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雪丽糍
2021-07-31
hi
Baidu can't let go of games
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11:13","market":"hk","language":"zh","title":"Baidu can't let go of games","url":"https://stock-news.laohu8.com/highlight/detail?id=2155688721","media":"镜像娱乐","summary":"百度再一次“杀”回了游戏市场。\n7月28日，百度游戏品牌发布会正式召开，现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return","content":"<p><a href=\"https://laohu8.com/S/BIDU\">Baidu</a>They have once again \"killed\" their way back into the gaming market.</p><p>On July 28, Baidu Games officially held a brand launch event, where 23 new game products were released. This includes 14 casual games such as *Island Crossing*, *Call of Mini: Zombies Return*, and *Garden*, as well as *Wu Geng Ji* and *Dream*.<a href=\"https://laohu8.com/S/000997\">New World</a>Nine hardcore games, including \"...\" It can be seen that Baidu Games will focus on both casual and hardcore games in the future, trying to break away from the publishing-oriented model and instead focus on both publishing and self-development, while exploring international markets.</p><p><img src=\"https://static.tigerbbs.com/03a57d99cd21d4a4e96e39ef0a7df836\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>From strategy to products, Baidu Games' move can be seen as an important step in its return to the competition. As an internet giant with a huge traffic pool, Baidu's gaming industry has always been favored. However, until Baidu divested its gaming business in 2017, the platform had not found a suitable development model.</p><p>Today, the gaming industry is constantly changing.<a href=\"https://laohu8.com/S/00700\">Tencent</a>、<a href=\"https://laohu8.com/S/NTES\">NetEase</a>With leading players such as Alibaba, ByteDance, and Bilibili increasing their investment, competition in overseas markets is intensifying, and new players in the gaming industry are springing up like mushrooms after rain... Baidu Games' decision to enter the market at this time has made the current competitive environment even more complex.</p><p><h3><b>The main focus of traffic monetization</b></h3>At the press conference, Xu Jian, general manager of Baidu Games, summarized the future development direction into two points: one is to provide services, that is, to provide publishing services for game developers based on its own traffic ecosystem and product matrix; Another point lies in product development, either by collaborating with industry partners or by independently developing and launching competitive game products.</p><p>From these two perspectives, Baidu Games' return to the market has been relatively steady, with its strategic direction based on its own advantages.</p><p>Firstly, games have always been a major focus of traffic monetization, and Baidu has a traffic ecosystem with 1 billion users, with monthly active users exceeding 540 million on the Baidu APP alone. Furthermore, according to official disclosures, users search for game-related content on Baidu an average of 100 million times per day, with 25.3% searching for games, 45.5% playing games, and 29.2% searching for services.</p><p><img src=\"https://static.tigerbbs.com/d82ae2c46c176ed12cdee8a4ee00afbb\" tg-width=\"650\" tg-height=\"416\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>In other words, Baidu remains an important entry point for netizens to access games, with hundreds of millions of traffic generated daily within its ecosystem related to games. This is the key reason why Baidu is unlikely to easily abandon its gaming business.</p><p>Secondly, regarding Baidu's own traffic ecosystem, on the one hand, the service capabilities of its search business have enabled the platform to have cooperative relationships with many domestic game companies; On the other hand, Baidu had some highlights in its game publishing before divesting its gaming business. In 2011, Baidu built a \"community-based mini-game platform\" based on the Baidu Tieba ecosystem and ventured into game distribution, accumulating more than 70 million users in just 3 days.</p><p>From advertising to publishing, Baidu's connectivity in the gaming industry makes it easier to find partners, laying the foundation for future joint operations, publishing and other businesses. At this press conference,<a href=\"https://laohu8.com/S/09990\">Zulong Entertainment</a>Youmi Interactive Entertainment and others are partners of Baidu Games in jointly developing products. Xu Jian also revealed that Baidu Games is preparing to build a new developer platform, which will provide many strategic supports and concessions.</p><p>Third, although Baidu has already widened the gap with Tencent and Alibaba, it is still a top-tier internet giant. If platforms allocate capital to games, they may not lack the strength to compete with other platforms with financial support. Currently, Baidu Games has completed the establishment of two self-developed teams and has officially entered the development stage.</p><p>However, judging from the products released by Baidu Games, casual games still account for a larger proportion, while among hardcore games with higher user stickiness, there are mostly \"code name\" products, and the launch date is unclear. This means that Baidu still has a long way to go before it can truly become competitive, and this road will not be easy.</p><p><h3><b>The game business that cannot be \"lost\"</b></h3>Baidu's return to the gaming business is not surprising, especially in recent years, when Baidu has been looking for new revenue growth points outside of its search business.</p><p>Back in 2017, Baidu sold Baidu Games for nearly 1.2 billion yuan, a move that was part of Baidu's \"aircraft carrier plan\". At the time, Baidu \"spun off\" its businesses, operating its literature, video, games, music, maps, and food delivery sectors independently. Industry insiders generally believed that Baidu was trying to get rid of its dependence on its search business. During the same period, Baidu also further invested in human resources.<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>In a new direction, we are trying to transform into a smart technology company. Following this development trajectory, Baidu may now need games even more.</p><p>First, from the perspective of its internal development, the business \"spin-off\" strategy has not helped Baidu build advantages in multiple fields.</p><p>Among these, Baidu's best-developed video business has been incubated.<a href=\"https://laohu8.com/S/IQ\">iQiyi</a>However, iQiyi has accumulated losses of over 10 billion yuan to date, not only failing to make money but also consuming huge operating costs. In addition, although Baidu Maps has a high market penetration rate, the monetization model of its map business is still unclear.</p><p><img src=\"https://static.tigerbbs.com/edc6630b89c5e58130682294de8830bf\" tg-width=\"650\" tg-height=\"563\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>In other areas of business, China Literature still dominates the literary field. In the music market<a href=\"https://laohu8.com/S/TME\">Tencent Music</a>NetEase Cloud Music has caught up and surpassed it, gaining a larger market share; In the food delivery industry, Meituan and Ele.me are vying for dominance... In contrast, Baidu has not yet developed the strength to compete with them, and its performance contribution is unlikely to become a new pillar in the future.</p><p>Secondly, Baidu is facing increasing pressure in the external competitive environment.</p><p>In recent years, there has been frequent discussion in the industry about whether ByteDance will replace Baidu as the third largest internet giant. Behind this, although there is no direct conflict between the two parties, ByteDance is gradually eroding the market that once belonged to Baidu.