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Huawei, which has been "squeezed" into the "new era of car building", can really build "luxury" cars?

2021-05-21

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Since Huawei announced that it officially joined the \"Car Building Bureau\", news around Huawei's automobile business has been emerging.</p><p>On April 15th, Huawei released the public test ride of BAIC New Energy Polar Fox Alpha S HI version equipped with Huawei's autonomous driving technology in Shanghai, which was also the first public test ride of Huawei's autonomous driving technology in the world.</p><p>Two days later, on April 17th, ARCFOX, a high-end brand of BAIC New Energy, launched its second new car, ARCFOX Alpha S. There are 6 versions of the new car, with a price of 251,900 yuan-429,900 yuan. Among them, Alpha S Huawei HI version, which cooperated with Huawei, was also unveiled as scheduled, launching two versions, the basic version and the high-end version, with pre-sale prices of 388,900 yuan and 429,900 yuan respectively.</p><p>On the eve of the Shanghai International Auto Show, on April 18, at Huawei's HI new product launch conference, Wang Jun (hereinafter referred to as \"Wang Jun\"), president of Huawei Smart Car Solutions BU, said that Huawei will release five new products covering smart cockpit, computing platform, radar, open platform for autonomous driving and thermal management system.</p><p>On April 20th, three Cyrus Huawei Smart Selection SF5 cars drove into Huawei's world's largest flagship store in Nanjing East Road, Shanghai, waiting for consumers to choose and buy together with Huawei's mobile phones, smart screens, PCs and a series of smart selection products.</p><p>The latest news is that Yu Chengdong, who was transferred to Huawei's cloud business as CEO in April this year, was appointed as CEO of Smart Car Solution BU (hereinafter referred to as \"Car BU\") on May 18th. In addition, Yu Chengdong still serves as CEO of Consumer BG.</p><p>From releasing test ride videos, to launching cooperative models and releasing new products, then entering offline stores for sales, and finally to car BU personnel changes. Huawei's set of combination boxing is exquisite.</p><p>Behind this combination punch, where has Huawei's autonomous driving technology developed? What impact will Huawei's entry have on the whole smart car industry?</p><p><h2>\"Engaging\" cars, Huawei finally took the first step</h2>Huawei's fate has dealt a \"heavy blow\" to the turbulent car-making market.</p><p>The Alpha S, a model launched by Huawei and BAIC, has attracted widespread attention and discussion. The main reason is that this is the first time that Huawei has joined the \"car-building movement\" as an industry participant. Judging from the expression of Huawei's senior executives, Huawei's layout in smart cars is far more than that.</p><p>Wang Jun said Huawei's new models in partnership with Changan are also on the horizon, and the L4 smart driving car in partnership with GAC is planned to be launched in 2024. In addition, Huawei Smart Selection will cooperate with<a href=\"https://laohu8.com/S/601127\">Xiaokang Shares</a>Reach a formal cooperation to sell Cyrus, a new energy brand under Xiaokang Co., Ltd., through its channels.</p><p><b>Behind the cooperative relationship with many car companies, Huawei continues to increase its investment in the automobile business</b>。 Wang Jun once said that in 2021, Huawei's capital investment in R&D of automobile business will reach US$1 billion, and the number of R&D team members will exceed 5,000, including more than 2,000 employees in autonomous driving team.</p><p>It is worth noting that Huawei's entry time is obviously not too early at the moment when intelligent hardware manufacturers lacking the automobile industry chain have already launched their car-building layout. Why did Huawei decide to enter the game at this time? What are the hidden intentions behind this? \"Intelligent relativity\" believes that this may be related to the following two factors:</p><p><img src=\"https://static.tigerbbs.com/c74f1a883a6609f61b79b7d05af0ec91\" tg-width=\"1265\" tg-height=\"596\" referrerpolicy=\"no-referrer\"></p><p><b>First, Huawei's \"steady\" development strategy has always been implemented. Throughout Huawei's development history, whether it was the earliest production of user switches or the later focus on smart phone business, Huawei has made good results in the businesses that it is determined to invest in. However, from the perspective of the time of cutting into the new track, Huawei is often not the \"first crab-eating\" enterprise, and the same is true in the field of car manufacturing.</b></p><p><b>The formation of this development strategy can be said to be Huawei's active choice or a \"helpless move\".</b>From 1998 to 2002, the domestic communication market entered the explosive period of 2G construction, but at that time, the market share was basically<a href=\"https://laohu8.com/S/ERIC\">Ericsson</a>Motorola,<a href=\"https://laohu8.com/S/NOK\">Nokia</a>Wait for foreign companies to divide up, and foreign communication giants adopt joint price reduction to prevent Huawei from obtaining orders.</p><p>History repeats itself twenty years later. Huawei's situation now is no better than it was 20 years ago, only worse. Determined to attack and strive to be the first in the car manufacturing industry, Huawei may have lost the opportunity; Then it is the best policy to hold up first and then appear at the right time.</p><p><b>Second, from the external environment, Huawei's fate at this time may also step on the right time point</b>。 2017 can be described as the first climax of electric vehicles, but there are endless worries about the bubble of the industry; The continuous losses of enterprises in 2019 made the industry go to a trough; While with 2020<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>With the increase in the delivery volume of new domestic car-making forces, the industry has also ushered in the second wave of climax.</p><p>According to the statistics of Chinese Entrepreneur, nine companies including Didi, pony, momenta, WeRide, Zhijia, TuSimple, Inceptio, Uisee and Horizon received a total of US$3.4 billion in financing in five months from November 2020 to March 2021. Also rising is the valuation of autonomous driving companies, with Didi's autonomous driving subsidiary latest valuation at about $6 billion and Pony.ai's latest valuation at $5.3 billion.</p><p>In terms of time, the absolute time for Huawei's official end is not early, but from the perspective of the development trajectory and course of the industry, Huawei's entry at this time may have been chosen at a relatively favorable development time.</p><p>In the vigorous \"car-building team\", Huawei's huge volume and strong ICT technical capability have pushed it to a higher position, and \"in a high position\", doubt is definitely indispensable.</p><p><h2>Is Huawei's \"car road\" smooth?</h2>On April 18th, three days after Huawei released the self-driving video, a comment from an \"onlooker\" was pinned in the public opinion field-\"Tesla finally met an opponent with equal technical strength and fooling ability.\"</p><p>The commenter is Wang Xing, founder of Meituan.</p><p><img src=\"https://static.tigerbbs.com/f6fde22082983d883be68f59332cc598\" tg-width=\"1219\" tg-height=\"248\" referrerpolicy=\"no-referrer\"></p><p>Not only Wang Xing, but also peers in the field of car manufacturing have expressed their opinions on Huawei's first model.</p><p><a href=\"https://laohu8.com/S/XPEV\">XPeng Motors</a>He Xiaopeng, the founder, believes that Huawei is very good in the short term, but it is optimistic about the integration of software and hardware in the long term.</p><p><a href=\"https://laohu8.com/S/NIO\">Nio</a>CEO Li Bin believes: \"Now the world's mobile phone companies add up to earn no money<a href=\"https://laohu8.com/S/AAPL\">Apple</a>More than one, although<a href=\"https://laohu8.com/S/QCOM\">Qualcomm</a>Android,<a href=\"https://laohu8.com/S/GOOG\">Google</a>It's all amazing, but in the end, Apple's experience is the best, which shows that integrated design is very important. \"</p><p>From the perspective of competitors, in the current smoke-filled car-building track, the appearance of a strong enemy is naturally not a good thing. Leaving aside Huawei's brand filters and the slightly sarcastic comments of its rivals, what kind of development strategy does Huawei adopt in the autonomous driving track? What exactly is Huawei's technical capability as the first self-driving model of Tier1?</p><p><b>1. L4 autonomous driving \"wind and cloud\"</b></p><p>Alpha S's autonomous driving technology has reached L4 level. This level of autonomous driving technology is already highly automated, and the performer of driving operations is the system, not the driver. Judging from the video officially released by Huawei on April 15th, although the driver touched the steering wheel, he did not carry out specific operations, and relied on the automatic driving system for the whole journey on urban roads.</p><p>At present, more than 90% of electric vehicles equipped with autonomous driving system on the market belong to L2-L2.5 level. The autonomous driving level of Alpha S Huawei HI version has reached L4 level, and it will be mass-produced at the end of this year. However, under the background that L3 level has not been rolled out on a large scale to realize commercialization, how much credibility does Huawei have to reach L4 level?</p><p>An industry insider told \"Intelligent Relativity\":<b>\"Although Huawei HI version claims to be L4, it is actually based on L4 autonomous driving architecture, providing full-stack solutions for L4-L2+ autonomous driving, which can meet the smooth evolution requirements of L4-L2+.\"</b></p><p><img src=\"https://static.tigerbbs.com/ae1960434f5b18a4c0afe1f2c1694d07\" tg-width=\"534\" tg-height=\"300\" referrerpolicy=\"no-referrer\"></p><p><b>It can be seen that Huawei HI version only reaches L4 level in infrastructure, rather than L4 in the complete technical sense. In fact, what can really be realized may only be L2 level.</b>Interestingly, Tesla once claimed that its autonomous driving system reached L5, and only admitted that its FSD was only L2 after being tested by regulatory authorities. Huawei HI version equipped with L4 infrastructure also paved the way for the adaptive evolution based on driving data in the later period.</p><p>After the release of Huawei's HI Edition, the WM W6, which was released immediately after, also claimed that its autonomous driving system reached the L4 level-by<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>AVP unmanned autonomous parking system with technical support from Apollo. This system claims to be the first to realize L4-level unmanned driving. In fixed parking spaces such as houses and companies, vehicles can find paths and park independently only by learning once.</p><p><b>AVP unmanned autonomous parking system of WM W6 only supports fixed parking space scenarios such as houses and companies, and how to solve the generalization of autonomous driving scenarios is an important factor to upgrade autonomous driving system.</b>This generalization is embodied in the driving ability in different scenarios such as tunnels, expressways and busy sections of urban areas, and its realization largely depends on high-precision maps.</p><p><img src=\"https://static.tigerbbs.com/9d441da3de9eb2d1c1ee006f5a1b21e3\" tg-width=\"1600\" tg-height=\"1200\" referrerpolicy=\"no-referrer\"></p><p>Alpha S HI Edition is positioned as urban autonomous driving, and collecting urban road network data is a huge and complicated project. The high-precision map adopted by XPeng P7 can only cover the high-speed sections of key cities. According to public information, by the end of the year, Alpha S HI version will only provide high-precision maps in four cities in the north, Shanghai, Guangzhou and Shenzhen. Therefore, it is speculated that it may take time for large-scale mass production.</p><p>On the whole, compared with peers, the performance of Huawei's autonomous driving technology is at a relatively good level in the industry. However, the time for L4 to enter the practical stage depends not only on the hardware performance and local computing of the car, but also on the infrastructure support-or commonly known as \"vehicle-road collaboration\". And this is also a common problem that all players on this track need to face.</p><p><b>2. Can the high-end route still work?</b></p><p>The price of Huawei's first car as a supplier is quite controversial.</p><p>The pre-sale prices of Alpha S Huawei HI Edition, the basic version and the high-end version are 388,900 yuan and 429,900 yuan respectively, of which the basic version with Huawei ADS expressway autonomous driving function is priced at 388,900 yuan, and the high-end version equipped with Huawei ADS complete autonomous driving (including urban, highway, valet parking, etc.) functions is priced at 429,900 yuan.