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2022-08-19

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2021-06-25

great!

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2022-09-08

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@MaverickWealthBuilder:A prediction of Fed's Interest Rate Increasing Routine

2022-07-04

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@koolgal:$THAI BEVERAGE PUBLIC CO LTD(Y92.SI)$I am bullish on Thai Beverage as the international borders open and people take to the skies. It owns the Number 1 Beer in Thailand. It ticks all the fundamentals of a quality stock as it is profitable, has a solid balance sheet and an excellent management team. @Daily_Discussion what's my trade today @CaptainTiger @TigerStars @MillionaireTiger

2022-05-26

//@Taobao://@Taobao::gd

Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

2022-05-23

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@HarryCox:$OVERSEA-CHINESE BANKING CORP(O39.SI)$ OCBC Bank (Malaysia) Berhad (OCBC Bank) has been adjudged winner ofSingapore Business Review’sDigital Banking award this year for its role in helping SMEs make collections at the height of the pandemic. The Bank was singled out at the Malaysia Technology Excellence Awards 2022 for meeting seemingly insurmountable digital implementation challenges in logistics and last-mile delivery through its popular OCBC OneCollect. The awards ceremony, held recently at the Westin Kuala Lumpur, is into its 4th year. The Awards recognise outstanding companies for their exceptional contributions in the pursuit of technological innovation. OCBC Bank was recognised for its role in helping SMEs continue to collect payments using

2022-04-14

Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

2022-03-01

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Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

2022-02-13

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Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

2021-06-20

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Under shareholder pressure, Toshiba board chairman vows to be 'agent of positive change'

2023-02-07

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@TradingWarz: THEY HIDE IT Fibonacci Algorithm - Premarket Strategy (TOP SECRET)

2021-08-01

??

Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

2021-08-14

gd

Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

2021-09-09

gd

Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

2021-06-26

please like, thanks

Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

2022-01-14

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Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

2021-07-31

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Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks

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\n \n  THEY HIDE IT Fibonacci Algorithm - Premarket Strategy (TOP SECRET)\n \n","listText":"THEY HIDE IT Fibonacci Algorithm - Premarket Strategy (TOP SECRET)","text":"THEY HIDE IT Fibonacci Algorithm - Premarket Strategy (TOP SECRET)","images":[],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9955782668","isVote":1,"tweetType":2,"object":{"id":"88762b2ecf704fc5b113e4db9b53f744","tweetId":"9955782668","title":"THEY HIDE IT Fibonacci Algorithm - Premarket Strategy (TOP 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prediction of Fed's Interest Rate Increasing Routine","htmlText":"Lael Brainard, the Vice Chair&nbsp;of&nbsp;the&nbsp;Fed,&nbsp;vowed Wednesday to press the fight against inflation that she said is hurting lower-income Americans the most.It means more interest rate increases and keeping rates higher for longer. 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Brainard cushioned the comments with an acknowledgement that policymakers will be data dependent and conscious of overdoing tightening.Remember, it could be the last speech before its quiet period of the September meeting.Besides, Federal Reserve Bank of Cleveland President Loretta Mester said Wednesday that she doesn’t expect the economy to fall into recession, but risks of that happening are rising, in a speech in which she stressed that the U.S. central bank needs to press forward with increasin","images":[{"img":"https://community-static.tradeup.com/news/239d4e35b77daa2742702221dfac145b","width":"795","height":"530"}],"top":1,"highlighted":1,"essential":2,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9938507811","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":2,"langContent":"EN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":700,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9991708012,"gmtCreate":1660875314237,"gmtModify":1676536416572,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"ok","listText":"ok","text":"ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9991708012","repostId":"1138085181","repostType":4,"repost":{"id":"1138085181","weMediaInfo":{"introduction":"Providing stock market headlines, business news, financials and earnings ","home_visible":1,"media_name":"Tiger Newspress","id":"1079075236","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1660829511,"share":"https://ttm.financial/m/news/1138085181?lang=&edition=fundamental","pubTime":"2022-08-18 21:31","market":"us","language":"en","title":"Stocks Open Flat as Wall Street’s Summer Rally Falters","url":"https://stock-news.laohu8.com/highlight/detail?id=1138085181","media":"Tiger Newspress","summary":"Stock market futures were slightly higher Thursday as investors tried to regain their footing a day ","content":"<html><head></head><body><p>Stock market futures were slightly higher Thursday as investors tried to regain their footing a day after the Dow Jones Industrial Average snapped a five-day winning streakand a recent market rally appeared to fade.</p><p>Futures contracts tied to the Dow were 16 points higher, or 0.05%. S&amp;P 500 futures gained 0.1%, while Nasdaq 100 futures added 0.11%.</p><p>Investors continued to monitor retail earnings for insight into the health of the consumer, which continued Thursday with reports from Kohl’s, Bath &amp; Body Works and BJ’s Wholesale. Kohl’sshares slid in the premarket after the companycut its guidance.</p><p>Initial jobless data released Thursday showed claims drop to 250,000 for the week ended Aug. 13.</p><p>On Wednesday, the Dow fell roughly 172 points, or 0.5%. The S&amp;P 500 declined 0.7% for its first negative session in four. The Nasdaq Composite was the relative underperformer, dipping 1.25%. The tech-heavy index and S&amp;P 500 are now both on track to snap a four-week winning streak.</p><p>Those moves came as traders parsed through the minutes from the Federal Reserve’s July meeting. The central bank remains committed tofighting inflation, but indicated it could adjust its pace of tightening based on market conditions.</p><p>Investors have been hoping that the Fed might slow the pace of its rate hikes after July’sconsumer price indexreading showed inflation cooling slightly. But not everyone is convinced.</p><p>“We’re in the camp that the Fed is not going to pivot,” Scott Wren, senior global market strategist for Wells Fargo Investment Institute, said on CNBC’s“Closing Bell.”“The minutes didn’t make us change our mind at all. We think a 75 basis point hike is likely in September, and we’ll see more hikes at the end of the year ... we think the market is a little lofty right here,” he added.</p><p>Some key economic data will also be released Thursday, including weekly jobless claims and existing home sales.</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Stocks Open Flat as Wall Street’s Summer Rally Falters</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nStocks Open Flat as Wall Street’s Summer Rally Falters\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Tiger Newspress </p>\n<p class=\"h-time\">2022-08-18 21:31</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>Stock market futures were slightly higher Thursday as investors tried to regain their footing a day after the Dow Jones Industrial Average snapped a five-day winning streakand a recent market rally appeared to fade.</p><p>Futures contracts tied to the Dow were 16 points higher, or 0.05%. S&amp;P 500 futures gained 0.1%, while Nasdaq 100 futures added 0.11%.</p><p>Investors continued to monitor retail earnings for insight into the health of the consumer, which continued Thursday with reports from Kohl’s, Bath &amp; Body Works and BJ’s Wholesale. Kohl’sshares slid in the premarket after the companycut its guidance.</p><p>Initial jobless data released Thursday showed claims drop to 250,000 for the week ended Aug. 13.</p><p>On Wednesday, the Dow fell roughly 172 points, or 0.5%. The S&amp;P 500 declined 0.7% for its first negative session in four. The Nasdaq Composite was the relative underperformer, dipping 1.25%. The tech-heavy index and S&amp;P 500 are now both on track to snap a four-week winning streak.</p><p>Those moves came as traders parsed through the minutes from the Federal Reserve’s July meeting. The central bank remains committed tofighting inflation, but indicated it could adjust its pace of tightening based on market conditions.</p><p>Investors have been hoping that the Fed might slow the pace of its rate hikes after July’sconsumer price indexreading showed inflation cooling slightly. But not everyone is convinced.</p><p>“We’re in the camp that the Fed is not going to pivot,” Scott Wren, senior global market strategist for Wells Fargo Investment Institute, said on CNBC’s“Closing Bell.”“The minutes didn’t make us change our mind at all. We think a 75 basis point hike is likely in September, and we’ll see more hikes at the end of the year ... we think the market is a little lofty right here,” he added.</p><p>Some key economic data will also be released Thursday, including weekly jobless claims and existing home sales.