</p><p>Ultimately, both Baidu and ByteDance are focused on information distribution, while the latter seized the opportunity presented by the rise of the mobile internet and seized the market with its unique algorithm. Later, it entered the short video market based on the same algorithm system and established its own advertising system and monetization model. In this process, Baidu was the one most affected. In other words, the market covered by Baidu's search business has been threatened, and finding new growth points is becoming increasingly urgent.</p><p><img src=\"https://static.tigerbbs.com/0bd74003ddc66f316f5a4afa89fa7e74\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>ByteDance's game \"Wonderland RO: Birth of a New Generation\" achieved monthly revenue of 150 million yuan.</p><p>Furthermore, for Baidu's own development, there are no opportunities for large-scale monetization of the new positioning of artificial intelligence.</p><p>Financial reports show that as of the fourth quarter of 2020, Baidu's revenue from search services and transaction services accounted for nearly 80% of its total revenue, while the company's revenue from AI and cloud services accounted for less than 20%.</p><p>Before the performance creativity of artificial intelligence takes shape, focusing on the gaming business, which is more efficient at monetizing traffic, may be a better choice for Baidu. Furthermore, in terms of the empowerment of cloud gaming by technological development, early planning for the gaming business can more efficiently resonate with the company's technological strength in the future.</p><p><h3><b>The delicate timing of the return performance</b></h3>In fact, although Baidu sold Baidu Games in a high-profile manner, it never really left this market.</p><p>After Baidu Games was spun off and renamed Duoku Games, it remained Baidu's only platform-level entry point for its gaming business and maintained a close cooperative relationship with Baidu. In the same year, Baidu APP was integrated into the smart mini-game portal; In 2019, Baidu invested in the game company Butterfly Interactive; Until this year, BAIDU applied to register trademarks such as \"BAIDU Games\" and \"BAIDU Games MG.BAIDU.COM DU\", and recently held a brand launch conference, officially \"restarting\" in this field. Baidu seems to have been waiting for an opportunity, but its decision to enter the market at this time is somewhat delicate.</p><p>On the surface, competition in the gaming market is becoming increasingly fierce. The two leading forces, Tencent and NetEase, remain unshakeable, and internet giants such as Alibaba, ByteDance, and Bilibili have also begun to divide their spheres of influence in this market.</p><p>In China, after Alibaba continued to cultivate the gaming field, its games \"Romance of the Three Kingdoms Strategy Edition\" and \"Romance of the Three Kingdoms Fantasy Continent\" performed exceptionally well, both reaching the top 10 of the App Store mobile game revenue chart. In the first half of 2020 alone, the total revenue of \"Romance of the Three Kingdoms Strategy Edition\" reached 3.7 billion yuan. Starting from this point, Alibaba gradually established itself in the gaming field; ByteDance has been making increasingly significant strides in the gaming market recently. In March of this year, the company acquired game company Moonton Technology for a high price of 26 billion yuan, bringing into its possession the most influential MOBA game in Southeast Asia, \"Endless Showdown\". In addition, Bilibili has continued to consolidate its strength in the ACG (Anime, Comics, and Games) game sector through capital investment.</p><p><img src=\"https://static.tigerbbs.com/a2557f4955deb03cc8a5e455e81407a4\" tg-width=\"1080\" tg-height=\"508\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>Abroad, along with<a href=\"https://laohu8.com/S/00799\">IGG</a>Game developers such as Lilith have emerged from overseas markets, which have become the focus of more leading domestic players. The original blue ocean advantage is gradually fading in the fierce competition, and it is becoming more difficult for new entrants to seize market share.</p><p>However, in this development environment, some new forces have still \"emerged\". In particular, the emergence of Genshin Impact reached $245 million in revenue within 30 days of its release, once surpassing the revenue of Honor of Kings and Peacekeeper Elite during the same period, ranking first on the global mobile game revenue list. The company behind it, miHoYo, has subsequently become very popular.</p><p><img src=\"https://static.tigerbbs.com/fa4d5c6dc9ad9c4c73abc473abf4cd38\" tg-width=\"1080\" tg-height=\"692\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>This phenomenon has stimulated the sensitive nerves of the leading forces and accelerated the pace of \"hunting\" by giants. Taking Tencent, which made the biggest move, as an example, according to statistics from Mirror Entertainment, in the first half of 2021, Tencent invested in as many as 49 game companies, averaging one company every four days.</p><p><img src=\"https://static.tigerbbs.com/643cf0b0e11b9df8d22b62da650634e1\" tg-width=\"549\" tg-height=\"2866\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>However, this phenomenon also reflects that, on the one hand, the current game market is far from saturated and can accommodate more blockbuster game products; On the other hand, the fierce competitive environment has also brought more uncertainties to the current gaming market. Given the industry trend that blockbuster products will eventually be replaced by new blockbuster products, new entrants are not without opportunities, which may be the key reason why Baidu chose to enter the market at this time.</p><p>However, opportunities favor the prepared, and Baidu is clearly far behind. At the press conference, Wang Hui, deputy general manager of Baidu Games, also admitted: \"The advantages of the Baidu team after the restart are still not obvious. The team has been thinking about how to use Baidu's resources to forge its own path for Baidu Games.\" However, in the ever-changing game market, Baidu has little time left to think.</p>","source":"36kr_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Baidu can't let go of games</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBaidu can't let go of games\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">镜像娱乐</strong><span class=\"h-time small\">2021-07-31 11:13</span>\n</p>\n</h4>\n</header>\n<article>\n<p><a href=\"https://laohu8.com/S/BIDU\">Baidu</a>They have once again \"killed\" their way back into the gaming market.</p><p>On July 28, Baidu Games officially held a brand launch event, where 23 new game products were released. This includes 14 casual games such as *Island Crossing*, *Call of Mini: Zombies Return*, and *Garden*, as well as *Wu Geng Ji* and *Dream*.<a href=\"https://laohu8.com/S/000997\">New World</a>Nine hardcore games, including \"...\" It can be seen that Baidu Games will focus on both casual and hardcore games in the future, trying to break away from the publishing-oriented model and instead focus on both publishing and self-development, while exploring international markets.</p><p><img src=\"https://static.tigerbbs.com/03a57d99cd21d4a4e96e39ef0a7df836\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>From strategy to products, Baidu Games' move can be seen as an important step in its return to the competition. As an internet giant with a huge traffic pool, Baidu's gaming industry has always been favored. However, until Baidu divested its gaming business in 2017, the platform had not found a suitable development model.</p><p>Today, the gaming industry is constantly changing.<a href=\"https://laohu8.com/S/00700\">Tencent</a>、<a href=\"https://laohu8.com/S/NTES\">NetEase</a>With leading players such as Alibaba, ByteDance, and Bilibili increasing their investment, competition in overseas markets is intensifying, and new players in the gaming industry are springing up like mushrooms after rain... Baidu Games' decision to enter the market at this time has made the current competitive environment even more complex.