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@vcvcbc:Considered the world’s biggest digital ad player, 80% ofAlphabet’s (GOOGL)1Q22’s revenue was generated via Google Advertising. Furthermore, in an industry that has been rattled by Apple’s privacy initiatives, namely its App Tracking Transparency (ATT), despite YouTube Ads taking a bit of a hit, generally speaking, Alphabet’s advertising business has withstood the changes rather well.However, Monness’ Brian White thinks there are too many negative macro developments which even Alphabet won’t manage to fend off.Over the next 12-18 months, the 5-star analyst anticipates soaring inflation, supply chain woes, a tightening monetary policy, unwanted geopolitical surprises, and the “potential bursting of a decade plus asset bubble” to negatively affect worldwide economic growth. And that is all se
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