</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".IXIC":"NASDAQ Composite",".DJI":"道琼斯",".SPX":"S&P 500 Index"},"source_url":"","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1138085181","content_text":"Stock market futures were slightly higher Thursday as investors tried to regain their footing a day after the Dow Jones Industrial Average snapped a five-day winning streakand a recent market rally appeared to fade.Futures contracts tied to the Dow were 16 points higher, or 0.05%. S&P 500 futures gained 0.1%, while Nasdaq 100 futures added 0.11%.Investors continued to monitor retail earnings for insight into the health of the consumer, which continued Thursday with reports from Kohl’s, Bath & Body Works and BJ’s Wholesale. Kohl’sshares slid in the premarket after the companycut its guidance.Initial jobless data released Thursday showed claims drop to 250,000 for the week ended Aug. 13.On Wednesday, the Dow fell roughly 172 points, or 0.5%. The S&P 500 declined 0.7% for its first negative session in four. The Nasdaq Composite was the relative underperformer, dipping 1.25%. The tech-heavy index and S&P 500 are now both on track to snap a four-week winning streak.Those moves came as traders parsed through the minutes from the Federal Reserve’s July meeting. The central bank remains committed tofighting inflation, but indicated it could adjust its pace of tightening based on market conditions.Investors have been hoping that the Fed might slow the pace of its rate hikes after July’sconsumer price indexreading showed inflation cooling slightly. But not everyone is convinced.“We’re in the camp that the Fed is not going to pivot,” Scott Wren, senior global market strategist for Wells Fargo Investment Institute, said on CNBC’s“Closing Bell.”“The minutes didn’t make us change our mind at all. We think a 75 basis point hike is likely in September, and we’ll see more hikes at the end of the year ... we think the market is a little lofty right here,” he added.Some key economic data will also be released Thursday, including weekly jobless claims and existing home sales.","news_type":1},"isVote":1,"tweetType":1,"viewCount":431,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9047327618,"gmtCreate":1656885952934,"gmtModify":1676535907389,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"ok","listText":"ok","text":"ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/9047327618","repostId":"9047362603","repostType":1,"repost":{"id":9047362603,"gmtCreate":1656883294602,"gmtModify":1676535907010,"author":{"id":"3559581955535845","authorId":"3559581955535845","name":"koolgal","avatar":"https://static.tigerbbs.com/c05274d88ffc0434623e57350c52c70a","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3559581955535845","authorIdStr":"3559581955535845"},"themes":[],"htmlText":"<a href=\"https://ttm.financial/S/Y92.SI\">$THAI BEVERAGE PUBLIC CO LTD(Y92.SI)$</a><v-v data-views=\"1\"></v-v>I am bullish on Thai Beverage as the international borders open and people take to the skies.&nbsp; It owns&nbsp;the Number 1 Beer in Thailand.&nbsp; It ticks all the fundamentals of a quality stock as it is profitable, has a solid balance sheet and an excellent management team.&nbsp;<a href=\"https://ttm.financial/U/3527667621665671\">@Daily_Discussion</a>&nbsp;what's my trade today&nbsp;<a href=\"https://ttm.financial/U/3527667618000160\">@CaptainTiger</a><a href=\"https://ttm.financial/U/9000000000000149\">@TigerStars</a><a href=\"https://ttm.financial/U/3527667618821228\">@MillionaireTiger</a>","listText":"<a href=\"https://ttm.financial/S/Y92.SI\">$THAI BEVERAGE PUBLIC CO LTD(Y92.SI)$</a><v-v data-views=\"1\"></v-v>I am bullish on Thai Beverage as the international borders open and people take to the skies.&nbsp; It owns&nbsp;the Number 1 Beer in Thailand.&nbsp; It ticks all the fundamentals of a quality stock as it is profitable, has a solid balance sheet and an excellent management team.&nbsp;<a href=\"https://ttm.financial/U/3527667621665671\">@Daily_Discussion</a>&nbsp;what's my trade today&nbsp;<a href=\"https://ttm.financial/U/3527667618000160\">@CaptainTiger</a><a href=\"https://ttm.financial/U/9000000000000149\">@TigerStars</a><a href=\"https://ttm.financial/U/3527667618821228\">@MillionaireTiger</a>","text":"$THAI BEVERAGE PUBLIC CO LTD(Y92.SI)$I am bullish on Thai Beverage as the international borders open and people take to the skies. It owns the Number 1 Beer in Thailand. It ticks all the fundamentals of a quality stock as it is profitable, has a solid balance sheet and an excellent management team. @Daily_Discussion what's my trade today @CaptainTiger@TigerStars@MillionaireTiger","images":[],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9047362603","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":591,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9022510364,"gmtCreate":1653544593258,"gmtModify":1676535302016,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"//<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>://<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>::gd","listText":"//<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>://<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>::gd","text":"//@Taobao://@Taobao::gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9022510364","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":406,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9026922689,"gmtCreate":1653315489841,"gmtModify":1676535259017,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"ok","listText":"ok","text":"ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9026922689","repostId":"9026920017","repostType":1,"repost":{"id":9026920017,"gmtCreate":1653314699140,"gmtModify":1676535258863,"author":{"id":"9000000000000164","authorId":"9000000000000164","name":"HarryCox","avatar":"https://static.tigerbbs.com/68b6583f2225af9e47d6576367702edb","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"9000000000000164","authorIdStr":"9000000000000164"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/O39.SI\">$OVERSEA-CHINESE BANKING CORP(O39.SI)$</a> OCBC Bank (Malaysia) Berhad (OCBC Bank) has been adjudged winner ofSingapore Business Review’sDigital Banking award this year for its role in helping SMEs make collections at the height of the pandemic. The Bank was singled out at the Malaysia Technology Excellence Awards 2022 for meeting seemingly insurmountable digital implementation challenges in logistics and last-mile delivery through its popular OCBC OneCollect. The awards ceremony, held recently at the Westin Kuala Lumpur, is into its 4th year. The Awards recognise outstanding companies for their exceptional contributions in the pursuit of technological innovation. OCBC Bank was recognised for its role in helping SMEs continue to collect payments using","listText":"<a href=\"https://laohu8.com/S/O39.SI\">$OVERSEA-CHINESE BANKING CORP(O39.SI)$</a> OCBC Bank (Malaysia) Berhad (OCBC Bank) has been adjudged winner ofSingapore Business Review’sDigital Banking award this year for its role in helping SMEs make collections at the height of the pandemic. The Bank was singled out at the Malaysia Technology Excellence Awards 2022 for meeting seemingly insurmountable digital implementation challenges in logistics and last-mile delivery through its popular OCBC OneCollect. The awards ceremony, held recently at the Westin Kuala Lumpur, is into its 4th year. The Awards recognise outstanding companies for their exceptional contributions in the pursuit of technological innovation. OCBC Bank was recognised for its role in helping SMEs continue to collect payments using","text":"$OVERSEA-CHINESE BANKING CORP(O39.SI)$ OCBC Bank (Malaysia) Berhad (OCBC Bank) has been adjudged winner ofSingapore Business Review’sDigital Banking award this year for its role in helping SMEs