</p><p>Even in the current mid-to-high-end new energy vehicle market, this price is not low. So, why can Alpha S Huawei HI Edition sell so expensive?</p><p>The technology adopted by Huawei in the autonomous driving perception layer is lidar. Alpha S Huawei HI version is equipped with three 96-line car-grade lidars. Among the new car-making forces, XPeng, which has promoted the most radical automatic assisted driving technology, only uses two lidars in the latest XPeng P5.</p><p><b>The more lines the lidar has, the higher the recognition accuracy, the greater the amount of data processed, and the higher the cost</b>。 At present, the price of lidar from mainstream manufacturers in the world is not low. A 64-line mechanical lidar from Velodyne sells for $80,000, and the cheaper 16-line lidar sells for nearly $10,000.<b>Therefore, it can be said that in the current environment, the use of multilinear lidar has pushed up the price of Alpha S Huawei HI version to a certain extent.</b></p><p>Aside from the impact of 96-line lidar on raising the selling price, \"Intelligent Relativity\" believes that from the selling price of Huawei as the first electric vehicle in Tier1, Huawei seems to want to adopt the high selling price route of its mobile phone business in the automobile business. However, can Huawei's high-selling strategy work in the automotive sector, which doesn't occupy much dominance at present?</p><p>Huawei's P series and Mate series have been able to capture the high-end mobile phone market in recent years. Apart from feelings and brands, the most important thing is that Huawei has mastered the complete ICT technology and the self-research capability of chips such as Kirin and Kunpeng.<b>From the perspective of \"intelligent relativity\", when discussing Huawei's electric vehicles, it can't be separated from its mobile phone business. Both have something in common in technology and ecology.</b></p><p>Technically, many of the sensors that Huawei relies on for autonomous driving are of the same origin as its ICT business. For example, millimeter wave radar uses millimeter waves with a wavelength of 1~10mm to detect by ToF technology, while Huawei's 5G baseband chip Barong 5000 also supports millimeter wave communication in 26GHz and 28GHz frequency bands;</p><p>For example, the working principle of lidar is ToF, while Huawei P30 Pro is equipped with an infrared emitter and ToF lens. By measuring the time difference of infrared light reflection, the depth of field of the object is calculated, and the background blur effect of mobile phone shooting is optimized.</p><p>Ecologically, recently, Huawei's HarmonyOS system began to push the public beta version, and the number of adapted models began to increase. Huawei's HarmonyOS system will start to push the official version of Hongmeng system on a large scale in June. Alpha S Huawei HI version is also equipped with HarmonyOS smart cockpit, using Kirin 990A cockpit chip.</p><p><b>Huawei's years of deep cultivation in the field of ICT have enabled Huawei's existing ICT technology capabilities to partially migrate to its autonomous driving system. The integration of Hongmeng ecology has also incorporated smart cars into one of Huawei's IoT, becoming an interface with far better traffic than smart phones.</b></p><p>An interesting aspect is that in the face of an interview with reporters, He Xiaopeng, who is optimistic about Huawei in the short term, believes that the urban NGP function to be launched in XPeng will not perform worse than that of Huawei; Li Xiang also said on social platforms that his self-developed autonomous driving system (standard with 508Tops computing power and lidar) can compete head-on with Huawei and Tesla next year. Both will be regarded as follow-up development goals compared to Huawei.</p><p>The technical level may provide a focus for the high premium of Huawei's automobile business, so will the market and the whole industry pay for it?</p><p><h2>Are full-stack solutions the industry's \"antidote\"?</h2>Less than 48 hours after Huawei announced self-driving mass production cars, Baidu also announced smart car solutions and self-driving car mass production plans.</p><p><b>One of the core products of this solution, Apollo Smart Driving, is an autonomous driving mass-produced engine based on L4 autonomous driving technology. This engine includes ANP, a driving domain solution based on L4 autonomous driving capability, and AVP, a mass-produced L4 autonomous driving parking domain solution.</b></p><p>Baidu's move has the meaning of \"needle tip to wheat mangs\". Huawei's recent series of actions in the automobile business have attracted the attention of major car companies, among which there are not only concerns about \"latecomers\" with strong technology, but also expecting the entry of new entrants to bring favorable factors to the whole autonomous driving industry chain. Specifically, what impact will Huawei have on the whole smart car industry and players in the industry?</p><p><img src=\"https://static.tigerbbs.com/55dabf627cd85ddbed11f46ad107401a\" tg-width=\"1080\" tg-height=\"678\" referrerpolicy=\"no-referrer\"></p><p><b>Before discussing this issue, let's take a look at the business scope and technical solutions of Huawei Car BU.</b>Since the establishment of BU, its smart car business has developed five business portfolios, including intelligent driving, intelligent cockpit, intelligent electric, intelligent network connection and car cloud services.</p><p>From the point of view of technical scheme, it is divided into basic hardware electric drive system, 5G module, autonomous driving sensor, computing platform module (autonomous driving computing platform, MCU, domain control module), basic software system HiCar, HarmonyOS and CCA architecture.</p><p>From the perspective of business portfolio and technical solutions, Huawei has self-developed almost all the core businesses of smart cars, from hardware to software. Tesla has the advantage of massive itinerary data of global users, Baidu's algorithm capability is second to none, and Huawei is more like an \"all-round player\", who can connect the upstream and downstream of the industrial chain. This strength is not available to new car-building forces or Didi and Xiaomi, which announced car-building.</p><p>Huawei, which has full-stack self-research strength, is actually in a relatively favorable position in the intelligent automobile industry.<b>At present, all links of the undetermined intelligent automobile industry are in a relatively scattered state, and the advantages of industry participants are only concentrated in one link. Huawei's full-stack advantage may be able to integrate the scattered industry status quo to some extent and win a higher voice.</b>But it may still depend on time.</p><p><b>One aspect is how to handle the relationship with other players, but another aspect is how to handle the relationship with other players.</b>For other players in the industry, whether they believe and cooperate with Huawei under the circumstances of tremendous changes in the automobile industry chain,<b>It is no longer a matter of trust, but rather a matter of distribution of future value chains.</b></p><p><img src=\"https://static.tigerbbs.com/5d4a0a9785fc10a83599419246b7b16a\" tg-width=\"1038\" tg-height=\"585\" referrerpolicy=\"no-referrer\"></p><p>Why do you say that?</p><p>In the traditional three-tier automobile industry chain, the whole machine manufacturer is in the outermost layer, directly facing the consumer market; Tier 1 suppliers (Tier1) that provide electronic solutions, such as Bosch and Continental, are in the middle tier. OEMs directly purchase solutions or components provided by Tier1 without knowing their technical construction, which also falls under the scope of Tier1's intellectual property protection.</p><p><b>With the development of pure electric vehicles and autonomous driving technology, algorithm-driven \"software-defined cars\" have become a new trend, which is a threat to OEMs</b>。 On the one hand, the core technologies such as transmission and engine of OEM are useless in pure electric vehicles; On the other hand, due to the inability to control the technology of electronic solutions provided by Tier1, car companies can't independently find problems to repair them after the accident, nor can they promote the iteration of ADAS algorithms by themselves.</p><p>Huawei, which has full-stack solution capabilities, has strong bargaining power when cooperating with complete machine factories. In Alpha S Huawei HI version, Huawei's logo is in a conspicuous position on the body, and to some extent, Huawei, as a supplier, stands in the position of the whole machine factory, which is different from the common sense that the whole machine factory controls the brand and sales channels in the past.</p><p>No one wants to be at the end of the industrial chain in a new round of automobile revolution. The head car companies have set up software teams one after another, focusing on self-developed autonomous driving perception algorithms, and trying to become their own Tier1 by cooperating with Tier2. If small and medium-sized car companies without self-research ability choose to cooperate with Tier1 like Huawei, how to distribute profits and whether the production capacity demand of small and medium-sized car companies can meet Huawei's mass production demand are all problems that need to be faced in the future.</p><p>On April 28, Huawei announced its operating results for the first quarter of 2021. Due to the sale of Honor and the decline in mobile phone sales, operating income decreased by 16.9% year-on-year to 150.057 billion yuan. Huawei's overall revenue in 2021 is expected to face greater pressure. The automobile business may be the focus of Huawei's efforts in the next few years.</p><p>Huawei has invested a lot in smart car business. The key in the later period lies in achieving mass production as soon as possible. How to handle the delicate relationship with partners depends not only on the judgment of OEMs on their own development, but also on Huawei's wisdom.</p>","source":"lsy1572855040032","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Huawei, which has been \"squeezed\" into the \"new era of car building\", can really build \"luxury\" cars?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHuawei, which has been \"squeezed\" into the \"new era of car building\", can really build \"luxury\" cars?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">智能相对论</strong><span class=\"h-time small\">2021-05-21 15:45</span>\n</p>\n</h4>\n</header>\n<article>\n<p>\"One stone stirred up a thousand waves\". Since Huawei announced that it officially joined the \"Car Building Bureau\", news around Huawei's automobile business has been emerging.</p><p>On April 15th, Huawei released the public test ride of BAIC New Energy Polar Fox Alpha S HI version equipped with Huawei's autonomous driving technology in Shanghai, which was also the first public test ride of Huawei's autonomous driving technology in the world.</p><p>Two days later, on April 17th, ARCFOX, a high-end brand of BAIC New Energy, launched its second new car, ARCFOX Alpha S. There are 6 versions of the new car, with a price of 251,900 yuan-429,900 yuan. Among them, Alpha S Huawei HI version, which cooperated with Huawei, was also unveiled as scheduled, launching two versions, the basic version and the high-end version, with pre-sale prices of 388,900 yuan and 429,900 yuan respectively.</p><p>On the eve of the Shanghai International Auto Show, on April 18, at Huawei's HI new product launch conference, Wang Jun (hereinafter referred to as \"Wang Jun\"), president of Huawei Smart Car Solutions BU, said that Huawei will release five new products covering smart cockpit, computing platform, radar, open platform for autonomous driving and thermal management system.</p><p>On April 20th, three Cyrus Huawei Smart Selection SF5 cars drove into Huawei's world's largest flagship store in Nanjing East Road, Shanghai, waiting for consumers to choose and buy together with Huawei's mobile phones, smart screens, PCs and a series of smart selection products.</p><p>The latest news is that Yu Chengdong, who was transferred to Huawei's cloud business as CEO in April this year, was appointed as CEO of Smart Car Solution BU (hereinafter referred to as \"Car BU\") on May 18th. In addition, Yu Chengdong still serves as CEO of Consumer BG.</p><p>From releasing test ride videos, to launching cooperative models and releasing new products, then entering offline stores for sales, and finally to car BU personnel changes. Huawei's set of combination boxing is exquisite.</p><p>Behind this combination punch, where has Huawei's autonomous driving technology developed? What impact will Huawei's entry have on the whole smart car industry?</p><p><h2>\"Engaging\" cars, Huawei finally took the first step</h2>Huawei's fate has dealt a \"heavy blow\" to the turbulent car-making market.</p><p>The Alpha S, a model launched by Huawei and BAIC, has attracted widespread attention and discussion. The main reason is that this is the first time that Huawei has joined the \"car-building movement\" as an industry participant. Judging from the expression of Huawei's senior executives, Huawei's layout in smart cars is far more than that.