</p><p><h3><b>The main focus of traffic monetization</b></h3>At the press conference, Xu Jian, general manager of Baidu Games, summarized the future development direction into two points: one is to provide services, that is, to provide publishing services for game developers based on its own traffic ecosystem and product matrix; Another point lies in product development, either by collaborating with industry partners or by independently developing and launching competitive game products.</p><p>From these two perspectives, Baidu Games' return to the market has been relatively steady, with its strategic direction based on its own advantages.</p><p>Firstly, games have always been a major focus of traffic monetization, and Baidu has a traffic ecosystem with 1 billion users, with monthly active users exceeding 540 million on the Baidu APP alone. Furthermore, according to official disclosures, users search for game-related content on Baidu an average of 100 million times per day, with 25.3% searching for games, 45.5% playing games, and 29.2% searching for services.</p><p><img src=\"https://static.tigerbbs.com/d82ae2c46c176ed12cdee8a4ee00afbb\" tg-width=\"650\" tg-height=\"416\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>In other words, Baidu remains an important entry point for netizens to access games, with hundreds of millions of traffic generated daily within its ecosystem related to games. This is the key reason why Baidu is unlikely to easily abandon its gaming business.</p><p>Secondly, regarding Baidu's own traffic ecosystem, on the one hand, the service capabilities of its search business have enabled the platform to have cooperative relationships with many domestic game companies; On the other hand, Baidu had some highlights in its game publishing before divesting its gaming business. In 2011, Baidu built a \"community-based mini-game platform\" based on the Baidu Tieba ecosystem and ventured into game distribution, accumulating more than 70 million users in just 3 days.</p><p>From advertising to publishing, Baidu's connectivity in the gaming industry makes it easier to find partners, laying the foundation for future joint operations, publishing and other businesses. At this press conference,<a href=\"https://laohu8.com/S/09990\">Zulong Entertainment</a>Youmi Interactive Entertainment and others are partners of Baidu Games in jointly developing products. Xu Jian also revealed that Baidu Games is preparing to build a new developer platform, which will provide many strategic supports and concessions.</p><p>Third, although Baidu has already widened the gap with Tencent and Alibaba, it is still a top-tier internet giant. If platforms allocate capital to games, they may not lack the strength to compete with other platforms with financial support. Currently, Baidu Games has completed the establishment of two self-developed teams and has officially entered the development stage.</p><p>However, judging from the products released by Baidu Games, casual games still account for a larger proportion, while among hardcore games with higher user stickiness, there are mostly \"code name\" products, and the launch date is unclear. This means that Baidu still has a long way to go before it can truly become competitive, and this road will not be easy.</p><p><h3><b>The game business that cannot be \"lost\"</b></h3>Baidu's return to the gaming business is not surprising, especially in recent years, when Baidu has been looking for new revenue growth points outside of its search business.</p><p>Back in 2017, Baidu sold Baidu Games for nearly 1.2 billion yuan, a move that was part of Baidu's \"aircraft carrier plan\". At the time, Baidu \"spun off\" its businesses, operating its literature, video, games, music, maps, and food delivery sectors independently. Industry insiders generally believed that Baidu was trying to get rid of its dependence on its search business. During the same period, Baidu also further invested in human resources.<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>In a new direction, we are trying to transform into a smart technology company. Following this development trajectory, Baidu may now need games even more.</p><p>First, from the perspective of its internal development, the business \"spin-off\" strategy has not helped Baidu build advantages in multiple fields.</p><p>Among these, Baidu's best-developed video business has been incubated.<a href=\"https://laohu8.com/S/IQ\">iQiyi</a>However, iQiyi has accumulated losses of over 10 billion yuan to date, not only failing to make money but also consuming huge operating costs. In addition, although Baidu Maps has a high market penetration rate, the monetization model of its map business is still unclear.</p><p><img src=\"https://static.tigerbbs.com/edc6630b89c5e58130682294de8830bf\" tg-width=\"650\" tg-height=\"563\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>In other areas of business, China Literature still dominates the literary field. In the music market<a href=\"https://laohu8.com/S/TME\">Tencent Music</a>NetEase Cloud Music has caught up and surpassed it, gaining a larger market share; In the food delivery industry, Meituan and Ele.me are vying for dominance... In contrast, Baidu has not yet developed the strength to compete with them, and its performance contribution is unlikely to become a new pillar in the future.</p><p>Secondly, Baidu is facing increasing pressure in the external competitive environment.</p><p>In recent years, there has been frequent discussion in the industry about whether ByteDance will replace Baidu as the third largest internet giant. Behind this, although there is no direct conflict between the two parties, ByteDance is gradually eroding the market that once belonged to Baidu.</p><p>Ultimately, both Baidu and ByteDance are focused on information distribution, while the latter seized the opportunity presented by the rise of the mobile internet and seized the market with its unique algorithm. Later, it entered the short video market based on the same algorithm system and established its own advertising system and monetization model. In this process, Baidu was the one most affected. In other words, the market covered by Baidu's search business has been threatened, and finding new growth points is becoming increasingly urgent.</p><p><img src=\"https://static.tigerbbs.com/0bd74003ddc66f316f5a4afa89fa7e74\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>ByteDance's game \"Wonderland RO: Birth of a New Generation\" achieved monthly revenue of 150 million yuan.</p><p>Furthermore, for Baidu's own development, there are no opportunities for large-scale monetization of the new positioning of artificial intelligence.</p><p>Financial reports show that as of the fourth quarter of 2020, Baidu's revenue from search services and transaction services accounted for nearly 80% of its total revenue, while the company's revenue from AI and cloud services accounted for less than 20%.</p><p>Before the performance creativity of artificial intelligence takes shape, focusing on the gaming business, which is more efficient at monetizing traffic, may be a better choice for Baidu. Furthermore, in terms of the empowerment of cloud gaming by technological development, early planning for the gaming business can more efficiently resonate with the company's technological strength in the future.</p><p><h3><b>The delicate timing of the return performance</b></h3>In fact, although Baidu sold Baidu Games in a high-profile manner, it never really left this market.</p><p>After Baidu Games was spun off and renamed Duoku Games, it remained Baidu's only platform-level entry point for its gaming business and maintained a close cooperative relationship with Baidu. In the same year, Baidu APP was integrated into the smart mini-game portal; In 2019, Baidu invested in the game company Butterfly Interactive; Until this year, BAIDU applied to register trademarks such as \"BAIDU Games\" and \"BAIDU Games MG.BAIDU.COM DU\", and recently held a brand launch conference, officially \"restarting\" in this field. Baidu seems to have been waiting for an opportunity, but its decision to enter the market at this time is somewhat delicate.