make collections at the height of the pandemic. The Bank was singled out at the Malaysia Technology Excellence Awards 2022 for meeting seemingly insurmountable digital implementation challenges in logistics and last-mile delivery through its popular OCBC OneCollect. The awards ceremony, held recently at the Westin Kuala Lumpur, is into its 4th year. The Awards recognise outstanding companies for their exceptional contributions in the pursuit of technological innovation. OCBC Bank was recognised for its role in helping SMEs continue to collect payments using","images":[],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9026920017","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":437,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9080730287,"gmtCreate":1649914609773,"gmtModify":1676534606359,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"//<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>::gd","listText":"//<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>::gd","text":"//@Taobao::gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9080730287","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":558,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9039455109,"gmtCreate":1646106008943,"gmtModify":1676534091960,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"gd","listText":"gd","text":"gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9039455109","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":693,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9092451628,"gmtCreate":1644717494997,"gmtModify":1676533955411,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":":gd","listText":":gd","text":":gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9092451628","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":556,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9002763949,"gmtCreate":1642109258039,"gmtModify":1676533680695,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"gd","listText":"gd","text":"gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9002763949","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":424,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":889551535,"gmtCreate":1631161239827,"gmtModify":1676530484032,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"gd","listText":"gd","text":"gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/889551535","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":263,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":897542970,"gmtCreate":1628949595590,"gmtModify":1676529898558,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"gd","listText":"gd","text":"gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/897542970","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":261,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":802442456,"gmtCreate":1627799872675,"gmtModify":1703496079222,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"??","listText":"??","text":"??","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":3,"repostSize":0,"link":"https://ttm.financial/post/802442456","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":203,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":806542778,"gmtCreate":1627684907594,"gmtModify":1703494536855,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"??//<a href=\"https://laohu8.com/U/3582196720057853\">@Taobao</a>:please like, thanks","listText":"??//<a href=\"https://laohu8.com/U/3582196720057853\">@Taobao</a>:please like, thanks","text":"??//@Taobao:please like, thanks","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/806542778","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":317,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":124991604,"gmtCreate":1624716125008,"gmtModify":1703844041810,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"please like, thanks","listText":"please like, thanks","text":"please like, thanks","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/124991604","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":173,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":125083513,"gmtCreate":1624636795432,"gmtModify":1703842518500,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"great!","listText":"great!","text":"great!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":3,"repostSize":0,"link":"https://ttm.financial/post/125083513","repostId":"2146607806","repostType":4,"repost":{"id":"2146607806","weMediaInfo":{"introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"media_name":"Reuters","id":"1036604489","head_image":"https://static.tigerbbs.com/443ce19704621c837795676028cec868"},"pubTimestamp":1624611431,"share":"https://ttm.financial/m/news/2146607806?lang=&edition=fundamental","pubTime":"2021-06-25 16:57","market":"sh","language":"en","title":"HK stocks end higher on tech, materials boost; post weekly gains","url":"https://stock-news.laohu8.com/highlight/detail?id=2146607806","media":"Reuters","summary":"HK->Shanghai Connect daily quota used 17.2%, Shanghai->HK daily quota used 5.3%\nHSI +1.4%, HSCE +1.9","content":"<ul>\n <li>HK-&gt;Shanghai Connect daily quota used 17.2%, Shanghai-&gt;HK daily quota used 5.3%</li>\n <li>HSI +1.4%, HSCE +1.9%, CSI300 +1.6%</li>\n <li>FTSE China A50 +1.8%</li>\n</ul>\n<p>June 25 (Reuters) - Hong Kong stocks closed higher on Friday to post weekly gains, as tech and materials companies rose after mainland investors continued to buy shares via the Stock Connect.</p>\n<p>The Hang Seng index ended up 405.76 points or 1.4% at 29,288.22. The Hang Seng China Enterprises index rose 1.88% to 10,878.45.</p>\n<p>Leading the gains, the Hang Seng tech index and the Hang Seng materials index climbed 2.4% and 3.3%, respectively.</p>\n<p>The sub-index of the Hang Seng tracking energy shares&nbsp;rose 1.7%, while the IT sector rose 3.1%, the financial sector ended 0.75% higher and the property sector rose 0.18%.</p>\n<p>The top gainer on the Hang Seng was Meituan, which gained 4.76%, while the biggest loser was Sunny Optical Technology Group Co Ltd , which fell 1.58%.</p>\n<p>For the week, HSI gained 1.8%, while HSCE added 2.2%.</p>\n<p>Federal Reserve Chair Jerome Powell during the week reaffirmed that the U.S. central bank would not raise interest rates too quickly based only on the fear of coming inflation.</p>\n<p>Aiding sentiment was continued buying from mainalnd investors, who purchased a net 5 billion yuan worth of Hong Kong shares on Friday, according to Refinitiv data.</p>\n<p>Meanwhile, the U.S. House of Representatives Foreign Affairs Committee has scheduled a meeting on Wednesday to consider sweeping legislation to boost economic competitiveness and push Beijing on human rights.</p>\n<p>On Thursday, the Biden administration banned U.S. imports of a key solar panel material from China-based Hoshine Silicon Industry Co , but stopped short of imposing a ban on all imports of silica from Xinjiang and said the action would not harm U.S. clean energy goals.</p>\n<p>(Reporting by the Shanghai Newsroom; editing by Uttaresh.V)</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>HK stocks end higher on tech, materials boost; post weekly gains</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHK stocks end higher on tech, materials boost; post weekly gains\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1036604489\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/443ce19704621c837795676028cec868);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time\">2021-06-25 16:57</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<ul>\n <li>HK-&gt;Shanghai Connect daily quota used 17.2%, Shanghai-&gt;HK daily quota used 5.3%</li>\n <li>HSI +1.4%, HSCE +1.9%, CSI300 +1.6%</li>\n <li>FTSE China A50 +1.8%</li>\n</ul>\n<p>June 25 (Reuters) - Hong Kong stocks closed higher on Friday to post weekly gains, as tech and materials companies rose after mainland investors continued to buy shares via the Stock Connect.