Happyland personal page - To The Moon

Happyland

Happyland

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31Followers

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2023-01-13

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2021-06-16

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C罗一个动作！可口可乐市值蒸发40亿美元

2022-12-11

[开心]

2022-12-08

[开心]

01-11

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01-04

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2023-11-03

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2023-06-15

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2023-06-13

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2023-06-12

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2023-04-17

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2023-01-13

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2023-01-07

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2023-01-04

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2022-12-20

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2022-12-16

[得意]

07-04

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@TigerEvents:[10th Anniv] Discover exciting features & win a US$1,010 reward!

06-30

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01-14

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01-12

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Go to Tiger App to see more news

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20:32","market":"us","language":"zh","title":"C罗一个动作！可口可乐市值蒸发40亿美元","url":"https://stock-news.laohu8.com/highlight/detail?id=1106696643","media":"中国经营报","summary":"足坛盛宴欧洲杯正在如火如荼地进行中。\n在6月14日葡萄牙对阵匈牙利的赛前新闻发布会上，球星C罗将自己面前的可口可乐移开，随后拿起一瓶剥掉了包装纸的矿泉水，并对着镜头说了“水”。\n\n此事一经发生，就引起","content":"<p>足坛盛宴欧洲杯正在如火如荼地进行中。</p>\n<p>在6月14日葡萄牙对阵匈牙利的赛前新闻发布会上，球星C罗将自己面前的<a href=\"https://laohu8.com/S/KO\">可口可乐</a>移开，随后拿起一瓶剥掉了包装纸的矿泉水，并对着镜头说了“水”。</p>\n<p><img src=\"https://static.tigerbbs.com/4a4e1658b1de4f05fe4da9130133c30d\" tg-width=\"219\" tg-height=\"205\" referrerpolicy=\"no-referrer\"></p>\n<p>此事一经发生，就引起了高度关注。<b>球迷们对于C罗的自律表达了支持和敬意，但欧足联能放过他吗？</b></p>\n<p><b>C罗一个动作，可口可乐市值蒸发40亿美元</b></p>\n<p>C罗在世界范围内有着巨大的影响力，<b>在C罗做出这一举动之后，可口可乐的市值甚至应声下跌了40亿美元。</b></p>\n<p>当地时间14日下午3点，可口可乐的股价为56.1美元。30分钟后，在C罗参加完新闻发布会之后，可口可乐的股价下跌到了55.22美元，跌幅为1.6%，市值从2420亿美元下跌到了2380亿美元，损失了40亿美元。