</p><p>On the surface, competition in the gaming market is becoming increasingly fierce. The two leading forces, Tencent and NetEase, remain unshakeable, and internet giants such as Alibaba, ByteDance, and Bilibili have also begun to divide their spheres of influence in this market.</p><p>In China, after Alibaba continued to cultivate the gaming field, its games \"Romance of the Three Kingdoms Strategy Edition\" and \"Romance of the Three Kingdoms Fantasy Continent\" performed exceptionally well, both reaching the top 10 of the App Store mobile game revenue chart. In the first half of 2020 alone, the total revenue of \"Romance of the Three Kingdoms Strategy Edition\" reached 3.7 billion yuan. Starting from this point, Alibaba gradually established itself in the gaming field; ByteDance has been making increasingly significant strides in the gaming market recently. In March of this year, the company acquired game company Moonton Technology for a high price of 26 billion yuan, bringing into its possession the most influential MOBA game in Southeast Asia, \"Endless Showdown\". In addition, Bilibili has continued to consolidate its strength in the ACG (Anime, Comics, and Games) game sector through capital investment.</p><p><img src=\"https://static.tigerbbs.com/a2557f4955deb03cc8a5e455e81407a4\" tg-width=\"1080\" tg-height=\"508\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>Abroad, along with<a href=\"https://laohu8.com/S/00799\">IGG</a>Game developers such as Lilith have emerged from overseas markets, which have become the focus of more leading domestic players. The original blue ocean advantage is gradually fading in the fierce competition, and it is becoming more difficult for new entrants to seize market share.</p><p>However, in this development environment, some new forces have still \"emerged\". In particular, the emergence of Genshin Impact reached $245 million in revenue within 30 days of its release, once surpassing the revenue of Honor of Kings and Peacekeeper Elite during the same period, ranking first on the global mobile game revenue list. The company behind it, miHoYo, has subsequently become very popular.</p><p><img src=\"https://static.tigerbbs.com/fa4d5c6dc9ad9c4c73abc473abf4cd38\" tg-width=\"1080\" tg-height=\"692\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>This phenomenon has stimulated the sensitive nerves of the leading forces and accelerated the pace of \"hunting\" by giants. Taking Tencent, which made the biggest move, as an example, according to statistics from Mirror Entertainment, in the first half of 2021, Tencent invested in as many as 49 game companies, averaging one company every four days.</p><p><img src=\"https://static.tigerbbs.com/643cf0b0e11b9df8d22b62da650634e1\" tg-width=\"549\" tg-height=\"2866\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>However, this phenomenon also reflects that, on the one hand, the current game market is far from saturated and can accommodate more blockbuster game products; On the other hand, the fierce competitive environment has also brought more uncertainties to the current gaming market. Given the industry trend that blockbuster products will eventually be replaced by new blockbuster products, new entrants are not without opportunities, which may be the key reason why Baidu chose to enter the market at this time.</p><p>However, opportunities favor the prepared, and Baidu is clearly far behind. At the press conference, Wang Hui, deputy general manager of Baidu Games, also admitted: \"The advantages of the Baidu team after the restart are still not obvious. The team has been thinking about how to use Baidu's resources to forge its own path for Baidu Games.\" However, in the ever-changing game market, Baidu has little time left to think.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://36kr.com/p/1333416961169408\">镜像娱乐</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3d671f82579a0f7a86039a21fe8fc002","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","BIDU":"百度"},"source_url":"https://36kr.com/p/1333416961169408","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2155688721","content_text":"百度再一次“杀”回了游戏市场。\n7月28日，百度游戏品牌发布会正式召开，现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return》《Garden》等14款休闲游戏，以及《武庚纪》《梦想新大陆》等9款重度游戏。可以看出，百度游戏未来将着力于休闲+重度游戏两条赛道，尝试跳出以发行为主的模式，转而以发行、自研并重，同时探索国际市场。\n\n从战略到产品，百度游戏此举可以视作其重返赛场的一个重要举动。作为一个拥有巨大流量池的互联网巨头，百度做游戏其实一直被业内看好。然而，直到2017年百度剥离游戏业务时，平台也没有找到适合自己的发展模式。\n而今，游戏行业风云变幻，腾讯、网易分走大块蛋糕，阿里、字节跳动、B站等头部势力加码，海外市场竞争愈演愈烈，游戏行业新势力更是如雨后春笋……选择此时返场的百度游戏，也让当下的竞争环境变得更加复杂。\n流量变现的重头戏\n发布会上，百度游戏总经理徐建将未来的发展方向归纳为两点：一点是做服务，即基于自身流量生态和产品矩阵，为游戏厂商提供发行服务；另一点则在于做产品，或与行业伙伴合作、或自主研发，推出具备竞争力的游戏产品。\n从这两点来看，百度游戏此次返场，步子相对稳健，布局方向都建立在自身优势上。\n其一，游戏一直都是流量变现的重头戏，而百度是一个拥有10亿用户的流量生态，仅在百度APP，月活便超过5.4亿。并且，据官方披露，用户在百度搜索游戏相关内容的日均次数达到1亿次，其中为找游戏的用户占比为25.3%，玩游戏的占比为45.5%，找服务的占比为29.2%。\n\n换言之，百度目前仍是网民接触游戏的一个重要入口，生态内每天产生的亿级流量都与游戏相关，这也是百度不可能轻易放掉游戏业务的关键所在。\n其二，围绕百度自身的流量生态，一方面，搜索业务的服务能力，使平台与国内诸多游戏厂商都存在合作关系；另一方面，百度在剥离游戏业务之前，其游戏发行也有过一些高光时刻。2011年时，百度基于贴吧生态搭建“社区化小游戏平台”，涉足游戏分发，3天累计用户便超过7000万。\n从广告到发行，百度在游戏行业的连接能力，使之能够更便捷地找到合作伙伴，为之后的联运、发行等业务打下基础。此次发布会上，祖龙娱乐、悠米互娱等都是百度游戏联合开发产品的合作方。徐建还透露，百度游戏也准备构建新的开发者平台，将给出诸多策略扶持和让利。\n其三，尽管百度目前已经与腾讯、阿里拉开了距离，但百度仍是处在第一梯队的互联网巨头，若平台将资本向游戏倾斜，在财力支持下未必没有与其他平台一战的实力。目前，百度游戏已经完成了两个自研团队的搭建，正式进入开发阶段。\n但是，从百度游戏发布的产品来看，休闲游戏仍占据更大比例，而在用户粘性更高的重度游戏中，“代号”产品居多，落地时间并不明朗。这意味着百度在真正形成竞争力之前，还有一段很长的路要走，且这条路并不容易。\n不能“丢”的游戏业务\n百度重拾游戏业务并不让人意外，尤其是在近几年，百度一直都在搜索业务之外，寻找新的收入增长点。\n回到2017年，百度以近12亿的价格出售了百度游戏，这一动作是百度实施“航母计划”的一环。当时，百度通过业务“分拆”，将文学、视频、游戏、音乐、地图、外卖等版块独立运营，业内对此普遍认为，百度在尝试摆脱对搜索业务的依赖。同一时期，百度也进一步发力人工智能的新方向，尝试向智能科技公司转型。沿着这一发展脉络来看，如今的百度，或许更需要游戏了。\n首先，从其内部发展而言，业务“分拆”的思路并没有帮助百度在多领域建立优势。\n在这之中，百度发展最好的视频业务孵化出爱奇艺，但爱奇艺至今累计亏损已达上百亿，不仅不赚钱，还消耗着巨额运营成本。此外，百度地图市场渗透率虽然较高，但地图业务的变现模式尚不清晰。\n\n而在其他业务方面，文学领域至今仍是阅文一家独大；音乐市场中腾讯音乐占据更大份额，网易云音乐后来居上；外卖行业中，美团、饿了么两强相争……相比之下，百度并没有形成与之相抗的实力，在业绩贡献上也难以成为未来的新支柱。\n其次，在外部竞争环境上，百度面临的压力越来越大。\n近几年，业内开始频繁地讨论，字节跳动会不会取代百度成为第三大互联网巨头？在这背后，双方之间虽然没有正面冲突，但字节跳动却在一步步蚕食曾属于百度的市场。\n说到底，百度和字节跳动所做的都是信息分发，而后者抓住了移动互联网崛起的契机，并以独特的算法抢占市场，后来基于同样的算法体系入局短视频，并建立自身的广告体系和变现模型。在这一过程中，受到冲击最大的便是百度。也就是说，百度搜索业务所覆盖的市场已经受到威胁，寻找新的业绩增长点正变得越来越迫切。\n\n字节跳动游戏《仙境传说RO：新世代的诞生》，月流水达到1.5亿\n再者，对百度自身的发展而言，人工智能的新定位还没有成规模的变现机会。\n财报数据显示，截至2020年第四季度，百度来自搜索服务与交易服务的收入，在总收入中占比将近80%，而公司来自AI及云服务的收入占比则不足20%。\n在人工智能的业绩创造力形成之前，发力流量变现效率更高的游戏业务，或许是百度更好的选择。且就技术发展对云游戏的赋能来看，提前布局游戏业务，未来也能更高效地与公司的技术实力共振。\n微妙的返场时机\n实际上，尽管百度曾高调出售百度游戏，但从未真正离开过这个市场。\n当初，百度游戏被剥离后更名为多酷游戏，仍然作为百度在游戏业务上唯一的平台级入口，与百度保持紧密的合作关系。同一年，百度APP接入智能小游戏入口；2019年，百度则投资了游戏公司蝴蝶互动；直到今年，百度申请注册“百度游戏”、“百度游戏 MG.BAIDU.COM DU”等商标，并于前不久召开品牌发布会，正式在这一赛道上“重启”。百度似乎一直在等待机会，但选择此时返场，这个时机还是有些微妙。\n从表面上看，当下，游戏市场的竞争越来越激烈。腾讯、网易两大头部势力仍无可撼动，阿里、字节跳动、B站等互联网巨头也开始在这一市场划分势力范围。\n在国内，阿里在游戏领域持续深耕之后，孵化出的《三国志·战略版》《三国志幻想大陆》表现亮眼，双双登上App Store手游收入排行榜TOP10。其中，仅在2020上半年，《三国志·战略版》的总流水便达到37亿。以此为起点，阿里逐渐在游戏领域站稳脚跟；字节跳动近来在游戏市场的步子也越来越大。今年3月，公司以260亿元的高价收购游戏公司沐瞳科技，将东南亚影响力最大的MOBA游戏《无尽对决》收入囊中；此外，B站也通过资本布局，在二次元游戏赛道上持续巩固实力。\n\n在国外，伴随着IGG、莉莉丝等游戏厂商从海外市场涌现出来，这一市场也成为更多国内头部势力的布局范围，原本的蓝海优势正在激烈的竞争中逐渐消退，新入场者抢占市场份额的难度也在加大。\n然而，在这样的发展环境下，一些新势力还是“冒出头来”。尤其是《原神》的出现，在上线30天内收入便达到2.45亿美元，一度超越《王者荣耀》《和平精英》同期收入，位列全球手游收入榜首位。背后的公司米哈游也随之变得炙手可热。\n\n这一现象的出现，刺激了头部势力的敏感神经，也加速了巨头“围猎”的脚步。以动作最大的腾讯为例，据镜像娱乐统计，2021年上半年，腾讯参与投资的游戏公司多达49家，平均每4天便投资一家公司。\n\n然而，透过这一现象，其实也反映出，一方面，当下的游戏市场还远未饱和，市场能够容下更多爆款游戏产品；另一方面，激烈的竞争环境，也为当下的游戏市场带来更多变数。在爆款终会被新的爆款替代的行业规律之下，新入局者并非没有机会，或许这才是百度选择此时返场的关键所在。\n但是，机会都是留给有准备的人，百度显然落后太多。发布会现场，百度游戏副总经理王慧也坦言：“重启后的百度团队优势仍不明显，团队一直在思考如何利用百度的资源，走出百度游戏自己的路。”