</p>\n<p>The Hang Seng index ended up 405.76 points or 1.4% at 29,288.22. The Hang Seng China Enterprises index rose 1.88% to 10,878.45.</p>\n<p>Leading the gains, the Hang Seng tech index and the Hang Seng materials index climbed 2.4% and 3.3%, respectively.</p>\n<p>The sub-index of the Hang Seng tracking energy shares&nbsp;rose 1.7%, while the IT sector rose 3.1%, the financial sector ended 0.75% higher and the property sector rose 0.18%.</p>\n<p>The top gainer on the Hang Seng was Meituan, which gained 4.76%, while the biggest loser was Sunny Optical Technology Group Co Ltd , which fell 1.58%.</p>\n<p>For the week, HSI gained 1.8%, while HSCE added 2.2%.</p>\n<p>Federal Reserve Chair Jerome Powell during the week reaffirmed that the U.S. central bank would not raise interest rates too quickly based only on the fear of coming inflation.</p>\n<p>Aiding sentiment was continued buying from mainalnd investors, who purchased a net 5 billion yuan worth of Hong Kong shares on Friday, according to Refinitiv data.</p>\n<p>Meanwhile, the U.S. House of Representatives Foreign Affairs Committee has scheduled a meeting on Wednesday to consider sweeping legislation to boost economic competitiveness and push Beijing on human rights.</p>\n<p>On Thursday, the Biden administration banned U.S. imports of a key solar panel material from China-based Hoshine Silicon Industry Co , but stopped short of imposing a ban on all imports of silica from Xinjiang and said the action would not harm U.S. clean energy goals.</p>\n<p>(Reporting by the Shanghai Newsroom; editing by Uttaresh.V)</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"03333":"中国恒大","03968":"招商银行","02382":"舜宇光学科技","03143":"华夏香港银行股","01918":"融创中国","01024":"快手-W","03690":"美团-W","QNETCN":"纳斯达克中美互联网老虎指数"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2146607806","content_text":"HK->Shanghai Connect daily quota used 17.2%, Shanghai->HK daily quota used 5.3%\nHSI +1.4%, HSCE +1.9%, CSI300 +1.6%\nFTSE China A50 +1.8%\n\nJune 25 (Reuters) - Hong Kong stocks closed higher on Friday to post weekly gains, as tech and materials companies rose after mainland investors continued to buy shares via the Stock Connect.\nThe Hang Seng index ended up 405.76 points or 1.4% at 29,288.22. The Hang Seng China Enterprises index rose 1.88% to 10,878.45.\nLeading the gains, the Hang Seng tech index and the Hang Seng materials index climbed 2.4% and 3.3%, respectively.\nThe sub-index of the Hang Seng tracking energy shares rose 1.7%, while the IT sector rose 3.1%, the financial sector ended 0.75% higher and the property sector rose 0.18%.\nThe top gainer on the Hang Seng was Meituan, which gained 4.76%, while the biggest loser was Sunny Optical Technology Group Co Ltd , which fell 1.58%.\nFor the week, HSI gained 1.8%, while HSCE added 2.2%.\nFederal Reserve Chair Jerome Powell during the week reaffirmed that the U.S. central bank would not raise interest rates too quickly based only on the fear of coming inflation.\nAiding sentiment was continued buying from mainalnd investors, who purchased a net 5 billion yuan worth of Hong Kong shares on Friday, according to Refinitiv data.\nMeanwhile, the U.S. House of Representatives Foreign Affairs Committee has scheduled a meeting on Wednesday to consider sweeping legislation to boost economic competitiveness and push Beijing on human rights.\nOn Thursday, the Biden administration banned U.S. imports of a key solar panel material from China-based Hoshine Silicon Industry Co , but stopped short of imposing a ban on all imports of silica from Xinjiang and said the action would not harm U.S. clean energy goals.\n(Reporting by the Shanghai Newsroom; editing by Uttaresh.V)","news_type":1},"isVote":1,"tweetType":1,"viewCount":138,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":164667076,"gmtCreate":1624201809495,"gmtModify":1703830557628,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"Share and like","listText":"Share and like","text":"Share and like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/164667076","repostId":"2144727096","repostType":4,"isVote":1,"tweetType":1,"viewCount":163,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":9991708012,"gmtCreate":1660875314237,"gmtModify":1676536416572,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"ok","listText":"ok","text":"ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9991708012","repostId":"1138085181","repostType":4,"isVote":1,"tweetType":1,"viewCount":431,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":125083513,"gmtCreate":1624636795432,"gmtModify":1703842518500,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"great!","listText":"great!","text":"great!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":3,"repostSize":0,"link":"https://ttm.financial/post/125083513","repostId":"2146607806","repostType":4,"isVote":1,"tweetType":1,"viewCount":138,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9938590558,"gmtCreate":1662626612274,"gmtModify":1676537104293,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"ok","listText":"ok","text":"ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/9938590558","repostId":"9938507811","repostType":1,"repost":{"id":9938507811,"gmtCreate":1662626317033,"gmtModify":1676537104180,"author":{"id":"4102740236684050","authorId":"4102740236684050","name":"MaverickWealthBuilder","avatar":"https://community-static.tradeup.com/news/bbf0f514b8e5abb92266789b89f6e1e6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4102740236684050","authorIdStr":"4102740236684050"},"themes":[],"title":"A prediction of Fed's Interest Rate Increasing Routine","htmlText":"Lael Brainard, the Vice Chair&nbsp;of&nbsp;the&nbsp;Fed,&nbsp;vowed Wednesday to press the fight against inflation that she said is hurting lower-income Americans the most.It means more interest rate increases and keeping rates higher for longer. Brainard cushioned the comments with an acknowledgement that policymakers will be data dependent and conscious of overdoing tightening.Remember,&nbsp;it&nbsp;could&nbsp;be&nbsp;the&nbsp;last&nbsp;speech&nbsp;before&nbsp;its quiet period of&nbsp;the September meeting.Besides,&nbsp;Federal Reserve Bank of Cleveland President Loretta Mester said Wednesday that she doesn’t expect the economy to fall into recession, but risks of that happening are rising, in a speech in which she stressed that the U.S. central bank needs to press forward with increasin","listText":"Lael Brainard, the Vice Chair&nbsp;of&nbsp;the&nbsp;Fed,&nbsp;vowed Wednesday to press the fight against inflation that she said is hurting lower-income Americans the most.It means more interest rate increases and keeping rates higher for longer. Brainard cushioned the comments with an acknowledgement that policymakers will be data dependent and conscious of overdoing tightening.Remember,&nbsp;it&nbsp;could&nbsp;be&nbsp;the&nbsp;last&nbsp;speech&nbsp;before&nbsp;its quiet period of&nbsp;the September meeting.Besides,&nbsp;Federal Reserve Bank of Cleveland