</p><p>Wang Jun said Huawei's new models in partnership with Changan are also on the horizon, and the L4 smart driving car in partnership with GAC is planned to be launched in 2024. In addition, Huawei Smart Selection will cooperate with<a href=\"https://laohu8.com/S/601127\">Xiaokang Shares</a>Reach a formal cooperation to sell Cyrus, a new energy brand under Xiaokang Co., Ltd., through its channels.</p><p><b>Behind the cooperative relationship with many car companies, Huawei continues to increase its investment in the automobile business</b>。 Wang Jun once said that in 2021, Huawei's capital investment in R&D of automobile business will reach US$1 billion, and the number of R&D team members will exceed 5,000, including more than 2,000 employees in autonomous driving team.</p><p>It is worth noting that Huawei's entry time is obviously not too early at the moment when intelligent hardware manufacturers lacking the automobile industry chain have already launched their car-building layout. Why did Huawei decide to enter the game at this time? What are the hidden intentions behind this? \"Intelligent relativity\" believes that this may be related to the following two factors:</p><p><img src=\"https://static.tigerbbs.com/c74f1a883a6609f61b79b7d05af0ec91\" tg-width=\"1265\" tg-height=\"596\" referrerpolicy=\"no-referrer\"></p><p><b>First, Huawei's \"steady\" development strategy has always been implemented. Throughout Huawei's development history, whether it was the earliest production of user switches or the later focus on smart phone business, Huawei has made good results in the businesses that it is determined to invest in. However, from the perspective of the time of cutting into the new track, Huawei is often not the \"first crab-eating\" enterprise, and the same is true in the field of car manufacturing.</b></p><p><b>The formation of this development strategy can be said to be Huawei's active choice or a \"helpless move\".</b>From 1998 to 2002, the domestic communication market entered the explosive period of 2G construction, but at that time, the market share was basically<a href=\"https://laohu8.com/S/ERIC\">Ericsson</a>Motorola,<a href=\"https://laohu8.com/S/NOK\">Nokia</a>Wait for foreign companies to divide up, and foreign communication giants adopt joint price reduction to prevent Huawei from obtaining orders.</p><p>History repeats itself twenty years later. Huawei's situation now is no better than it was 20 years ago, only worse. Determined to attack and strive to be the first in the car manufacturing industry, Huawei may have lost the opportunity; Then it is the best policy to hold up first and then appear at the right time.</p><p><b>Second, from the external environment, Huawei's fate at this time may also step on the right time point</b>。 2017 can be described as the first climax of electric vehicles, but there are endless worries about the bubble of the industry; The continuous losses of enterprises in 2019 made the industry go to a trough; While with 2020<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>With the increase in the delivery volume of new domestic car-making forces, the industry has also ushered in the second wave of climax.</p><p>According to the statistics of Chinese Entrepreneur, nine companies including Didi, pony, momenta, WeRide, Zhijia, TuSimple, Inceptio, Uisee and Horizon received a total of US$3.4 billion in financing in five months from November 2020 to March 2021. Also rising is the valuation of autonomous driving companies, with Didi's autonomous driving subsidiary latest valuation at about $6 billion and Pony.ai's latest valuation at $5.3 billion.</p><p>In terms of time, the absolute time for Huawei's official end is not early, but from the perspective of the development trajectory and course of the industry, Huawei's entry at this time may have been chosen at a relatively favorable development time.</p><p>In the vigorous \"car-building team\", Huawei's huge volume and strong ICT technical capability have pushed it to a higher position, and \"in a high position\", doubt is definitely indispensable.</p><p><h2>Is Huawei's \"car road\" smooth?</h2>On April 18th, three days after Huawei released the self-driving video, a comment from an \"onlooker\" was pinned in the public opinion field-\"Tesla finally met an opponent with equal technical strength and fooling ability.\"</p><p>The commenter is Wang Xing, founder of Meituan.</p><p><img src=\"https://static.tigerbbs.com/f6fde22082983d883be68f59332cc598\" tg-width=\"1219\" tg-height=\"248\" referrerpolicy=\"no-referrer\"></p><p>Not only Wang Xing, but also peers in the field of car manufacturing have expressed their opinions on Huawei's first model.</p><p><a href=\"https://laohu8.com/S/XPEV\">XPeng Motors</a>He Xiaopeng, the founder, believes that Huawei is very good in the short term, but it is optimistic about the integration of software and hardware in the long term.</p><p><a href=\"https://laohu8.com/S/NIO\">Nio</a>CEO Li Bin believes: \"Now the world's mobile phone companies add up to earn no money<a href=\"https://laohu8.com/S/AAPL\">Apple</a>More than one, although<a href=\"https://laohu8.com/S/QCOM\">Qualcomm</a>Android,<a href=\"https://laohu8.com/S/GOOG\">Google</a>It's all amazing, but in the end, Apple's experience is the best, which shows that integrated design is very important. \"</p><p>From the perspective of competitors, in the current smoke-filled car-building track, the appearance of a strong enemy is naturally not a good thing. Leaving aside Huawei's brand filters and the slightly sarcastic comments of its rivals, what kind of development strategy does Huawei adopt in the autonomous driving track? What exactly is Huawei's technical capability as the first self-driving model of Tier1?</p><p><b>1. L4 autonomous driving \"wind and cloud\"</b></p><p>Alpha S's autonomous driving technology has reached L4 level. This level of autonomous driving technology is already highly automated, and the performer of driving operations is the system, not the driver. Judging from the video officially released by Huawei on April 15th, although the driver touched the steering wheel, he did not carry out specific operations, and relied on the automatic driving system for the whole journey on urban roads.</p><p>At present, more than 90% of electric vehicles equipped with autonomous driving system on the market belong to L2-L2.5 level. The autonomous driving level of Alpha S Huawei HI version has reached L4 level, and it will be mass-produced at the end of this year. However, under the background that L3 level has not been rolled out on a large scale to realize commercialization, how much credibility does Huawei have to reach L4 level?</p><p>An industry insider told \"Intelligent Relativity\":<b>\"Although Huawei HI version claims to be L4, it is actually based on L4 autonomous driving architecture, providing full-stack solutions for L4-L2+ autonomous driving, which can meet the smooth evolution requirements of L4-L2+.\"</b></p><p><img src=\"https://static.tigerbbs.com/ae1960434f5b18a4c0afe1f2c1694d07\" tg-width=\"534\" tg-height=\"300\" referrerpolicy=\"no-referrer\"></p><p><b>It can be seen that Huawei HI version only reaches L4 level in infrastructure, rather than L4 in the complete technical sense. In fact, what can really be realized may only be L2 level.</b>Interestingly, Tesla once claimed that its autonomous driving system reached L5, and only admitted that its FSD was only L2 after being tested by regulatory authorities. Huawei HI version equipped with L4 infrastructure also paved the way for the adaptive evolution based on driving data in the later period.</p><p>After the release of Huawei's HI Edition, the WM W6, which was released immediately after, also claimed that its autonomous driving system reached the L4 level-by<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>AVP unmanned autonomous parking system with technical support from Apollo. This system claims to be the first to realize L4-level unmanned driving. In fixed parking spaces such as houses and companies, vehicles can find paths and park independently only by learning once.</p><p><b>AVP unmanned autonomous parking system of WM W6 only supports fixed parking space scenarios such as houses and companies, and how to solve the generalization of autonomous driving scenarios is an important factor to upgrade autonomous driving system.</b>This generalization is embodied in the driving ability in different scenarios such as tunnels, expressways and busy sections of urban areas, and its realization largely depends on high-precision maps.</p><p><img src=\"https://static.tigerbbs.com/9d441da3de9eb2d1c1ee006f5a1b21e3\" tg-width=\"1600\" tg-height=\"1200\" referrerpolicy=\"no-referrer\"></p><p>Alpha S HI Edition is positioned as urban autonomous driving, and collecting urban road network data is a huge and complicated project. The high-precision map adopted by XPeng P7 can only cover the high-speed sections of key cities. According to public information, by the end of the year, Alpha S HI version will only provide high-precision maps in four cities in the north, Shanghai, Guangzhou and Shenzhen. Therefore, it is speculated that it may take time for large-scale mass production.</p><p>On the whole, compared with peers, the performance of Huawei's autonomous driving technology is at a relatively good level in the industry. However, the time for L4 to enter the practical stage depends not only on the hardware performance and local computing of the car, but also on the infrastructure support-or commonly known as \"vehicle-road collaboration\". And this is also a common problem that all players on this track need to face.</p><p><b>2. Can the high-end route still work?</b></p><p>The price of Huawei's first car as a supplier is quite controversial.</p><p>The pre-sale prices of Alpha S Huawei HI Edition, the basic version and the high-end version are 388,900 yuan and 429,900 yuan respectively, of which the basic version with Huawei ADS expressway autonomous driving function is priced at 388,900 yuan, and the high-end version equipped with Huawei ADS complete autonomous driving (including urban, highway, valet parking, etc.) functions is priced at 429,900 yuan.</p><p>Even in the current mid-to-high-end new energy vehicle market, this price is not low. So, why can Alpha S Huawei HI Edition sell so expensive?</p><p>The technology adopted by Huawei in the autonomous driving perception layer is lidar. Alpha S Huawei HI version is equipped with three 96-line car-grade lidars. Among the new car-making forces, XPeng, which has promoted the most radical automatic assisted driving technology, only uses two lidars in the latest XPeng P5.</p><p><b>The more lines the lidar has, the higher the recognition accuracy, the greater the amount of data processed, and the higher the cost</b>。 At present, the price of lidar from mainstream manufacturers in the world is not low. A 64-line mechanical lidar from Velodyne sells for $80,000, and the cheaper 16-line lidar sells for nearly $10,000.<b>Therefore, it can be said that in the current environment, the use of multilinear lidar has pushed up the price of Alpha S Huawei HI version to a certain extent.</b></p><p>Aside from the impact of 96-line lidar on raising the selling price, \"Intelligent Relativity\" believes that from the selling price of Huawei as the first electric vehicle in Tier1, Huawei seems to want to adopt the high selling price route of its mobile phone business in the automobile business. However, can Huawei's high-selling strategy work in the automotive sector, which doesn't occupy much dominance at present?</p><p>Huawei's P series and Mate series have been able to capture the high-end mobile phone market in recent years. Apart from feelings and brands, the most important thing is that Huawei has mastered the complete ICT technology and the self-research capability of chips such as Kirin and Kunpeng.<b>From the perspective of \"intelligent relativity\", when discussing Huawei's electric vehicles, it can't be separated from its mobile phone business. Both have something in common in technology and ecology.</b></p><p>Technically, many of the sensors that Huawei relies on for autonomous driving are of the same origin as its ICT business. For example, millimeter wave radar uses millimeter waves with a wavelength of 1~10mm to detect by ToF technology, while Huawei's 5G baseband chip Barong 5000 also supports millimeter wave communication in 26GHz and 28GHz frequency bands;</p><p>For example, the working principle of lidar is ToF, while Huawei P30 Pro is equipped with an infrared emitter and ToF lens. By measuring the time difference of infrared light reflection, the depth of field of the object is calculated, and the background blur effect of mobile phone shooting is optimized.</p><p>Ecologically, recently, Huawei's HarmonyOS system began to push the public beta version, and the number of adapted models began to increase. Huawei's HarmonyOS system will start to push the official version of Hongmeng system on a large scale in June. Alpha S Huawei HI version is also equipped with HarmonyOS smart cockpit, using Kirin 990A cockpit chip.