但在变幻莫测的游戏市场之上，留给百度思考的时间已然不多了。","news_type":1,"symbols_score_info":{"QNETCN":0.9,"BIDU":0.9}},"isVote":1,"tweetType":1,"viewCount":1373,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":802329320,"gmtCreate":1627720422260,"gmtModify":1703495209601,"author":{"id":"4089365701562450","authorId":"4089365701562450","name":"雪丽糍","avatar":"https://static.tigerbbs.com/5a1dc0cd55baf3ae36134bf5256c0398","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4089365701562450","idStr":"4089365701562450"},"themes":[],"htmlText":"hi","listText":"hi","text":"hi","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/802329320","repostId":"2155688721","repostType":4,"repost":{"id":"2155688721","kind":"highlight","pubTimestamp":1627701182,"share":"https://ttm.financial/m/news/2155688721?lang=en_US&edition=fundamental","pubTime":"2021-07-31 11:13","market":"hk","language":"zh","title":"Baidu can't let go of games","url":"https://stock-news.laohu8.com/highlight/detail?id=2155688721","media":"镜像娱乐","summary":"百度再一次“杀”回了游戏市场。\n7月28日，百度游戏品牌发布会正式召开，现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return","content":"<p><a href=\"https://laohu8.com/S/BIDU\">Baidu</a>They have once again \"killed\" their way back into the gaming market.</p><p>On July 28, Baidu Games officially held a brand launch event, where 23 new game products were released. This includes 14 casual games such as *Island Crossing*, *Call of Mini: Zombies Return*, and *Garden*, as well as *Wu Geng Ji* and *Dream*.<a href=\"https://laohu8.com/S/000997\">New World</a>Nine hardcore games, including \"...\" It can be seen that Baidu Games will focus on both casual and hardcore games in the future, trying to break away from the publishing-oriented model and instead focus on both publishing and self-development, while exploring international markets.</p><p><img src=\"https://static.tigerbbs.com/03a57d99cd21d4a4e96e39ef0a7df836\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>From strategy to products, Baidu Games' move can be seen as an important step in its return to the competition. As an internet giant with a huge traffic pool, Baidu's gaming industry has always been favored. However, until Baidu divested its gaming business in 2017, the platform had not found a suitable development model.</p><p>Today, the gaming industry is constantly changing.<a href=\"https://laohu8.com/S/00700\">Tencent</a>、<a href=\"https://laohu8.com/S/NTES\">NetEase</a>With leading players such as Alibaba, ByteDance, and Bilibili increasing their investment, competition in overseas markets is intensifying, and new players in the gaming industry are springing up like mushrooms after rain... Baidu Games' decision to enter the market at this time has made the current competitive environment even more complex.</p><p><h3><b>The main focus of traffic monetization</b></h3>At the press conference, Xu Jian, general manager of Baidu Games, summarized the future development direction into two points: one is to provide services, that is, to provide publishing services for game developers based on its own traffic ecosystem and product matrix; Another point lies in product development, either by collaborating with industry partners or by independently developing and launching competitive game products.</p><p>From these two perspectives, Baidu Games' return to the market has been relatively steady, with its strategic direction based on its own advantages.</p><p>Firstly, games have always been a major focus of traffic monetization, and Baidu has a traffic ecosystem with 1 billion users, with monthly active users exceeding 540 million on the Baidu APP alone. Furthermore, according to official disclosures, users search for game-related content on Baidu an average of 100 million times per day, with 25.3% searching for games, 45.5% playing games, and 29.2% searching for services.</p><p><img src=\"https://static.tigerbbs.com/d82ae2c46c176ed12cdee8a4ee00afbb\" tg-width=\"650\" tg-height=\"416\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>In other words, Baidu remains an important entry point for netizens to access games, with hundreds of millions of traffic generated daily within its ecosystem related to games. This is the key reason why Baidu is unlikely to easily abandon its gaming business.</p><p>Secondly, regarding Baidu's own traffic ecosystem, on the one hand, the service capabilities of its search business have enabled the platform to have cooperative relationships with many domestic game companies; On the other hand, Baidu had some highlights in its game publishing before divesting its gaming business. In 2011, Baidu built a \"community-based mini-game platform\" based on the Baidu Tieba ecosystem and ventured into game distribution, accumulating more than 70 million users in just 3 days.</p><p>From advertising to publishing, Baidu's connectivity in the gaming industry makes it easier to find partners, laying the foundation for future joint operations, publishing and other businesses. At this press conference,<a href=\"https://laohu8.com/S/09990\">Zulong Entertainment</a>Youmi Interactive Entertainment and others are partners of Baidu Games in jointly developing products. Xu Jian also revealed that Baidu Games is preparing to build a new developer platform, which will provide many strategic supports and concessions.</p><p>Third, although Baidu has already widened the gap with Tencent and Alibaba, it is still a top-tier internet giant. If platforms allocate capital to games, they may not lack the strength to compete with other platforms with financial support. Currently, Baidu Games has completed the establishment of two self-developed teams and has officially entered the development stage.</p><p>However, judging from the products released by Baidu Games, casual games still account for a larger proportion, while among hardcore games with higher user stickiness, there are mostly \"code name\" products, and the launch date is unclear. This means that Baidu still has a long way to go before it can truly become competitive, and this road will not be easy.</p><p><h3><b>The game business that cannot be \"lost\"</b></h3>Baidu's return to the gaming business is not surprising, especially in recent years, when Baidu has been looking for new revenue growth points outside of its search business.</p><p>Back in 2017, Baidu sold Baidu Games for nearly 1.2 billion yuan, a move that was part of Baidu's \"aircraft carrier plan\". At the time, Baidu \"spun off\" its businesses, operating its literature, video, games, music, maps, and food delivery sectors independently. Industry insiders generally believed that Baidu was trying to get rid of its dependence on its search business. During the same period, Baidu also further invested in human resources.<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>In a new direction, we are trying to transform into a smart technology company. Following this development trajectory, Baidu may now need games even more.</p><p>First, from the perspective of its internal development, the business \"spin-off\" strategy has not helped Baidu build advantages in multiple fields.</p><p>Among these, Baidu's best-developed video business has been incubated.<a href=\"https://laohu8.com/S/IQ\">iQiyi</a>However, iQiyi has accumulated losses of over 10 billion yuan to date, not only failing to make money but also consuming huge operating costs. In addition, although Baidu Maps has a high market penetration rate, the monetization model of its map business is still unclear.</p><p><img src=\"https://static.tigerbbs.com/edc6630b89c5e58130682294de8830bf\" tg-width=\"650\" tg-height=\"563\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>In other areas of business, China Literature still dominates the literary field. In the music market<a href=\"https://laohu8.com/S/TME\">Tencent Music</a>NetEase Cloud Music has caught up and surpassed it, gaining a larger market share; In the food delivery industry, Meituan and Ele.me are vying for dominance... In contrast, Baidu has not yet developed the strength to compete with them, and its performance contribution is unlikely to become a new pillar in the future.</p><p>Secondly, Baidu is facing increasing pressure in the external competitive environment.</p><p>In recent years, there has been frequent discussion in the industry about whether ByteDance will replace Baidu as the third largest internet giant. Behind this, although there is no direct conflict between the two parties, ByteDance is gradually eroding the market that once belonged to Baidu.