President Loretta Mester said Wednesday that she doesn’t expect the economy to fall into recession, but risks of that happening are rising, in a speech in which she stressed that the U.S. central bank needs to press forward with increasin","text":"Lael Brainard, the Vice Chair of the Fed, vowed Wednesday to press the fight against inflation that she said is hurting lower-income Americans the most.It means more interest rate increases and keeping rates higher for longer. Brainard cushioned the comments with an acknowledgement that policymakers will be data dependent and conscious of overdoing tightening.Remember, it could be the last speech before its quiet period of the September meeting.Besides, Federal Reserve Bank of Cleveland President Loretta Mester said Wednesday that she doesn’t expect the economy to fall into recession, but risks of that happening are rising, in a speech in which she stressed that the U.S. central bank needs to press forward with increasin","images":[{"img":"https://community-static.tradeup.com/news/239d4e35b77daa2742702221dfac145b","width":"795","height":"530"}],"top":1,"highlighted":1,"essential":2,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9938507811","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":2,"langContent":"EN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":700,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9047327618,"gmtCreate":1656885952934,"gmtModify":1676535907389,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"ok","listText":"ok","text":"ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/9047327618","repostId":"9047362603","repostType":1,"repost":{"id":9047362603,"gmtCreate":1656883294602,"gmtModify":1676535907010,"author":{"id":"3559581955535845","authorId":"3559581955535845","name":"koolgal","avatar":"https://static.tigerbbs.com/c05274d88ffc0434623e57350c52c70a","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3559581955535845","authorIdStr":"3559581955535845"},"themes":[],"htmlText":"<a href=\"https://ttm.financial/S/Y92.SI\">$THAI BEVERAGE PUBLIC CO LTD(Y92.SI)$</a><v-v data-views=\"1\"></v-v>I am bullish on Thai Beverage as the international borders open and people take to the skies.&nbsp; It owns&nbsp;the Number 1 Beer in Thailand.&nbsp; It ticks all the fundamentals of a quality stock as it is profitable, has a solid balance sheet and an excellent management team.&nbsp;<a href=\"https://ttm.financial/U/3527667621665671\">@Daily_Discussion</a>&nbsp;what's my trade today&nbsp;<a href=\"https://ttm.financial/U/3527667618000160\">@CaptainTiger</a><a href=\"https://ttm.financial/U/9000000000000149\">@TigerStars</a><a href=\"https://ttm.financial/U/3527667618821228\">@MillionaireTiger</a>","listText":"<a href=\"https://ttm.financial/S/Y92.SI\">$THAI BEVERAGE PUBLIC CO LTD(Y92.SI)$</a><v-v data-views=\"1\"></v-v>I am bullish on Thai Beverage as the international borders open and people take to the skies.&nbsp; It owns&nbsp;the Number 1 Beer in Thailand.&nbsp; It ticks all the fundamentals of a quality stock as it is profitable, has a solid balance sheet and an excellent management team.&nbsp;<a href=\"https://ttm.financial/U/3527667621665671\">@Daily_Discussion</a>&nbsp;what's my trade today&nbsp;<a href=\"https://ttm.financial/U/3527667618000160\">@CaptainTiger</a><a href=\"https://ttm.financial/U/9000000000000149\">@TigerStars</a><a href=\"https://ttm.financial/U/3527667618821228\">@MillionaireTiger</a>","text":"$THAI BEVERAGE PUBLIC CO LTD(Y92.SI)$I am bullish on Thai Beverage as the international borders open and people take to the skies. It owns the Number 1 Beer in Thailand. It ticks all the fundamentals of a quality stock as it is profitable, has a solid balance sheet and an excellent management team. @Daily_Discussion what's my trade today @CaptainTiger@TigerStars@MillionaireTiger","images":[],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9047362603","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":591,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9022510364,"gmtCreate":1653544593258,"gmtModify":1676535302016,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"//<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>://<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>::gd","listText":"//<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>://<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>::gd","text":"//@Taobao://@Taobao::gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9022510364","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":406,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9026922689,"gmtCreate":1653315489841,"gmtModify":1676535259017,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"ok","listText":"ok","text":"ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9026922689","repostId":"9026920017","repostType":1,"repost":{"id":9026920017,"gmtCreate":1653314699140,"gmtModify":1676535258863,"author":{"id":"9000000000000164","authorId":"9000000000000164","name":"HarryCox","avatar":"https://static.tigerbbs.com/68b6583f2225af9e47d6576367702edb","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"9000000000000164","authorIdStr":"9000000000000164"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/O39.SI\">$OVERSEA-CHINESE BANKING CORP(O39.SI)$</a> OCBC Bank (Malaysia) Berhad (OCBC Bank) has been adjudged winner ofSingapore Business Review’sDigital Banking award this year for its role in helping SMEs make collections at the height of the pandemic. The Bank was singled out at the Malaysia Technology Excellence Awards 2022 for meeting seemingly insurmountable digital implementation challenges in logistics and last-mile delivery through its popular OCBC OneCollect. The awards ceremony, held recently at the Westin Kuala Lumpur, is into its 4th year. The Awards recognise outstanding companies for their exceptional contributions in the pursuit of technological innovation. OCBC Bank was recognised for its role in helping SMEs continue to collect payments using","listText":"<a href=\"https://laohu8.com/S/O39.SI\">$OVERSEA-CHINESE BANKING CORP(O39.SI)$</a> OCBC Bank (Malaysia) Berhad (OCBC Bank) has been adjudged winner ofSingapore Business Review’sDigital Banking award this year for its role in helping SMEs make collections at the height of the pandemic. The Bank was singled out at the Malaysia Technology Excellence Awards 2022 for meeting seemingly insurmountable digital implementation challenges in logistics and last-mile delivery through its popular OCBC OneCollect. The awards ceremony, held recently at the Westin Kuala Lumpur, is into its 4th year. The Awards recognise outstanding companies for their exceptional contributions in the pursuit of technological innovation. OCBC Bank was recognised for its role in helping SMEs continue to collect payments using","text":"$OVERSEA-CHINESE BANKING CORP(O39.SI)$ OCBC Bank (Malaysia) Berhad (OCBC Bank) has been adjudged winner ofSingapore Business Review’sDigital Banking award this year for its role in helping SMEs make collections at the height of the pandemic. The Bank was singled out at the Malaysia Technology Excellence Awards 2022 for meeting seemingly insurmountable digital implementation challenges in logistics and last-mile delivery through its popular OCBC OneCollect. The awards ceremony, held recently at the Westin Kuala Lumpur, is into its 4th year. The Awards recognise outstanding companies for their exceptional contributions in the pursuit of technological