</p>\n<p><b>C罗因太自律曾被吐槽</b></p>\n<p>今年36岁的C罗对饮食和健身计划的挑剔是出了名的，所以他一看到饮料就觉得被“冒犯”到也就不足为奇了。据报道，2020年12月底，在迪拜举行的环球足球奖颁奖典礼上，C罗说，他年幼的儿子并不像他一样痴迷于（保持）健康，“有时他喝可乐，吃薯片，我就很恼火”。</p>\n<p>这已经不是C罗第一次拒绝喝碳酸饮料，生活相当自律的他对的饮食十分的注重，C罗从来都不喝酒以及碳酸饮料，只喝水和新鲜的果汁，这种搭配保证了一名运动员的良好身体机能。此外，<b>法国后卫埃弗拉就曾说过，自己去C罗家做客的时候，对方竟然请自己吃鸡胸肉和沙拉，这实在是太“痛苦”了。</b></p>\n<p><b>模仿C罗？法国球星发布会上拿走赞助商啤酒</b></p>\n<p>值得注意的是，在法国队与德国队比赛的赛前发布会上，<b>法国队中场球星博格巴也模仿起了C罗——他在发布会移走了面前的赞助商啤酒。</b></p>\n<p><b>不过，英国《每日邮报》指出，博格巴是一名穆斯林，这么做和C罗的初衷不同，是出于宗教原因。</b></p>\n<p><b>或将遭到欧足联处罚</b></p>\n<p>可口可乐是此次2020欧洲杯12家顶级官方赞助商之一，出现在赛前发布会桌面上，正是其赞助的一部分回馈权益。</p>\n<p>6月15日当天，可口可乐的市值从2420亿美元一路大跌，全天跌掉了40亿美元。而C罗的这一举动显然被认为是此次市值大跌的关键原因。</p>\n<p>可口可乐对此回应称，“每个人都有权选择自己的饮料偏好”，每个人都有不同的“口味和需求”。可口可乐一名发言人补充说：“在新闻发布会上，除了可口可乐和无糖可口可乐外，我们还为球员提供水。”</p>\n<p>根据全球体育商业的惯例，可口可乐与欧足联的赞助合同中，有权益受损的相关赔偿条款。而此事进一步发酵之后，<b>C罗或将面对欧足联的罚款</b>。</p>\n<p><b>中经评论：C罗任性举动有违商业契约精神</b></p>\n<p>欧洲杯是今年最引人注目的大型体育赛事之一，也因此具有很高的商业价值。作为世界顶级球星，C罗也是欧洲杯上的焦点人物，一言一行都会被媒体和公众追逐。新闻发布会更是各国球队与媒体的正式沟通平台，自然获得了高曝光率。</p>\n<p>然而，C罗在众目睽睽下将自己面前的可口可乐移开，随后拿起一瓶剥掉了包装纸的矿泉水，并对着镜头说了“水”。<b>这个举动带有明显的暗示，也即他认为喝水而不是可口可乐才是健康之举。</b>作为大众偶像，C罗此举很容易被众多粉丝效仿，这不仅会直接影响到可口可乐的销量，更容易给其贴上“不健康”的标签，如此会对其品牌形象及长远发展造成无可估量的损失。</p>\n<p>也因此，资本市场闻风而动，造成可口可乐股价暴跌。可口可乐作为欧洲杯的顶级官方赞助商，投入巨资自然是想通过这一主流赛事获取更高关注度，从而实现对等回报，未曾想却被C罗一个举动付出惨重代价，你说冤不冤？</p>\n<p>表面上看，可口可乐赞助的是欧洲杯而非C罗本人，但C罗自身利益与可口可乐有千丝万缕的联系。通过参加欧洲杯，C罗将获得奖金等直接奖励，一旦率领球队夺冠，更能实现国家荣誉，也将为其在足坛的地位身价再上一个台阶，从而获得高额代言合同、俱乐部工资等。而举办欧洲杯需要庞大开支，欧足联及举办国通过与包括可口可乐在内的众多赞助商合作，就能获得足够收入用于运转赛事。因此，可口可乐其实也间接赞助了C罗。</p>\n<p>就此可以看出，C罗、欧洲杯与可口可乐三方形成了割舍不断的共同利益关系，只有可口可乐通过赞助获得预期收益，未来才会继续与欧洲杯的足球赛事合作，也就为C罗提供了驰骋的舞台。</p>\n<p>C罗此举显然过于任性，你当然可以有个人偏好，从运动员角度少喝饮料多喝水也是无可厚非，但这些原则应体现在私下生活层面，而不能在新闻发布会上公然挪开作为赞助商的可口可乐饮料，还说出“水”这样指向性明显的话语。</p>\n<p><b>可口可乐作为赞助商，会与欧足联签订赞助合同，包括欧足联应当遵守的义务，比如可口可乐的曝光率、曝光场所等标准，欧足联在新闻发布会上摆放可口可乐饮料，正是履约之举。C罗是欧洲杯参赛球队一员，也就必须遵守相应合约条款，哪怕出于个人喜好不喝可口可乐，也不能给媒体及公众以“喝可口可乐不健康”的引导性言行</b>，如果其他运动员、教练也纷纷效仿，就会伤及更多品牌，也会造成欧洲杯等体育赛事市场合作体系的崩塌。</p>\n<p>C罗作为顶级球星，本身就有大量商业合作和品牌代言。有意思的是，他还曾代言了肯德基，众所周知，足球运动员一般也会尽量少吃油炸食品，那么，C罗为何还要代言该品牌呢？</p>\n<p>显然，C罗不能因为直接代言品牌与欧洲杯赞助品牌对自身收益的差别，而选择性对待不同品牌。同理，C罗也不能因个人代言品牌与所效力俱乐部、国家队赞助品牌不同，而做出伤害后者的举动。<b>身处高度商业化的现代足球世界，C罗因此受益成为亿万富翁，他也就应该严格尊重规则切勿越界。</b></p>","source":"lsy1571439018386","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nC罗一个动作！可口可乐市值蒸发40亿美元\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-16 20:32 北京时间&nbsp;&nbsp;&nbsp;<a href=https://mp.weixin.qq.com/s/Dh6VT8rBQZidss8Roi4GXg><strong>中国经营报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>足坛盛宴欧洲杯正在如火如荼地进行中。