</p><p>Ultimately, both Baidu and ByteDance are focused on information distribution, while the latter seized the opportunity presented by the rise of the mobile internet and seized the market with its unique algorithm. Later, it entered the short video market based on the same algorithm system and established its own advertising system and monetization model. In this process, Baidu was the one most affected. In other words, the market covered by Baidu's search business has been threatened, and finding new growth points is becoming increasingly urgent.</p><p><img src=\"https://static.tigerbbs.com/0bd74003ddc66f316f5a4afa89fa7e74\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>ByteDance's game \"Wonderland RO: Birth of a New Generation\" achieved monthly revenue of 150 million yuan.</p><p>Furthermore, for Baidu's own development, there are no opportunities for large-scale monetization of the new positioning of artificial intelligence.</p><p>Financial reports show that as of the fourth quarter of 2020, Baidu's revenue from search services and transaction services accounted for nearly 80% of its total revenue, while the company's revenue from AI and cloud services accounted for less than 20%.</p><p>Before the performance creativity of artificial intelligence takes shape, focusing on the gaming business, which is more efficient at monetizing traffic, may be a better choice for Baidu. Furthermore, in terms of the empowerment of cloud gaming by technological development, early planning for the gaming business can more efficiently resonate with the company's technological strength in the future.</p><p><h3><b>The delicate timing of the return performance</b></h3>In fact, although Baidu sold Baidu Games in a high-profile manner, it never really left this market.</p><p>After Baidu Games was spun off and renamed Duoku Games, it remained Baidu's only platform-level entry point for its gaming business and maintained a close cooperative relationship with Baidu. In the same year, Baidu APP was integrated into the smart mini-game portal; In 2019, Baidu invested in the game company Butterfly Interactive; Until this year, BAIDU applied to register trademarks such as \"BAIDU Games\" and \"BAIDU Games MG.BAIDU.COM DU\", and recently held a brand launch conference, officially \"restarting\" in this field. Baidu seems to have been waiting for an opportunity, but its decision to enter the market at this time is somewhat delicate.</p><p>On the surface, competition in the gaming market is becoming increasingly fierce. The two leading forces, Tencent and NetEase, remain unshakeable, and internet giants such as Alibaba, ByteDance, and Bilibili have also begun to divide their spheres of influence in this market.</p><p>In China, after Alibaba continued to cultivate the gaming field, its games \"Romance of the Three Kingdoms Strategy Edition\" and \"Romance of the Three Kingdoms Fantasy Continent\" performed exceptionally well, both reaching the top 10 of the App Store mobile game revenue chart. In the first half of 2020 alone, the total revenue of \"Romance of the Three Kingdoms Strategy Edition\" reached 3.7 billion yuan. Starting from this point, Alibaba gradually established itself in the gaming field; ByteDance has been making increasingly significant strides in the gaming market recently. In March of this year, the company acquired game company Moonton Technology for a high price of 26 billion yuan, bringing into its possession the most influential MOBA game in Southeast Asia, \"Endless Showdown\". In addition, Bilibili has continued to consolidate its strength in the ACG (Anime, Comics, and Games) game sector through capital investment.</p><p><img src=\"https://static.tigerbbs.com/a2557f4955deb03cc8a5e455e81407a4\" tg-width=\"1080\" tg-height=\"508\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>Abroad, along with<a href=\"https://laohu8.com/S/00799\">IGG</a>Game developers such as Lilith have emerged from overseas markets, which have become the focus of more leading domestic players. The original blue ocean advantage is gradually fading in the fierce competition, and it is becoming more difficult for new entrants to seize market share.</p><p>However, in this development environment, some new forces have still \"emerged\". In particular, the emergence of Genshin Impact reached $245 million in revenue within 30 days of its release, once surpassing the revenue of Honor of Kings and Peacekeeper Elite during the same period, ranking first on the global mobile game revenue list. The company behind it, miHoYo, has subsequently become very popular.</p><p><img src=\"https://static.tigerbbs.com/fa4d5c6dc9ad9c4c73abc473abf4cd38\" tg-width=\"1080\" tg-height=\"692\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>This phenomenon has stimulated the sensitive nerves of the leading forces and accelerated the pace of \"hunting\" by giants. Taking Tencent, which made the biggest move, as an example, according to statistics from Mirror Entertainment, in the first half of 2021, Tencent invested in as many as 49 game companies, averaging one company every four days.</p><p><img src=\"https://static.tigerbbs.com/643cf0b0e11b9df8d22b62da650634e1\" tg-width=\"549\" tg-height=\"2866\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>However, this phenomenon also reflects that, on the one hand, the current game market is far from saturated and can accommodate more blockbuster game products; On the other hand, the fierce competitive environment has also brought more uncertainties to the current gaming market. Given the industry trend that blockbuster products will eventually be replaced by new blockbuster products, new entrants are not without opportunities, which may be the key reason why Baidu chose to enter the market at this time.</p><p>However, opportunities favor the prepared, and Baidu is clearly far behind. At the press conference, Wang Hui, deputy general manager of Baidu Games, also admitted: \"The advantages of the Baidu team after the restart are still not obvious. The team has been thinking about how to use Baidu's resources to forge its own path for Baidu Games.\" However, in the ever-changing game market, Baidu has little time left to think.</p>","source":"36kr_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Baidu can't let go of games</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBaidu can't let go of games\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">镜像娱乐</strong><span class=\"h-time small\">2021-07-31 11:13</span>\n</p>\n</h4>\n</header>\n<article>\n<p><a href=\"https://laohu8.com/S/BIDU\">Baidu</a>They have once again \"killed\" their way back into the gaming market.</p><p>On July 28, Baidu Games officially held a brand launch event, where 23 new game products were released. This includes 14 casual games such as *Island Crossing*, *Call of Mini: Zombies Return*, and *Garden*, as well as *Wu Geng Ji* and *Dream*.<a href=\"https://laohu8.com/S/000997\">New World</a>Nine hardcore games, including \"...\" It can be seen that Baidu Games will focus on both casual and hardcore games in the future, trying to break away from the publishing-oriented model and instead focus on both publishing and self-development, while exploring international markets.</p><p><img src=\"https://static.tigerbbs.com/03a57d99cd21d4a4e96e39ef0a7df836\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>From strategy to products, Baidu Games' move can be seen as an important step in its return to the competition. As an internet giant with a huge traffic pool, Baidu's gaming industry has always been favored. However, until Baidu divested its gaming business in 2017, the platform had not found a suitable development model.</p><p>Today, the gaming industry is constantly changing.