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2021-08-06

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2分钟读财报 | 小米手机陷维权风波冲击高端还需努力

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href=\"https://laohu8.com/S/AAPL\">苹果</a>、华为等手机厂商，甚至还不及OPPO在2019的100亿研发资金。</p><p>与此同时，在智能手机现有高端市场中，苹果、华为已占据大部分市场份额。IDC报告显示，截至2020年上半年，华为在中国高端机市场的占比为44.1%，苹果占44%，两者合计近90%；小米虽位列第三，但市场份额仅有4%，与前两名差距甚远。</p><p>有市场声音认为，小米近期精力将主要放在高端手机，但外部环境上前有追兵后有堵截，自身高端机近期又频频被曝出质量问题，小米造车又必将牵扯不少精力，其高端化战略能否成功，还需要时间去观察。</p><p>责任编辑：卫晓丹</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>2分钟读财报 | 小米手机陷维权风波 冲击高端还需努力</title>\n<style 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Ultra等高端机，售价在3000元-6000元。小米11系列手机配置和性能均属上乘，但在价格上...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108061636137d4f0c2a&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8ae09aeb718ecfeb44eda599f34a7a54","relate_stocks":{"01810":"小米集团-W"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202108061636137d4f0c2a&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2157469347","content_text":"近日，在小米董事长雷军通过微博分享小米手机销量全球第二，即将迎来十周年的喜悦时，有不少用户在其微博评论下反映，小米手机11系列大量出现WiFi失灵、主板故障、手机发热等问题。“小米11主板问题群”的群内人数一度接近2000人。小米自2020年起相继推出了小米10s、小米11、小米11 Pro、小米11 Ultra等高端机，售价在3000元-6000元。小米11系列手机配置和性能均属上乘，但在价格上又要比同水平的高端机更亲民，因而在销量上也更亮眼。据财报显示，截至今年一季度，小米11系列在同价位的安卓手机中国内市场销量排名第一。小米市占率跃居全球第二，海外市场是最大功臣。而小米在海外市场最为畅销的是中低端品牌红米，其中，红米note系列每代销量均在千万以上，目前在全球的销量已经突破2亿台。中低端机型大获成功，小米得以放开手脚，向高端化路线持续推进。2020年小米铆足了劲冲击高端智能手机市场， “品牌高端化”成了小米近年每场发布会的关键词。但走高端路线，就需要更多的技术支持。财报显示，2020年小米研发投入93亿元，相比2019年增加了23.5%。今年一季度的研发支出也有30亿元，同比增长61.0%。虽然研发投入增速迅猛，但仍然明显落后于苹果、华为等手机厂商，甚至还不及OPPO在2019的100亿研发资金。与此同时，在智能手机现有高端市场中，苹果、华为已占据大部分市场份额。IDC报告显示，截至2020年上半年，华为在中国高端机市场的占比为44.1%，苹果占44%，两者合计近90%；小米虽位列第三，但市场份额仅有4%，与前两名差距甚远。有市场声音认为，小米近期精力将主要放在高端手机，但外部环境上前有追兵后有堵截，自身高端机近期又频频被曝出质量问题，小米造车又必将牵扯不少精力，其高端化战略能否成功，还需要时间去观察。责任编辑：卫晓丹","news_type":1},"isVote":1,"tweetType":1,"viewCount":160,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}