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Erniebernie
2021-04-29
Reactive, at best.
Facebook revenue rises 48%, driven by higher-priced ads
Erniebernie
2021-04-29
Reactive, at best.
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charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Facebook revenue rises 48%, driven by higher-priced ads</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFacebook revenue rises 48%, driven by higher-priced ads\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-29 06:17 GMT+8 <a href=https://www.cnbc.com/2021/04/28/facebook-fb-earnings-q1-2021.html><strong>CNBC</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Facebook beat on both earnings and revenue in Q1, and the stock rose as much as 6% after hours.\nThe company attributed its massive revenue growth to a 30% increase in the average price per ad, as well...</p>\n\n<a href=\"https://www.cnbc.com/2021/04/28/facebook-fb-earnings-q1-2021.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.cnbc.com/2021/04/28/facebook-fb-earnings-q1-2021.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1132578048","content_text":"Facebook beat on both earnings and revenue in Q1, and the stock rose as much as 6% after hours.\nThe company attributed its massive revenue growth to a 30% increase in the average price per ad, as well as a 12% increase in number of ads shown.\nIt also reduced its forecast for capital expenditures for the year to between $19 billion and $21 billion.\n\nFacebook stock price was up more than 6% in after-hours trading on Wednesday after the company released its first-quarter earnings, beating Wall Street’s expectations for earnings and revenue.\n\nHere’s how the social media giant fared in the quarter, relative to estimates compiled by Refinitiv:\n\nEarnings:$3.30 per share vs. $2.37 per share forecast\nRevenue: $26.17 billion vs. $23.67 billion expected\nDaily active users (DAUs): 1.88 billion vs. 1.89 billion forecast by FactSet\nMonthly active users (MAUs): 2.85 billion vs. 2.86 billion forecast by FactSet\nAverage revenue per user (ARPU):$9.27 vs. $8.40 forecast by FactSet\n\n\nThe company reported revenue of $26.17 billion for the quarter, which was up 48% compared with a year prior. Facebook’s net income grew 94% to $9.5 billion, from $4.9 billion a year prior.\nFacebook attributed the significant increase in revenue to a 30% year-over-year increase in the average price per ad and a 12% increase in the number of ads delivered.\nFacebook said it expects its revenue growth to remain stable or accelerate modestly in the second quarter compared with slower growth a year prior due to the pandemic. The company, however, expects revenue growth in the third and fourth quarters to significantly decelerate sequentially compared with fast growth experienced during those periods a year prior as a result of the pandemic.\nAdditionally, the company is bracing for “ad targeting headwinds” as a result of regulatory and platform challenges. Most notably, this includes Apple’s recent privacy changes in iOS 14 that may make it more difficult for the company to personalize ads for iPhone and iPad users. This iOS 14 change will begin having an impact on Facebook’s ad targeting in the second quarter.\nFacebook CEO Mark Zuckerberg talked about the company’sfocus on building e-commerce featuresas a key part of deliveringa “personalized” experienceto users. Zuckerberg also announced that the company now counts more than 1 billion monthly active users who visit Facebook’s Marketplace service, where users can buy and sell goods.\n“Commerce have been growing in our services for a while, but it has become a lot more important as the pandemic has accelerated a broader shift towards businesses moving online,” Zuckerberg said.\nZuckerberg also reiterated a number of new features the company is building forInstagram creators to make money. He said those features will incentivize creators to post more content on Instagram.\n“If we become the best place for creators to make a living that’s going to mean that there’s better content across the services and better opportunities for community building and engaging people,” Zuckerberg said. “And that’s what we care about.”\nFacebook’s stock rose slightly following Zuckerberg’s remarks on these upcoming creator features.\nFacebook said it counts 3.45 billion monthly users across its family of apps, compared with 3.30 billion in the previous quarter. This metric is used to measure Facebook’s total user base across its main app, Instagram, Messenger and WhatsApp.