Very narrow view of the whole business model. Author did not take into consideration of Nio sub model business, battery swapping revenue, battery reliability issues and related impact cost of changing battery, total service package & etc. Tesla models after Ford business model for economy of scale so you have limited range of products. Tesla looks like selling on hype. Nio is positioned in the premium category and you won't see explosive sales volume for high end product. Cutting price for short term profit won't last long for a company. When company goes into price war that makes me worried. You won't see LV bags going for huge discount. The same analogy goes for this case