</p><p><b>Huawei's years of deep cultivation in the field of ICT have enabled Huawei's existing ICT technology capabilities to partially migrate to its autonomous driving system. The integration of Hongmeng ecology has also incorporated smart cars into one of Huawei's IoT, becoming an interface with far better traffic than smart phones.</b></p><p>An interesting aspect is that in the face of an interview with reporters, He Xiaopeng, who is optimistic about Huawei in the short term, believes that the urban NGP function to be launched in XPeng will not perform worse than that of Huawei; Li Xiang also said on social platforms that his self-developed autonomous driving system (standard with 508Tops computing power and lidar) can compete head-on with Huawei and Tesla next year. Both will be regarded as follow-up development goals compared to Huawei.</p><p>The technical level may provide a focus for the high premium of Huawei's automobile business, so will the market and the whole industry pay for it?</p><p><h2>Are full-stack solutions the industry's \"antidote\"?</h2>Less than 48 hours after Huawei announced self-driving mass production cars, Baidu also announced smart car solutions and self-driving car mass production plans.</p><p><b>One of the core products of this solution, Apollo Smart Driving, is an autonomous driving mass-produced engine based on L4 autonomous driving technology. This engine includes ANP, a driving domain solution based on L4 autonomous driving capability, and AVP, a mass-produced L4 autonomous driving parking domain solution.</b></p><p>Baidu's move has the meaning of \"needle tip to wheat mangs\". Huawei's recent series of actions in the automobile business have attracted the attention of major car companies, among which there are not only concerns about \"latecomers\" with strong technology, but also expecting the entry of new entrants to bring favorable factors to the whole autonomous driving industry chain. Specifically, what impact will Huawei have on the whole smart car industry and players in the industry?</p><p><img src=\"https://static.tigerbbs.com/55dabf627cd85ddbed11f46ad107401a\" tg-width=\"1080\" tg-height=\"678\" referrerpolicy=\"no-referrer\"></p><p><b>Before discussing this issue, let's take a look at the business scope and technical solutions of Huawei Car BU.</b>Since the establishment of BU, its smart car business has developed five business portfolios, including intelligent driving, intelligent cockpit, intelligent electric, intelligent network connection and car cloud services.</p><p>From the point of view of technical scheme, it is divided into basic hardware electric drive system, 5G module, autonomous driving sensor, computing platform module (autonomous driving computing platform, MCU, domain control module), basic software system HiCar, HarmonyOS and CCA architecture.</p><p>From the perspective of business portfolio and technical solutions, Huawei has self-developed almost all the core businesses of smart cars, from hardware to software. Tesla has the advantage of massive itinerary data of global users, Baidu's algorithm capability is second to none, and Huawei is more like an \"all-round player\", who can connect the upstream and downstream of the industrial chain. This strength is not available to new car-building forces or Didi and Xiaomi, which announced car-building.</p><p>Huawei, which has full-stack self-research strength, is actually in a relatively favorable position in the intelligent automobile industry.<b>At present, all links of the undetermined intelligent automobile industry are in a relatively scattered state, and the advantages of industry participants are only concentrated in one link. Huawei's full-stack advantage may be able to integrate the scattered industry status quo to some extent and win a higher voice.</b>But it may still depend on time.</p><p><b>One aspect is how to handle the relationship with other players, but another aspect is how to handle the relationship with other players.</b>For other players in the industry, whether they believe and cooperate with Huawei under the circumstances of tremendous changes in the automobile industry chain,<b>It is no longer a matter of trust, but rather a matter of distribution of future value chains.</b></p><p><img src=\"https://static.tigerbbs.com/5d4a0a9785fc10a83599419246b7b16a\" tg-width=\"1038\" tg-height=\"585\" referrerpolicy=\"no-referrer\"></p><p>Why do you say that?</p><p>In the traditional three-tier automobile industry chain, the whole machine manufacturer is in the outermost layer, directly facing the consumer market; Tier 1 suppliers (Tier1) that provide electronic solutions, such as Bosch and Continental, are in the middle tier. OEMs directly purchase solutions or components provided by Tier1 without knowing their technical construction, which also falls under the scope of Tier1's intellectual property protection.</p><p><b>With the development of pure electric vehicles and autonomous driving technology, algorithm-driven \"software-defined cars\" have become a new trend, which is a threat to OEMs</b>。 On the one hand, the core technologies such as transmission and engine of OEM are useless in pure electric vehicles; On the other hand, due to the inability to control the technology of electronic solutions provided by Tier1, car companies can't independently find problems to repair them after the accident, nor can they promote the iteration of ADAS algorithms by themselves.</p><p>Huawei, which has full-stack solution capabilities, has strong bargaining power when cooperating with complete machine factories. In Alpha S Huawei HI version, Huawei's logo is in a conspicuous position on the body, and to some extent, Huawei, as a supplier, stands in the position of the whole machine factory, which is different from the common sense that the whole machine factory controls the brand and sales channels in the past.</p><p>No one wants to be at the end of the industrial chain in a new round of automobile revolution. The head car companies have set up software teams one after another, focusing on self-developed autonomous driving perception algorithms, and trying to become their own Tier1 by cooperating with Tier2. If small and medium-sized car companies without self-research ability choose to cooperate with Tier1 like Huawei, how to distribute profits and whether the production capacity demand of small and medium-sized car companies can meet Huawei's mass production demand are all problems that need to be faced in the future.</p><p>On April 28, Huawei announced its operating results for the first quarter of 2021. Due to the sale of Honor and the decline in mobile phone sales, operating income decreased by 16.9% year-on-year to 150.057 billion yuan. Huawei's overall revenue in 2021 is expected to face greater pressure. The automobile business may be the focus of Huawei's efforts in the next few years.</p><p>Huawei has invested a lot in smart car business. The key in the later period lies in achieving mass production as soon as possible. How to handle the delicate relationship with partners depends not only on the judgment of OEMs on their own development, but also on Huawei's wisdom.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://36kr.com/p/1233858927545728\">智能相对论</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c74f1a883a6609f61b79b7d05af0ec91","relate_stocks":{},"source_url":"https://36kr.com/p/1233858927545728","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2137908338","content_text":"“一石激起千层浪”，自从华为宣布正式加入“造车局”后，围绕华为汽车业务的新闻不断涌现。\n4月15日，华为发布了搭载华为自动驾驶技术的北汽新能源极狐阿尔法S HI版车型在上海进行的公开试乘，这也是华为自动驾驶技术全球首次公开试乘。\n两天后的4月17日，北汽新能源旗下高端品牌ARCFOX极狐推出了旗下的第二款新车极狐阿尔法S。新车共6个版本，售价25.19万元—42.99万元。其中与华为合作的阿尔法S华为HI版也如期亮相，推出基础版和高阶版两个版本，预售价分别为38.89万元和42.99万元。\n在上海国际车展前夕，4月18日，在华为HI新品发布会，华为智能汽车解决方案BU总裁王军（以下简称“王军”）表示，华为将发布五个新产品，涵盖智能座舱、计算平台、雷达、自动驾驶开放平台和热管理系统。\n4月20日，三辆赛力斯华为智选SF5汽车开进了华为位于上海南京东路的全球最大旗舰店，与华为手机、智慧屏、PC以及系列智选等产品一道，等待消费者的挑选和购买。\n最近的一则消息是，今年4月被调至华为云业务担任CEO的余承东，于5月18日被任命为智能汽车解决方案BU （以下简称“车BU”）CEO，此外，余承东仍兼任消费者BG CEO。\n从发布试乘视频、再到推出合作车型和发布新产品，然后是进入线下门店销售，最后再到车BU人事变动。华为的一套组合拳堪称精妙。\n而在这一记组合拳的背后，正式下场的华为其自动驾驶技术发展到了哪一步？华为的进场又将给整个智能汽车行业带来哪些影响呢？\n“搞”车，华为终于迈出了第一步\n华为的下场，给了风起云涌的造车市场“重重一击”。\n此次华为与北汽合作推出的车型阿尔法S引起广泛关注和讨论，很大的原因在于这是华为第一次以行业参与者的身份加入到“造车运动”中，而从华为高层的表述来看，华为在智能汽车的布局远不止如此。\n王军表示，华为与长安合作的新车型也即将推出，与广汽合作的L4级智能驾驶汽车计划将在2024年推出。此外，华为智选将与小康股份达成正式合作，在其渠道售卖小康股份旗下新能源品牌赛力斯。\n能够与众多车企达成合作关系的背后，是华为持续加大的对汽车业务的投入。王军曾言，2021年华为在汽车业务研发上的资金投入将达10亿美元，研发团队成员数量超5000人，其中自动驾驶团队员工数量超2000人。\n值得注意的是，在缺少汽车产业链的智能硬件厂商已经纷纷展开造车布局的当下，华为的入局时间显然并不算早，为什么华为到此时才决定入局呢？这背后又隐含着哪些意图？「智能相对论」认为这或许与以下两点因素有关：\n\n第一，华为历来贯彻的“稳妥”发展战略。纵观华为的发展历程，无论是最早生产用户交换机，还是后来聚焦于智能手机业务，华为在下定决心投入的业务上都取得了不俗的成绩。但从切入新赛道的时间层面来看，华为往往不是“第一个吃螃蟹”的企业，在造车领域也是如此。\n而这种发展战略的形成即可以说是华为的主动选择，也可以说是“无奈之举”。1998—2002年间，正值国内通讯市场进入2G建设的爆发期，但彼时市场份额基本上都被爱立信、摩托罗拉、诺基亚等外国公司瓜分，且国外通讯巨头采取联合压价的方式，阻挡华为获取订单。\n二十年后历史再次重演。眼下华为的处境比之20年前没有更好，只有更坏。锐意进攻，争做造车行业第一，华为或许已失去先机；那么先撑下来，再适时出场，也不失为上策。\n第二，从外部环境来说，华为此时的下场或许也踩在了正确的时间点上。2017年可谓是电动车的第一波高潮，但对于行业泡沫化的担忧也不绝于耳；2019年入局企业的持续亏损使得行业走向低谷；而随着2020年特斯拉的盈利，国产造车新势力交付量的攀升，行业也迎来第二波高潮。\n据《中国企业家》统计，2020年11月至2021年3月，5个月时间，滴滴、pony、momenta、文远、智加、图森未来、嬴彻、驭势、地平线等九家公司总计获得34亿美元融资。水涨船高的还有自动驾驶公司的估值，滴滴自动驾驶子公司的最新估值约为60亿美元、Pony.ai最新估值达到53亿美元。\n时间层面而言，华为正式下场的绝对时间称不上早，但站在行业发展轨迹和历程上来看，华为此时的入局或许选在了一个相对有利的发展时间点。\n在轰轰烈烈的“造车队伍”中，华为庞大的体量和较为强劲的ICT技术能力，将其推到了一个较高的位置，而“身居高位”，质疑肯定是少不了的。\n华为的“车途”是否平坦？\n4月18日，华为公布自动驾驶视频的三天后，一位“围观者”的评论在舆论场被置顶—— “特斯拉终于遇到一个技术实力和忽悠能力都旗鼓相当的对手了。”\n评论者是美团创始人王兴。\n\n不止是王兴，造车领域的同行们针对华为的首款车型，也各抒己见。\n小鹏汽车创始人何小鹏认为，短期来看华为很不错，但是长期看好软硬一体。\n蔚来CEO李斌认为：“现在全世界的手机公司加起来赚的钱没有苹果一家多，虽然高通、安卓、谷歌都很厉害，但最后就是苹果的体验最好，说明一体化的设计是很重要。”\n站在竞争对手的视角，在目前硝烟弥漫的造车赛道，一个强敌的出现自然不是件好事。抛去华为的品牌滤镜和对手们略带讥讽的言论，华为在自动驾驶赛道采用的是那种发展策略？华为作为Tier1的首款自动驾驶车型的技术能力究竟如何？\n1、L4级自动驾驶“风云”\n阿尔法S的自动驾驶技术达到L4级，这一级别的自动驾驶技术已属于高度自动化，驾驶操作的执行者为系统，而非驾驶员。从4月15日华为官方发布的视频来看，驾驶员虽手摸方向盘，但并未实行具体操作，在城区道路上的行进全程依靠自动驾驶系统。\n目前市面上搭载自动驾驶系统的电动车，90%以上属于L2-L2.5级别，阿尔法S华为HI版的自动驾驶级别达到L4级，且今年年底宣布将量产。只是在L3级仍未大规模铺开实现商业化的背景下，华为达到L4级又有多少可信度呢？\n一位业内人士向「智能相对论」表示：“华为HI版虽然对外宣称是L4级，但实际上它是以L4级自动驾驶架构为基础，提供面向L4-L2+级自动驾驶全栈解决方案，可满足L4-L2+的平滑演进需求。”\n\n由此可知，华为HI版仅是在基础架构上达到L4级，而非达到完整技术意义上的L4，实际上真正能够实现的或许仅为L2级。有意思的是，特斯拉曾称其自动驾驶系统达到L5级，在监管部门检测后，才承认其FSD仅为L2级。而搭载了L4级基础架构的华为HI版，也为后期以行车数据为基础的自适应进化铺垫了道路。\n在华为HI版发布后，紧接着发布的威马W6上也宣称其自动驾驶系统达到L4级——由百度Apollo提供技术支持的AVP无人自主泊车系统。这套系统宣称率先实现了L4级别无人驾驶，在住宅、公司等固定车位场景，车辆仅需学习一次即可自主寻径泊车。\n威马W6的AVP无人自主泊车系统仅支持住宅、公司等固定车位场景，而如何解决自动驾驶场景的泛化性是实现自动驾驶系统升级的一个重要因素。这种泛化性具体体现为在隧道、高速公路、城区繁忙路段等不同场景的行驶能力，而其实现很大程度上依赖于高精度地图。\n\n阿尔法S HI版的定位是城市自动驾驶，而采集城市的道路网数据是一个颇为庞大、繁杂的工程。小鹏P7采用的高精地图只能覆盖重点城市的高速路段，而根据公开消息，至年底量产时，阿尔法S HI版只有在北上广深四个城市会提供高精地图，由此推测，大范围的量产或许还尚需时日。\n综合而言，与同行对比来看，华为自动驾驶技术的表现在行业内处于较为不错的水平。不过L4进入实用阶段的时间不仅仅取决于车子的硬件性能和本地计算，基础设施配套——或俗称的“车路协同”也是非常重要的一环。而这也是所有该赛道玩家需共同面临的问题。\n2、高端路线还能走通吗？\n华为作为供应商的第一台车售价，就颇具争议性。\n阿尔法S华为HI版，基础版和高阶版的预售价分别为38.89万元和42.99万元，其中，具有华为ADS高速公路自动驾驶功能的基础版售价38.89万元，搭载华为ADS完整自动驾驶（含城区、高速、代客泊车等）功能的高阶版售价42.99万元。\n即便是在目前的中高端新能源汽车市场，这一售价也不算低。那么，阿尔法S华为HI版为什么能卖这么贵呢？\n华为在自动驾驶感知层采用的技术是激光雷达，阿尔法S华为HI版上搭载了3颗96线车规级激光雷达，造车新势力中自动辅助驾驶技术推进得最为激进的小鹏，最新的小鹏P5也只使用了两颗激光雷达。\n激光雷达的线数越多，识别精度越高，处理数据量也越大，成本也就越高。目前全球主流厂商激光雷达的售价均不低，Velodyne的一个64线机械式激光雷达售价达8万美元，较便宜的16线激光雷达售价也接近一万美元。因而可以说在当前环境下，多线性激光雷达的使用，在一定程度上推高了阿尔法S华为HI版的价格。\n而抛开96线激光雷达对于抬高售价的影响，「智能相对论」认为，从华为作为Tier1的首款电动车的售价来看，华为在汽车业务上似乎也欲采用其手机业务的高售价路线。只是，在目前并未占据太多主导权的汽车领域，华为的高售价策略能否奏效呢？\n华为P系列和Mate系列在近几年能够攻占高端手机市场，除去情怀和品牌，最重要的在于华为掌握了完整的ICT技术和麒麟、鲲鹏等芯片自研能力。在「智能相对论」看来，讨论华为电动车，其实不能将其与手机业务割裂，二者在技术和生态上都有共同之处。\n技术上，华为自动驾驶所依靠的诸多传感器与其ICT业务是同源的。比如毫米波雷达是利用波长为1～10mm的毫米波采用ToF技术进行探测，而华为所推出的5G基带芯片巴龙5000也支持26GHz和28GHz频段的毫米波通信；\n再比如激光雷达的工作原理是ToF，而华为P30 Pro就搭载了一颗红外发射器和ToF镜头，通过测量红外光线反射时差来计算物体景深，优化手机拍摄的背景虚化效果。\n在生态上，近期华为鸿蒙OS系统开始推送公测版本，并且适配机型也开始不断地增多，华为鸿蒙OS系统将会在6月份开始大规模推送正式版鸿蒙系统。而在阿尔法S华为HI版上，也搭载了鸿蒙OS智能座舱，使用麒麟990A座舱芯片。\n华为在ICT领域多年的深耕，使得华为现有的ICT技术能力能够部分迁徙于其自动驾驶系统。而鸿蒙生态的融合也将智能汽车并入成为华为IoT中的其中一环，成为一个流量远胜智能手机的接口。\n一个有趣的侧面是，在面对记者采访时，短期看好华为的何小鹏认为小鹏后续将要推出的城市NGP功能，表现不会比华为差；李想也在社交平台上称其自研的自动驾驶系统（标配 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15:45","market":"hk","language":"zh","title":"Huawei, which has been \"squeezed\" into the \"new era of car building\", can really build \"luxury\" cars?","url":"https://stock-news.laohu8.com/highlight/detail?id=2137908338","media":"智能相对论","summary":"“一石激起千层浪”，自从华为宣布正式加入“造车局”后，围绕华为汽车业务的新闻不断涌现。\n4月15日，华为发布了搭载华为自动驾驶技术的北汽新能源极狐阿尔法S HI版车型在上海进行的公开试乘，这也是华为自","content":"<p>\"One stone stirred up a thousand waves\". Since Huawei announced that it officially joined the \"Car Building Bureau\", news around Huawei's automobile business has been emerging.</p><p>On April 15th, Huawei released the public test ride of BAIC New Energy Polar Fox Alpha S HI version equipped with Huawei's autonomous driving technology in Shanghai, which was also the first public test ride of Huawei's autonomous driving technology in the world.</p><p>Two days later, on April 17th, ARCFOX, a high-end brand of BAIC New Energy, launched its second new car, ARCFOX Alpha S. There are 6 versions of the new car, with a price of 251,900 yuan-429,900 yuan. Among them, Alpha S Huawei HI version, which cooperated with Huawei, was also unveiled as scheduled, launching two versions, the basic version and the high-end version, with pre-sale prices of 388,900 yuan and 429,900 yuan respectively.