\nIn the U.S. and Canada, Facebook’s user base remained flat at 195 million daily active users for the second consecutive quarter. Its user base in Europe increased to 309 million daily active users, up from 308 million in the fourth quarter.\n\nFacebook’s “Other” revenue came in at $732 million for the quarter, up 146% compared with last year. That accounted for nearly 3% of Facebook’s revenue in the quarter. This includes sales of Oculus virtual reality headsets and Portal video-chatting devices.\nThe company also said it expects its 2021 capital expenditures to be in the range of $19 billion to $21 billion, which is down from the prior estimate of between $21 billion and $23 billion that it had provided.","news_type":1},"isVote":1,"tweetType":1,"viewCount":18,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":109920398,"gmtCreate":1619659871914,"gmtModify":1704727540059,"author":{"id":"3582672792733905","authorId":"3582672792733905","name":"Erniebernie","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582672792733905","authorIdStr":"3582672792733905"},"themes":[],"htmlText":"Reactive, at best.","listText":"Reactive, at best.","text":"Reactive, at best.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/109920398","repostId":"1109889708","repostType":4,"isVote":1,"tweetType":1,"viewCount":114,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":109929719,"gmtCreate":1619659937631,"gmtModify":1704727542665,"author":{"id":"3582672792733905","authorId":"3582672792733905","name":"Erniebernie","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582672792733905","authorIdStr":"3582672792733905"},"themes":[],"htmlText":"Reactive, at best.","listText":"Reactive, at best.","text":"Reactive, at best.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/109929719","repostId":"1132578048","repostType":4,"repost":{"id":"1132578048","pubTimestamp":1619648236,"share":"https://ttm.financial/m/news/1132578048?lang=&edition=fundamental","pubTime":"2021-04-29 06:17","market":"us","language":"en","title":"Facebook revenue rises 48%, driven by higher-priced ads","url":"https://stock-news.laohu8.com/highlight/detail?id=1132578048","media":"CNBC","summary":"Facebook beat on both earnings and revenue in Q1, and the stock rose as much as 6% after hours.\nThe ","content":"<div>\n<p>Facebook beat on both earnings and revenue in Q1, and the stock rose as much as 6% after hours.\nThe company attributed its massive revenue growth to a 30% increase in the average price per ad, as well...</p>\n\n<a href=\"https://www.cnbc.com/2021/04/28/facebook-fb-earnings-q1-2021.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Facebook revenue rises 48%, driven by higher-priced ads</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFacebook revenue rises 48%, driven by higher-priced ads\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-29 06:17 GMT+8 <a href=https://www.cnbc.com/2021/04/28/facebook-fb-earnings-q1-2021.html><strong>CNBC</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Facebook beat on both earnings and revenue in Q1, and the stock rose as much as 6% after hours.\nThe company attributed its massive revenue growth to a 30% increase in the average price per ad, as well...</p>\n\n<a href=\"https://www.cnbc.com/2021/04/28/facebook-fb-earnings-q1-2021.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.cnbc.com/2021/04/28/facebook-fb-earnings-q1-2021.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1132578048","content_text":"Facebook beat on both earnings and revenue in Q1, and the stock rose as much as 6% after hours.\nThe company attributed its massive revenue growth to a 30% increase in the average price per ad, as well as a 12% increase in number of ads shown.\nIt also reduced its forecast for capital expenditures for the year to between $19 billion and $21 billion.\n\nFacebook stock price was up more than 6% in after-hours trading on Wednesday after the company released its first-quarter earnings, beating Wall Street’s expectations for earnings and revenue.\n\nHere’s how the social media giant fared in the quarter, relative to estimates compiled by Refinitiv:\n\nEarnings:$3.30 per share vs. $2.37 per share forecast\nRevenue: $26.17 billion vs. $23.67 billion expected\nDaily active users (DAUs): 1.88 billion vs. 1.89 billion forecast by FactSet\nMonthly active users (MAUs): 2.85 billion vs. 2.86 billion forecast by FactSet\nAverage revenue per user (ARPU):$9.27 vs. $8.40 forecast by FactSet\n\n\nThe company reported revenue of $26.17 billion for the quarter, which was up 48% compared with a year prior. Facebook’s net income grew 94% to $9.5 billion, from $4.9 billion a year prior.