\n在6月14日葡萄牙对阵匈牙利的赛前新闻发布会上，球星C罗将自己面前的可口可乐移开，随后拿起一瓶剥掉了包装纸的矿泉水，并对着镜头说了“水”。\n\n此事一经发生，就引起了高度关注。球迷们对于C罗的自律表达了支持和敬意，但欧足联能放过他吗？\nC罗一个动作，可口可乐市值蒸发40亿美元\nC罗在世界范围内有着巨大的影响力，在C罗做出这一举动之后，可口可乐的市值甚至应声下跌了...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/Dh6VT8rBQZidss8Roi4GXg\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/9f48513305d9018f61d8441143e861fc","relate_stocks":{"KO":"可口可乐"},"source_url":"https://mp.weixin.qq.com/s/Dh6VT8rBQZidss8Roi4GXg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1106696643","content_text":"足坛盛宴欧洲杯正在如火如荼地进行中。\n在6月14日葡萄牙对阵匈牙利的赛前新闻发布会上，球星C罗将自己面前的可口可乐移开，随后拿起一瓶剥掉了包装纸的矿泉水，并对着镜头说了“水”。\n\n此事一经发生，就引起了高度关注。球迷们对于C罗的自律表达了支持和敬意，但欧足联能放过他吗？\nC罗一个动作，可口可乐市值蒸发40亿美元\nC罗在世界范围内有着巨大的影响力，在C罗做出这一举动之后，可口可乐的市值甚至应声下跌了40亿美元。\n当地时间14日下午3点，可口可乐的股价为56.1美元。30分钟后，在C罗参加完新闻发布会之后，可口可乐的股价下跌到了55.22美元，跌幅为1.6%，市值从2420亿美元下跌到了2380亿美元，损失了40亿美元。\nC罗因太自律曾被吐槽\n今年36岁的C罗对饮食和健身计划的挑剔是出了名的，所以他一看到饮料就觉得被“冒犯”到也就不足为奇了。据报道，2020年12月底，在迪拜举行的环球足球奖颁奖典礼上，C罗说，他年幼的儿子并不像他一样痴迷于（保持）健康，“有时他喝可乐，吃薯片，我就很恼火”。\n这已经不是C罗第一次拒绝喝碳酸饮料，生活相当自律的他对的饮食十分的注重，C罗从来都不喝酒以及碳酸饮料，只喝水和新鲜的果汁，这种搭配保证了一名运动员的良好身体机能。此外，法国后卫埃弗拉就曾说过，自己去C罗家做客的时候，对方竟然请自己吃鸡胸肉和沙拉，这实在是太“痛苦”了。\n模仿C罗？法国球星发布会上拿走赞助商啤酒\n值得注意的是，在法国队与德国队比赛的赛前发布会上，法国队中场球星博格巴也模仿起了C罗——他在发布会移走了面前的赞助商啤酒。\n不过，英国《每日邮报》指出，博格巴是一名穆斯林，这么做和C罗的初衷不同，是出于宗教原因。\n或将遭到欧足联处罚\n可口可乐是此次2020欧洲杯12家顶级官方赞助商之一，出现在赛前发布会桌面上，正是其赞助的一部分回馈权益。\n6月15日当天，可口可乐的市值从2420亿美元一路大跌，全天跌掉了40亿美元。而C罗的这一举动显然被认为是此次市值大跌的关键原因。\n可口可乐对此回应称，“每个人都有权选择自己的饮料偏好”，每个人都有不同的“口味和需求”。可口可乐一名发言人补充说：“在新闻发布会上，除了可口可乐和无糖可口可乐外，我们还为球员提供水。”\n根据全球体育商业的惯例，可口可乐与欧足联的赞助合同中，有权益受损的相关赔偿条款。而此事进一步发酵之后，C罗或将面对欧足联的罚款。\n中经评论：C罗任性举动有违商业契约精神\n欧洲杯是今年最引人注目的大型体育赛事之一，也因此具有很高的商业价值。作为世界顶级球星，C罗也是欧洲杯上的焦点人物，一言一行都会被媒体和公众追逐。新闻发布会更是各国球队与媒体的正式沟通平台，自然获得了高曝光率。\n然而，C罗在众目睽睽下将自己面前的可口可乐移开，随后拿起一瓶剥掉了包装纸的矿泉水，并对着镜头说了“水”。这个举动带有明显的暗示，也即他认为喝水而不是可口可乐才是健康之举。作为大众偶像，C罗此举很容易被众多粉丝效仿，这不仅会直接影响到可口可乐的销量，更容易给其贴上“不健康”的标签，如此会对其品牌形象及长远发展造成无可估量的损失。\n也因此，资本市场闻风而动，造成可口可乐股价暴跌。可口可乐作为欧洲杯的顶级官方赞助商，投入巨资自然是想通过这一主流赛事获取更高关注度，从而实现对等回报，未曾想却被C罗一个举动付出惨重代价，你说冤不冤？\n表面上看，可口可乐赞助的是欧洲杯而非C罗本人，但C罗自身利益与可口可乐有千丝万缕的联系。通过参加欧洲杯，C罗将获得奖金等直接奖励，一旦率领球队夺冠，更能实现国家荣誉，也将为其在足坛的地位身价再上一个台阶，从而获得高额代言合同、俱乐部工资等。而举办欧洲杯需要庞大开支，欧足联及举办国通过与包括可口可乐在内的众多赞助商合作，就能获得足够收入用于运转赛事。因此，可口可乐其实也间接赞助了C罗。\n就此可以看出，C罗、欧洲杯与可口可乐三方形成了割舍不断的共同利益关系，只有可口可乐通过赞助获得预期收益，未来才会继续与欧洲杯的足球赛事合作，也就为C罗提供了驰骋的舞台。