</p><p>On the eve of the Shanghai International Auto Show, on April 18, at Huawei's HI new product launch conference, Wang Jun (hereinafter referred to as \"Wang Jun\"), president of Huawei Smart Car Solutions BU, said that Huawei will release five new products covering smart cockpit, computing platform, radar, open platform for autonomous driving and thermal management system.</p><p>On April 20th, three Cyrus Huawei Smart Selection SF5 cars drove into Huawei's world's largest flagship store in Nanjing East Road, Shanghai, waiting for consumers to choose and buy together with Huawei's mobile phones, smart screens, PCs and a series of smart selection products.</p><p>The latest news is that Yu Chengdong, who was transferred to Huawei's cloud business as CEO in April this year, was appointed as CEO of Smart Car Solution BU (hereinafter referred to as \"Car BU\") on May 18th. In addition, Yu Chengdong still serves as CEO of Consumer BG.</p><p>From releasing test ride videos, to launching cooperative models and releasing new products, then entering offline stores for sales, and finally to car BU personnel changes. Huawei's set of combination boxing is exquisite.</p><p>Behind this combination punch, where has Huawei's autonomous driving technology developed? What impact will Huawei's entry have on the whole smart car industry?</p><p><h2>\"Engaging\" cars, Huawei finally took the first step</h2>Huawei's fate has dealt a \"heavy blow\" to the turbulent car-making market.</p><p>The Alpha S, a model launched by Huawei and BAIC, has attracted widespread attention and discussion. The main reason is that this is the first time that Huawei has joined the \"car-building movement\" as an industry participant. Judging from the expression of Huawei's senior executives, Huawei's layout in smart cars is far more than that.</p><p>Wang Jun said Huawei's new models in partnership with Changan are also on the horizon, and the L4 smart driving car in partnership with GAC is planned to be launched in 2024. In addition, Huawei Smart Selection will cooperate with<a href=\"https://laohu8.com/S/601127\">Xiaokang Shares</a>Reach a formal cooperation to sell Cyrus, a new energy brand under Xiaokang Co., Ltd., through its channels.</p><p><b>Behind the cooperative relationship with many car companies, Huawei continues to increase its investment in the automobile business</b>。 Wang Jun once said that in 2021, Huawei's capital investment in R&D of automobile business will reach US$1 billion, and the number of R&D team members will exceed 5,000, including more than 2,000 employees in autonomous driving team.</p><p>It is worth noting that Huawei's entry time is obviously not too early at the moment when intelligent hardware manufacturers lacking the automobile industry chain have already launched their car-building layout. Why did Huawei decide to enter the game at this time? What are the hidden intentions behind this? \"Intelligent relativity\" believes that this may be related to the following two factors:</p><p><img src=\"https://static.tigerbbs.com/c74f1a883a6609f61b79b7d05af0ec91\" tg-width=\"1265\" tg-height=\"596\" referrerpolicy=\"no-referrer\"></p><p><b>First, Huawei's \"steady\" development strategy has always been implemented. Throughout Huawei's development history, whether it was the earliest production of user switches or the later focus on smart phone business, Huawei has made good results in the businesses that it is determined to invest in. However, from the perspective of the time of cutting into the new track, Huawei is often not the \"first crab-eating\" enterprise, and the same is true in the field of car manufacturing.</b></p><p><b>The formation of this development strategy can be said to be Huawei's active choice or a \"helpless move\".</b>From 1998 to 2002, the domestic communication market entered the explosive period of 2G construction, but at that time, the market share was basically<a href=\"https://laohu8.com/S/ERIC\">Ericsson</a>Motorola,<a href=\"https://laohu8.com/S/NOK\">Nokia</a>Wait for foreign companies to divide up, and foreign communication giants adopt joint price reduction to prevent Huawei from obtaining orders.</p><p>History repeats itself twenty years later. Huawei's situation now is no better than it was 20 years ago, only worse. Determined to attack and strive to be the first in the car manufacturing industry, Huawei may have lost the opportunity; Then it is the best policy to hold up first and then appear at the right time.</p><p><b>Second, from the external environment, Huawei's fate at this time may also step on the right time point</b>。 2017 can be described as the first climax of electric vehicles, but there are endless worries about the bubble of the industry; The continuous losses of enterprises in 2019 made the industry go to a trough; While with 2020<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>With the increase in the delivery volume of new domestic car-making forces, the industry has also ushered in the second wave of climax.</p><p>According to the statistics of Chinese Entrepreneur, nine companies including Didi, pony, momenta, WeRide, Zhijia, TuSimple, Inceptio, Uisee and Horizon received a total of US$3.4 billion in financing in five months from November 2020 to March 2021. Also rising is the valuation of autonomous driving companies, with Didi's autonomous driving subsidiary latest valuation at about $6 billion and Pony.ai's latest valuation at $5.3 billion.</p><p>In terms of time, the absolute time for Huawei's official end is not early, but from the perspective of the development trajectory and course of the industry, Huawei's entry at this time may have been chosen at a relatively favorable development time.</p><p>In the vigorous \"car-building team\", Huawei's huge volume and strong ICT technical capability have pushed it to a higher position, and \"in a high position\", doubt is definitely indispensable.</p><p><h2>Is Huawei's \"car road\" smooth?</h2>On April 18th, three days after Huawei released the self-driving video, a comment from an \"onlooker\" was pinned in the public opinion field-\"Tesla finally met an opponent with equal technical strength and fooling ability.\"</p><p>The commenter is Wang Xing, founder of Meituan.</p><p><img src=\"https://static.tigerbbs.com/f6fde22082983d883be68f59332cc598\" tg-width=\"1219\" tg-height=\"248\" referrerpolicy=\"no-referrer\"></p><p>Not only Wang Xing, but also peers in the field of car manufacturing have expressed their opinions on Huawei's first model.</p><p><a href=\"https://laohu8.com/S/XPEV\">XPeng Motors</a>He Xiaopeng, the founder, believes that Huawei is very good in the short term, but it is optimistic about the integration of software and hardware in the long term.</p><p><a href=\"https://laohu8.com/S/NIO\">Nio</a>CEO Li Bin believes: \"Now the world's mobile phone companies add up to earn no money<a href=\"https://laohu8.com/S/AAPL\">Apple</a>More than one, although<a href=\"https://laohu8.com/S/QCOM\">Qualcomm</a>Android,<a href=\"https://laohu8.com/S/GOOG\">Google</a>It's all amazing, but in the end, Apple's experience is the best, which shows that integrated design is very important. \"</p><p>From the perspective of competitors, in the current smoke-filled car-building track, the appearance of a strong enemy is naturally not a good thing. Leaving aside Huawei's brand filters and the slightly sarcastic comments of its rivals, what kind of development strategy does Huawei adopt in the autonomous driving track? What exactly is Huawei's technical capability as the first self-driving model of Tier1?</p><p><b>1. L4 autonomous driving \"wind and cloud\"</b></p><p>Alpha S's autonomous driving technology has reached L4 level. This level of autonomous driving technology is already highly automated, and the performer of driving operations is the system, not the driver. Judging from the video officially released by Huawei on April 15th, although the driver touched the steering wheel, he did not carry out specific operations, and relied on the automatic driving system for the whole journey on urban roads.</p><p>At present, more than 90% of electric vehicles equipped with autonomous driving system on the market belong to L2-L2.5 level. The autonomous driving level of Alpha S Huawei HI version has reached L4 level, and it will be mass-produced at the end of this year. However, under the background that L3 level has not been rolled out on a large scale to realize commercialization, how much credibility does Huawei have to reach L4 level?</p><p>An industry insider told \"Intelligent Relativity\":<b>\"Although Huawei HI version claims to be L4, it is actually based on L4 autonomous driving architecture, providing full-stack solutions for L4-L2+ autonomous driving, which can meet the smooth evolution requirements of L4-L2+.\"</b></p><p><img src=\"https://static.tigerbbs.com/ae1960434f5b18a4c0afe1f2c1694d07\" tg-width=\"534\" tg-height=\"300\" referrerpolicy=\"no-referrer\"></p><p><b>It can be seen that Huawei HI version only reaches L4 level in infrastructure, rather than L4 in the complete technical sense. In fact, what can really be realized may only be L2 level.</b>Interestingly, Tesla once claimed that its autonomous driving system reached L5, and only admitted that its FSD was only L2 after being tested by regulatory authorities. Huawei HI version equipped with L4 infrastructure also paved the way for the adaptive evolution based on driving data in the later period.</p><p>After the release of Huawei's HI Edition, the WM W6, which was released immediately after, also claimed that its autonomous driving system reached the L4 level-by<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>AVP unmanned autonomous parking system with technical support from Apollo. This system claims to be the first to realize L4-level unmanned driving. In fixed parking spaces such as houses and companies, vehicles can find paths and park independently only by learning once.</p><p><b>AVP unmanned autonomous parking system of WM W6 only supports fixed parking space scenarios such as houses and companies, and how to solve the generalization of autonomous driving scenarios is an important factor to upgrade autonomous driving system.</b>This generalization is embodied in the driving ability in different scenarios such as tunnels, expressways and busy sections of urban areas, and its realization largely depends on high-precision maps.</p><p><img src=\"https://static.tigerbbs.com/9d441da3de9eb2d1c1ee006f5a1b21e3\" tg-width=\"1600\" tg-height=\"1200\" referrerpolicy=\"no-referrer\"></p><p>Alpha S HI Edition is positioned as urban autonomous driving, and collecting urban road network data is a huge and complicated project. The high-precision map adopted by XPeng P7 can only cover the high-speed sections of key cities. According to public information, by the end of the year, Alpha S HI version will only provide high-precision maps in four cities in the north, Shanghai, Guangzhou and Shenzhen. Therefore, it is speculated that it may take time for large-scale mass production.</p><p>On the whole, compared with peers, the performance of Huawei's autonomous driving technology is at a relatively good level in the industry. However, the time for L4 to enter the practical stage depends not only on the hardware performance and local computing of the car, but also on the infrastructure support-or commonly known as \"vehicle-road collaboration\". And this is also a common problem that all players on this track need to face.</p><p><b>2. Can the high-end route still work?</b></p><p>The price of Huawei's first car as a supplier is quite controversial.</p><p>The pre-sale prices of Alpha S Huawei HI Edition, the basic version and the high-end version are 388,900 yuan and 429,900 yuan respectively, of which the basic version with Huawei ADS expressway autonomous driving function is priced at 388,900 yuan, and the high-end version equipped with Huawei ADS complete autonomous driving (including urban, highway, valet parking, etc.) functions is priced at 429,900 yuan.</p><p>Even in the current mid-to-high-end new energy vehicle market, this price is not low. So, why can Alpha S Huawei HI Edition sell so expensive?</p><p>The technology adopted by Huawei in the autonomous driving perception layer is lidar. Alpha S Huawei HI version is equipped with three 96-line car-grade lidars. Among the new car-making forces, XPeng, which has promoted the most radical automatic assisted driving technology, only uses two lidars in the latest XPeng P5.</p><p><b>The more lines the lidar has, the higher the recognition accuracy, the greater the amount of data processed, and the higher the cost</b>。 At present, the price of lidar from mainstream manufacturers in the world is not low. A 64-line mechanical lidar from Velodyne sells for $80,000, and the cheaper 16-line lidar sells for nearly $10,000.<b>Therefore, it can be said that in the current environment, the use of multilinear lidar has pushed up the price of Alpha S Huawei HI version to a certain extent.