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2022-06-19
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2022-08-24
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2022-09-22
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2022-05-06
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2022-09-04
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2022-04-11
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2022-08-19
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2022-07-10
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2022-06-30
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2022-06-16
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2022-05-16
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2022-04-17
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2022-04-03
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2022-09-21
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","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9937007641","repostId":"663409076","repostType":1,"repost":{"id":663409076,"gmtCreate":1663312289797,"gmtModify":1676537250468,"author":{"id":"3555454287587782","authorId":"3555454287587782","name":"元气资本","avatar":"https://static.tigerbbs.com/4d2841eae5735e1e3d8cc3e55c228a33","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3555454287587782","authorIdStr":"3555454287587782"},"themes":[],"title":"「局外人」Patagonia:反消費主義的消費品牌","htmlText":"\"一家公司越早背離自己的本質,就會越早想要‘坐擁一切’,就會越早消亡。\"分析師)Yini Lin核心內容Yvon Chouinard倡導的“新資本主義”願景固然值得尊敬,創業者捐贈企業、商業體不以利益爲導向、消費者踐行反消費主義卻未必是消除西方資本主義體制弊端的正確途徑——事實可能恰恰相反。9月14日,美國戶外時尚零售商Patagonia創始人Yvon Chouinard宣佈已將公司捐贈給一家慈善信託機構。在新的所有權結構下,任何未再投資於經營業務的利潤——每年約8600萬美元——都將用於應對氣候變化。Patagonia將繼續作爲私營營利性公司運營,銷售新舊戶外服裝,露營、釣魚和登山等戶外活動裝備,以及由可持續來源製成的食品和飲料。在過去十年中,Patagonia銷售額翻了兩番,最近超過10億美元。公司估值30億美元,今年預計收入爲15億美元,創始人Chouinard淨資產被普遍認爲在12億美元。Yvon Chouinard(來源:BBC)在Patagonia官網發佈的信件中,Yvon Chouinard寫道,“如今,地球是我們唯一的股東……我們並非從自然中榨取財富,而是通過創造的財富來保護自然”。「我從未想要擁有一家公司」據悉,Patagonia所有具有投票權的股票(2%)將被轉移至Patagonia Purpose Trust,該信託旨在確保公司一貫秉志的價值觀得以保留。公司所有沒有投票權的股票(98%)已捐贈給Holdfast Collective——一家致力於應對環境危機和保護自然的非營利組織。事實上,Chouinard最初考慮出售Patagonia並將錢捐給慈善機構,或者讓公司上市。二者均意味着放棄業務控制權。公司作出最終抉擇的根本原因在於,如果出售Patagonia並將錢捐給慈善機構,公司將無法確定價值觀是否得到延承,以及其全球範圍內的員工能否繼續留職。同時,“","listText":"\"一家公司越早背離自己的本質,就會越早想要‘坐擁一切’,就會越早消亡。\"分析師)Yini Lin核心內容Yvon Chouinard倡導的“新資本主義”願景固然值得尊敬,創業者捐贈企業、商業體不以利益爲導向、消費者踐行反消費主義卻未必是消除西方資本主義體制弊端的正確途徑——事實可能恰恰相反。9月14日,美國戶外時尚零售商Patagonia創始人Yvon Chouinard宣佈已將公司捐贈給一家慈善信託機構。在新的所有權結構下,任何未再投資於經營業務的利潤——每年約8600萬美元——都將用於應對氣候變化。Patagonia將繼續作爲私營營利性公司運營,銷售新舊戶外服裝,露營、釣魚和登山等戶外活動裝備,以及由可持續來源製成的食品和飲料。在過去十年中,Patagonia銷售額翻了兩番,最近超過10億美元。公司估值30億美元,今年預計收入爲15億美元,創始人Chouinard淨資產被普遍認爲在12億美元。