\nFacebook attributed the significant increase in revenue to a 30% year-over-year increase in the average price per ad and a 12% increase in the number of ads delivered.\nFacebook said it expects its revenue growth to remain stable or accelerate modestly in the second quarter compared with slower growth a year prior due to the pandemic. The company, however, expects revenue growth in the third and fourth quarters to significantly decelerate sequentially compared with fast growth experienced during those periods a year prior as a result of the pandemic.\nAdditionally, the company is bracing for “ad targeting headwinds” as a result of regulatory and platform challenges. Most notably, this includes Apple’s recent privacy changes in iOS 14 that may make it more difficult for the company to personalize ads for iPhone and iPad users. This iOS 14 change will begin having an impact on Facebook’s ad targeting in the second quarter.\nFacebook CEO Mark Zuckerberg talked about the company’sfocus on building e-commerce featuresas a key part of deliveringa “personalized” experienceto users. Zuckerberg also announced that the company now counts more than 1 billion monthly active users who visit Facebook’s Marketplace service, where users can buy and sell goods.\n“Commerce have been growing in our services for a while, but it has become a lot more important as the pandemic has accelerated a broader shift towards businesses moving online,” Zuckerberg said.\nZuckerberg also reiterated a number of new features the company is building forInstagram creators to make money. He said those features will incentivize creators to post more content on Instagram.\n“If we become the best place for creators to make a living that’s going to mean that there’s better content across the services and better opportunities for community building and engaging people,” Zuckerberg said. “And that’s what we care about.”\nFacebook’s stock rose slightly following Zuckerberg’s remarks on these upcoming creator features.\nFacebook said it counts 3.45 billion monthly users across its family of apps, compared with 3.30 billion in the previous quarter. This metric is used to measure Facebook’s total user base across its main app, Instagram, Messenger and WhatsApp.\nIn the U.S. and Canada, Facebook’s user base remained flat at 195 million daily active users for the second consecutive quarter. Its user base in Europe increased to 309 million daily active users, up from 308 million in the fourth quarter.\n\nFacebook’s “Other” revenue came in at $732 million for the quarter, up 146% compared with last year. That accounted for nearly 3% of Facebook’s revenue in the quarter. This includes sales of Oculus virtual reality headsets and Portal video-chatting devices.\nThe company also said it expects its 2021 capital expenditures to be in the range of $19 billion to $21 billion, which is down from the prior estimate of between $21 billion and $23 billion that it had provided.","news_type":1},"isVote":1,"tweetType":1,"viewCount":18,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":109920398,"gmtCreate":1619659871914,"gmtModify":1704727540059,"author":{"id":"3582672792733905","authorId":"3582672792733905","name":"Erniebernie","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3582672792733905","authorIdStr":"3582672792733905"},"themes":[],"htmlText":"Reactive, at best.","listText":"Reactive, at best.","text":"Reactive, at best.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/109920398","repostId":"1109889708","repostType":4,"repost":{"id":"1109889708","pubTimestamp":1619658698,"share":"https://ttm.financial/m/news/1109889708?lang=&edition=fundamental","pubTime":"2021-04-29 09:11","market":"us","language":"en","title":"Zuckerberg outlines how Facebook will thrive after Apple privacy change","url":"https://stock-news.laohu8.com/highlight/detail?id=1109889708","media":"CNBC","summary":"KEY POINTS\n\nMark Zuckerberg spent the majority of Facebook’s Wednesday earnings call outlining the c","content":"<div>\n<p>KEY POINTS\n\nMark Zuckerberg spent the majority of Facebook’s Wednesday earnings call outlining the company’s e-commerce strategy as it prepares for life post-iOS 14.5.\nOnline shopping will be crucial ...</p>\n\n<a href=\"https://www.cnbc.com/2021/04/28/zuckerberg-outlines-facebook-e-commerce-push.