</b></p><p>Aside from the impact of 96-line lidar on raising the selling price, \"Intelligent Relativity\" believes that from the selling price of Huawei as the first electric vehicle in Tier1, Huawei seems to want to adopt the high selling price route of its mobile phone business in the automobile business. However, can Huawei's high-selling strategy work in the automotive sector, which doesn't occupy much dominance at present?</p><p>Huawei's P series and Mate series have been able to capture the high-end mobile phone market in recent years. Apart from feelings and brands, the most important thing is that Huawei has mastered the complete ICT technology and the self-research capability of chips such as Kirin and Kunpeng.<b>From the perspective of \"intelligent relativity\", when discussing Huawei's electric vehicles, it can't be separated from its mobile phone business. Both have something in common in technology and ecology.</b></p><p>Technically, many of the sensors that Huawei relies on for autonomous driving are of the same origin as its ICT business. For example, millimeter wave radar uses millimeter waves with a wavelength of 1~10mm to detect by ToF technology, while Huawei's 5G baseband chip Barong 5000 also supports millimeter wave communication in 26GHz and 28GHz frequency bands;</p><p>For example, the working principle of lidar is ToF, while Huawei P30 Pro is equipped with an infrared emitter and ToF lens. By measuring the time difference of infrared light reflection, the depth of field of the object is calculated, and the background blur effect of mobile phone shooting is optimized.</p><p>Ecologically, recently, Huawei's HarmonyOS system began to push the public beta version, and the number of adapted models began to increase. Huawei's HarmonyOS system will start to push the official version of Hongmeng system on a large scale in June. Alpha S Huawei HI version is also equipped with HarmonyOS smart cockpit, using Kirin 990A cockpit chip.</p><p><b>Huawei's years of deep cultivation in the field of ICT have enabled Huawei's existing ICT technology capabilities to partially migrate to its autonomous driving system. The integration of Hongmeng ecology has also incorporated smart cars into one of Huawei's IoT, becoming an interface with far better traffic than smart phones.</b></p><p>An interesting aspect is that in the face of an interview with reporters, He Xiaopeng, who is optimistic about Huawei in the short term, believes that the urban NGP function to be launched in XPeng will not perform worse than that of Huawei; Li Xiang also said on social platforms that his self-developed autonomous driving system (standard with 508Tops computing power and lidar) can compete head-on with Huawei and Tesla next year. Both will be regarded as follow-up development goals compared to Huawei.</p><p>The technical level may provide a focus for the high premium of Huawei's automobile business, so will the market and the whole industry pay for it?</p><p><h2>Are full-stack solutions the industry's \"antidote\"?</h2>Less than 48 hours after Huawei announced self-driving mass production cars, Baidu also announced smart car solutions and self-driving car mass production plans.</p><p><b>One of the core products of this solution, Apollo Smart Driving, is an autonomous driving mass-produced engine based on L4 autonomous driving technology. This engine includes ANP, a driving domain solution based on L4 autonomous driving capability, and AVP, a mass-produced L4 autonomous driving parking domain solution.</b></p><p>Baidu's move has the meaning of \"needle tip to wheat mangs\". Huawei's recent series of actions in the automobile business have attracted the attention of major car companies, among which there are not only concerns about \"latecomers\" with strong technology, but also expecting the entry of new entrants to bring favorable factors to the whole autonomous driving industry chain. Specifically, what impact will Huawei have on the whole smart car industry and players in the industry?</p><p><img src=\"https://static.tigerbbs.com/55dabf627cd85ddbed11f46ad107401a\" tg-width=\"1080\" tg-height=\"678\" referrerpolicy=\"no-referrer\"></p><p><b>Before discussing this issue, let's take a look at the business scope and technical solutions of Huawei Car BU.</b>Since the establishment of BU, its smart car business has developed five business portfolios, including intelligent driving, intelligent cockpit, intelligent electric, intelligent network connection and car cloud services.</p><p>From the point of view of technical scheme, it is divided into basic hardware electric drive system, 5G module, autonomous driving sensor, computing platform module (autonomous driving computing platform, MCU, domain control module), basic software system HiCar, HarmonyOS and CCA architecture.</p><p>From the perspective of business portfolio and technical solutions, Huawei has self-developed almost all the core businesses of smart cars, from hardware to software. Tesla has the advantage of massive itinerary data of global users, Baidu's algorithm capability is second to none, and Huawei is more like an \"all-round player\", who can connect the upstream and downstream of the industrial chain. This strength is not available to new car-building forces or Didi and Xiaomi, which announced car-building.</p><p>Huawei, which has full-stack self-research strength, is actually in a relatively favorable position in the intelligent automobile industry.<b>At present, all links of the undetermined intelligent automobile industry are in a relatively scattered state, and the advantages of industry participants are only concentrated in one link. Huawei's full-stack advantage may be able to integrate the scattered industry status quo to some extent and win a higher voice.</b>But it may still depend on time.</p><p><b>One aspect is how to handle the relationship with other players, but another aspect is how to handle the relationship with other players.</b>For other players in the industry, whether they believe and cooperate with Huawei under the circumstances of tremendous changes in the automobile industry chain,<b>It is no longer a matter of trust, but rather a matter of distribution of future value chains.</b></p><p><img src=\"https://static.tigerbbs.com/5d4a0a9785fc10a83599419246b7b16a\" tg-width=\"1038\" tg-height=\"585\" referrerpolicy=\"no-referrer\"></p><p>Why do you say that?</p><p>In the traditional three-tier automobile industry chain, the whole machine manufacturer is in the outermost layer, directly facing the consumer market; Tier 1 suppliers (Tier1) that provide electronic solutions, such as Bosch and Continental, are in the middle tier. OEMs directly purchase solutions or components provided by Tier1 without knowing their technical construction, which also falls under the scope of Tier1's intellectual property protection.</p><p><b>With the development of pure electric vehicles and autonomous driving technology, algorithm-driven \"software-defined cars\" have become a new trend, which is a threat to OEMs</b>。 On the one hand, the core technologies such as transmission and engine of OEM are useless in pure electric vehicles; On the other hand, due to the inability to control the technology of electronic solutions provided by Tier1, car companies can't independently find problems to repair them after the accident, nor can they promote the iteration of ADAS algorithms by themselves.</p><p>Huawei, which has full-stack solution capabilities, has strong bargaining power when cooperating with complete machine factories. In Alpha S Huawei HI version, Huawei's logo is in a conspicuous position on the body, and to some extent, Huawei, as a supplier, stands in the position of the whole machine factory, which is different from the common sense that the whole machine factory controls the brand and sales channels in the past.</p><p>No one wants to be at the end of the industrial chain in a new round of automobile revolution. The head car companies have set up software teams one after another, focusing on self-developed autonomous driving perception algorithms, and trying to become their own Tier1 by cooperating with Tier2. If small and medium-sized car companies without self-research ability choose to cooperate with Tier1 like Huawei, how to distribute profits and whether the production capacity demand of small and medium-sized car companies can meet Huawei's mass production demand are all problems that need to be faced in the future.</p><p>On April 28, Huawei announced its operating results for the first quarter of 2021. Due to the sale of Honor and the decline in mobile phone sales, operating income decreased by 16.9% year-on-year to 150.057 billion yuan. Huawei's overall revenue in 2021 is expected to face greater pressure. The automobile business may be the focus of Huawei's efforts in the next few years.</p><p>Huawei has invested a lot in smart car business. The key in the later period lies in achieving mass production as soon as possible. How to handle the delicate relationship with partners depends not only on the judgment of OEMs on their own development, but also on Huawei's wisdom.</p>","source":"lsy1572855040032","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Huawei, which has been \"squeezed\" into the \"new era of car building\", can really build \"luxury\" cars?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHuawei, which has been \"squeezed\" into the \"new era of car building\", can really build \"luxury\" cars?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">智能相对论</strong><span class=\"h-time small\">2021-05-21 15:45</span>\n</p>\n</h4>\n</header>\n<article>\n<p>\"One stone stirred up a thousand waves\". Since Huawei announced that it officially joined the \"Car Building Bureau\", news around Huawei's automobile business has been emerging.</p><p>On April 15th, Huawei released the public test ride of BAIC New Energy Polar Fox Alpha S HI version equipped with Huawei's autonomous driving technology in Shanghai, which was also the first public test ride of Huawei's autonomous driving technology in the world.</p><p>Two days later, on April 17th, ARCFOX, a high-end brand of BAIC New Energy, launched its second new car, ARCFOX Alpha S. There are 6 versions of the new car, with a price of 251,900 yuan-429,900 yuan. Among them, Alpha S Huawei HI version, which cooperated with Huawei, was also unveiled as scheduled, launching two versions, the basic version and the high-end version, with pre-sale prices of 388,900 yuan and 429,900 yuan respectively.</p><p>On the eve of the Shanghai International Auto Show, on April 18, at Huawei's HI new product launch conference, Wang Jun (hereinafter referred to as \"Wang Jun\"), president of Huawei Smart Car Solutions BU, said that Huawei will release five new products covering smart cockpit, computing platform, radar, open platform for autonomous driving and thermal management system.</p><p>On April 20th, three Cyrus Huawei Smart Selection SF5 cars drove into Huawei's world's largest flagship store in Nanjing East Road, Shanghai, waiting for consumers to choose and buy together with Huawei's mobile phones, smart screens, PCs and a series of smart selection products.</p><p>The latest news is that Yu Chengdong, who was transferred to Huawei's cloud business as CEO in April this year, was appointed as CEO of Smart Car Solution BU (hereinafter referred to as \"Car BU\") on May 18th. In addition, Yu Chengdong still serves as CEO of Consumer BG.</p><p>From releasing test ride videos, to launching cooperative models and releasing new products, then entering offline stores for sales, and finally to car BU personnel changes. Huawei's set of combination boxing is exquisite.</p><p>Behind this combination punch, where has Huawei's autonomous driving technology developed? What impact will Huawei's entry have on the whole smart car industry?</p><p><h2>\"Engaging\" cars, Huawei finally took the first step</h2>Huawei's fate has dealt a \"heavy blow\" to the turbulent car-making market.</p><p>The Alpha S, a model launched by Huawei and BAIC, has attracted widespread attention and discussion. The main reason is that this is the first time that Huawei has joined the \"car-building movement\" as an industry participant. Judging from the expression of Huawei's senior executives, Huawei's layout in smart cars is far more than that.</p><p>Wang Jun said Huawei's new models in partnership with Changan are also on the horizon, and the L4 smart driving car in partnership with GAC is planned to be launched in 2024. In addition, Huawei Smart Selection will cooperate with<a href=\"https://laohu8.com/S/601127\">Xiaokang Shares</a>Reach a formal cooperation to sell Cyrus, a new energy brand under Xiaokang Co., Ltd., through its channels.</p><p><b>Behind the cooperative relationship with many car companies, Huawei continues to increase its investment in the automobile business</b>。 Wang Jun once said that in 2021, Huawei's capital investment in R&D of automobile business will reach US$1 billion, and the number of R&D team members will exceed 5,000, including more than 2,000 employees in autonomous driving team.