<a href=\"https://laohu8.com/S/00700\">Tencent</a>、<a href=\"https://laohu8.com/S/NTES\">NetEase</a>With leading players such as Alibaba, ByteDance, and Bilibili increasing their investment, competition in overseas markets is intensifying, and new players in the gaming industry are springing up like mushrooms after rain... Baidu Games' decision to enter the market at this time has made the current competitive environment even more complex.</p><p><h3><b>The main focus of traffic monetization</b></h3>At the press conference, Xu Jian, general manager of Baidu Games, summarized the future development direction into two points: one is to provide services, that is, to provide publishing services for game developers based on its own traffic ecosystem and product matrix; Another point lies in product development, either by collaborating with industry partners or by independently developing and launching competitive game products.</p><p>From these two perspectives, Baidu Games' return to the market has been relatively steady, with its strategic direction based on its own advantages.</p><p>Firstly, games have always been a major focus of traffic monetization, and Baidu has a traffic ecosystem with 1 billion users, with monthly active users exceeding 540 million on the Baidu APP alone. Furthermore, according to official disclosures, users search for game-related content on Baidu an average of 100 million times per day, with 25.3% searching for games, 45.5% playing games, and 29.2% searching for services.</p><p><img src=\"https://static.tigerbbs.com/d82ae2c46c176ed12cdee8a4ee00afbb\" tg-width=\"650\" tg-height=\"416\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>In other words, Baidu remains an important entry point for netizens to access games, with hundreds of millions of traffic generated daily within its ecosystem related to games. This is the key reason why Baidu is unlikely to easily abandon its gaming business.</p><p>Secondly, regarding Baidu's own traffic ecosystem, on the one hand, the service capabilities of its search business have enabled the platform to have cooperative relationships with many domestic game companies; On the other hand, Baidu had some highlights in its game publishing before divesting its gaming business. In 2011, Baidu built a \"community-based mini-game platform\" based on the Baidu Tieba ecosystem and ventured into game distribution, accumulating more than 70 million users in just 3 days.</p><p>From advertising to publishing, Baidu's connectivity in the gaming industry makes it easier to find partners, laying the foundation for future joint operations, publishing and other businesses. At this press conference,<a href=\"https://laohu8.com/S/09990\">Zulong Entertainment</a>Youmi Interactive Entertainment and others are partners of Baidu Games in jointly developing products. Xu Jian also revealed that Baidu Games is preparing to build a new developer platform, which will provide many strategic supports and concessions.</p><p>Third, although Baidu has already widened the gap with Tencent and Alibaba, it is still a top-tier internet giant. If platforms allocate capital to games, they may not lack the strength to compete with other platforms with financial support. Currently, Baidu Games has completed the establishment of two self-developed teams and has officially entered the development stage.</p><p>However, judging from the products released by Baidu Games, casual games still account for a larger proportion, while among hardcore games with higher user stickiness, there are mostly \"code name\" products, and the launch date is unclear. This means that Baidu still has a long way to go before it can truly become competitive, and this road will not be easy.</p><p><h3><b>The game business that cannot be \"lost\"</b></h3>Baidu's return to the gaming business is not surprising, especially in recent years, when Baidu has been looking for new revenue growth points outside of its search business.</p><p>Back in 2017, Baidu sold Baidu Games for nearly 1.2 billion yuan, a move that was part of Baidu's \"aircraft carrier plan\". At the time, Baidu \"spun off\" its businesses, operating its literature, video, games, music, maps, and food delivery sectors independently. Industry insiders generally believed that Baidu was trying to get rid of its dependence on its search business. During the same period, Baidu also further invested in human resources.<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>In a new direction, we are trying to transform into a smart technology company. Following this development trajectory, Baidu may now need games even more.</p><p>First, from the perspective of its internal development, the business \"spin-off\" strategy has not helped Baidu build advantages in multiple fields.</p><p>Among these, Baidu's best-developed video business has been incubated.<a href=\"https://laohu8.com/S/IQ\">iQiyi</a>However, iQiyi has accumulated losses of over 10 billion yuan to date, not only failing to make money but also consuming huge operating costs. In addition, although Baidu Maps has a high market penetration rate, the monetization model of its map business is still unclear.</p><p><img src=\"https://static.tigerbbs.com/edc6630b89c5e58130682294de8830bf\" tg-width=\"650\" tg-height=\"563\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>In other areas of business, China Literature still dominates the literary field. In the music market<a href=\"https://laohu8.com/S/TME\">Tencent Music</a>NetEase Cloud Music has caught up and surpassed it, gaining a larger market share; In the food delivery industry, Meituan and Ele.me are vying for dominance... In contrast, Baidu has not yet developed the strength to compete with them, and its performance contribution is unlikely to become a new pillar in the future.</p><p>Secondly, Baidu is facing increasing pressure in the external competitive environment.</p><p>In recent years, there has been frequent discussion in the industry about whether ByteDance will replace Baidu as the third largest internet giant. Behind this, although there is no direct conflict between the two parties, ByteDance is gradually eroding the market that once belonged to Baidu.</p><p>Ultimately, both Baidu and ByteDance are focused on information distribution, while the latter seized the opportunity presented by the rise of the mobile internet and seized the market with its unique algorithm. Later, it entered the short video market based on the same algorithm system and established its own advertising system and monetization model. In this process, Baidu was the one most affected. In other words, the market covered by Baidu's search business has been threatened, and finding new growth points is becoming increasingly urgent.</p><p><img src=\"https://static.tigerbbs.com/0bd74003ddc66f316f5a4afa89fa7e74\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>ByteDance's game \"Wonderland RO: Birth of a New Generation\" achieved monthly revenue of 150 million yuan.</p><p>Furthermore, for Baidu's own development, there are no opportunities for large-scale monetization of the new positioning of artificial intelligence.</p><p>Financial reports show that as of the fourth quarter of 2020, Baidu's revenue from search services and transaction services accounted for nearly 80% of its total revenue, while the company's revenue from AI and cloud services accounted for less than 20%.</p><p>Before the performance creativity of artificial intelligence takes shape, focusing on the gaming business, which is more efficient at monetizing traffic, may be a better choice for Baidu. Furthermore, in terms of the empowerment of cloud gaming by technological development, early planning for the gaming business can more efficiently resonate with the company's technological strength in the future.</p><p><h3><b>The delicate timing of the return performance</b></h3>In fact, although Baidu sold Baidu Games in a high-profile manner, it never really left this market.