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Zuckerberg outlines how Facebook will thrive after Apple privacy change</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nZuckerberg outlines how Facebook will thrive after Apple privacy change\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-29 09:11 GMT+8 <a href=https://www.cnbc.com/2021/04/28/zuckerberg-outlines-facebook-e-commerce-push.html><strong>CNBC</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>KEY POINTS\n\nMark Zuckerberg spent the majority of Facebook’s Wednesday earnings call outlining the company’s e-commerce strategy as it prepares for life post-iOS 14.5.\nOnline shopping will be crucial ...</p>\n\n<a href=\"https://www.cnbc.com/2021/04/28/zuckerberg-outlines-facebook-e-commerce-push.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.cnbc.com/2021/04/28/zuckerberg-outlines-facebook-e-commerce-push.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1109889708","content_text":"KEY POINTS\n\nMark Zuckerberg spent the majority of Facebook’s Wednesday earnings call outlining the company’s e-commerce strategy as it prepares for life post-iOS 14.5.\nOnline shopping will be crucial to how the social media company grows its ad business following Apple’s update to the iPhone and iPad operating systems that will enable users to pick which apps are allowed to track their activity on their devices.\nFacebook wants to facilitate more sales of products and services on its own apps as a method of reducing its reliance on Apple.\n\nMark Zuckerberg spent the majority of Facebook’s Wednesday earnings call outlining the company’s e-commerce strategy, which will be crucial to how the social media company grows its ad business in the wake of one of the biggest changes to mobile ad targeting.\nThe company’s most popular e-commerce offering today is Marketplace, where users can buy and sell goods from one another directly through Facebook. Zuckerberg said that Marketplace now counts more than 1 billion monthly users.\nZuckerberg also talked about Facebook Shops and Instagram Shops, two features launched last year where brands can upload their catalogs and sell their products directly on the social networks. He also alluded to Creator Shops, a feature he announced earlier this week that will allow Instagram creators to enable e-commerce on their profiles.\nZuckerberg’s comments on Wednesday were his first to analysts since Appleon Monday rolled out iOS 14.5, an update to the iPhone and iPad operating systems that will enable users to pick which apps are allowed to track their activity on their devices.\nFor Facebook, tracking user activity has been critical to measuring how effective personalized ads are. The company has relied on a metric known as view-through conversions, which measures how many users saw an ad but did not immediately click on it, then later made a purchase related to that ad.\nBut Apple’s change creates uncertainty. Nobody knows how many iPhone users will allow the social media company to keep tracking their activity beyond Facebook.\nThat’s where these e-commerce products come in. If Facebook can sell more products through its own apps, it’s not so dependent on cross-site user tracking.\nHere’s how this would work in theory:\nAn advertiser could pay to run an ad for a product, such as sneakers, to Instagram users who follow creators whose content is focused on sneakers. A user could click on the ad and be taken to the brand’s Instagram Shop, where they could pay for the advertised sneakers directly within the Facebook-owned app. In this scenario, the advertiser reaches their intended target, the user buys the item directly on Instagram, and Facebook is able to continue to prove the effectiveness of its ads.\nFacebook is not getting into commerce because it wants to compete with the likes of Amazon or Walmart. In most cases, Facebook only charges a 5% fee that covers things like taxes and payment processing. The point isn’t to make money from sales but from advertisements that promote those products.\nIndeed, although Facebook has groaned and griped for months about Apple’s iOS 14.5 changes, CFO David Wehner on Wednesday told analysts “the impact on our own business we think will be manageable.”\nInvestors seem to be buying that claim. The market sent Facebook stock up more than 6% after hours after the company smashed expectations on revenue and earnings.","news_type":1},"isVote":1,"tweetType":1,"viewCount":114,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}