</p><p>It is worth noting that Huawei's entry time is obviously not too early at the moment when intelligent hardware manufacturers lacking the automobile industry chain have already launched their car-building layout. Why did Huawei decide to enter the game at this time? What are the hidden intentions behind this? \"Intelligent relativity\" believes that this may be related to the following two factors:</p><p><img src=\"https://static.tigerbbs.com/c74f1a883a6609f61b79b7d05af0ec91\" tg-width=\"1265\" tg-height=\"596\" referrerpolicy=\"no-referrer\"></p><p><b>First, Huawei's \"steady\" development strategy has always been implemented. Throughout Huawei's development history, whether it was the earliest production of user switches or the later focus on smart phone business, Huawei has made good results in the businesses that it is determined to invest in. However, from the perspective of the time of cutting into the new track, Huawei is often not the \"first crab-eating\" enterprise, and the same is true in the field of car manufacturing.</b></p><p><b>The formation of this development strategy can be said to be Huawei's active choice or a \"helpless move\".</b>From 1998 to 2002, the domestic communication market entered the explosive period of 2G construction, but at that time, the market share was basically<a href=\"https://laohu8.com/S/ERIC\">Ericsson</a>Motorola,<a href=\"https://laohu8.com/S/NOK\">Nokia</a>Wait for foreign companies to divide up, and foreign communication giants adopt joint price reduction to prevent Huawei from obtaining orders.</p><p>History repeats itself twenty years later. Huawei's situation now is no better than it was 20 years ago, only worse. Determined to attack and strive to be the first in the car manufacturing industry, Huawei may have lost the opportunity; Then it is the best policy to hold up first and then appear at the right time.</p><p><b>Second, from the external environment, Huawei's fate at this time may also step on the right time point</b>。 2017 can be described as the first climax of electric vehicles, but there are endless worries about the bubble of the industry; The continuous losses of enterprises in 2019 made the industry go to a trough; While with 2020<a href=\"https://laohu8.com/S/TSLA\">Tesla</a>With the increase in the delivery volume of new domestic car-making forces, the industry has also ushered in the second wave of climax.</p><p>According to the statistics of Chinese Entrepreneur, nine companies including Didi, pony, momenta, WeRide, Zhijia, TuSimple, Inceptio, Uisee and Horizon received a total of US$3.4 billion in financing in five months from November 2020 to March 2021. Also rising is the valuation of autonomous driving companies, with Didi's autonomous driving subsidiary latest valuation at about $6 billion and Pony.ai's latest valuation at $5.3 billion.</p><p>In terms of time, the absolute time for Huawei's official end is not early, but from the perspective of the development trajectory and course of the industry, Huawei's entry at this time may have been chosen at a relatively favorable development time.</p><p>In the vigorous \"car-building team\", Huawei's huge volume and strong ICT technical capability have pushed it to a higher position, and \"in a high position\", doubt is definitely indispensable.</p><p><h2>Is Huawei's \"car road\" smooth?</h2>On April 18th, three days after Huawei released the self-driving video, a comment from an \"onlooker\" was pinned in the public opinion field-\"Tesla finally met an opponent with equal technical strength and fooling ability.\"</p><p>The commenter is Wang Xing, founder of Meituan.</p><p><img src=\"https://static.tigerbbs.com/f6fde22082983d883be68f59332cc598\" tg-width=\"1219\" tg-height=\"248\" referrerpolicy=\"no-referrer\"></p><p>Not only Wang Xing, but also peers in the field of car manufacturing have expressed their opinions on Huawei's first model.</p><p><a href=\"https://laohu8.com/S/XPEV\">XPeng Motors</a>He Xiaopeng, the founder, believes that Huawei is very good in the short term, but it is optimistic about the integration of software and hardware in the long term.</p><p><a href=\"https://laohu8.com/S/NIO\">Nio</a>CEO Li Bin believes: \"Now the world's mobile phone companies add up to earn no money<a href=\"https://laohu8.com/S/AAPL\">Apple</a>More than one, although<a href=\"https://laohu8.com/S/QCOM\">Qualcomm</a>Android,<a href=\"https://laohu8.com/S/GOOG\">Google</a>It's all amazing, but in the end, Apple's experience is the best, which shows that integrated design is very important. \"</p><p>From the perspective of competitors, in the current smoke-filled car-building track, the appearance of a strong enemy is naturally not a good thing. Leaving aside Huawei's brand filters and the slightly sarcastic comments of its rivals, what kind of development strategy does Huawei adopt in the autonomous driving track? What exactly is Huawei's technical capability as the first self-driving model of Tier1?</p><p><b>1. L4 autonomous driving \"wind and cloud\"</b></p><p>Alpha S's autonomous driving technology has reached L4 level. This level of autonomous driving technology is already highly automated, and the performer of driving operations is the system, not the driver. Judging from the video officially released by Huawei on April 15th, although the driver touched the steering wheel, he did not carry out specific operations, and relied on the automatic driving system for the whole journey on urban roads.</p><p>At present, more than 90% of electric vehicles equipped with autonomous driving system on the market belong to L2-L2.5 level. The autonomous driving level of Alpha S Huawei HI version has reached L4 level, and it will be mass-produced at the end of this year. However, under the background that L3 level has not been rolled out on a large scale to realize commercialization, how much credibility does Huawei have to reach L4 level?</p><p>An industry insider told \"Intelligent Relativity\":<b>\"Although Huawei HI version claims to be L4, it is actually based on L4 autonomous driving architecture, providing full-stack solutions for L4-L2+ autonomous driving, which can meet the smooth evolution requirements of L4-L2+.\"</b></p><p><img src=\"https://static.tigerbbs.com/ae1960434f5b18a4c0afe1f2c1694d07\" tg-width=\"534\" tg-height=\"300\" referrerpolicy=\"no-referrer\"></p><p><b>It can be seen that Huawei HI version only reaches L4 level in infrastructure, rather than L4 in the complete technical sense. In fact, what can really be realized may only be L2 level.</b>Interestingly, Tesla once claimed that its autonomous driving system reached L5, and only admitted that its FSD was only L2 after being tested by regulatory authorities. Huawei HI version equipped with L4 infrastructure also paved the way for the adaptive evolution based on driving data in the later period.</p><p>After the release of Huawei's HI Edition, the WM W6, which was released immediately after, also claimed that its autonomous driving system reached the L4 level-by<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>AVP unmanned autonomous parking system with technical support from Apollo. This system claims to be the first to realize L4-level unmanned driving. In fixed parking spaces such as houses and companies, vehicles can find paths and park independently only by learning once.</p><p><b>AVP unmanned autonomous parking system of WM W6 only supports fixed parking space scenarios such as houses and companies, and how to solve the generalization of autonomous driving scenarios is an important factor to upgrade autonomous driving system.</b>This generalization is embodied in the driving ability in different scenarios such as tunnels, expressways and busy sections of urban areas, and its realization largely depends on high-precision maps.</p><p><img src=\"https://static.tigerbbs.com/9d441da3de9eb2d1c1ee006f5a1b21e3\" tg-width=\"1600\" tg-height=\"1200\" referrerpolicy=\"no-referrer\"></p><p>Alpha S HI Edition is positioned as urban autonomous driving, and collecting urban road network data is a huge and complicated project. The high-precision map adopted by XPeng P7 can only cover the high-speed sections of key cities. According to public information, by the end of the year, Alpha S HI version will only provide high-precision maps in four cities in the north, Shanghai, Guangzhou and Shenzhen. Therefore, it is speculated that it may take time for large-scale mass production.</p><p>On the whole, compared with peers, the performance of Huawei's autonomous driving technology is at a relatively good level in the industry. However, the time for L4 to enter the practical stage depends not only on the hardware performance and local computing of the car, but also on the infrastructure support-or commonly known as \"vehicle-road collaboration\". And this is also a common problem that all players on this track need to face.</p><p><b>2. Can the high-end route still work?</b></p><p>The price of Huawei's first car as a supplier is quite controversial.</p><p>The pre-sale prices of Alpha S Huawei HI Edition, the basic version and the high-end version are 388,900 yuan and 429,900 yuan respectively, of which the basic version with Huawei ADS expressway autonomous driving function is priced at 388,900 yuan, and the high-end version equipped with Huawei ADS complete autonomous driving (including urban, highway, valet parking, etc.) functions is priced at 429,900 yuan.</p><p>Even in the current mid-to-high-end new energy vehicle market, this price is not low. So, why can Alpha S Huawei HI Edition sell so expensive?</p><p>The technology adopted by Huawei in the autonomous driving perception layer is lidar. Alpha S Huawei HI version is equipped with three 96-line car-grade lidars. Among the new car-making forces, XPeng, which has promoted the most radical automatic assisted driving technology, only uses two lidars in the latest XPeng P5.</p><p><b>The more lines the lidar has, the higher the recognition accuracy, the greater the amount of data processed, and the higher the cost</b>。 At present, the price of lidar from mainstream manufacturers in the world is not low. A 64-line mechanical lidar from Velodyne sells for $80,000, and the cheaper 16-line lidar sells for nearly $10,000.<b>Therefore, it can be said that in the current environment, the use of multilinear lidar has pushed up the price of Alpha S Huawei HI version to a certain extent.</b></p><p>Aside from the impact of 96-line lidar on raising the selling price, \"Intelligent Relativity\" believes that from the selling price of Huawei as the first electric vehicle in Tier1, Huawei seems to want to adopt the high selling price route of its mobile phone business in the automobile business. However, can Huawei's high-selling strategy work in the automotive sector, which doesn't occupy much dominance at present?</p><p>Huawei's P series and Mate series have been able to capture the high-end mobile phone market in recent years. Apart from feelings and brands, the most important thing is that Huawei has mastered the complete ICT technology and the self-research capability of chips such as Kirin and Kunpeng.<b>From the perspective of \"intelligent relativity\", when discussing Huawei's electric vehicles, it can't be separated from its mobile phone business. Both have something in common in technology and ecology.</b></p><p>Technically, many of the sensors that Huawei relies on for autonomous driving are of the same origin as its ICT business. For example, millimeter wave radar uses millimeter waves with a wavelength of 1~10mm to detect by ToF technology, while Huawei's 5G baseband chip Barong 5000 also supports millimeter wave communication in 26GHz and 28GHz frequency bands;</p><p>For example, the working principle of lidar is ToF, while Huawei P30 Pro is equipped with an infrared emitter and ToF lens. By measuring the time difference of infrared light reflection, the depth of field of the object is calculated, and the background blur effect of mobile phone shooting is optimized.</p><p>Ecologically, recently, Huawei's HarmonyOS system began to push the public beta version, and the number of adapted models began to increase. Huawei's HarmonyOS system will start to push the official version of Hongmeng system on a large scale in June. Alpha S Huawei HI version is also equipped with HarmonyOS smart cockpit, using Kirin 990A cockpit chip.</p><p><b>Huawei's years of deep cultivation in the field of ICT have enabled Huawei's existing ICT technology capabilities to partially migrate to its autonomous driving system. The integration of Hongmeng ecology has also incorporated smart cars into one of Huawei's IoT, becoming an interface with far better traffic than smart phones.</b></p><p>An interesting aspect is that in the face of an interview with reporters, He Xiaopeng, who is optimistic about Huawei in the short term, believes that the urban NGP function to be launched in XPeng will not perform worse than that of Huawei; Li Xiang also said on social platforms that his self-developed autonomous driving system (standard with 508Tops computing power and lidar) can compete head-on with Huawei and Tesla next year. Both will be regarded as follow-up development goals compared to Huawei.