</p><p>After Baidu Games was spun off and renamed Duoku Games, it remained Baidu's only platform-level entry point for its gaming business and maintained a close cooperative relationship with Baidu. In the same year, Baidu APP was integrated into the smart mini-game portal; In 2019, Baidu invested in the game company Butterfly Interactive; Until this year, BAIDU applied to register trademarks such as \"BAIDU Games\" and \"BAIDU Games MG.BAIDU.COM DU\", and recently held a brand launch conference, officially \"restarting\" in this field. Baidu seems to have been waiting for an opportunity, but its decision to enter the market at this time is somewhat delicate.</p><p>On the surface, competition in the gaming market is becoming increasingly fierce. The two leading forces, Tencent and NetEase, remain unshakeable, and internet giants such as Alibaba, ByteDance, and Bilibili have also begun to divide their spheres of influence in this market.</p><p>In China, after Alibaba continued to cultivate the gaming field, its games \"Romance of the Three Kingdoms Strategy Edition\" and \"Romance of the Three Kingdoms Fantasy Continent\" performed exceptionally well, both reaching the top 10 of the App Store mobile game revenue chart. In the first half of 2020 alone, the total revenue of \"Romance of the Three Kingdoms Strategy Edition\" reached 3.7 billion yuan. Starting from this point, Alibaba gradually established itself in the gaming field; ByteDance has been making increasingly significant strides in the gaming market recently. In March of this year, the company acquired game company Moonton Technology for a high price of 26 billion yuan, bringing into its possession the most influential MOBA game in Southeast Asia, \"Endless Showdown\". In addition, Bilibili has continued to consolidate its strength in the ACG (Anime, Comics, and Games) game sector through capital investment.</p><p><img src=\"https://static.tigerbbs.com/a2557f4955deb03cc8a5e455e81407a4\" tg-width=\"1080\" tg-height=\"508\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>Abroad, along with<a href=\"https://laohu8.com/S/00799\">IGG</a>Game developers such as Lilith have emerged from overseas markets, which have become the focus of more leading domestic players. The original blue ocean advantage is gradually fading in the fierce competition, and it is becoming more difficult for new entrants to seize market share.</p><p>However, in this development environment, some new forces have still \"emerged\". In particular, the emergence of Genshin Impact reached $245 million in revenue within 30 days of its release, once surpassing the revenue of Honor of Kings and Peacekeeper Elite during the same period, ranking first on the global mobile game revenue list. The company behind it, miHoYo, has subsequently become very popular.</p><p><img src=\"https://static.tigerbbs.com/fa4d5c6dc9ad9c4c73abc473abf4cd38\" tg-width=\"1080\" tg-height=\"692\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>This phenomenon has stimulated the sensitive nerves of the leading forces and accelerated the pace of \"hunting\" by giants. Taking Tencent, which made the biggest move, as an example, according to statistics from Mirror Entertainment, in the first half of 2021, Tencent invested in as many as 49 game companies, averaging one company every four days.</p><p><img src=\"https://static.tigerbbs.com/643cf0b0e11b9df8d22b62da650634e1\" tg-width=\"549\" tg-height=\"2866\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>However, this phenomenon also reflects that, on the one hand, the current game market is far from saturated and can accommodate more blockbuster game products; On the other hand, the fierce competitive environment has also brought more uncertainties to the current gaming market. Given the industry trend that blockbuster products will eventually be replaced by new blockbuster products, new entrants are not without opportunities, which may be the key reason why Baidu chose to enter the market at this time.</p><p>However, opportunities favor the prepared, and Baidu is clearly far behind. At the press conference, Wang Hui, deputy general manager of Baidu Games, also admitted: \"The advantages of the Baidu team after the restart are still not obvious. The team has been thinking about how to use Baidu's resources to forge its own path for Baidu Games.\" However, in the ever-changing game market, Baidu has little time left to think.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://36kr.com/p/1333416961169408\">镜像娱乐</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3d671f82579a0f7a86039a21fe8fc002","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","BIDU":"百度"},"source_url":"https://36kr.com/p/1333416961169408","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2155688721","content_text":"百度再一次“杀”回了游戏市场。\n7月28日，百度游戏品牌发布会正式召开，现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return》《Garden》等14款休闲游戏，以及《武庚纪》《梦想新大陆》等9款重度游戏。可以看出，百度游戏未来将着力于休闲+重度游戏两条赛道，尝试跳出以发行为主的模式，转而以发行、自研并重，同时探索国际市场。\n\n从战略到产品，百度游戏此举可以视作其重返赛场的一个重要举动。作为一个拥有巨大流量池的互联网巨头，百度做游戏其实一直被业内看好。然而，直到2017年百度剥离游戏业务时，平台也没有找到适合自己的发展模式。\n而今，游戏行业风云变幻，腾讯、网易分走大块蛋糕，阿里、字节跳动、B站等头部势力加码，海外市场竞争愈演愈烈，游戏行业新势力更是如雨后春笋……选择此时返场的百度游戏，也让当下的竞争环境变得更加复杂。\n流量变现的重头戏\n发布会上，百度游戏总经理徐建将未来的发展方向归纳为两点：一点是做服务，即基于自身流量生态和产品矩阵，为游戏厂商提供发行服务；另一点则在于做产品，或与行业伙伴合作、或自主研发，推出具备竞争力的游戏产品。\n从这两点来看，百度游戏此次返场，步子相对稳健，布局方向都建立在自身优势上。\n其一，游戏一直都是流量变现的重头戏，而百度是一个拥有10亿用户的流量生态，仅在百度APP，月活便超过5.4亿。并且，据官方披露，用户在百度搜索游戏相关内容的日均次数达到1亿次，其中为找游戏的用户占比为25.3%，玩游戏的占比为45.5%，找服务的占比为29.2%。\n\n换言之，百度目前仍是网民接触游戏的一个重要入口，生态内每天产生的亿级流量都与游戏相关，这也是百度不可能轻易放掉游戏业务的关键所在。\n其二，围绕百度自身的流量生态，一方面，搜索业务的服务能力，使平台与国内诸多游戏厂商都存在合作关系；另一方面，百度在剥离游戏业务之前，其游戏发行也有过一些高光时刻。2011年时，百度基于贴吧生态搭建“社区化小游戏平台”，涉足游戏分发，3天累计用户便超过7000万。\n从广告到发行，百度在游戏行业的连接能力，使之能够更便捷地找到合作伙伴，为之后的联运、发行等业务打下基础。此次发布会上，祖龙娱乐、悠米互娱等都是百度游戏联合开发产品的合作方。徐建还透露，百度游戏也准备构建新的开发者平台，将给出诸多策略扶持和让利。\n其三，尽管百度目前已经与腾讯、阿里拉开了距离，但百度仍是处在第一梯队的互联网巨头，若平台将资本向游戏倾斜，在财力支持下未必没有与其他平台一战的实力。目前，百度游戏已经完成了两个自研团队的搭建，正式进入开发阶段。\n但是，从百度游戏发布的产品来看，休闲游戏仍占据更大比例，而在用户粘性更高的重度游戏中，“代号”产品居多，落地时间并不明朗。这意味着百度在真正形成竞争力之前，还有一段很长的路要走，且这条路并不容易。\n不能“丢”的游戏业务\n百度重拾游戏业务并不让人意外，尤其是在近几年，百度一直都在搜索业务之外，寻找新的收入增长点。\n回到2017年，百度以近12亿的价格出售了百度游戏，这一动作是百度实施“航母计划”的一环。当时，百度通过业务“分拆”，将文学、视频、游戏、音乐、地图、外卖等版块独立运营，业内对此普遍认为，百度在尝试摆脱对搜索业务的依赖。同一时期，百度也进一步发力人工智能的新方向，尝试向智能科技公司转型。沿着这一发展脉络来看，如今的百度，或许更需要游戏了。\n首先，从其内部发展而言，业务“分拆”的思路并没有帮助百度在多领域建立优势。\n在这之中，百度发展最好的视频业务孵化出爱奇艺，但爱奇艺至今累计亏损已达上百亿，不仅不赚钱，还消耗着巨额运营成本。此外，百度地图市场渗透率虽然较高，但地图业务的变现模式尚不清晰。\n\n而在其他业务方面，文学领域至今仍是阅文一家独大；音乐市场中腾讯音乐占据更大份额，网易云音乐后来居上；外卖行业中，美团、饿了么两强相争……相比之下，百度并没有形成与之相抗的实力，在业绩贡献上也难以成为未来的新支柱。\n其次，在外部竞争环境上，百度面临的压力越来越大。\n近几年，业内开始频繁地讨论，字节跳动会不会取代百度成为第三大互联网巨头？在这背后，双方之间虽然没有正面冲突，但字节跳动却在一步步蚕食曾属于百度的市场。\n说到底，百度和字节跳动所做的都是信息分发，而后者抓住了移动互联网崛起的契机，并以独特的算法抢占市场，后来基于同样的算法体系入局短视频，并建立自身的广告体系和变现模型。在这一过程中，受到冲击最大的便是百度。也就是说，百度搜索业务所覆盖的市场已经受到威胁，寻找新的业绩增长点正变得越来越迫切。\n\n字节跳动游戏《仙境传说RO：新世代的诞生》，月流水达到1.5亿\n再者，对百度自身的发展而言，人工智能的新定位还没有成规模的变现机会。\n财报数据显示，截至2020年第四季度，百度来自搜索服务与交易服务的收入，在总收入中占比将近80%，而公司来自AI及云服务的收入占比则不足20%。\n在人工智能的业绩创造力形成之前，发力流量变现效率更高的游戏业务，或许是百度更好的选择。且就技术发展对云游戏的赋能来看，提前布局游戏业务，未来也能更高效地与公司的技术实力共振。\n微妙的返场时机\n实际上，尽管百度曾高调出售百度游戏，但从未真正离开过这个市场。\n当初，百度游戏被剥离后更名为多酷游戏，仍然作为百度在游戏业务上唯一的平台级入口，与百度保持紧密的合作关系。同一年，百度APP接入智能小游戏入口；2019年，百度则投资了游戏公司蝴蝶互动；直到今年，百度申请注册“百度游戏”、“百度游戏 MG.BAIDU.COM DU”等商标，并于前不久召开品牌发布会，正式在这一赛道上“重启”。百度似乎一直在等待机会，但选择此时返场，这个时机还是有些微妙。\n从表面上看，当下，游戏市场的竞争越来越激烈。腾讯、网易两大头部势力仍无可撼动，阿里、字节跳动、B站等互联网巨头也开始在这一市场划分势力范围。\n在国内，阿里在游戏领域持续深耕之后，孵化出的《三国志·战略版》《三国志幻想大陆》表现亮眼，双双登上App Store手游收入排行榜TOP10。其中，仅在2020上半年，《三国志·战略版》的总流水便达到37亿。以此为起点，阿里逐渐在游戏领域站稳脚跟；字节跳动近来在游戏市场的步子也越来越大。今年3月，公司以260亿元的高价收购游戏公司沐瞳科技，将东南亚影响力最大的MOBA游戏《无尽对决》收入囊中；此外，B站也通过资本布局，在二次元游戏赛道上持续巩固实力。\n\n在国外，伴随着IGG、莉莉丝等游戏厂商从海外市场涌现出来，这一市场也成为更多国内头部势力的布局范围，原本的蓝海优势正在激烈的竞争中逐渐消退，新入场者抢占市场份额的难度也在加大。\n然而，在这样的发展环境下，一些新势力还是“冒出头来”。尤其是《原神》的出现，在上线30天内收入便达到2.45亿美元，一度超越《王者荣耀》《和平精英》同期收入，位列全球手游收入榜首位。背后的公司米哈游也随之变得炙手可热。\n\n这一现象的出现，刺激了头部势力的敏感神经，也加速了巨头“围猎”的脚步。以动作最大的腾讯为例，据镜像娱乐统计，2021年上半年，腾讯参与投资的游戏公司多达49家，平均每4天便投资一家公司。\n\n然而，透过这一现象，其实也反映出，一方面，当下的游戏市场还远未饱和，市场能够容下更多爆款游戏产品；另一方面，激烈的竞争环境，也为当下的游戏市场带来更多变数。在爆款终会被新的爆款替代的行业规律之下，新入局者并非没有机会，或许这才是百度选择此时返场的关键所在。\n但是，机会都是留给有准备的人，百度显然落后太多。发布会现场，百度游戏副总经理王慧也坦言：“重启后的百度团队优势仍不明显，团队一直在思考如何利用百度的资源，走出百度游戏自己的路。”但在变幻莫测的游戏市场之上，留给百度思考的时间已然不多了。","news_type":1,"symbols_score_info":{"QNETCN":0.9,"BIDU":0.9}},"isVote":1,"tweetType":1,"viewCount":1373,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}
