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2023-04-14

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万达酒店及度假村第一季度签约21家酒店，中高端品牌占比近四成

2022-10-27

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4月14日，新京报贝壳财经记者从万达酒店及度假村获悉，万达酒店及度假村在第一季度共计签约委托管理酒店项目21个，涵盖高端、中高端和中端等四个酒店品牌。万达酒店及度假村方面表示，随着酒店项目不断扩展，万达酒店未来将进一步促进多级市场布局，为品牌长效发展奠定基础。据了解，在高端酒店项目中，第一季度签约酒店包括北京通州万达锦华度假酒店、武汉万达颐华酒店、西双版纳万达颐华酒店、株洲万达颐华酒店等，涉及一线城市、省会城市、旅游目的地以及下沉市场。其中，北京通州万达锦华度假酒店距离北京环球影城约6公里。据介绍，该项目正式运营后，将借势区域文化创意、旅游服务、会展等丰富资源，承接各类商旅及会议接待，助力区域文旅产业发展。武汉万达颐华酒店位于汉口历史风貌区，亮点之一是面积达500平方米的共享大堂。据万达酒店及度假村方面预测，该酒店未来将成为都市网红新地标，也将是万达颐华酒店品牌在新一线城市核心位置的样板店。西双版纳万达颐华酒店位于景洪市曼弄枫国家旅游度假区核心区域，毗邻曼听御花园、湄公河·星光夜市等知名景点。据了解，该酒店作为云南省首家委管万达颐华酒店，于3月30日正式开业，从项目踏勘、签约筹开到开业，仅用了一个多月的时间。中高端生活方式品牌方面，主要集中在万达美华酒店。据介绍，该品牌第一季度共签约8家酒店，在全部签约酒店中占比近40%，包括天津、大理、无锡、西宁等目的地。其中，大理万达美华酒店紧随万达广场签约入驻大理州满江新开发区，计划2025年开业，将为大理州旅游配套升级和推动相关产业联动发展做出贡献。无锡吴越水街万达美华酒店毗邻鸿山度假区，该度假区以“江南原乡”为特色，是集生态休闲、文化体验、乡村旅游、康养度假等功能于一体的郊野型旅游度假区。酒店预计2023年下半年开业，建成后将助力区域发展，打造无锡“商文旅”新地标。伊宁万达美华酒店位于伊宁市核心区域，周边旅游资源丰富，据万达酒店及度假村方面介绍，将以贴心、时尚、智能和社交的服务理念，打造一个集合艺术、文化与时尚设计的生活方式酒店。新京报贝壳财经记者 曲筱艺编辑 李铮校对 陈荻雁图片 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