innovation. OCBC Bank was recognised for its role in helping SMEs continue to collect payments using","images":[],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9026920017","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":437,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9080730287,"gmtCreate":1649914609773,"gmtModify":1676534606359,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"//<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>::gd","listText":"//<a href=\"https://ttm.financial/U/3582196720057853\">@Taobao</a>::gd","text":"//@Taobao::gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9080730287","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":558,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9039455109,"gmtCreate":1646106008943,"gmtModify":1676534091960,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"gd","listText":"gd","text":"gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9039455109","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":693,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9092451628,"gmtCreate":1644717494997,"gmtModify":1676533955411,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":":gd","listText":":gd","text":":gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9092451628","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":556,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":164667076,"gmtCreate":1624201809495,"gmtModify":1703830557628,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"Share and like","listText":"Share and like","text":"Share and like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/164667076","repostId":"2144727096","repostType":4,"repost":{"id":"2144727096","pubTimestamp":1624005480,"share":"https://ttm.financial/m/news/2144727096?lang=&edition=fundamental","pubTime":"2021-06-18 16:38","market":"us","language":"en","title":"Under shareholder pressure, Toshiba board chairman vows to be 'agent of positive change'","url":"https://stock-news.laohu8.com/highlight/detail?id=2144727096","media":"StreetInsider","summary":"TOKYO (Reuters) - Toshiba Corp Board Chairman Osamu Nagayama on Friday pledged to be \"an agent of po","content":"<p>TOKYO (Reuters) - Toshiba Corp Board Chairman Osamu Nagayama on Friday pledged to be \"an agent of positive change, not a protector of the status quo,\" in a letter to shareholders ahead of the conglomerate's annual general meeting next week.</p>\n<p>\"As the chairperson my priority is to provide Toshiba with the governance and leadership that you deserve,\" he said.</p>\n<p>Shareholders have called on Nagayama to resign since an explosive independent investigation found that Toshiba colluded with the Japanese government to block foreign shareholders from having influence on the board.</p>\n<p>In the statement, Nagayama reiterated plans to begin a thorough search for additional independent directors, accelerate the selection process for new CEO as well as launch a strategic review committee immediately after the AGM on June 25.</p>\n<p>He also said the board has hired Makinson Cowell, an independent global investor study firm, \"to gather non-attributable feedback to provide us with a broad and transparent set of shareholder opinions as we make important strategic decisions.\"</p>","source":"highlight_streetinsider","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Under shareholder pressure, Toshiba board chairman vows to be 'agent of positive change'</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nUnder shareholder pressure, Toshiba board chairman vows to be 'agent of positive change'\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-18 16:38 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.streetinsider.com/dr/news.php?id=18576735><strong>StreetInsider</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TOKYO (Reuters) - Toshiba Corp Board Chairman Osamu Nagayama on Friday pledged to be \"an agent of positive change, not a protector of the status quo,\" in a letter to shareholders ahead of the ...</p>\n\n<a href=\"https://www.streetinsider.com/dr/news.php?id=18576735\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"TOSYY":"东芝"},"source_url":"https://www.streetinsider.com/dr/news.php?id=18576735","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2144727096","content_text":"TOKYO (Reuters) - Toshiba Corp Board Chairman Osamu Nagayama on Friday pledged to be \"an agent of positive change, not a protector of the status quo,\" in a letter to shareholders ahead of the conglomerate's annual general meeting next week.\n\"As the chairperson my priority is to provide Toshiba with the governance and leadership that you deserve,\" he said.\nShareholders have called on Nagayama to resign since an explosive independent investigation found that Toshiba colluded with the Japanese government to block foreign shareholders from having influence on the board.\nIn the statement, Nagayama reiterated plans to begin a thorough search for additional independent directors, accelerate the selection process for new CEO as well as launch a strategic review committee immediately after the AGM on June 25.\nHe also said the board has hired Makinson Cowell, an independent global investor study firm, \"to gather non-attributable feedback to provide us with a broad and transparent set of shareholder opinions as we make important strategic decisions.\"","news_type":1},"isVote":1,"tweetType":1,"viewCount":163,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9955784915,"gmtCreate":1675766973237,"gmtModify":1675766977021,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"ok","listText":"ok","text":"ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9955784915","repostId":"9955782668","repostType":1,"repost":{"id":9955782668,"gmtCreate":1675764547554,"gmtModify":1675764697937,"author":{"id":"10000000000010737","authorId":"10000000000010737","name":"TradingWarz","avatar":"https://community-static.tradeup.com/news/303d4a63498902b493cbbcddd0e3bd74","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"10000000000010737","authorIdStr":"10000000000010737"},"themes":[],"htmlText":"\n \n \n  THEY HIDE IT Fibonacci Algorithm - Premarket Strategy (TOP SECRET)\n \n","listText":"THEY HIDE IT Fibonacci Algorithm - Premarket Strategy (TOP SECRET)","text":"THEY HIDE IT Fibonacci Algorithm - Premarket Strategy (TOP SECRET)","images":[],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9955782668","isVote":1,"tweetType":2,"object":{"id":"88762b2ecf704fc5b113e4db9b53f744","tweetId":"9955782668","title":"THEY HIDE IT Fibonacci Algorithm - Premarket Strategy (TOP SECRET)","videoUrl":"http://v.tigerbbs.com/16757645412123b816e535f2f127a4a873b2c43a1149d.mp4","poster":"https://static.tigerbbs.com/87021548d4fb77061097d3c94bf2acc5","shareLink":"http://v.tigerbbs.com/16757645412123b816e535f2f127a4a873b2c43a1149d.mp4"},"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":230,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":802442456,"gmtCreate":1627799872675,"gmtModify":1703496079222,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"??","listText":"??","text":"??","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":3,"repostSize":0,"link":"https://ttm.financial/post/802442456","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":203,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":897542970,"gmtCreate":1628949595590,"gmtModify":1676529898558,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"gd","listText":"gd","text":"gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/897542970","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":261,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":889551535,"gmtCreate":1631161239827,"gmtModify":1676530484032,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"gd","listText":"gd","text":"gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/889551535","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":263,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":124991604,"gmtCreate":1624716125008,"gmtModify":1703844041810,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"please