JD.com Backs Its Merchants With $1.5 Billion, But Investors Aren't Buying ItSummaryJD.com’s adjusted net profit jumped 64% last year, as it launched a final dividend that is relatively rare among Chinese tech stocks.The e-commerce company’s revenue growth may decline in the first quarter of this year, and consumer sentiment may not pick up significantly until the second half.The post-earnings sell-off, coupled with the final dividend, may attract some investors back to JD’s stock when markets settle after recent turbulence.Andrew BurtonChina’s No. 2 e-commerce company launched a 10 billion yuan subsidy plan for its merchants, as it eyes improving consumer sentiment in the second half of this year.After promising to boost its third-party merchant partners througha 10 billion yuan ($1.45 bil