It has been a while since Amazon.com, Inc ($Amazon.com(AMZN)$) went from being an "e-commerce company with a quirky cloud computing effort" to a "cloud computing company with a costly e-commerce gig and a content business thrown in". In 2023, the company advanced on its plans to shake the status quo by: building outreach to independent third-party merchants by and their customers by offering additional services such as "Fulfillment by Amazon" (FBA) in a bid to stymie the likes of Shopify; capturing market share away from Google and Meta Platforms in the business of online advertising (after all, Amazon is a sellers' platform); continuing to make their content business the means of converting shoppers to subscribers and vice versa. Early in the mor