Yvon Chouinard(來源:BBC)在Patagonia官網發佈的信件中,Yvon Chouinard寫道,“如今,地球是我們唯一的股東……我們並非從自然中榨取財富,而是通過創造的財富來保護自然”。「我從未想要擁有一家公司」據悉,Patagonia所有具有投票權的股票(2%)將被轉移至Patagonia Purpose Trust,該信託旨在確保公司一貫秉志的價值觀得以保留。公司所有沒有投票權的股票(98%)已捐贈給Holdfast Collective——一家致力於應對環境危機和保護自然的非營利組織。事實上,Chouinard最初考慮出售Patagonia並將錢捐給慈善機構,或者讓公司上市。二者均意味着放棄業務控制權。公司作出最終抉擇的根本原因在於,如果出售Patagonia並將錢捐給慈善機構,公司將無法確定價值觀是否得到延承,以及其全球範圍內的員工能否繼續留職。同時,“","text":"\"一家公司越早背離自己的本質,就會越早想要‘坐擁一切’,就會越早消亡。\"分析師)Yini Lin核心內容Yvon Chouinard倡導的“新資本主義”願景固然值得尊敬,創業者捐贈企業、商業體不以利益爲導向、消費者踐行反消費主義卻未必是消除西方資本主義體制弊端的正確途徑——事實可能恰恰相反。9月14日,美國戶外時尚零售商Patagonia創始人Yvon 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","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9936565520","repostId":"663957469","repostType":1,"repost":{"id":663957469,"gmtCreate":1662782645056,"gmtModify":1676537140849,"author":{"id":"3467720335878530","authorId":"3467720335878530","name":"报告财经","avatar":"https://static.tigerbbs.com/203f2436005c0b2a84a49f934dc19921","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3467720335878530","authorIdStr":"3467720335878530"},"themes":[],"htmlText":"【報告財經|加密風投公司Bloccelerate計劃爲其第二隻基金籌集1億美元資金】 據提交給美國證券交易委員會的一份文件顯示,專注於加密資產的風險投資機構Bloccelerate計劃爲其第二隻基金籌集1億美元資金。 據悉,該基金成立於8月25日,目前已籌集了2000萬美元。Bloccelerate主要參與種子輪和A輪融資以及token融資,此前曾投資過包括MakerDAO、Avalanche和區塊鏈安全公司Quantstamp在內的區塊鏈項目。","listText":"【報告財經|加密風投公司Bloccelerate計劃爲其第二隻基金籌集1億美元資金】 據提交給美國證券交易委員會的一份文件顯示,專注於加密資產的風險投資機構Bloccelerate計劃爲其第二隻基金籌集1億美元資金。 據悉,該基金成立於8月25日,目前已籌集了2000萬美元。Bloccelerate主要參與種子輪和A輪融資以及token融資,此前曾投資過包括MakerDAO、Avalanche和區塊鏈安全公司Quantstamp在內的區塊鏈項目。","text":"【報告財經|加密風投公司Bloccelerate計劃爲其第二隻基金籌集1億美元資金】 據提交給美國證券交易委員會的一份文件顯示,專注於加密資產的風險投資機構Bloccelerate計劃爲其第二隻基金籌集1億美元資金。 據悉,該基金成立於8月25日,目前已籌集了2000萬美元。Bloccelerate主要參與種子輪和A輪融資以及token融資,此前曾投資過包括MakerDAO、Avalanche和區塊鏈安全公司Quantstamp在內的區塊鏈項目。","images":[{"img":"https://static.tigerbbs.com/f0afeec14106539a7426859e3035c150","width":"1170","height":"2008"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/663957469","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":562,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9936565239,"gmtCreate":1662783873521,"gmtModify":1676537141161,"author":{"id":"4110701295718762","authorId":"4110701295718762","name":"sook 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霍怡月圓人團圓,中秋佳節將至,月餅作爲“團圓”的象徵再次征戰各大超商成爲焦點。2016年-2021年中國月餅禮盒的市場規模從165.5億到168.8億,持續呈現上升趨勢,這個數字到了2022年有望達到188.7億,同比增長11.8%,2025年將達到247億,年均增長率保持在8.2%以上。這背後是現代通訊和網絡科技的發展:地方傳統月餅,正在藉助網絡傳播開拓全國市場。據統計數據,市場上最受歡迎的前五名爲廣式月餅、京式月餅、蘇式月餅、港式月餅和滇式月餅,其佔比分別爲56.2%、55.9%、52.8%、41.7%和13.1%。雖然傳統如蓮蓉、豆沙、棗泥等口味仍佔據市場主流,消費者對甜味月餅的喜好程度佔了63.2%、對鹹甜味月餅的喜好程度佔了54.3%。但隨着消費水平提高、居民食品消費升級,月餅產品呈現出多樣化的需求,消費者對傳統糖漿皮的喜愛程度目前僅佔了58.1%,反倒是對酥皮的喜好程度佔了60.5%。新型月餅,正逐漸替代傳統月餅被消費者所接受。