\nC罗此举显然过于任性，你当然可以有个人偏好，从运动员角度少喝饮料多喝水也是无可厚非，但这些原则应体现在私下生活层面，而不能在新闻发布会上公然挪开作为赞助商的可口可乐饮料，还说出“水”这样指向性明显的话语。\n可口可乐作为赞助商，会与欧足联签订赞助合同，包括欧足联应当遵守的义务，比如可口可乐的曝光率、曝光场所等标准，欧足联在新闻发布会上摆放可口可乐饮料，正是履约之举。C罗是欧洲杯参赛球队一员，也就必须遵守相应合约条款，哪怕出于个人喜好不喝可口可乐，也不能给媒体及公众以“喝可口可乐不健康”的引导性言行，如果其他运动员、教练也纷纷效仿，就会伤及更多品牌，也会造成欧洲杯等体育赛事市场合作体系的崩塌。\nC罗作为顶级球星，本身就有大量商业合作和品牌代言。有意思的是，他还曾代言了肯德基，众所周知，足球运动员一般也会尽量少吃油炸食品，那么，C罗为何还要代言该品牌呢？\n显然，C罗不能因为直接代言品牌与欧洲杯赞助品牌对自身收益的差别，而选择性对待不同品牌。同理，C罗也不能因个人代言品牌与所效力俱乐部、国家队赞助品牌不同，而做出伤害后者的举动。身处高度商业化的现代足球世界，C罗因此受益成为亿万富翁，他也就应该严格尊重规则切勿越界。","news_type":1},"isVote":1,"tweetType":1,"viewCount":221,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9929588167,"gmtCreate":1670705535860,"gmtModify":1676538419148,"author":{"id":"3586770125644048","authorId":"3586770125644048","authorIdStr":"3586770125644048","name":"Happyland","avatar":"https://community-static.tradeup.com/news/f0aa8d7c3bad26703f4722eb3c905e55","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3586770125644048"},"themes":[],"htmlText":"[开心]&nbsp;","listText":"[开心]&nbsp;","text":"[开心]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9929588167","isVote":1,"tweetType":1,"viewCount":8,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9920352784,"gmtCreate":1670449436448,"gmtModify":1676538368395,"author":{"id":"3586770125644048","authorId":"3586770125644048","authorIdStr":"3586770125644048","name":"Happyland","avatar":"https://community-static.tradeup.com/news/f0aa8d7c3bad26703f4722eb3c905e55","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3586770125644048"},"themes":[],"htmlText":"[开心]&nbsp;","listText":"[开心]&nbsp;","text":"[开心]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9920352784","isVote":1,"tweetType":1,"viewCount":51,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":261783699341608,"gmtCreate":1704922400401,"gmtModify":1704922405002,"author":{"id":"3586770125644048","authorId":"3586770125644048","authorIdStr":"3586770125644048","name":"Happyland","avatar":"https://community-static.tradeup.com/news/f0aa8d7c3bad26703f4722eb3c905e55","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3586770125644048"},"themes":[],"htmlText":"[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;&nbsp;","listText":"[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;&nbsp;","text":"[微笑] 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