMRX11.SGD":"Janus Henderson Balanced A Acc SGD","IE00B19Z9505.USD":"美盛-美国大盘成长股A Acc","BK4515":"5G概念","IE00BJTD4V19.USD":"NEUBERGER BERMAN US LONG SHORT EQUITY \"A1\" (USD) ACC","BK4554":"元宇宙及AR概念","LU0072462426.USD":"贝莱德全球配置 A2","BK4553":"喜马拉雅资本持仓","LU0056508442.USD":"贝莱德世界科技基金A2","BK4507":"流媒体概念","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","LU0353189680.USD":"富国美国全盘成长基金Cl A Acc","IE00BJJMRY28.SGD":"Janus Henderson Balanced A Inc SGD","BK4533":"AQR资本管理(全球第二大对冲基金)","IE00BBT3K403.USD":"LEGG MASON CLEARBRIDGE TACTICAL DIVIDEND INCOME \"A(USD) ACC","BK4575":"芯片概念","IE00BSNM7G36.USD":"NEUBERGER BERMAN SYSTEMATIC GLOBAL SUSTAINABLE VALUE \"A\" (USD) ACC","LU0353189763.USD":"ALLSPRING US ALL CAP GROWTH FUND \"I\" (USD) ACC","IE00BZ1G4Q59.USD":"LEGG MASON CLEARBRIDGE US EQUITY SUSTAINABILITY LEADER \"A\"(USD) INC (A)","BK4501":"段永平概念","BK4527":"明星科技股","BK4559":"巴菲特持仓","BK4579":"人工智能","IE00BWXC8680.SGD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A5\" (SGD) ACC","LU0097036916.USD":"贝莱德美国增长A2 USD","BK4588":"碎股","LU0511384066.AUD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (AUDHDG) ACC","BK4574":"无人驾驶","LU0444971666.USD":"天利全球科技基金","LU0198837287.USD":"UBS (LUX) EQUITY SICAV - USA GROWTH \"P\" (USD) ACC","IE00BFSS8Q28.SGD":"Janus Henderson Balanced A Inc SGD-H"},"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2341853603","content_text":"Apple’s augmented-reality headset announcement hasn’t exactly met ‘new iPhone’ levels of excitement among Wall Street analysts or investors.Apple (ticker: AAPL) shares were down 0.4% in premarket trading Tuesday at $178.83. The stock closed down 0.8% on Monday as the headset announcement led to questions over its $3,499 price tag and how customers are likely to use it. “The hype leading into the event felt well overdone, setting up for a prime sell-the-news event in trading,” wrote analysts at KeyBanc Capital Markets led by Brandon Nispel, in a research note. Nispel said Apple’s revenue benefit from the Vision Pro headset is likely to be “immaterial” in the short term and the technology is unlikely to do anything to disrupt the iPhone, but that it could eventually become a replacement for TVs and monitors. While KeyBanc didn’t make any change to its view on Apple –which it last rated as Overweight with an $180 target price– other analysts saw the company’s conference event as a moment to curb expectations for the stock, which hit an all-time intraday high ahead of the event. D.A. Davidson’s Tom Forte lowered his rating on Apple to Neutral from Buy, and his target price to price target to $185 from $193. Forte argued the headset only offers a modest increase in near-term sales and profit outlook due to its high price and relative lack of content to attract consumers. “We are downgrading [Apple] shares on our belief that any good news from the AR/VR product launch is already reflected in the share price” Forte wrote.Forte said that while Apple argues the Vision Pro combines the qualities of top-of-the-line TVs and computer monitors with a surround-sound system and high-end camera, it’s hard to see customers paying up for the headset as an effective replacement of those products.","news_type":1},"isVote":1,"tweetType":1,"viewCount":92,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}