比如錦華月餅率先研創的黑松露流心奶黃口味月餅,以雲南天然野生黑松露爲原材料,結合米其林大廚的祕製配方製成,就搶佔了市場先機、廣受好評,斬獲了2021年市場中的銷量冠軍。這類“新型月餅”不僅在口味上不斷創新,同時還颳起了一股“顏值主義”的風。根據數據顯示,有8成的消費者在購買月餅時會選擇禮盒型月餅,其中,有7成消費者對月餅禮盒的需求是以“精緻型”爲主。月餅品牌開始通過在外包裝創新或者跨界營銷的手法尋求破圈增長,例如錦華月餅推出手提式、對開門式等潮流盒型款式;北京稻香村推出古風“糖醇秀月”禮盒;“京秋十景”禮盒,廣州酒家與上海城隍廟攜手,推出聯名款月餅禮盒等等,無一不是爲了增強品牌認知、推廣銷量。而這些“包裝過度”的禮盒型月餅也統一有一個特性:價格昂貴。像半島酒店售賣1688元的茅臺咖啡口味月餅,“宛平南路600號”那樣靠獵奇+","listText":"文丨華商韜略 霍怡月圓人團圓,中秋佳節將至,月餅作爲“團圓”的象徵再次征戰各大超商成爲焦點。2016年-2021年中國月餅禮盒的市場規模從165.5億到168.8億,持續呈現上升趨勢,這個數字到了2022年有望達到188.7億,同比增長11.8%,2025年將達到247億,年均增長率保持在8.2%以上。這背後是現代通訊和網絡科技的發展:地方傳統月餅,正在藉助網絡傳播開拓全國市場。據統計數據,市場上最受歡迎的前五名爲廣式月餅、京式月餅、蘇式月餅、港式月餅和滇式月餅,其佔比分別爲56.2%、55.9%、52.8%、41.7%和13.1%。雖然傳統如蓮蓉、豆沙、棗泥等口味仍佔據市場主流,消費者對甜味月餅的喜好程度佔了63.2%、對鹹甜味月餅的喜好程度佔了54.3%。但隨着消費水平提高、居民食品消費升級,月餅產品呈現出多樣化的需求,消費者對傳統糖漿皮的喜愛程度目前僅佔了58.1%,反倒是對酥皮的喜好程度佔了60.5%。新型月餅,正逐漸替代傳統月餅被消費者所接受。比如錦華月餅率先研創的黑松露流心奶黃口味月餅,以雲南天然野生黑松露爲原材料,結合米其林大廚的祕製配方製成,就搶佔了市場先機、廣受好評,斬獲了2021年市場中的銷量冠軍。這類“新型月餅”不僅在口味上不斷創新,同時還颳起了一股“顏值主義”的風。根據數據顯示,有8成的消費者在購買月餅時會選擇禮盒型月餅,其中,有7成消費者對月餅禮盒的需求是以“精緻型”爲主。月餅品牌開始通過在外包裝創新或者跨界營銷的手法尋求破圈增長,例如錦華月餅推出手提式、對開門式等潮流盒型款式;北京稻香村推出古風“糖醇秀月”禮盒;“京秋十景”禮盒,廣州酒家與上海城隍廟攜手,推出聯名款月餅禮盒等等,無一不是爲了增強品牌認知、推廣銷量。而這些“包裝過度”的禮盒型月餅也統一有一個特性:價格昂貴。像半島酒店售賣1688元的茅臺咖啡口味月餅,“宛平南路600號”那樣靠獵奇+","text":"文丨華商韜略 霍怡月圓人團圓,中秋佳節將至,月餅作爲“團圓”的象徵再次征戰各大超商成爲焦點。2016年-2021年中國月餅禮盒的市場規模從165.5億到168.8億,持續呈現上升趨勢,這個數字到了2022年有望達到188.7億,同比增長11.8%,2025年將達到247億,年均增長率保持在8.2%以上。這背後是現代通訊和網絡科技的發展:地方傳統月餅,正在藉助網絡傳播開拓全國市場。據統計數據,市場上最受歡迎的前五名爲廣式月餅、京式月餅、蘇式月餅、港式月餅和滇式月餅,其佔比分別爲56.2%、55.9%、52.8%、41.7%和13.1%。雖然傳統如蓮蓉、豆沙、棗泥等口味仍佔據市場主流,消費者對甜味月餅的喜好程度佔了63.2%、對鹹甜味月餅的喜好程度佔了54.3%。但隨着消費水平提高、居民食品消費升級,月餅產品呈現出多樣化的需求,消費者對傳統糖漿皮的喜愛程度目前僅佔了58.1%,反倒是對酥皮的喜好程度佔了60.5%。新型月餅,正逐漸替代傳統月餅被消費者所接受。比如錦華月餅率先研創的黑松露流心奶黃口味月餅,以雲南天然野生黑松露爲原材料,結合米其林大廚的祕製配方製成,就搶佔了市場先機、廣受好評,斬獲了2021年市場中的銷量冠軍。這類“新型月餅”不僅在口味上不斷創新,同時還颳起了一股“顏值主義”的風。根據數據顯示,有8成的消費者在購買月餅時會選擇禮盒型月餅,其中,有7成消費者對月餅禮盒的需求是以“精緻型”爲主。月餅品牌開始通過在外包裝創新或者跨界營銷的手法尋求破圈增長,例如錦華月餅推出手提式、對開門式等潮流盒型款式;北京稻香村推出古風“糖醇秀月”禮盒;“京秋十景”禮盒,廣州酒家與上海城隍廟攜手,推出聯名款月餅禮盒等等,無一不是爲了增強品牌認知、推廣銷量。而這些“包裝過度”的禮盒型月餅也統一有一個特性:價格昂貴。像半島酒店售賣1688元的茅臺咖啡口味月餅,“宛平南路600號”那樣靠獵奇+","images":[{"img":"https://static.tigerbbs.com/0159898a2e03473cabdcae4249c4d790","width":"1080","height":"670"},{"img":"https://static.tigerbbs.com/db38997a6365f82b70bd3118f507592e","width":"1236","height":"810"},{"img":"https://static.tigerbbs.com/994d5f06b14891c63de20ad04e0cfa94","width":"746","height":"512"}],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/663954012","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":3,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":516,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9936565800,"gmtCreate":1662783839700,"gmtModify":1676537141158,"author":{"id":"4110701295718762","authorId":"4110701295718762","name":"sook 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