like, thanks","listText":"please like, thanks","text":"please like, thanks","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/124991604","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":173,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9002763949,"gmtCreate":1642109258039,"gmtModify":1676533680695,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"gd","listText":"gd","text":"gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9002763949","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":424,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":806542778,"gmtCreate":1627684907594,"gmtModify":1703494536855,"author":{"id":"3582196720057853","authorId":"3582196720057853","name":"Taobao","avatar":"https://static.tigerbbs.com/8a22da974020dad1da1c7f69307574c6","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582196720057853","authorIdStr":"3582196720057853"},"themes":[],"htmlText":"??//<a href=\"https://laohu8.com/U/3582196720057853\">@Taobao</a>:please like, thanks","listText":"??//<a href=\"https://laohu8.com/U/3582196720057853\">@Taobao</a>:please like, thanks","text":"??//@Taobao:please like, thanks","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/806542778","repostId":"1100357819","repostType":4,"repost":{"id":"1100357819","pubTimestamp":1624631602,"share":"https://ttm.financial/m/news/1100357819?lang=&edition=fundamental","pubTime":"2021-06-25 22:33","market":"us","language":"en","title":"Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks","url":"https://stock-news.laohu8.com/highlight/detail?id=1100357819","media":"cnbc","summary":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad ","content":"<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Three reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThree reasons why analysts view Google’s delayed cookie change as good news for ad tech stocks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-25 22:33 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a...</p>\n\n<a href=\"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.cnbc.com/2021/06/25/three-reasons-analysts-view-googles-delayed-cookie-change-as-good-news-for-ad-tech-stocks.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1100357819","content_text":"Googlesaid Thursday it waspushing backits timeline to kill third-party tracking cookies, sending ad tech stocks flying. Though the change is still slated to happen in 2023, analysts say more time is a positive for players likeThe Trade DeskandCriteo.\nCookies are small pieces of code that websites deliver to a visitor’s browser and stick around as the person visits other sites. They can be used to track users across multiple sites to target ads and see how they perform. Googlesaid last yearit would end support for those cookies in Chrome by early 2022 once it figured out how to address the needs of users, publishers and advertisers and come up with tools to mitigate workarounds. But this week, Googleupdated that timeline, saying in a blog post that it was clear more time was needed.\n“We believe this is ... good news for ad tech stocks, as it removes a near-term overhang, pushing it out by up to two years, with further delays possible,” Macquarie analysts wrote Thursday.\nThe Trade Desk surged 16% Thursday. Magnite closed up 8% Thursday. Criteo jumped to a new 52-week-high Friday, up 1% after closing 12% higher Thursday.\nHere are three ways analysts see the change as a positive for ad tech stocks:\nMore time to diversify revenue away from cookies\nNeedham analysts wrote that the delay impacts the allocation of $400 billion dollars a year globally of digital ad revenue between walled gardens like Google andFacebookand open internet ad tech companies like The Trade Desk or Magnite. They wrote that the delay means cookie-based revenues at those open internet companies will be lesser at the time of the change. Companies like The Trade Desk and Magnite have a growing presence in connected TV, a sector that’s not impacted by the cookie change.\nKeybanc analysts agree the updated timeline gives companies more time to grow in cookie-free channels like CTV.\n“By the time 3P cookies are deprecated, we believe there is a strong likelihood advertisers and AdTech providers will have lower revenue exposures to 3P cookies and face minimal (if any) business disruption,” they wrote.\nTargeting alternatives have more time\nAd tech firms and industry bodies have been working together on other types of solutions for a post-cookie future. Unified ID 2.0,an initiativethat some top ad-tech firms are working on together, would rely on email addresses that are hashed and encrypted from consumers who give their consent. Public companyLiveRampalso has what it callsits “Authenticated Traffic Solution,”which it says involves consumers opting in to gain control of their data, and on the other side, brands and publishers being able to use that data.\nAnalysts said the delay means more time for these alternatives to gain traction.\n“People-based targeting substitutes to Cookies, such as Unified ID 2.0 and ATS, will now have 2 additional years to aggregate consumers and ecosystem partners,” Needham analysts wrote.\nTruist analysts agreed.\n“A delay in cookie deprecation should give TTD and others more time to refine their offering, attract more partners and increase adoption, in our view,” they wrote.\nPotential of more delays\nU.K. antitrust authorities said earlier this year they areinvestigatingwhether the plan to remove third-party cookies from Chrome could hurt online ad competition. The Competition and Markets Authority said it will look into whether Google’s plans could cause advertisers to shift spend to Google’s own tools at the expense of its competitors.\n“Subject to our engagement with the United Kingdom’s Competition and Markets Authority (CMA) and in line with thecommitmentswe have offered, Chrome could then phase out third-party cookies over a three month period, starting in mid-2023 and ending in late 2023,” Google’s post Thursday said.\nBut Needham analysts seem skeptical about that timeline.\n“We believe late 2023 will not be long enough since the UK’s Competition and Markets Authority (CMA) has agreed to oversee and approve any Chrome changes,” they wrote. “Google said its new timeline was in line with this UK settlement agreement, but our view is that 2 years is too fast for governments to accomplish such a large economic transfer of wealth, such as reallocating economics between Walled Gardens and the Open Internet. Since politicians are victims of every group that’s injured in the change, we think this increases the likelihood that it takes longer than 2 years and/or that it never happens.”","news_type":1},"isVote":1,"tweetType":1,"viewCount":317,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}