</p><p>The technical level may provide a focus for the high premium of Huawei's automobile business, so will the market and the whole industry pay for it?</p><p><h2>Are full-stack solutions the industry's \"antidote\"?</h2>Less than 48 hours after Huawei announced self-driving mass production cars, Baidu also announced smart car solutions and self-driving car mass production plans.</p><p><b>One of the core products of this solution, Apollo Smart Driving, is an autonomous driving mass-produced engine based on L4 autonomous driving technology. This engine includes ANP, a driving domain solution based on L4 autonomous driving capability, and AVP, a mass-produced L4 autonomous driving parking domain solution.</b></p><p>Baidu's move has the meaning of \"needle tip to wheat mangs\". Huawei's recent series of actions in the automobile business have attracted the attention of major car companies, among which there are not only concerns about \"latecomers\" with strong technology, but also expecting the entry of new entrants to bring favorable factors to the whole autonomous driving industry chain. Specifically, what impact will Huawei have on the whole smart car industry and players in the industry?</p><p><img src=\"https://static.tigerbbs.com/55dabf627cd85ddbed11f46ad107401a\" tg-width=\"1080\" tg-height=\"678\" referrerpolicy=\"no-referrer\"></p><p><b>Before discussing this issue, let's take a look at the business scope and technical solutions of Huawei Car BU.</b>Since the establishment of BU, its smart car business has developed five business portfolios, including intelligent driving, intelligent cockpit, intelligent electric, intelligent network connection and car cloud services.</p><p>From the point of view of technical scheme, it is divided into basic hardware electric drive system, 5G module, autonomous driving sensor, computing platform module (autonomous driving computing platform, MCU, domain control module), basic software system HiCar, HarmonyOS and CCA architecture.</p><p>From the perspective of business portfolio and technical solutions, Huawei has self-developed almost all the core businesses of smart cars, from hardware to software. Tesla has the advantage of massive itinerary data of global users, Baidu's algorithm capability is second to none, and Huawei is more like an \"all-round player\", who can connect the upstream and downstream of the industrial chain. This strength is not available to new car-building forces or Didi and Xiaomi, which announced car-building.</p><p>Huawei, which has full-stack self-research strength, is actually in a relatively favorable position in the intelligent automobile industry.<b>At present, all links of the undetermined intelligent automobile industry are in a relatively scattered state, and the advantages of industry participants are only concentrated in one link. Huawei's full-stack advantage may be able to integrate the scattered industry status quo to some extent and win a higher voice.</b>But it may still depend on time.</p><p><b>One aspect is how to handle the relationship with other players, but another aspect is how to handle the relationship with other players.</b>For other players in the industry, whether they believe and cooperate with Huawei under the circumstances of tremendous changes in the automobile industry chain,<b>It is no longer a matter of trust, but rather a matter of distribution of future value chains.</b></p><p><img src=\"https://static.tigerbbs.com/5d4a0a9785fc10a83599419246b7b16a\" tg-width=\"1038\" tg-height=\"585\" referrerpolicy=\"no-referrer\"></p><p>Why do you say that?</p><p>In the traditional three-tier automobile industry chain, the whole machine manufacturer is in the outermost layer, directly facing the consumer market; Tier 1 suppliers (Tier1) that provide electronic solutions, such as Bosch and Continental, are in the middle tier. OEMs directly purchase solutions or components provided by Tier1 without knowing their technical construction, which also falls under the scope of Tier1's intellectual property protection.</p><p><b>With the development of pure electric vehicles and autonomous driving technology, algorithm-driven \"software-defined cars\" have become a new trend, which is a threat to OEMs</b>。 On the one hand, the core technologies such as transmission and engine of OEM are useless in pure electric vehicles; On the other hand, due to the inability to control the technology of electronic solutions provided by Tier1, car companies can't independently find problems to repair them after the accident, nor can they promote the iteration of ADAS algorithms by themselves.</p><p>Huawei, which has full-stack solution capabilities, has strong bargaining power when cooperating with complete machine factories. In Alpha S Huawei HI version, Huawei's logo is in a conspicuous position on the body, and to some extent, Huawei, as a supplier, stands in the position of the whole machine factory, which is different from the common sense that the whole machine factory controls the brand and sales channels in the past.</p><p>No one wants to be at the end of the industrial chain in a new round of automobile revolution. The head car companies have set up software teams one after another, focusing on self-developed autonomous driving perception algorithms, and trying to become their own Tier1 by cooperating with Tier2. If small and medium-sized car companies without self-research ability choose to cooperate with Tier1 like Huawei, how to distribute profits and whether the production capacity demand of small and medium-sized car companies can meet Huawei's mass production demand are all problems that need to be faced in the future.</p><p>On April 28, Huawei announced its operating results for the first quarter of 2021. Due to the sale of Honor and the decline in mobile phone sales, operating income decreased by 16.9% year-on-year to 150.057 billion yuan. Huawei's overall revenue in 2021 is expected to face greater pressure. The automobile business may be the focus of Huawei's efforts in the next few years.</p><p>Huawei has invested a lot in smart car business. The key in the later period lies in achieving mass production as soon as possible. How to handle the delicate relationship with partners depends not only on the judgment of OEMs on their own development, but also on Huawei's wisdom.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://36kr.com/p/1233858927545728\">智能相对论</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c74f1a883a6609f61b79b7d05af0ec91","relate_stocks":{},"source_url":"https://36kr.com/p/1233858927545728","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2137908338","content_text":"“一石激起千层浪”，自从华为宣布正式加入“造车局”后，围绕华为汽车业务的新闻不断涌现。\n4月15日，华为发布了搭载华为自动驾驶技术的北汽新能源极狐阿尔法S HI版车型在上海进行的公开试乘，这也是华为自动驾驶技术全球首次公开试乘。\n两天后的4月17日，北汽新能源旗下高端品牌ARCFOX极狐推出了旗下的第二款新车极狐阿尔法S。新车共6个版本，售价25.19万元—42.99万元。其中与华为合作的阿尔法S华为HI版也如期亮相，推出基础版和高阶版两个版本，预售价分别为38.89万元和42.99万元。\n在上海国际车展前夕，4月18日，在华为HI新品发布会，华为智能汽车解决方案BU总裁王军（以下简称“王军”）表示，华为将发布五个新产品，涵盖智能座舱、计算平台、雷达、自动驾驶开放平台和热管理系统。\n4月20日，三辆赛力斯华为智选SF5汽车开进了华为位于上海南京东路的全球最大旗舰店，与华为手机、智慧屏、PC以及系列智选等产品一道，等待消费者的挑选和购买。\n最近的一则消息是，今年4月被调至华为云业务担任CEO的余承东，于5月18日被任命为智能汽车解决方案BU （以下简称“车BU”）CEO，此外，余承东仍兼任消费者BG CEO。\n从发布试乘视频、再到推出合作车型和发布新产品，然后是进入线下门店销售，最后再到车BU人事变动。华为的一套组合拳堪称精妙。\n而在这一记组合拳的背后，正式下场的华为其自动驾驶技术发展到了哪一步？华为的进场又将给整个智能汽车行业带来哪些影响呢？\n“搞”车，华为终于迈出了第一步\n华为的下场，给了风起云涌的造车市场“重重一击”。\n此次华为与北汽合作推出的车型阿尔法S引起广泛关注和讨论，很大的原因在于这是华为第一次以行业参与者的身份加入到“造车运动”中，而从华为高层的表述来看，华为在智能汽车的布局远不止如此。\n王军表示，华为与长安合作的新车型也即将推出，与广汽合作的L4级智能驾驶汽车计划将在2024年推出。此外，华为智选将与小康股份达成正式合作，在其渠道售卖小康股份旗下新能源品牌赛力斯。\n能够与众多车企达成合作关系的背后，是华为持续加大的对汽车业务的投入。王军曾言，2021年华为在汽车业务研发上的资金投入将达10亿美元，研发团队成员数量超5000人，其中自动驾驶团队员工数量超2000人。\n值得注意的是，在缺少汽车产业链的智能硬件厂商已经纷纷展开造车布局的当下，华为的入局时间显然并不算早，为什么华为到此时才决定入局呢？这背后又隐含着哪些意图？「智能相对论」认为这或许与以下两点因素有关：\n\n第一，华为历来贯彻的“稳妥”发展战略。纵观华为的发展历程，无论是最早生产用户交换机，还是后来聚焦于智能手机业务，华为在下定决心投入的业务上都取得了不俗的成绩。但从切入新赛道的时间层面来看，华为往往不是“第一个吃螃蟹”的企业，在造车领域也是如此。\n而这种发展战略的形成即可以说是华为的主动选择，也可以说是“无奈之举”。1998—2002年间，正值国内通讯市场进入2G建设的爆发期，但彼时市场份额基本上都被爱立信、摩托罗拉、诺基亚等外国公司瓜分，且国外通讯巨头采取联合压价的方式，阻挡华为获取订单。\n二十年后历史再次重演。眼下华为的处境比之20年前没有更好，只有更坏。锐意进攻，争做造车行业第一，华为或许已失去先机；那么先撑下来，再适时出场，也不失为上策。\n第二，从外部环境来说，华为此时的下场或许也踩在了正确的时间点上。2017年可谓是电动车的第一波高潮，但对于行业泡沫化的担忧也不绝于耳；2019年入局企业的持续亏损使得行业走向低谷；而随着2020年特斯拉的盈利，国产造车新势力交付量的攀升，行业也迎来第二波高潮。\n据《中国企业家》统计，2020年11月至2021年3月，5个月时间，滴滴、pony、momenta、文远、智加、图森未来、嬴彻、驭势、地平线等九家公司总计获得34亿美元融资。水涨船高的还有自动驾驶公司的估值，滴滴自动驾驶子公司的最新估值约为60亿美元、Pony.ai最新估值达到53亿美元。\n时间层面而言，华为正式下场的绝对时间称不上早，但站在行业发展轨迹和历程上来看，华为此时的入局或许选在了一个相对有利的发展时间点。\n在轰轰烈烈的“造车队伍”中，华为庞大的体量和较为强劲的ICT技术能力，将其推到了一个较高的位置，而“身居高位”，质疑肯定是少不了的。\n华为的“车途”是否平坦？\n4月18日，华为公布自动驾驶视频的三天后，一位“围观者”的评论在舆论场被置顶—— “特斯拉终于遇到一个技术实力和忽悠能力都旗鼓相当的对手了。”\n评论者是美团创始人王兴。\n\n不止是王兴，造车领域的同行们针对华为的首款车型，也各抒己见。\n小鹏汽车创始人何小鹏认为，短期来看华为很不错，但是长期看好软硬一体。\n蔚来CEO李斌认为：“现在全世界的手机公司加起来赚的钱没有苹果一家多，虽然高通、安卓、谷歌都很厉害，但最后就是苹果的体验最好，说明一体化的设计是很重要。”\n站在竞争对手的视角，在目前硝烟弥漫的造车赛道，一个强敌的出现自然不是件好事。抛去华为的品牌滤镜和对手们略带讥讽的言论，华为在自动驾驶赛道采用的是那种发展策略？华为作为Tier1的首款自动驾驶车型的技术能力究竟如何？\n1、L4级自动驾驶“风云”\n阿尔法S的自动驾驶技术达到L4级，这一级别的自动驾驶技术已属于高度自动化，驾驶操作的执行者为系统，而非驾驶员。从4月15日华为官方发布的视频来看，驾驶员虽手摸方向盘，但并未实行具体操作，在城区道路上的行进全程依靠自动驾驶系统。\n目前市面上搭载自动驾驶系统的电动车，90%以上属于L2-L2.5级别，阿尔法S华为HI版的自动驾驶级别达到L4级，且今年年底宣布将量产。只是在L3级仍未大规模铺开实现商业化的背景下，华为达到L4级又有多少可信度呢？\n一位业内人士向「智能相对论」表示：“华为HI版虽然对外宣称是L4级，但实际上它是以L4级自动驾驶架构为基础，提供面向L4-L2+级自动驾驶全栈解决方案，可满足L4-L2+的平滑演进需求。”\n\n由此可知，华为HI版仅是在基础架构上达到L4级，而非达到完整技术意义上的L4，实际上真正能够实现的或许仅为L2级。有意思的是，特斯拉曾称其自动驾驶系统达到L5级，在监管部门检测后，才承认其FSD仅为L2级。而搭载了L4级基础架构的华为HI版，也为后期以行车数据为基础的自适应进化铺垫了道路。\n在华为HI版发布后，紧接着发布的威马W6上也宣称其自动驾驶系统达到L4级——由百度Apollo提供技术支持的AVP无人自主泊车系统。这套系统宣称率先实现了L4级别无人驾驶，在住宅、公司等固定车位场景，车辆仅需学习一次即可自主寻径泊车。\n威马W6的AVP无人自主泊车系统仅支持住宅、公司等固定车位场景，而如何解决自动驾驶场景的泛化性是实现自动驾驶系统升级的一个重要因素。这种泛化性具体体现为在隧道、高速公路、城区繁忙路段等不同场景的行驶能力，而其实现很大程度上依赖于高精度地图。\n\n阿尔法S HI版的定位是城市自动驾驶，而采集城市的道路网数据是一个颇为庞大、繁杂的工程。小鹏P7采用的高精地图只能覆盖重点城市的高速路段，而根据公开消息，至年底量产时，阿尔法S HI版只有在北上广深四个城市会提供高精地图，由此推测，大范围的量产或许还尚需时日。\n综合而言，与同行对比来看，华为自动驾驶技术的表现在行业内处于较为不错的水平。不过L4进入实用阶段的时间不仅仅取决于车子的硬件性能和本地计算，基础设施配套——或俗称的“车路协同”也是非常重要的一环。而这也是所有该赛道玩家需共同面临的问题。\n2、高端路线还能走通吗？\n华为作为供应商的第一台车售价，就颇具争议性。\n阿尔法S华为HI版，基础版和高阶版的预售价分别为38.89万元和42.99万元，其中，具有华为ADS高速公路自动驾驶功能的基础版售价38.89万元，搭载华为ADS完整自动驾驶（含城区、高速、代客泊车等）功能的高阶版售价42.99万元。\n即便是在目前的中高端新能源汽车市场，这一售价也不算低。那么，阿尔法S华为HI版为什么能卖这么贵呢？\n华为在自动驾驶感知层采用的技术是激光雷达，阿尔法S华为HI版上搭载了3颗96线车规级激光雷达，造车新势力中自动辅助驾驶技术推进得最为激进的小鹏，最新的小鹏P5也只使用了两颗激光雷达。\n激光雷达的线数越多，识别精度越高，处理数据量也越大，成本也就越高。目前全球主流厂商激光雷达的售价均不低，Velodyne的一个64线机械式激光雷达售价达8万美元，较便宜的16线激光雷达售价也接近一万美元。因而可以说在当前环境下，多线性激光雷达的使用，在一定程度上推高了阿尔法S华为HI版的价格。\n而抛开96线激光雷达对于抬高售价的影响，「智能相对论」认为，从华为作为Tier1的首款电动车的售价来看，华为在汽车业务上似乎也欲采用其手机业务的高售价路线。只是，在目前并未占据太多主导权的汽车领域，华为的高售价策略能否奏效呢？\n华为P系列和Mate系列在近几年能够攻占高端手机市场，除去情怀和品牌，最重要的在于华为掌握了完整的ICT技术和麒麟、鲲鹏等芯片自研能力。在「智能相对论」看来，讨论华为电动车，其实不能将其与手机业务割裂，二者在技术和生态上都有共同之处。\n技术上，华为自动驾驶所依靠的诸多传感器与其ICT业务是同源的。比如毫米波雷达是利用波长为1～10mm的毫米波采用ToF技术进行探测，而华为所推出的5G基带芯片巴龙5000也支持26GHz和28GHz频段的毫米波通信；\n再比如激光雷达的工作原理是ToF，而华为P30 Pro就搭载了一颗红外发射器和ToF镜头，通过测量红外光线反射时差来计算物体景深，优化手机拍摄的背景虚化效果。\n在生态上，近期华为鸿蒙OS系统开始推送公测版本，并且适配机型也开始不断地增多，华为鸿蒙OS系统将会在6月份开始大规模推送正式版鸿蒙系统。而在阿尔法S华为HI版上，也搭载了鸿蒙OS智能座舱，使用麒麟990A座舱芯片。\n华为在ICT领域多年的深耕，使得华为现有的ICT技术能力能够部分迁徙于其自动驾驶系统。而鸿蒙生态的融合也将智能汽车并入成为华为IoT中的其中一环，成为一个流量远胜智能手机的接口。\n一个有趣的侧面是，在面对记者采访时，短期看好华为的何小鹏认为小鹏后续将要推出的城市NGP功能，表现不会比华为差；李想也在社交平台上称其自研的自动驾驶系统（标配 508Tops算力和激光雷达）明年完全可以和华为、特斯拉正面较量。二者都将比肩华为视作后续发展目标。\n技术层面或许能为华为汽车业务的高溢价提供一个着力点，那么市场和全行业会为此买单吗？\n全栈式解决方案是行业“解药”吗？\n在华为宣布自动驾驶量产汽车之后不到48小时，百度也公布了智能汽车解决方案和自动驾驶汽车量产计划。\n该方案的核心产品之一Apollo智驾，是基于L4级自动驾驶技术打造的自动驾驶量产引擎，该引擎包含基于L4级自动驾驶能力的行车域解决方案ANP与已量产的L4级自动驾驶泊车域解决方案AVP。\n百度此举，颇有“针尖对麦芒”的意味。华为近期在汽车业务上的一连串动作，引起了各大车企们的关注，其中既存在对技术强劲“后来者”的担忧，同时也期待新进者的入局给整个自动驾驶产业链带来利好因素。具体而言，华为将对整个智能汽车行业，以及行业内的玩家带来哪些影响呢？\n\n在探讨该问题之前，先来看看华为车BU的业务范围和技术方案。车BU成立至今，其智能汽车业务已经发展出了5大业务组合，包含智能驾驶、智能座舱、智能电动、智能网联以及车云服务。\n而从技术方案上来看，分为基础硬件电驱系统、5G模块、自动驾驶传感器、计算平台模块（自动驾驶计算平台、MCU、域控模块）、基础软件系统HiCar、鸿蒙操作系统、CCA架构。\n从业务组合和技术方案上来看，华为全栈自研了智能汽车几乎所有的核心业务，从硬件到软件均有涉足。特斯拉拥有全球用户的海量行程数据优势，百度的算法能力首屈一指，而华为更像是一个“全能型选手”，能够将产业链的上下游打通，这种实力不论是造车新势力，还是宣布造车的滴滴、小米，均不具备的。\n而拥有全栈自研实力的华为，在智能汽车产业中其实是居于一个相对有利的位置。目前格局未定的智能汽车产业各个环节处于一个相对分散的状态，行业参与者的优势也只集中于某个环节，华为的全栈优势或许能对分散的行业现状起到一定的整合，赢得较高的话语权，不过这或许还要靠时间的证明。\n自身能力强悍是一方面，而如何处理与其他玩家的关系则构成了另一个层面。对于行业内的其他玩家来说，在汽车产业链发生巨大变革的情况下，是否相信华为并与之展开合作，已经不再是一个信任问题，而是未来价值链的分配问题。\n\n为什么这么说？\n在传统三层式汽车产业链条中，整机厂商处于最外层，直接面向消费着市场；而诸如博世、大陆等提供电子解决方案的一级供应商（Tier1）处于中间层。整车厂直接购买Tier1所提供的解决方案或零部件，而对于其技术构造是不知情的，这也属于Tier1的知识产权保护范围。\n而纯电动车和自动驾驶技术的发展，算法驱动的“软件定义汽车”成为新趋势，这对于整车厂是一个威胁。一方面在于整车厂变速器、发动机等核心技术在纯电动车上无用武之地；另一方面，由于无法掌控Tier1提供的电子解决方案的技术，导致车企无法在事故发生后独立地找到问题进行修复，也不能自己去推动ADAS算法的迭代。\n拥有全栈式解决方案能力的华为，在与整机厂合作时的议价能力是较强的。在阿尔法S华为HI版中，华为的logo处于车身的显眼位置，在某种程度上作为供应商的华为站在了整机厂的位置，这与以往整车厂掌控品牌和销售渠道的常情存在出入。\n谁也不想再新一轮汽车革命中居于产业链的末端，头部车企纷纷组建软件团队，并将自研自动驾驶感知算法作为重点，并尝试通过与Tier2合作，试图成为自己的Tier1。而没有自研能力的中小车企如果选择与华为这样的Tier1展开合作，利润究竟如何分配，中小车企的产能需求又是否能够满足华为的量产需求，都是今后需要面对的问题。\n4月28日，华为公布了2021年第一季度经营业绩，由于出售荣耀及手机销量下滑，营业收入同比下降16.9%至1500.57亿元，2021年华为的整体营收预计将面临较大压力。汽车业务或将是未来几年华为发力的重点。\n华为在智能汽车业务上的投入不菲，后期的关键在于能够尽快实现量产，而如何处理好与合作伙伴之间微妙的关系，既要看主机厂对自身发展的判断，同时也考验着华为的智慧。","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":2555,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":197455355,"gmtCreate":1621481342577,"gmtModify":1704358318077,"author":{"id":"3581813873000037","authorId":"3581813873000037","name":"1568711y","avatar":"https://static.tigerbbs.com/6ead8aa742348173ff6c553fe96a98cb","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581813873000037","idStr":"3581813873000037"},"themes":[],"htmlText":"Savings 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