Hey traders!Have you ever struggled to select a company to invest in? I have found, the first question you should ask is "Are you a consumer of their product?". If the answer is yes, then why not become and owner rather than just a consumer?Invest in the companies you use everyday, look for long term technical support levels at a discount backed by strong fundamental data and simply become an owner of a shares in that company!Today I talk about the company $Xero(XRO.AU)$ and the significance of the price it is currently trading at!