@StickyRice:Amazon eyeing acquisition of Indian video streaming leader - TechCrunch Amazon $Amazon.com(AMZN)$ is holding discussions with the parent of video on-demand provider MX Player, according to TechCrunch. Citing âfour sources familiar with the matter,â the discussions remain preliminary and may not result in a deal. The video player is reported to court over 150M users and is valued at around $500M. Times Internet, the parent company of MX Player, is said to be entertaining competing offers for the video service. Zee-Sony is among the bidders, per the outletâs sources.