Last year I wrote an article about how the front door to systems of record were evolving. I think a better title would have been something about how the “interaction layer” is evolving. The general idea of the post is that when we saw the internet arise it ended up “layering” platforms that used to own the customer interaction layer (and turned “front door” applications into middleware). The other point of the post is that whoever owns the interaction layer (ie the place where the end user takes actions) ends up capturing most of the profits. The example in that post was OTAs became the interaction layer for travel (in the age of the internet) and pushed down the GDS systems to middleware. This last week we started to really see a tangible example of how this may play out with AI, and iron